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Tim Cook
Source: Apple

Apple is holding its annual iPhone event on Tuesday, the company’s seventh virtual launch in a row due to the ongoing pandemic. The company is expected to introduce new iPhones and updates to its AirPods and Apple Watch, according to analysts.

Apple’s hype-filled fall launches are a signature quirk of the company. They garner worldwide media attention, millions of viewers on YouTube and Apple’s website, and set the stage for a holiday season marketing blitz when Apple’s sales are the highest.

All of Apple’s product segments have been on a tear this year as people continue to work from home. Last quarter, iPhone revenue was up 50% year-over-year, Mac revenue was up 16% year-over-year and iPad revenue was up 12% year-over-year. Its “other products,” business which includes devices like watches and AirPods, was up 40% year-over-year. Apple can keep the momentum going with a fresh slate of new products ahead of the holidays.

Last year, due to Covid, Apple revealed its new watches in September and then followed that event with an October iPhone 12 event. The iPhone 12 introduced an all-new design and 5G.

New iPads and MacBooks Pro laptops are due for an update this fall, too. It’s unclear whether Apple will pack all of its fall launches into one release event or if it will spread them out over multiple streaming events as it did last fall.

Here’s what Apple could launch on Tuesday.

iPhone

iPhone 12 Mini and iPhone 12 Pro Max.
Todd Haselton | CNBC

Apple’s most important product is the iPhone, accounting for half of Apple’s 2020 sales. The company has announced new models every September since 2012, until last year when iPhones were revealed in October.

In 2020, Apple released four iPhone models: a smaller $599 iPhone 12 mini, the $829 iPhone 12, the higher-end $999 iPhone 12 Pro and the $1,2099 iPhone 12 Pro Max. All of the iPhone 12s came with 5G connectivity and a new, more squared-off design.

Expect this year’s lineup to be similar to last year’s with the same screen sizes and prices. Research from TF Securities analyst Ming-Chi Kuo, a leading Apple analyst, suggests the big change this year could be a smaller notch cutout at the top of the iPhone’s screen, which holds the device’s facial recognition cameras. The size of the notch has remained the same since it was introduced in 2017.

The new iPhones could also have bigger batteries and a slightly heavier weight thanks to a new internal-space-saving design, according to Kuo. In previous years, new iPhones have come with camera and processor upgrades, and that’s almost certain to happen this year, according to Kuo.

We don’t know yet what Apple will call the new iPhones. Apple has named some previous devices “S” devices, which signify that they mainly have internal changes, which would fit in with this year’s expectations. That means it could be called the iPhone 12s, or it could be named the iPhone 13 if Apple decides the changes are enough to warrant it. We don’t know yet.

Apple Watch

Apple Watch Series 6 in blue
Todd Haselton | CNBC

Apple has released new Apple Watch models every September since 2016. It’s a key product in Apple’s wearables business, which accounted for 11% of Apple’s 2020 sales.

Last year, Apple introduced the high-end Series 6 and the mid-range Apple Watch SE. This year’s high-end Apple Watch is likely called the Apple Watch Series 7. Kuo predicted last year that the 2021 models would be a “significant form factor design change.”

The design will also include a slight increase in screen size, according to Bloomberg News, which would be equivalent to 16% more pixels on the watch’s display. Bloomberg said Apple will introduce new watch faces to take advantage of the larger screens, including one that would allow a user to see all 24 time zones simultaneously.

Some Apple Watch models may be in short supply due to production issues. Nikkei Asia said this month Apple delayed manufacturing because of assembly challenges. The report also suggested Apple could add blood-pressure sensing this year, but The Wall Street Journal said and Bloomberg have said the feature won’t come this year. Apple declined to comment on Watch production.

In past years, when Apple has had issues producing millions of devices ahead of a launch, it delayed the release date by weeks or months after the launch presentation. In 2017, for example, it announced the iPhone X in September but didn’t ship it until November.

AirPods

A man shows AirPods Pro at an Apple store on East Nanjing Road on October 30, 2019 in Shanghai, China. Apple’s new AirPods Pro with active noise cancellation are on sale on October 30 in China.
Wang Gang | VCG | Getty Images

AirPods are a key component of Apple’s wearables business, which accounted for over $30 billion in annual revenue in 2020, a 25% increase over the year before.

