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After skipping a year due to the pandemic, Eurobike 2021 returned to Friedrichshafen, Germany, nearly two years to the day after the previous rendition of one of the world’s largest and most important bicycle trade shows. The show was immeasurably different (much like the world itself over the last 18 months), but it still hosted some of the most interesting new updates to bicycle tech we’ve seen in years.

And as e-bikes have exploded in popularity since the pandemic, so too has the proportion of e-bike companies to pedal bikes at the show. While 2019 saw closer to an even mix between electric and acoustic bikes, Eurobike 2021 was absolutely the year of the e-bike as electrically-powered two-wheelers dominated the show.

Eurobike 2021 returns to Friedrichshafen

Interestingly, one of the biggest changes other than the increased dominance of electric bicycles was the growing number of cargo e-bikes.

Perhaps buoyed by a larger number of commuters seeking to replace more car trips than ever with alternative transportation, the sheer volume and diversity of cargo bicycles was immediately apparent throughout the show.

Other notable standouts included new electric bicycle drive systems, increasingly bizarre forms of electric bicycles and a host of accessories designed to make e-bikes even more useful for various daily uses.

You can see all of these and more in our Eurobike 2021 compilation video, where you’ll follow the Electrek team around the show floor and test grounds as we check out all of the coolest e-bike tech.

Below is a selection of notable companies and products that were on hand at the 2021 Eurobike show.

We’ve also got a poll going to see what your favorite item from the show is. Make sure to come back up here to the top of the article to vote once you’ve finished the article!

Heinzmann Schaeffler ‘Free Drive’ e-bike system

One of the first new advancements I sought out at the show was a fascinating new electric drive system for e-bikes that completely removes a mechanical connection to the drive wheel.

Instead of using a chain or belt – the two most common drive systems for bicycles – the Free Drive unit generates electricity from the rider’s pedaling action via an electric generator mounted at the bottom bracket of the bike. It then feeds that power to the motor to propel the bike. If any extra energy is generated above what the motor requires, it is stored in the e-bike’s battery.

I covered the system in detail last week, and it’s definitely worth a closer look.

I also had the chance to take a spin on an electric cargo bike outfitted with the Free Drive system, and I’ll have a complete first ride write-up along with a video of the experience coming to Electrek soon.

Greyp unveiled new G6 e-bikes

Greyp took advantage of the Eurobike 2021 show to unveil a series of new ultra-premium carbon-fiber electric mountain bikes as part of the G6 full-suspension line.

I tested out the original G6 e-bikes when they were first unveiled. Even two years ago, they were high-tech, and now they’ve only gotten better.

The new models include the G6.4, G6.5 and G6.6 full suspension electric mountain bikes.

The bikes include large 700Wh batteries, mid-drive motors with 90Nm of torque for powerful hill climbing, embedded tech include built-in eSim cards and 1080p front/rear cameras capable of live-streaming rides, high-end components like Fox Float suspension and of course Greyp’s signature carbon-fiber frames.

We’ll have a deep dive into these new e-bikes coming up soon, so consider this a teaser for some of the most tech-savvy premium electric mountain bikes on the market.

Rayvolt’s beautiful (and high tech) electric bikes

Barcelona-based Rayvolt had on display the latest update to their beautiful electric bike line. From the Catalonian leatherwork to the steampunk brass accents, these e-bikes are second to none when it comes to class.

Rayvolt isn’t just about building attractive bikes, though. They design all of their tech in-house, from modified motors to custom software. That allows them to add interesting features that you won’t find elsewhere.

For example, one of the innovations found in all Rayvolt bikes is variable regenerative braking based on reverse pedaling speed. Instead of pulling the brake levers when you want to stop, you can just pedal backwards. A slight backwards turn of the pedals gives light regenerative braking, but a quicker spin activates stronger regenerative braking in proportion with the reverse pedaling speed. It’s the equivalent of one-pedal driving in an electric car, except with bike pedals and almost no need for hand brake levers.

That same technology also allows for another cool feature called RegenFit. You can put your e-bike on a roller or trainer and pedal it like an exercise bike, with the motor providing regenerative braking resistance to charge the battery.

CEO Mat Rauzier explained that in a half-hour fitness session, he can add around 23% charge to his battery.

