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Dallas Cowboys wide receiver Brandon Smith during the game between the Dallas Cowboys and the Jacksonville Jaguars
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Amazon is in talks to acquire the rights for the National Football League’s “Sunday Ticket” package and is seen as the front-runner by others involved in talks with the league, according to people familiar with the matter.

Amazon has a serious interest in the multiyear package of out-of-market games, said the people, who asked not to be named because the discussions are private. Amazon in May agreed to pay about $1 billion per year to become the exclusive provider of Thursday Night Football games beginning next year. That deal made Amazon Prime Video the first-ever streaming service to own an exclusive NFL broadcast package.

An Amazon spokesman declined to comment on “Sunday Ticket” discussions.

The NFL is expected to ask for $2 billion to $2.5 billion per year for the package and wants to wrap up discussions before the season ends in February, two of the people said. “Sunday Ticket” has been owned by DirecTV for the past 27 years. Talks are progressing with interested parties, suggesting the league is getting closer to choosing a new provider, said the people.

DirecTV, which AT&T spun out as a new company last month, renewed “Sunday Ticket” in 2014 for eight years. The current contract ends after the 2022-23 season.

NFL Commissioner Roger Goodell told CNBC on Wednesday the out-of-market Sunday game package “maybe will be more attractive on a digital platform” as streaming platforms continue to add subscribers at the expense of traditional pay-television. Goodell also suggested to CNBC that the league is looking for one strategic partner to acquire not only “Sunday Ticket” rights but to also invest in NFL Network, which airs NFL content all year, and NFL RedZone, which shows live footage of game action when teams are close to scoring touchdowns. The NFL currently owns both NFL Network and NFL RedZone.

Amazon has competition for the Sunday game rights. ESPN Chairman Jimmy Pitaro told Bloomberg this week that “Sunday Ticket” is “an incredibly valuable product” and acknowledged that Disney has had exploratory conversations with the league. The Information news site reported that Apple has also expressed interest in the package. NBCUniversal’s Peacock is not expected to bid for the rights, according to a person familiar with the matter.

Several media executives involved in the discussions told CNBC they viewed Amazon as the favorite to win the rights to the package. NBC News reported Amazon and ESPN’s early interest in the package in July.

DirecTV’s tenure

DirecTV is still considering its options but may not have the balance sheet to compete with Amazon or Apple, whose market valuations are close to or above $2 trillion, two of the people said.

DirecTV has paid about $1.5 billion per year for “Sunday Ticket” for the past seven seasons and currently charges about $300 for the package as an add-on. The satellite TV provider also now offers “Sunday Ticket” as a component of its “Choice,” “Ultimate,” and “Premier” pay-TV packages.

DirecTV has lost money on “Sunday Ticket” for many years. At its current $300 price point, DirecTV would need 5 million subscribers to break even. DirecTV has averaged closer to 2 million “Sunday Ticket” subscribers for many years, according to a person familiar with the matter. Executives at DirecTV and its majority owner AT&T have argued that “Sunday Ticket” has become increasingly diluted over the years as the NFL removes Sunday games and adds Thursday, Saturday and Monday Night games.

Still, DirecTV was willing to use “Sunday Ticket” as a loss leader if it turned subscribers into year-long satellite-TV customers. That way, the company could recoup some of its losses by collecting monthly pay-TV fees during the NFL season and its seven-month-long offseason.

Why Amazon makes sense

The NFL may be able to significantly expand the audience for “Sunday Ticket” by separating the product from DirecTV. The satellite-TV provider allows customers to stream “Sunday Ticket” without becoming a DirecTV customer only if they live in areas where they don’t have access to DirecTV. A streaming service would allow anyone access to “Sunday Ticket” without the additional restriction of having to switch one’s pay-TV provider to DirecTV. That could unlock the product to millions of Americans who buy cable TV service bundled with broadband. DirecTV doesn’t offer high-speed Internet service.

Amazon also has an ancillary business it wants to push to “Sunday Ticket” subscribers: an Amazon Prime membership. Amazon’s video strategy has long revolved around getting people hooked on Prime. In its efforts to be “The Everything Store,” Amazon can use live sports to make a direct connection to fans who are also interested in buying sports merchandise. Amazon has reached agreements with Major League Baseball’s New York Yankees and Major League Soccer’s Seattle Sounders in the past year as it tries to make an audience connection with Prime Video and live sports.

Amazon also hopes to extend Prime Video’s business with its pending $8.45 billion acquisition of MGM and its “Thursday Night Football” purchase to build a burgeoning advertising business, which grew 87% year over year in the second quarter to more than $7.9 billion. While Amazon still trails digital advertising behemoths Facebook and Google in U.S. market share, the company grabbed 10.3% of U.S. digital ad dollars last year, up from 7.8% in 2019, according to a report from research firm eMarketer.

Amazon Web Services has also been the NFL’s technology provider in the development of Next Gen Stats, which has analyzed and stored data on every NFL player and play since 2017. The NFL has a history of working with broadcast partners with which it has established relationships. The league re-upped broadcast deals with all of its existing media partners earlier this year. While Apple’s spending power rivals Amazon’s, Apple doesn’t share the same relationship history with the NFL.

