Decarbonizing Trucking from the Road
Courtesy of RMI.
By Laurie Stone
Mike Roeth has clocked thousands of miles pulling his solar-powered recreational vehicle around the country in his quest to make trucking cleaner and more efficient. For some it may seem strange that an effort to curb fuel takes fuel, since Roeth pulls his RV with a diesel-powered Ford F-250.
But for Roeth, executive director of the North American Council for Freight Efficiency (NACFE) and trucking lead for RMI, it makes total sense. Roeth likes to live by the concept of “gemba,” a Japanese word meaning “the actual place.” He learned it in the 1990s while he was managing a plant for a manufacturer of engines and power systems. His plant was implementing a production system similar to Toyota’s, and Roeth was studying the Japanese automaker’s efforts when he discovered gemba.
Gemba means going to see the actual process and learning from those who do the work. Inside a Toyota factory, it means that management walks the floor to observe the manufacturing process up close. In Roeth’s world, it means that he is constantly out on the road, meeting with trucking companies and chatting with truck drivers. His goal is to understand the latest technologies for reducing emissions in a sector that is responsible for 24 percent of transportation’s greenhouse gas footprint.
Roeth grew up on a farm near Dayton, Ohio. He has been around tractors and trucks since he was a toddler. After graduating from Ohio State University with an engineering degree and working with different companies, he eventually became a vice president at Navistar, the company that owns the International brand of trucks and diesel engines. Roeth traveled a lot for work, and when he left Navistar, he decided he wanted to spend more time with his wife, Letty. He told her he would look for a job in Fort Wayne, Indiana, where they were living at the time.
Letty, however, knew her husband better than that. “That’s not you—you have to be traveling and out with people,” she told him. “Why don’t we buy a camper? I’ll go with you and see how we like it.” Roeth became an industry consultant, and they instantly fell in love with working on the road.
Getting the Efficiency Bug
Although Roeth loves working in the trucking industry, he was bothered by the lack of interest in efficiency technologies when fuel prices were low. “I was frustrated to find out that over the past 50 years, when fuel prices went up the industry wanted to lower costs and be more efficient, but when prices went down they didn’t,” he said. As a result, a lot of efficiency technologies were being discarded. “I knew that we need to and can do better with the emissions that move our goods.”
Around the same time that the Roeths were taking to the road, RMI hosted a workshop on efficient trucking with the goal of doubling the efficiency of the trucking sector. NACFE, an independent organization helping to drive efficiency in the trucking sector, was born out of that charrette, and Roeth was the perfect person to take it on.
“The thing I like about trucking is that it’s a small industry: only about half a million trucks are produced in a given year. It forces everyone to work together,” Roeth says. “Even though all the companies have divergent goals, and there’s a very diverse, complex market of trucking, it’s also incredibly collaborative.” That dynamic is ideal for Roeth, who excels at getting people together to work toward a common goal.
“Mike has an incredible resume of experience,” says Amanda Phillips, general manager of OEM (original equipment manufacturer) sales at Meritor, a corporation that makes truck components. “He is always willing to share ideas and teach others. His energy and positive attitude are contagious.” From 2010 to 2016, Roeth nurtured NACFE from a small startup nonprofit to the leading organization on trucking efficiency. According to Phillips, “Mike’s entrepreneurial spirit and his work with NACFE have helped fleets better understand available technologies and the impact those advances can make in their fleet’s carbon footprint.”
During that same time, the Roeths got progressively bigger campers and started being gone more often. They eventually sold their house, got rid of most of their stuff, and became full-time RVers. They now have a 41-foot Jayco Eagle outfitted with a 1.4 kilowatt solar array to run their appliances.
The Roeths’ next step is to replace both their truck and camper with a motor home that pulls an electric car. Then, when parked at a campsite, they can drive their electric car for shorter trips. They hope to eventually get away from fossil fuels completely with an electric or hydrogen-powered truck that can pull an RV.
