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Ford Chairman Bill Ford speaks May 19, 2021 during the unveiling of the electric F-150 Lightning pickup truck outside the automaker’s world headquarters in Dearborn, Mich.
Ford

DETROIT – A decade ago, Ford Motor was positioning itself to be a leader in electrified vehicles with new global models such as the C-Max and Focus Electric.

Those “green” cars were to lead the automaker’s efforts to potentially electrify 25% of its fleet by 2020, Ford Chairman Bill Ford wrote in a May 2011 article for Fortune Magazine. They didn’t and Ford watched as a start-up, Tesla, emerged as the industry’s benchmark for zero-emissions vehicles, and crosstown rival General Motors became Wall Street’s top legacy automaker for EVs.

Ford’s newest CEO Jim Farley, who took the helm Oct. 1, quickly announced a harder pivot to EVs as the automaker released an all-electric Mustang crossover and an upcoming F-150. While the new electric vehicles have been well received, Ford has to fight for a leadership position amid a litany of old and new competitors.

It’s something Bill Ford, great grandson of the company’s founder, is well aware of. A greener automotive industry has always been a mission of his. As an environmentalist and the longest running chairperson of any automaker, he has acted as a rare champion, or conscience, of green practices in the industry.

It’s something that was historically taboo, even discouraged, in a business reliant on fossil fuels to power its products and large trucks to drive its profits.

But that’s changing. The promise of electric vehicles and Wall Street’s support of more sustainable companies has Ford believing his decades-long vision of a greener automotive industry and company are finally achievable. And investors have taken notice, sending shares of Ford up by about 50% in 2021.

“When I joined the company in 1979, I joined as somebody who cared deeply about the environment, and I was absolutely appalled that that view was not only not shared, but it was frankly scorned within the company,” he told CNBC during a video interview. “That’s all changed now. And, yes, it makes me really excited.”

Bill Ford admits that the company’s early “green cars” may have not been as successful as he wanted at that time. But he believes the industry and consumer acceptance of electric vehicles is changing and that his push for a more sustainable industry was right all along.

“They may not have been the right time, they might not have been quite ready for primetime when they came out, but directionally, it was absolutely the right thing to do,” Ford said.

Ford vs. Trump

Doing the “right thing” hasn’t always been easy for the 64-year-old automotive heir. His support for both the environment and the industry have always been at odds with one another and drawn criticism from supporters of both sides.

Most recently, former President Donald Trump publicly condemned Bill Ford and the company last year for agreeing with California on stricter fuel economy and emissions standards.

Ford was the only American automaker to do so at the time. Ford’s largest crosstown rival – General Motors – backed the Trump administration before changing its stance to support California following Joe Biden, a supporter of EVs and stricter vehicle emissions regulations, defeating Trump.

President Donald Trump wears a mask during a private viewing of three Ford GTs from over the years at the Ford Rawsonville plant.
NBC News

“It’s important to stand for things. We’ve taken stances on the environment that haven’t always been popular, and in many cases have gone against what the rest of our industry has done,” Ford, whose career now spans seven American presidents, said. “And that’s OK because it gives you a sense of who you are.”

Farley, who joined Ford in 2007, earlier this year described that sense as being “absolutely” imperative to the automaker and its future plans. The company is soon expected to release more on its sustainability plans and how they relate to its new Ford+ turnaround plan.

Fred Krupp, president of the Environmental Defense Fund, said the company’s support of California’s emissions standards and the Paris Climate Agreement were two of the most recent examples of Bill Ford’s leadership in the industry.

“He’s been a leader,” Krupp, who has known Ford for 20 years, said during a phone interview. “I can’t think of another American auto executive that has done more to move the issue forward than Bill.”

EVs

Despite the chairman’s support for EVs and the environment, the automaker hasn’t said when it expects to convert its entire lineup to EVs, unlike rival GM which has said it plans to go all electric by 2035. Ford has said it expects 40% of its sales volume globally to be all-electric vehicle by 2030.

Bill Ford said it’s ultimately up to consumers to decide just how quickly EV adoption will occur, but more investment and new products will help. Ford’s current lineup includes plug-in hybrid electric vehicles with gasoline engines as well as the Mustang Mach-E crossover – its only EV.

“Our customers will really dictate how quickly it happens,” Ford said. “But I will tell you that we’ll be ready when that happens. We’re pushing incredibly hard. You’ll see more announcements from us in the near future.”