Buying live sports rights also allows Amazon to expand its business while regulators crackdown on big technology acquisitions. Amazon has previously been able to grow into new businesses by acquiring companies Whole Foods, Ring and Zappos. That avenue may be temporarily restricted as new FTC Chair Lina Khan, who has been critical of Amazon’s growing market power and influence on the economy, examines Amazon’s deals. How regulators view Amazon’s pending MGM deal will be a window into Khan’s thinking.

— CNBC’s Jabari Young assisted with this story.

Disclosure: NBCUniversal is the parent company of CNBC.

WATCH: NFL commissioner Roger Goodell on Verizon partnership, “Sunday Ticket”

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CNBC Daily Open: The weight of Nvidia’s crown

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CNBC Daily Open: The weight of Nvidia's crown

Jensen Huang is interviewed by media during a reception for the 2025 Queen Elizabeth Prize for Engineering, at St James’ Palace November 5, 2025 in London, England, U.K.

Yui Mok | Getty Images Entertainment | Getty Images

Uneasy lies the head that wears the crown.

Shares of artificial intelligence czar Nvidia fell 2.6% on Tuesday as signs of unrest continued rippling through its kingdom.

Over the month, Nvidia has been contending with concerns over lofty valuations and an argument from the “The Big Short” investor Michael Burry that companies may be overestimating the lifespan of Nvidia’s chips. That accounting choice inflates profits, he alleged.

The pressure intensified last week in the form of a potential challenger to the crown. Google on Nov. 18 announced the release of its new AI model Gemini 3 — so far so good, given that Nvidia isn’t in the business of designing large language models  — powered by its in-house AI chips — uhoh.

And on Monday stateside, Meta, a potential kingmaker, appeared to signal that it is considering not just leasing Google’s custom AI chips, but also using them for its own data centers. It seemed like Nvidia felt the need to address some of those rumblings.

The chipmaker said on the social media platform X that its technology is more powerful and versatile than other types of AI chips, including the so-called ASIC chips, such as Google’s TPUs. Separately, Nvidia issued a private memo to Wall Street that disputed Burry’s allegations.

Power, whether in politics or semiconductors, requires a delicate balance.

Remaining silent may shroud those in power in a cloak of untouchability, projecting confidence in their authority — but also aloofness. Deigning to address unrest can soothe uncertainty, but also, paradoxically, signal insecurity.

For now, the crown is Nvidia’s to wear — and the weight of it is, too.

What you need to know today

The UK Autumn Budget 2025 is here. Britain prepares for a “smorgasbord” of tax hikes to be unveiled Wednesday. Follow CNBC’s coverage of the Budget throughout the day on our live blog here

U.S. stocks advanced on Tuesday. Major indexes had their third straight winning session, erasing earlier intraday losses. Asia-Pacific markets rose Wednesday. Shares of Foxconn climbed more than 3% after the firm received approval for a contract amendment.

Meta is looking to use Google AI chips. That’s according to a Monday report by The Information. Nvidia on Tuesday wrote on X that its chips are “a generation ahead of the industry.” The chipmaker also sent analysts a memo on alleged bubble claims.

Taiwan President pledges $40 billion more for defense. Lai Ching-te, Taiwan’s leader, on Wednesday said the self-governing island will improve its self-defense capabilities in the face of “unprecedented military buildup” by China.

[PRO] What to watch as UK budget is unveiled. Strategists told CNBC they will be monitoring the budget’s effects on interest rates, economic growth and the British pound — and one “rabbit out of the hat” from U.K. Finance Minister Rachel Reeves.

And finally…

Lights on in skyscrapers and commercial buildings on the skyline of the City of London, UK, on Tuesday, Nov. 18, 2025. U.K. business chiefs urged Chancellor of the Exchequer Rachel Reeves to ease energy costs and avoid raising the tax burden on corporate Britain as she prepares this year’s budget.

Bloomberg | Bloomberg | Getty Images

The UK’s Autumn Budget is coming: Here’s what it could mean for your money

The run-up to this year’s U.K. Autumn Budget has been different from the norm because so many different tax proposals have been floated, flagged, leaked and retracted in the weeks and months leading up to Wednesday’s statement.

It has also made it harder to gauge what we’re actually going to get when Finance Minister Rachel Reeves finally unveils her spending and taxation plans for the year ahead.

— Holly Ellyatt

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Uber rolls out driverless robotaxis in Abu Dhabi

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Uber rolls out driverless robotaxis in Abu Dhabi

Driverless WeRide robotaxis for Uber.

Courtesy: Uber

Uber on Wednesday rolled out fully driverless rides in its fourth market, launching the service in Abu Dhabi in partnership WeRide, a Chinese autonomous vehicle company.

The ride-hailing company said the launch in the United Arab Emirates capital represents the first driverless robotaxi service in the Middle East. In the U.S., Uber already offers robotaxi services in Austin, Phoenix and Atlanta through Alphabet’s Waymo.

Riders in Abu Dhabi can book a WeRide robotaxi when requesting an UberX or Uber Comfort ride, the ride-hailing company said.