Although the product is growing in importance to Apple, the company hasn’t launched new AirPods since October 2019 when it introduced the higher-end AirPods Pro with a new design and noise canceling. The most recent regular $159 AirPods, without noise canceling, were announced in March 2019.

In a note to investors over the weekend, Kuo said Apple will launch new AirPods 3. He said Apple may continue to sell the current AirPods at a lower price. The re-design will likely make the AirPods look more like AirPods Pro, with a wider case and shorter stems, according to Bloomberg.

iPad

The 5th generation iPad mini
Todd Haselton | CNBC

If Apple announces new iPads, it will emphasize how important the product has become for the company as the Covid-19 pandemic forced people to work and learn from home and driving a boost in computer sales.

In the three quarters reported so far in Apple’s fiscal 2021, the company has reported $23.6 billion of iPads revenue, over a 39% increase from the same period last year.

Apple last updated the iPad Air, a mid-range option, with an edge-to-edge screen in September 2020. Apple’s also updated the chip in its least expensive iPad, a $329 tablet which it simply calls iPad, at the same event. Those are due for a refresh this fall, though it’s unclear if that will happen on Tuesday or at a second event. But the iPad Mini, last refreshed in March 2019, is most overdue for a refresh.

The iPad Mini could be getting a redesign by the end of the year to make it look more like its siblings, according to Bloomberg. The report said it won’t have a home button and will have a more square design like Apple’s iPad Air and Pro. That means it could have a fingerprint reader in the power button like the iPad Air, or Face ID like the iPad Pro.

Everything else

Tim Cook, CEO of Apple, speaks during an Apple Event on April 20th, 2021.
Source: Apple Inc.

This is a product event, so don’t expect any commentary from Tim Cook on recent controversies including its plan to scan iCloud uploads for illegal material, the recent mixed decision in the App Store lawsuit against Epic Games, or thoughts on the company’s decision to delay a return to in-office work until next year.

However, Apple sometimes uses its iPhone launches to highlight non-product projects the company is working on, such as its efforts to become carbon neutral across its supply chain in the next 10 years.

If Apple talks about its climate efforts, expect VP Lisa Jackson to address the audience. Past events also have included musical guests or celebrity appearances.

Apple sometimes releases new services at fall launches, such as Apple One, its bundle of subscription services, which launched last year. But the big update to iOS is announced in June, at the company’s developer conference, and is typically released to everyone in the fall.

There’s another wildcard. Apple’s biggest, fastest MacBook Pro laptop, the 16-inch model, hasn’t been updated since November 2019, and still sports Intel processors even as the company moves to its own chips in laptops and desktops.

However, in the past decade, Apple hasn’t launched new Mac computers at the same event as new iPhones. There may be a separate event in October or November if new Macs are in the fall pipeline.

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Week in review: The Nasdaq’s worst week since April, three trades, and earnings

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Week in review: The Nasdaq's worst week since April, three trades, and earnings

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Too early to bet against AI trade, State Street suggests 

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Too early to bet against AI trade, State Street suggests 

Momentum and private assets: The trends driving ETFs to record inflows

State Street is reiterating its bullish stance on the artificial intelligence trade despite the Nasdaq’s worst week since April.

Chief Business Officer Anna Paglia said momentum stocks still have legs because investors are reluctant to step away from the growth story that’s driven gains all year.

“How would you not want to participate in the growth of AI technology? Everybody has been waiting for the cycle to change from growth to value. I don’t think it’s happening just yet because of the momentum,” Paglia told CNBC’s “ETF Edge” earlier this week. “I don’t think the rebalancing trade is going to happen until we see a signal from the market indicating a slowdown in these big trends.”

Paglia, who has spent 25 years in the exchange-traded funds industry, sees a higher likelihood that the space will cool off early next year.

“There will be much more focus about the diversification,” she said.

Her firm manages several ETFs with exposure to the technology sector, including the SPDR NYSE Technology ETF, which has gained 38% so far this year as of Friday’s close.

The fund, however, pulled back more than 4% over the past week as investors took profits in AI-linked names. The fund’s second top holding as of Friday’s close is Palantir Technologies, according to State Street’s website. Its stock tumbled more than 11% this week after the company’s earnings report on Monday.

Despite the decline, Paglia reaffirmed her bullish tech view in a statement to CNBC later in the week.

Meanwhile, Todd Rosenbluth suggests a rotation is already starting to grip the market. He points to a renewed appetite for health-care stocks.