Ford Motor Executive Chairman Bill Ford, left, and actor Idris Elba next to Ford’s all-electric Mustang Mach-E GT SUV at Jet Center Los Angeles in Hawthorne, California on Sunday, Nov. 17, 2019. Elba, who previously worked at Ford Motor Co. in the 1980s, helped introduce the vehicle to the public.
Ford

Ford has at least two additional EVs coming by mid-next year – a commercial van later this year and an electric version of the F-150 pickup called Lightning. The new EVs are part of Ford’s plans to invest more than $30 billion in electric vehicles through 2025, about $7 billion of which had already been invested before February.

Ford said he’s “very confident” that the automaker can be a leader in electric vehicles. He also believes there will be some consolidation in the automotive industry, as a barrage of new competitors attempt to entire the space.

“We are clearly an industry in the middle of change and I believe that if we were too fast forward 10 years from now, there will be clear winners and losers in this new world of EVs, [autonomous vehicles] and software,” he said. “I think that the winners may not be all the familiar faces that people would have thought of.

“I mean clearly look at a company like Tesla, which is a very young company, and they’ve done incredibly well. There will be others like that.”

Aside from its own investments in EVs, Ford is a minority investor in EV truck start-up Rivian, which filed for an initial public offering last week. The company is reportedly seeking a valuation of $80 billion – giving the young company a higher valuation than Ford at $51 billion and GM at $71 billion.

RJ Scaringe, Rivian founder and CEO, and Ford Executive Chairman Bill Ford announce a $500 million Ford investment in Rivian.
Source: Ford Motor Co.

Achieving his vision

EVs aren’t the only part of Bill Ford’s vision for a greener future. He believes autonomous vehicles and reworking the industry’s manufacturing and supply chain need to happen as well.

He said more needs to be done regarding reducing the industry’s entire carbon footprint, including using more renewable energy to produce vehicles, as well as autonomous vehicles that can ease public transportation problems and global gridlock.

“We don’t have to be 100% in any one of those areas, but if I feel like we are well on our way in all of those areas, and I feel like it’s early days, but yes, we’re headed down all those roads. Yeah, then I’ll feel great,” he said.

While the shift to EVs is in its early days, Ford, 64, isn’t after a more than 40-year career with the automaker. However, he has no plans of stepping down from the company for the foreseeable future, even as a younger generation of Ford’s join the board. His daughter, Alexandra Ford English, and nephew, Henry Ford III, were both elected to the company’s board in May.

“I feel like I’m adding value to Ford today, maybe more than I ever have,” Ford said. “As long as I feel like I’m contributing and can work at the pace that the company needs me to work at, I’ll be here. Someday that won’t be the case and I think I’ll know when that happens.”

Ford Motor Company today announced that Alexandra Ford English and Henry Ford III have been nominated to stand for election to the company’s board of directors at its annual meeting of shareholders on May 13.
Source: Ford Motor Co.

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What are these hidden vehicles in Rivian’s shareholder letter?

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What are these hidden vehicles in Rivian's shareholder letter?

On top of Rivian’s big VW partnership news today, we also got a look at what some of Rivian’s future plans might include – including some vehicles that we haven’t heard anything about before.

To recap the news, VW will invest up to $5 billion into Rivian and form a joint venture giving VW access to much of Rivian’s electrical and electronic architecture expertise. This will help Rivian with much-needed liquidity as it tries to get costs down and start generating cash flow from vehicle sales, and will help VW with the software issues it has been having in ramping up its EV projects.

To explain the news, Rivian posted a shareholder letter on its website, which is mostly filled with the basic financial details that we saw earlier in press releases.

But it also includes a graphic demonstrating the scalability of Rivian’s software across its platforms, meant to show how Rivian is unifying and simplifying its vehicle control software.

And that graphic has something very interesting – some hidden vehicles that we haven’t heard anything about yet. Have a look:

The obvious ones here are the already-released vehicles, Rivian’s RCV, R1T and R1S. The R1T and R1S are then repeated in column 2, in reference to the newly-released “Gen 2” architecture. This architecture led to a big upgrade in Rivian’s EVs for this model year, cutting lots of cost and complexity.

Then, in column 3, we have the R2 and R3 which Rivian unveiled in March. These will both be built on an architecture Rivian is calling “MSP.”

But despite that we’ve seen these next-gen R1 and MSP vehicles, both columns 2 and 3 have placeholder vehicles under covers.