The system was developed by Rayvolt’s CTO, Jaime Pla. When I last saw Jaime over two years ago, he was a bigger guy. Now seeing him for the first time after the pandemic began, he’s 17 kg (37 lb) slimmer. As it turns out, it’s largely from developing the RegenFit system.

He had to use the feature in order to test and debug it over several months, which led to him shedding those extra pounds along the way! He admits that a healthier diet played a role, but daily fitness riding on an electric bicycle charging a battery was a big part of this weight loss success.

Tern shows off highly capable e-bikes and accessories

Bicycle maker Tern showed off their line of bicycles, including two of my favorites, the GSD and HSD electric cargo bikes. Both offer serious cargo-hauling capacity but in a smaller package that resembles the size of a typical bike.

The two cargo bikes can also be parked standing up on their tail, making them great for apartment dwellers with limited space.

Tern also showed off the company’s latest accessory line, including a neat rear rack accessory that allows riders to transport their kids inside of a waterproof canopy. That way, moms and dads can take their kids to school on the bike, rain or shine, without the little ones getting wet (or sunburned!).

Bosch electric bike Smart System

Bosch took to Eurobike to show off its Smart System, which is the latest update to its extensive line of electric bicycle drive systems.

Unlike in previous years, where we’ve seen incremental updates to motors, the Smart System offers a new software approach that allows Bosch to implement several new features.

Part of the system is Bosch’s new Flow App. The app is designed to digitize the e-bike ownership experience. Instead of needing to bring the bike into an authorized Bosch dealer for minor updates, riders can now perform over-the-air (OTA) updates themselves via the app.

That will allow riders to take advantage of new Bosch features as they are continuously developed and deployed.

The app is also useful for customizing riding modes, recording riding activities automatically, and integrating with fitness apps. The automatic riding activity recording is particularly convenient as it uses the bike’s sensors to begin the activity recording automatically, meaning riders won’t need to pull out their phones and manually click “record” to track each ride.

Bosch also plans to integrate Bike-to-X communication as part of the internet-of-things (IoT) framework, which would allow for interesting features to be added. By connecting with other cars and trucks, the e-bikes could give early warning signals that help to better protect riders.

Along with the new software, Bosch also rolled out a larger 750 Wh PowerTube battery that hides away inside a bike’s downtube, plus a new Kiox 300 display with updated remote.

We also had the chance to see the Bosch Smart System installed on several of BULLS’ new electric bicycles. BULLS came prepared with a giant booth complete with dozens of models of e-bikes.

Few companies can match the sheer breadth of models, and it’s quite impressive to see so many different types of e-bikes all under one roof.

Coleen electric bicycle

This is the first time I’ve ever seen this bicycle, and it’s an absolute beauty. The Coleen electric bike does a stunning job of incorporating old-school design features like rotary switches into a retro-modern-looking electric bicycle.

The exposed chrome accents and the sleek full-carbon frame play well together, especially combined with the leather saddle and bar grips.

The 250W and 25 km/h (15.5 mph) EU version doesn’t seem to do the beautiful bike justice, but they also have a 750W and 45 km/h (28 mph) model, which seems much more up to speed for a bike that looks this good.

The French-designed and built electric bicycle is hand-made, with over 50 hours of labor going into the manufacturing of each bike.

There wasn’t a price listed on the bike, but I’m guessing it’s one of those “If you have to ask…” situations.

Super73 moped-style e-bikes

Super73 had an awesome booth decked out exactly how you’d expect, with retro-themed motorbike awesomeness.

On display were their three main models, the Z, S and R lines.

The company recently launched a new Super73-ZX e-bike to update the most affordable e-bike in the lineup. And shortly before that, the R and RX lines were released with better suspension, higher-spec components and more power than most people would ever need. Or perhaps the perfect amount of power, depending on who you ask.

Super73 let us borrow a couple of their e-bikes to zip around Germany on. We’ve since taken them to Munich for the IAA Mobility show, where they became our main rides around the city. The bikes turn heads everywhere we go and are instant conversation starters. They also happen to be our favorite way around the city (and usually the fastest way around the city too).

We’ll have more on that experience coming up soon!

Manta5 hydrofoil water bike

I’ve covered the Manta5 hydrofoil electric water bike before, but that was several years ago, and I’ve never seen it in person.

Now, the team at Manta5 has returned to Eurobike with an updated model, and I immediately fell in love with it.