The Birth of Run on Less
In 2016, the NACFE team was trying to figure out how efficient a tractor trailer could be if it incorporated the best available efficiency technologies. The team thought the best way to do that was to track some of the most fuel-efficient trucks, driven by efficiency-focused drivers. And with that, Run on Less was born.
The first Run on Less event featured seven fleets, outfitted with different fuel-efficiency measures, in a cross-country demonstration. NACFE followed the fleets across the country and proved that fleets can improve their fuel efficiency by 25 percent if they adopt the right technologies.
The event was so successful that NACFE held a second Run on Less event in 2019. This one included 10 fleets, many very large, focused on regional haul. The second demonstration proved that the 800,000 trucks in North America could decrease their annual consumption of diesel from 8 billion gallons to 5.5 billion gallons, and eventually down to 1 billion gallons.
“Run on Less is just a gift that keeps on giving,” says Roeth. “It’s real, it’s human. We talk to truckers and the people buying trucks and running them, and then we share their stories and data. Do we like it because it’s fun or because the marketplace likes it? I think it’s a bit of both.”
To Roeth, the future of trucking looks bright. He’s most excited about electric and hydrogen trucks. “To think we can move freight with no emissions is incredible,” he says. “Trucking has done a lot. Diesel exhaust is cleaner now. I’m really proud of the industry. But it’s still carbon-based. I’m most excited about moving the industry to zero carbon.”
Roeth is getting an up-close glimpse at a carbon-free future for trucking in the third Run on Less demonstration, called Run on Less–Electric. This event, beginning September 2, features 13 electric trucks in a variety of real-world applications for companies including Frito-Lay, Anheuser-Busch, and Penske.
In addition to new technologies, Roeth is also excited about the changes in terms of diversity that he has seen over the 35 years he’s been involved in the industry. “The meetings I was in 30 years ago were all mostly white men. Now we have women and people of color involved from management to drivers,” he explains.
Living the Gemba Way
While many people took to the road during the COVID pandemic, the Roeths actually stayed put. Part of the joy of being on the road for the Roeths is not only attending industry events, but also going to museums, sporting events, and pubs, and meeting interesting people across the country.
Mike Roeth: Decarbonizing Trucking from the RoadWith COVID putting a stop to most of that, they felt they had no reason to go anywhere, so they hunkered down in Indiana. But it wasn’t the same. “During the pandemic I felt I was getting out of touch with trucking,” says Roeth. So he is now back on the road meeting with trucking companies, manufacturers, and drivers.
In the weeks leading up to Run on Less–Electric, he has been traveling around the country visiting most of the 13 companies involved, from Los Angeles to New York City. He has conducted dozens of interviews of fleet managers, company leaders, and truck drivers.
In this way, he learns firsthand about the benefits of electric trucks as well as any challenges the companies have faced. He then uses this knowledge to help increase the use of electric trucks in the industry. After one and a half years of COVID, he is back in his element: observing, listening, learning, and sharing ideas face-to-face. And that’s at the heart of how Roeth tries to live—the gemba way.
Learn about the companies and trucks involved in Run on Less – Electric and follow the Run at https://runonless.com.
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Tesla’s earnings report dropped today, and news isn’t great. But instead of recognizing his failures that have led to Tesla’s downturn, CEO Elon Musk lashed out with conspiracy theories while also hypocritically failing to acknowledge that his company was only profitable this quarter due to regulatory credits.
The numbers are in on Tesla’s dismal quarter, with sales, profits and margins tanking significantly for the company despite a rising global EV market.
You’d expect a drop in car sales to be top of mind for a car company, but instead of talking about this, CEO Elon Musk opened the call by talking about his ineffective advisory role to a former reality TV host.
Musk is heading up the self-styled “Department of Government Efficiency,” an advisory group that is focused on reducing redundancy in government. The office is not an actual government department and has a redundant mission to the Government Accountability Office, which is an actual government department focused on reducing government waste.
Musk originally claimed that the department would be able to save $2 trillion for the US government, which is actually impossible because federal discretionary spending is $1.7 trillion, which is a (gets out abacus) smaller number than $2 trillion.