While these are definitely just placeholder images and could be anything, they are notably a different size/shape than each other, suggesting that the unreleased gen 2 vehicle will be larger than the MSP vehicle.

The gen 2 vehicle could be an upgraded RCV, with more simplified electronics for cost-cutting, but the silhouette doesn’t look right. However, that might be an attempt by Rivian to obfuscate the car’s form, as a van silhouette would be quite obvious.

The unreleased gen 3 vehicle, then, does look lower and smaller than the gen 2. It could indeed be the R3X, but we’ve already seen that one, so it wouldn’t make a lot of sense to put it back under a cover. That said, Rivian was a little more secretive about showing us the interior of the R3X, as compared to the amount of info it gave us about the R2, so it could be the R3X… but wouldn’t it be more fun if it wasn’t?

For one thing, it could potentially be an R2T, a more affordable and smaller truck. While we knew the R2 would come in SUV format, many assumed that Rivian might mention an R2 truck alongside the R2 SUV, given that the company started with a truck to begin with. We didn’t see an R2T at the unveiling, but maybe they’re still working on that. The silhouette under the cover doesn’t look like a truck – but again, that would be a dead giveaway, so it makes sense they’d just use a default image.

Finally, we reach the last column: “affordable mass market.” This, too, is new, and includes three separate vehicle forms. While we’ve already learned not to trust the placeholder images, note that the images are all different, suggesting that there might be a large, medium and small-size vehicle on this eventual platform.

When R2 and R3 were unveiled, many figured that the R3 would likely be lower price than the R2, which Rivian confirmed – but didn’t go any further than that to state a price range. We assumed it would probably be somewhere around the price level of the Volvo EX30 or Chevy Equinox – somewhere in the mid-30s. We figured this was the next step towards mass-market, as it would be lower in price than the R2.

Another category of “affordable mass market” vehicles suggests either that the R3 will be higher in price than we had thought, leaving room in the low-to-mid 30s for a 4th-gen platform, or it suggests that Rivian is working on a ~$25k vehicle to be in the truly affordable mass market range, among the lowest price level offered for new vehicles by most major manufacturers (and in the future dreams of EV makers, like VW’s ~$22k 2027 offering or the fabled $25k Tesla Model 2).

We also don’t know what size those vehicles will be. They may all be “crossover-like” vehicles like those Rivian currently makes and has announced (the R3 sits somewhere between crossover and hot hatch), and the vehicles under the sheets (which, again, we can’t trust) do look to have “Rivian DNA” and may just be photos of the R1, R2 and R3. But perhaps the use of 3 different vehicle sizes suggests that Rivian might be working on a sedan, a compact, a sporty small car, or something along those lines. The company’s first-ever project was a sportscar, after all.

Or maybe it’s nothing at all. We reached out to Rivian about this and were told “it just demonstrates how our software can scale across platforms.”

But if that’s the case, why not use photos of VW vehicles, or why use vehicles that are clearly Rivian-styled rather than generic lumps? Why have a covered vehicle under the Gen 2 column, which presumably wouldn’t be the architecture used by any partnerships (as MSP would likely be ready by the time this VW partnership bears fruit)? So, we still think there’s something here.

A final note is that, while we did know the R2 was coming and saw several leaks in advance of its unveiling, everyone was blindsided by the R3. Similarly, when Rivian first unveiled its R1T in 2018, it was a complete surprise to everyone despite that the automaker had been founded in 2009 and had been working in “stealth mode” since then. So, Rivian does know how to keep secrets, apparently, and your guess is as good as ours as to what’s under those covers.

What do you think Rivian is hiding? Or is it nothing at all? Let us know in the comments.

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Cybertruck recalls, Tesla vs. Camry, Polestar upgrades, and electric flight gets real

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Cybertruck recalls, Tesla vs. Camry, Polestar upgrades, and electric flight gets real

We gave the Tesla Cybertruck a lot of heat yesterday, and today we’re back for more as every single example of the controversial electric pickup built so far has been recalled. Meanwhile a Model 3 is cheaper than a Camry now, Polestar 2 gets an upgrade, and electric flight takes off. All this and more on today’s energizing episode of Quick Charge!

I also want to draw attention to yesterday’s Quick Charge episode and say that I didn’t mean for the call for better signage to be a criticism of the signage at Wrigley Field. As many of you pointed out in the comments, the last thing we need as drivers is more signs and more distractions. That said, I stand by the assertion that big signs build confidence in the ICE-driving normies, but the best answer might be something more nuanced than a 60′ EV charging sign.