WeRide, which is listed on the Nasdaq, formed its partnership with Uber in September 2024 and began offering autonomous rides with an operator on board in Abu Dhabi last December. Uber and WeRide also debuted robotaxi rides with a safety operator on board in Riyadh, Saudia Arabia, in October. In May, Uber said it plans to roll out the WeRide service to 15 more cities, including in Europe, over the next five years.

In recent years, Uber has bet big on autonomous vehicle technology through partnerships.

Uber started offering a robotaxi service in Austin and Atlanta earlier this year, and in Phoenix in late 2023. In July, the company landed a six-year robotaxi deal with electric vehicle maker Lucid and AV startup Nuro.

WeRide, meanwhile, has launched full driverless robotaxi services in China’s Beijing and Guangzhou, according to its website.

Uber has not said how it splits revenue from robotaxi rides with its partners.

Competitors have also readily adopted the technology, with Lyft announcing a deal with Waymo in September to launch robotaxis in Nashville next year.

Uber said the driverless vehicles in Abu Dhabi will operate in certain areas of Yas Island. Riders can boost their chance of a robotaxi drive by selecting the autonomous option. On-board support is available during the ride through the app and an in-vehicle tablet.

WATCH: WeRide CEO: We are using both Tesla and Waymo’s approach to scale robotaxi operations

WeRide CEO: We are using Tesla and Waymo's approach to scale robotaxi operations

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Amazon faces FAA probe after delivery drone snaps internet cable in Texas

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Amazon faces FAA probe after delivery drone snaps internet cable in Texas

Amazon’s new MK30 Prime Air drone is displayed during Amazon’s “Delivering the Future” event at the company’s BFI1 Fulfillment Center, Robotics Research and Development Hub in Sumner, Washington on Oct. 18, 2023.

Jason Redmond | AFP | Getty Images

Amazon is facing a federal probe after one of its delivery drones downed an internet cable in central Texas last week.

The probe comes as Amazon vies to expand drone deliveries to more pockets of the U.S., more than a decade after it first conceived the aerial distribution program, and faces stiffer competition from Walmart, which has also begun drone deliveries.

The incident occurred on Nov. 18 around 12:45 p.m. Central in Waco, Texas. After dropping off a package, one of Amazon’s MK30 drones was ascending out of a customer’s yard when one of its six propellers got tangled in a nearby internet cable, according to a video of the incident viewed and verified by CNBC.

The video shows the Amazon drone shearing the wire line. The drone’s motor then appeared to shut off and the aircraft landed itself, with its propellers windmilling slightly on the way down, the video shows. The drone appeared to remain in tact beyond some damage to one of its propellers.

The Federal Aviation Administration is investigating the incident, a spokesperson confirmed. The National Transportation Safety Board said the agency is aware of the incident but has not opened a probe into the matter.

Amazon confirmed the incident to CNBC, saying that after clipping the internet cable, the drone performed a “safe contingent landing,” referring to the process that allows its drones to land safely in unexpected conditions.

“There were no injuries or widespread internet service outages. We’ve paid for the cable line’s repair for the customer and have apologized for the inconvenience this caused them,” an Amazon spokesperson told CNBC, noting that the drone had completed its package delivery.

Amazon delivery drone snaps internet cable in Texas

The incident comes after federal investigators last month opened a separate probe into a crash involving two of Amazon’s Prime Air drones in Arizona. The two aircrafts collided with a construction crane in Tolleson, a city west of Phoenix, prompting Amazon to temporarily halt drone deliveries in the area.

For over a decade, Amazon has been working to realize founder Jeff Bezos’ vision of drones whizzing toothpaste, books and other goods to customers’ doorsteps in 30 minutes or less. The company began drone deliveries in 2022 in College Station, Texas, and Lockeford, California.

But progress has been slowed by a mix of regulatory hurdles, missed deadlines and layoffs in 2023 that coincided with broader cost-cutting efforts by Amazon CEO Andy Jassy.

The company has previously said its goal is to deliver 500 million packages by drone per year by the end of the decade.

The hexacopter-shaped MK30, the latest generation of Amazon’s Prime Air drone, is meant to be quieter, smaller and lighter than previous versions.

Amazon says the drones are equipped with a sense-and-avoid system that enables them to “detect and stay away from obstacles in the air and on the ground.” The company recommends that customers maintain “about 10 feet of open space” on their property so drones can complete deliveries

The company began drone deliveries in Waco earlier this month for customers within a certain radius of its same-day delivery site who order eligible items weighing 5 pounds or less. The drone deliveries are supposed to drop packages off in under an hour.

Amazon has brought other locations online in recent months, including Kansas City, Missouri, Pontiac, Michigan, San Antonio, Texas, and Ruskin, Florida. Amazon has also announced plans to expand drone deliveries to Richardson, Texas.

Walmart began offering drone deliveries in 2021, and currently partners with Alphabet’s Wing and venture-backed startup Zipline to make drone deliveries in a number of states, including in Texas.

WATCH: Amazon unveils satellite terminal for enterprise customers — but Starlink still dominates

Amazon unveils satellite terminal for enterprise customers — but Starlink still dominates

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