He has, of course, failed at this task that anyone with any level of competence would have known was impossible before setting it out for themselves, and now projects that the department will save $150 billion next year, less than a tenth of his original estimate. But even that projection is likely an overstatement, given that most of the supposed savings that DOGE has found are not actual savings at all.
On top of this, the US government’s deficit has grown to the second-highest level on record – with the first happening in 2020, the last time Mr. Trump squatted in the White House. Which means the government isn’t saving money, it is in fact borrowing and spending more of it than ever before.
So, Musk’s tenure in the advisory board has been an unmitigated failure by any realistic account.
But if you listened to Tesla’s call, you wouldn’t have known this, as Musk was quite boastful of his efforts – starting a Tesla conference call with an irrelevant rant about his fake government department, instead of with Tesla business.
He claimed that he has made “a lot of progress in addressing waste and fraud” and that the job is “mostly done,” which is not correct by his own metrics. Musk stated that his purpose is “trying to bring in the insane deficit that is leading our country, the United States, to destruction,” and as we covered above, that deficit has only increased.
But he also went on to spew some rather insane conspiracy theories about the reasons behind his company’s recent failures, all of which of course put the blame on someone else, rather than himself. The buck stops anywhere but here, I guess.
His primary assertion was that the “blowback from the time I’ve been spending in government” (which, again, is an advisory role, not an actual government position) has come mainly from protesters that were “receiving fraudulent money” and are now angry that the government money spigot has been turned off.
Which, of course, he’s provided no evidence for… and he’s provided no evidence for it because it’s false.
Besides, that’s not how protests work. But incorrect claims that protests do work that way are often used by opponents of free speech, with the motivation of putting a chilling effect public participation. Fitting behavior for an enemy of the First Amendment like Elon Musk.
Meanwhile, this assertion also comes from a person who tried and failed to bribe voters to win an election. Perhaps his admiration of Tesla protesters is aspirational – he wishes his ideas were good enough to inspire that sort of grassroots political effort that money, demonstrably, cannot buy.
But this hypocrisy extends beyond Musk’s hatred of free expression, and strikes at the heart of the business he is the titular leader of, Tesla, the organization that has made him into the richest man in the world. Because not only is it not true that Tesla protests are driven by his ineffective government actions (they are, in fact, driven by him doing Nazi stuff all the time), it’s also objectively true that Musk’s companies are a large recipient of government money.
And that’s particularly relevant today, to the very earnings call where Musk made his ridiculous assertion, because in Q1 2025, Tesla only turned a profit due to government credits. Without them, it would have lost money.
Tesla only profitable in Q1 due to regulatory credits
Per today’s earnings report, Tesla earned $595 million in regulatory credits in Q1. But its total net income for the quarter was $409 million.
This means that without those regulatory credits, Tesla would have posted a -$189 million loss in Q1. It was saved not just by credit sales, but credit sales which increased year over year – in the year-ago quarter, Tesla made $442 million in regulatory credits, despite having higher sales in Q1 2024 than in Q1 2025. So not only were credits higher, but credits per vehicle were higher.
This is a common feature of Tesla earnings, and we even said in our earnings preview that we expected it. While Tesla had a bad quarter, nobody expected it to become actually unprofitable, because there was always the possibility of increasing regulatory credit sales to eke out a profitable quarter.
And this has been the case many times in Tesla’s past, as well. In earlier times, Tesla’s first few profitable quarters were decried by the company’s opponents as an accounting trick, suggesting that regulatory credit sales weren’t “real” profits, and that the cars should have to stand on their own.
This is a silly thing to say – businesses do business in the environment that exists, and every business has an incentive structure that includes subsidies and externalities. If we were to selectively write off certain profits for certain businesses, we could make a tortured case that any business isn’t profitable.
Plus, these opponents didn’t extend the same treatment to the oil industry, which is subsidized to the tune of $760 billion per year in the US alone in unpriced externalities, yet that is somehow never mentioned during their earnings calls.