Seriously, just watch the first three seconds of the video below.

That’s what I want to be doing right now. Sign. Me. Up.

It’s basically an electric bike built on top of a hydrofoil, and the pedals (plus the motor) power a propeller instead of a rear wheel. You ride up on the foil, which helps you use less battery, just like a hydrofoil electric boat.

The whole thing looks incredible, and I’m already talking to the company about getting a test ride soon to bring you guys a video review. It’s a tough job, but someone has to do it.

Electric bike startup section

There was a fascinating section with all sorts of bike-related startups, each with an interesting idea to show off.

Some were more prototype-y, while others were already in production. Below are the neatest ideas we saw.

Hopper Mobility electric bike car

The Hopper Mobility bike car was one of those larger-than-life entries that grabs your eye from across the exhibit hall.

The German-made electric tricycle is shaped like a car but uses an electric bicycle drive-system to provide a more efficient alternative to conventional cars or even electric cars. It’s also a lot more nimble than cars, thanks to a rear-wheel steering mechanism that gives it a tiny turning radius of just 2 meters (6.5 feet).

It can legally travel in bike lanes, though I’m not sure you’ll make a lot of friends that way.

An included solar panel in the roof offers 5 km of range for every hour of sunlight. That means riders likely won’t even have to plug it in to charge most of the year, assuming they park outside.

Sunbike

Speaking of solar power, the Sunbike team showed off solar panel wheels that could be used to charge an electric bicycle in motion. The DC-DC system uses an MPPT setup for the highest efficiency charging system.

The design was still quite early stage, but the idea could be promising. Plus, it gives you some awesome bling in your spokes!

The Sunbike team claims a max power of 120W, counting 30W on each side of the wheel. Considering you’re not likely to see the same amount of sun on both sides of the bike at the same time, I’m not sure the 120W is really doable. But they also quote a max daily charge of around 500 Wh on a sunny day or 250 Wh on a cloudy day. Those figures sound a bit more realistic.

Rain Rider

This one technically isn’t an e-bike product specifically but could apply to any bicycle. The Rain Rider cover is an easily installed and removed canopy and shield that can protect bike riders from the rain.

It pops on and off in just a few seconds and can also quickly fold in half to take up less space in your garage or at work. If you have a minute and want it to take up even less space when not in use, you can disassemble it down into something the size of an umbrella.

There are plenty of rain canopy concepts out there, but the execution of this one just seems really slick in how easily it mounts and dismounts from the bike.

Arosno E-Trace snow bike

There are electric snowmobiles out there already, but this is something a bit different.

It has tracks like a snowmobile, but the Arosno E-Trace is more of a snow bike. It’s not for blasting around like a snowbound motorcycle, but rather for a more leisurely ride like a bicycle.

It uses an electric bicycle drive system tied to an Enviolo bike transmission to regulate the “gears” to create what I’d call more of a snow transporter. It’s not particularly fast, but it does look like a fun way to get around. And if you actually had a cabin in the Arctic circle somewhere, it might even be a realistic way to get down to the local trading post or last remaining Blockbuster video rental.

Gleam tilting cargo trike

The Gleam tilting cargo electric trike has two major things going for it: It features a modular cargo system for swapping in various boxes and flatbeds, and it actually tilts at the rear so you can ride it harder into turns without flipping over like a typical trike would.

They’ve got a slick system to quickly remove and swap various cargo accessories on the back, making this an interesting option for commercial customers.

The electric trikes are made in Europe, which should already clue you in to their high prices. Starting at around €7,000, these aren’t cheap options. But they’re also quite sophisticated electric trikes, so you’re getting a lot for your money.

OKAI

We’ve only begun covering OKAI recently, but we’ve actually seen plenty of their vehicles in disguise. That’s because until recently, the company mostly supplied other micromobility companies like Bird and Lime with products such as e-bikes and e-scooters.

Now, the company is branching out into its own lines of electric rideables while still continuing to supply the major shared electric mobility companies.

That means we’re likely to see several new OKAI-branded products, some of which may share similarities with common electric scooters and bikes already cruising around the world’s major cities.

Blubrake

The order of advancements in motorized transportation has always been cars first, then motorcycles, and eventually bicycles. The trend can be traced across components like tires, batteries, lights and more — basically just about any other shared component. Now we can add anti-lock brakes to the list.