“The Health Care Select Sector SPDR Fund… which has been out of favor for much of the year, started a return to favor in October,” the firm’s head of research said in the same interview. “Health care tends to be a more defensive sector, so we’re watching to see if people continue to gravitate towards that as a way of diversifying away from some of those sectors like technology.”

The Health Care Select Sector SPDR Fund, which has been underperforming technology sector this year, is up 5% since Oct. 1. It was also the second-best performing S&P 500 group this week.

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation booming in 2025, people with conditions like ADHD, autism, dyslexia and more report a more level playing field in the workplace thanks to generative AI.

A recent study from the UK’s Department for Business and Trade found that neurodiverse workers were 25% more satisfied with AI assistants and were more likely to recommend the tool than neurotypical respondents.

“Standing up and walking around during a meeting means that I’m not taking notes, but now AI can come in and synthesize the entire meeting into a transcript and pick out the top-level themes,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega. DeZao, who was diagnosed with ADHD as an adult, has combination-type ADHD, which includes both inattentive symptoms (time management and executive function issues) and hyperactive symptoms (increased movement).

“I’ve white-knuckled my way through the business world,” DeZao said. “But these tools help so much.”

AI tools in the workplace run the gamut and can have hyper-specific use cases, but solutions like note takers, schedule assistants and in-house communication support are common. Generative AI happens to be particularly adept at skills like communication, time management and executive functioning, creating a built-in benefit for neurodiverse workers who’ve previously had to find ways to fit in among a work culture not built with them in mind.

Because of the skills that neurodiverse individuals can bring to the workplace — hyperfocus, creativity, empathy and niche expertise, just to name a few — some research suggests that organizations prioritizing inclusivity in this space generate nearly one-fifth higher revenue.

AI ethics and neurodiverse workers

“Investing in ethical guardrails, like those that protect and aid neurodivergent workers, is not just the right thing to do,” said Kristi Boyd, an AI specialist with the SAS data ethics practice. “It’s a smart way to make good on your organization’s AI investments.”

Boyd referred to an SAS study which found that companies investing the most in AI governance and guardrails were 1.6 times more likely to see at least double ROI on their AI investments. But Boyd highlighted three risks that companies should be aware of when implementing AI tools with neurodiverse and other individuals in mind: competing needs, unconscious bias and inappropriate disclosure.

“Different neurodiverse conditions may have conflicting needs,” Boyd said. For example, while people with dyslexia may benefit from document readers, people with bipolar disorder or other mental health neurodivergences may benefit from AI-supported scheduling to make the most of productive periods. “By acknowledging these tensions upfront, organizations can create layered accommodations or offer choice-based frameworks that balance competing needs while promoting equity and inclusion,” she explained.

Regarding AI’s unconscious biases, algorithms can (and have been) unintentionally taught to associate neurodivergence with danger, disease or negativity, as outlined in Duke University research. And even today, neurodiversity can still be met with workplace discrimination, making it important for companies to provide safe ways to use these tools without having to unwillingly publicize any individual worker diagnosis.

‘Like somebody turned on the light’

As businesses take accountability for the impact of AI tools in the workplace, Boyd says it’s important to remember to include diverse voices at all stages, implement regular audits and establish safe ways for employees to anonymously report issues.

The work to make AI deployment more equitable, including for neurodivergent people, is just getting started. The nonprofit Humane Intelligence, which focuses on deploying AI for social good, released in early October its Bias Bounty Challenge, where participants can identify biases with the goal of building “more inclusive communication platforms — especially for users with cognitive differences, sensory sensitivities or alternative communication styles.”

For example, emotion AI (when AI identifies human emotions) can help people with difficulty identifying emotions make sense of their meeting partners on video conferencing platforms like Zoom. Still, this technology requires careful attention to bias by ensuring AI agents recognize diverse communication patterns fairly and accurately, rather than embedding harmful assumptions.

DeZao said her ADHD diagnosis felt like “somebody turned on the light in a very, very dark room.”

“One of the most difficult pieces of our hyper-connected, fast world is that we’re all expected to multitask. With my form of ADHD, it’s almost impossible to multitask,” she said.

DeZao says one of AI’s most helpful features is its ability to receive instructions and do its work while the human employee can remain focused on the task at hand. “If I’m working on something and then a new request comes in over Slack or Teams, it just completely knocks me off my thought process,” she said. “Being able to take that request and then outsource it real quick and have it worked on while I continue to work [on my original task] has been a godsend.”

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