Musk has even claimed, probably correctly, that if all subsidies were eliminated both for EVs and for oil & gas, that EVs would come out ahead compared to the status quo (more recently, Musk has become one of the biggest funders of anti-EV forces, allying himself with a bought-and-paid oil stooge who is giving even more preferential treatment to the oil industry).
But, setting aside the debate over whether credits are valid profits (they are), for years now we’ve been well beyond Tesla’s reliance on credits. The company has produced significant profits, regardless of credit sales, for some time now.
At least, until today. That’s no longer true – Tesla did rely on credits to become profitable in Q1. And Musk starting the call with a ridiculous rant about government handouts not only shows his hypocrisy and projection on this matter, but his detachment from reality itself. He is, truly, too stuck in the impenetrable echo chamber of his self-congratulating twitter feed to realize what an embarrassment he’s being in public – to the point of inventing shadow enemies to explain the very real, very simple explanation that people aren’t buying his company’s cars because he sucks so much.
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No matter how badly a fleet wants to electrify their operations and take advantage of reduced fuel costs and TCO, the fact remains that there are substantial up-front obstacles to commercial EV adoption … or are there? We’ve got fleet financing expert Guy O’Brien here to help walk us through it on today’s fiscally responsible episode of Quick Charge!
This conversation was motivated by the recent uncertainty surrounding EVs and EV infrastructure at the Federal level, and how that turmoil is leading some to believe they should wait to electrify. The truth? There’s never been a better time to make the switch!
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Vermont’s EV adoption has surged by an impressive 41% over the past year, with nearly 18,000 EVs now registered statewide.
According to data from Drive Electric Vermont and the Vermont Agency of Natural Resources, 17,939 EVs were registered as of January 2025, increasing by 5,185 vehicles. Notably, over 12% of all new cars registered last year in Vermont had a plug. Additionally, used EVs are gaining popularity, accounting for about 15% of new EV registrations.
To put it in perspective, Vermont took six years to register its first 5,000 EVs – and the last 5,000 were added in just the previous year.
Rapid growth, expanding infrastructure
In just two years, Vermont has doubled its fleet of EVs, underscoring residents’ enthusiasm for electric driving. To support this surge, the state now boasts 459 public EV chargers, including 92 DC fast chargers.
The EV mix in Vermont is leaning increasingly toward BEVs, which represent 60% of the state’s EV fleet. The remaining 40% consists of PHEVs, offering flexible fuel options for drivers.
Top EV models in Vermont
Vermont’s favorite EVs in late 2024 included the Hyundai Ioniq 5, Nissan Ariya, Toyota RAV4 Prime PHEV, Tesla Model Y, and the Ford F-150 Lightning. These vehicles have appealed to Vermont drivers looking for reliability, performance, and practical features that work well in Vermont’s climate.
Leading the US in reducing emissions
This strong adoption of EVs earned Vermont the top ranking from the Natural Resources Defense Council for reducing greenhouse gas emissions in transportation in 2023. “It’s only getting easier for Vermonters to drive electric,” noted Michele Boomhower, Vermont’s Department of Transportation director. She emphasized the growing variety of EV models, including electric trucks and SUVs with essential features like all-wheel drive, crucial for Vermont’s climate and terrain.
Local dealerships boost EV accessibility
Nucar Automall, an auto dealer in St. Albans, is a great example of local support driving this trend. With help from Efficiency Vermont’s EV dealer incentives – receiving $25,000 through the EV Readiness Incentive program – it recently installed 15 EV chargers for new buyers and existing drivers to use.
“Having these chargers on the lot makes it easier for customers to see just how simple charging an EV can be,” said Ryan Ortiz, general manager at Nucar Automall. Ortiz also pointed out the growing affordability of EVs, thanks to more models becoming available and an increase in pre-owned EVs coming off leases.
Read more: Vermont becomes the first US state to pass a law requiring Big Oil to pay for climate damage
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