Blubrake makes anti-lock brakes specifically designed for bicycles. While they can be mounted on traditional pedal bicycles, electric bicycles are prime candidates due to their onboard power to run the electronics and the lack of a weight penalty for the added mass of the hydraulic actuator.

We had the chance to check out Blubrake’s braking system that is neatly hidden away in the top tube of an electric bicycle and interfaces directly with the hydraulic braking system on pretty much any e-bike. It doesn’t even require its own proprietary brakes. Instead, it can be installed inline with brakes like those from Shimano, Tektro and Magura, to name a few.

While it might sound like overkill to some, the few times people have locked up a front tire and lead to a crash on an e-bike (I can, unfortunately, count myself in that group) are a few too many. Anti-lock brakes could save some skin the next time someone grabs a little too much brake.

eChecker e-bike testing equipment

Call me a nerd, but I think this is really cool (and I proudly wear the ‘e-bike nerd’ designation). The eChecker diagnostic tool suite is a line of electric bicycle testing equipment that can basically simulate a rider and run all sorts of performance tests on any e-bike.

Throttle-enabled e-bikes can easily be tested on nearly any dynamometer. That’s simple. But the eChecker can run the same tests on pedal-assist e-bikes, which is a much harder feat. It does it by using a robot to activate the pedals and simulate a rider.

That simulation means the tool can be used to compare various electric bicycles in a uniform fashion.

My first thought was, “Great! Finally, a tool that can perform accurate range tests to compare different e-bikes against each other and determine real-world range ratings!” As it turns out, that is possible but not a common use. That would require some testing agency to invest the approximately €40,000 for the machines and run the tests. Instead, most of eChecker’s customers are e-bike manufacturers that want to verify their own e-bikes and run tests on competitors’ e-bikes to benchmark their performance.

Oh well, maybe someone will step up and buy one of these to start publishing real range data for each e-bike. I’d do it myself if I could afford it.

Nicolai Motors Eboxx Ultra electric motorbike

This one is going to be divisive, but let’s check it out anyway.

Nicolai has built what is, for all intents and purposes, an electric motorcycle with pedals. There’s a footpeg version for realists, but the pedal-version was on display at the show and looks as ridiculous as it sounds.

If you forget the pedals and focus on the electronics, you’ll find a 15 kW continuous and 35 kW peak motor. That’s fairly comparable to a Zero FXE electric motorcycle, to put that in perspective.

It’s so powerful that they used two Gates carbon belt drives in parallel. That also seems a bit silly, especially since Gates makes motorcycles belts. They have Gates motorcycle belts installed on the Harley-Davidson LiveWire and Zero SR/F electric motorcycles, each of which puts out around 80 kW of peak power. So I’m not sure why Nicolai went with a pair of belts, but at least it adds to the overall ridiculousness of the bike!

Flyer Tandem e-bike

This was a fun one that we actually got to test out.

The Flyer electric tandem bike offers a pair of batteries, a pair of belt drives and a pair of seats.

My publisher Seth took the driver’s seat, and I performed the role of back seat driver slash dead weight.

The ride went surprisingly well, though, like all tandem bikes, it can be weird riding back seat and having no control over anything other than propulsion.

It could be a great couple activity — depending on the couple. If you’ve got the kind of relationship that can survive two people hurtling through traffic while only one gets to makes all the decisions, then I can definitely recommend the Flyer tandem as a well-made and sufficiently powerful e-bike with plenty of battery for a long and surely argument-free ride.

Bird Bike

Electric mobility sharing company was on the scene at Eurobike as well. While they’re best known for their shared electric scooters, it was actually the company’s new consumer-focused electric bicycle that was on prime display.

The company showed off the new e-bike in both frame styles (step-over and step-through), where we got our first chance to see it in person.

There’s no dancing around the fact that the bike obviously looks like it was heavily inspired by popular Dutch bicycle company VanMoof. And Bird’s reps didn’t shy away from it either, suggesting that the design has differences but conceding that VanMoof’s signature bicycle frame design is not patented.

But hey, imitation is the sincerest form of flattery. And it’s not like Bird is the first to copy VanMoof’s frames, either.

Ducati e-bikes

Ducati’s e-bikes were also on display, but not in a Ducati booth. Instead, they were shown off at the THOK booth.