See? I do pay attention to the comments! (Totally doubling down on that whole “picking on the Cybertruck” thing, though.) Enjoy!

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded Monday through Thursday (that’s the plan, anyway). We’ll be posting bonus audio content there as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show!

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VW will invest up to $5B into Rivian to form joint venture for next-gen EVs

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VW will invest up to B into Rivian to form joint venture for next-gen EVs

VW and Rivian have just announced that the two companies will form a joint venture, bringing Rivian’s software expertise to VW’s products and providing an initial $1 billion, and potentially up to an eventual $5 billion, in capital for Rivian to get through its push to deliver its upcoming R2 vehicle.

Rivian is currently working hard to get costs down in its quest for profitability. While the company has large cash reserves, it’s running through them at relatively rapid rate. The financials get a little bit better each quarter, but there is still a lot of work to be done.

Recently, Rivian announced that it would delay building its plant in Georgia in order to save over $2 billion in the short term, helping reduce pressure on its near-term financials.

Now, today, the company has had another pressure valve released, as VW and Rivian have announced they will form a joint venture to bring Rivian’s software to VW’s EVs, with VW offering an initial $1 billion in capital and potentially up to $5 billion by 2026.

“Our customers benefit from the targeted partnership with Rivian to create a leading technology architecture. Through our cooperation, we will bring the best solutions to our vehicles faster and at lower cost. We are also acting in the best interest of our strong brands, which will inspire with their iconic products. The partnership fits seamlessly with our existing software strategy, our products, and partnerships. We are strengthening our technology profile and our competitiveness.”

Oliver Blume, CEO of Volkswagen Group

The partnership is valuable for VW as well, as software has been its biggest issue recently. VW’s previous CEO, Herbert Diess, stepped down in 2022, and it’s thought that software issues were the main reason for his departure. In 2023, VW hired a former Rivian exec to help with software. It must have liked what it got, as the companies are deepening their relationship now.

The partnership begins with VW offering a $1 billion convertible note to Rivian, which will convert into an equity holding around the end of this year.

In addition, the two companies will establish a 50/50 joint venture around “next generation electrical/electronic architecture.” This will give VW immediate access to Rivian’s software architecture, which has been seen as one of the major strengths of the company.

“We’re very excited to be partnering with Volkswagen Group. Since the earliest days of Rivian, we have been focused on developing highly differentiated technology, and it’s exciting that one of the world’s largest and most respected automotive companies has recognized this. Not only is this partnership expected to bring our software and associated zonal architecture to an even broader market through Volkswagen Group’s global reach, but this partnership also is expected to help secure our capital needs for substantial growth. Rivian was created to help the world to transition away from fossil fuels through compelling products and services, and this partnership is beautifully aligned with that mission.”

RJ Scaringe, Founder and CEO of Rivian

After the establishment of this joint venture, VW says it will invest an additional $4 billion into Rivian, in $1 billion tranches in 2025 and 2026, contingent on Rivian meeting “certain milestones.”

After the announcement, RIVN stock is trading up more than 40% in after hours trading. It had already risen 8% during today’s trading session after an analyst upgrade. Rivian will hold an investor call at 3pm Pacific, 6pm eastern here.

Electrek’s Take

This is great news for Rivian, and great news for VW as well.

However, Rivian has had a number of past partnerships that didn’t turn out.

Rivian had previously partnered with Ford to build Ford/Lincoln EVs and also with Mercedes to build electric vans. Both of those fell through, with the Mercedes deal including a joint venture and the Ford deal including a big investment which Ford later trimmed.

Rivian has also partnered with Amazon to deliver 100,000 delivery vans. That partnership is going well with over 10,000 vehicles delivered, but the exclusivity portion of the contract recently ran out, and now Rivian is looking for more purchasers.

In this case, though, I can see a direct reason for Voltswagen to need Rivian’s help. While their software is a lot better now than it used to be, software has been the achilles heel of traditional auto companies in general, and VW specifically. And with VW’s yearly revenue ($335 billion in 2023), they can spare a little change to fix one of their major problems.

One other interesting note: VW recently spun off its classic Scout brand into a Rivian-like adventure EV. That was seen as an attempt to compete in a market that Rivian is currently the best offering in. We wonder if this partnership will include using Rivian’s expertise for the Scout? Stay tuned.

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