To anyone in the know, that makes good sense. THOK is the actual producer of Ducati’s e-bikes, as the pair have operated a partnership for several years now.

This isn’t just a sticker bike, though, and Ducati’s electric mountain bikes actually have several unique features compared to other THOK MIG-R electric bikes.

But the similarities are also glaring, including those underslung batteries that are a favorite of THOK.

THIMM bicycle packaging

Alright, so technically, this one isn’t an e-bike. And it’s not even a bicycle. But this bike packaging is pretty darn cool.

Nearly every e-bike I’ve ever unboxed and re-boxed for reviews (and I’m talking literally hundreds of them over several years) has had some level of foam packaging. I don’t have to tell you how bad unrecyclable and non-biodegradable foams are for the planet.

And that’s exactly why THIMM’s foam-free bike packaging is so cool to me. They’ve designed these boxes to use only cardboard, which can be produced from recycled material and also recycled itself.

This is the way I hope all e-bikes get packaged in the future.

What was your favorite thing at Eurobike 2021?

So that’s it, folks! Those are the coolest e-bikes, accessories and other assorted bicycle-industry innovations we found at Eurobike 2021.

Let’s hear what you enjoyed the most. Either let us know in the comments section below or vote in the poll at the top of this article. Or both!


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Taylor Swift’s The Tortured Poets Department analysed: Marriage, babies, bad boyfriends and the price of fame

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Taylor Swift's The Tortured Poets Department analysed: Marriage, babies, bad boyfriends and the price of fame

As the title suggests, The Tortured Poets Department is a break-up album, and one that doesn’t disappoint in deconstructing Taylor Swift’s failed relationships and old boyfriends gone bad.

We hear about a chain-smoking man who tells jokes that are “revolting and far too loud” in I Can Fix Him (No Really I Can); a “coward” who pretends to be a “lion” in loml; and we learn about a ghosted Swift in I Can Do It With A Broken Heart, as she sings “I’m so obsessed with him but he avoids me like the plague”.

We’ve all been there, and that’s the trick to Swift‘s wide appeal.

Pic: Beth Garrabrant
Image:
Pic: Beth Garrabrant

The not-so-subtly titled The Smallest Man Who Ever Lived paints a picture of a drug-taking partner who: “In public, showed me off, then sank in stoned oblivion,” tried to “buy some pills from a friend of friends” and “didn’t measure up in any measure of a man”.

Amid dealing with these waste-of-space men, we learn about a Swift – who contrary to her sparkling and strong public persona – is “depressed,” “crying at the gym,” eating “kid’s cereal,” “unstable… on my knees” and very much the owner of a “broken heart”.

Of course, not all of her songs are purely confessional – she also adopts different personas (for example in But Daddy I Love Him which shares the basic storyline of Madonna’s Papa Don’t Preach), but in each track, we firmly return to Swift and parallels in her much-publicly dissected ‘private’ life.

With a history of writing about her exes (past examples include Joe Jonas, Harry Styles, Jake Gyllenhaal and John Mayer), Swift hasn’t disappointed with seeming allusions to former British boyfriends Joe Alwyn and Matty Healy, plus throws forward to current beau NFL star Travis Kelce.

More on Taylor Swift

So Long, London – positioned fifth in the tracklist, a spot Swift reserves for her most meaningful songs – is a choral ballad and seems to be about the end of her six-year relationship with The Favourite star Alwyn.

Her lyric – “I left all I knew, you left me at the house by the Heath” – references Hampstead Heath in north London where she lived with the star in the early 2020s.

As much a break-up song with the city as the man, she tells us “I’m just mad as hell cause I loved this place”.

In this song, we also get one of many references to marriage across the album – a theme which might be at the forefront of Swift’s mind?

Pic: Beth Garrabrant
Image:
Pic: Beth Garrabrant

Wedding bells and babies

So Long, London’s emotional lyric – “You swore that you loved me but where were the clues, I died on the altar waiting for the proof” – rings out loud and clear.

The song that gave the album its title – The Tortured Poets Department – describes a moment that paints a vivid picture: “At dinner you take my ring off my middle finger and put it on the one people put wedding rings on, and that’s the closest I’ve come to my heart exploding.”

In loml (an acronym which stands for Love Of My Life) she sings: “You and I go from one kiss to gettin married… you told me I’m the love of your life.”

In But Daddy I Love Him – a ballad with country tones – she sings: “No, you can’t come to the wedding.”

And in imgonnagetyouback she says: “Whether I’m gonna be your wife or gonna smash up your bike, I haven’t decided yet.”

There’s even a reference to future family in The Manuscript – the final song on the album – with the lyric: “He said that if the sex was half as good as the conversation was, soon they’d be pushing strollers. But soon it was over.”

In Florida!!! (featuring Florence + The Machine) the topic of children comes up again, with Swift escaping to the Everglades, running from friends who “all smell like weed or little babies”.

Taylor Swift is expected to attend the Super Bowl to watch her boyfriend Travis Kelce play, both pictured. Pic: AP
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Swift and Travis Kelce in February. Pic: AP

Loves old and new

The 1975 singer Healy, who Swift is rumoured to have briefly dated following her split from Alwyn, appears to be alluded to in Fortnight – a song featuring Post Malone which will be the first single from the album.

She sings: “I touched you for only a fortnight… I love you, it’s ruining my life.”

In Guilty As Sin, a slow, drum-backed track, Swift describes “fatal fantasies,” “recalling things we never did” and looking back on a past relationship – “how I long for our trysts… How can I be guilty as sin?”

And in But Daddy I Love Him, it’s possible Swift’s hitting back at criticism of her never-officially-confirmed relationship with Healy, telling naysayers: “I’ll tell you something about my good name, it’s mine alone to disgrace.”

The penultimate track on the initial album, The Alchemy, pulls in a wealth of American Football terms – seeming to mark the introduction of her latest relationship with NFL star Travis Kelce.

A swirl of “chemicals” – including “white wine” and “heroin” – are used as metaphors to describe the rush of first attraction amid a slew of sporting analogies.

Read more:
‘Secret’ double album announced in ‘2am surprise’
The hidden meanings in the album’s lyrics

Pic: Beth Garrabrant
Image:
Pic: Beth Garrabrant

‘Self-harm’ and ‘wounds’

Swift told her social media followers the album was a reflection of “events, opinions and sentiments from a fleeting and fatalistic moment in time,” calling them “both sensational and sorrowful in equal measure”.

And for Swift, the album itself appears to be a form of closure – in her words: “This period of the author’s life is now over, the chapter closed and boarded up. There is nothing to avenge, no scores to settle once wounds have healed”.

She also refers to personal wounding in the cover slip for the album, calling the period of her life one of “self-harm” and “cardiac arrest”. And on her love battle wounds she told fans: “A good number of them turned out to be self-inflicted”.

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It’s a self-reflection she shares in Who’s Afraid Of Little Old Me, calling herself “fearsome,” “wretched” and “wrong,” singing in the chorus “I was tame, I was gentle, til the circus life made me mean”.

After over two decades in the music industry – a notoriously tough one to survive in let alone thrive in – we perhaps see a glimpse into Swift’s psyche in I Can Do It With A Broken Heart. She sings: “They said, ‘Babe, you gotta fake it til you make it’. And I did. Lights, camera, bitch smile. Even when you want to die.”

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The album features a song inspired by her NFL superstar boyfriend Travis Kelce

The original It Girl

And in Clara Bow (the name of a 1920s American actress for whom the term ‘It Girl’ was coined), the final track of the original album, she gives us a self-referring dig which touches on both the fickleness of the music industry and pokes fun at her own ever-inflating success.

We hear a young wannabe praised by “suits in LA,” telling her: “You look like Taylor Swift in this light, we’re loving it. You’ve got edge she never did.”

Always looking ahead, to her next era, perhaps when her “girlish glow flickers”, a now 30-something Swift is always one step ahead of the industry she’s currently dominating.

As she tells us: “The future’s bright… Dazzling.”

The Tortured Poets Department: The Anthology, featuring 31 tracks, is out now.

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Taylor Swift: How a country girl took over the world – as new album The Tortured Poets Department released

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Taylor Swift: How a country girl took over the world - as new album The Tortured Poets Department released

Taylor Swift is one of the world’s best-selling artists, a billionaire, and a record breaker. And she’s just 34.

With her 11th studio album – The Tortured Poets Department – out today (her follow up to 2022’s Grammy winning Midnights) the buzz around the singer is at fever pitch.

Update:
Swift reveals ‘secret double album’

Taylor Swift accepts the Global Icon award during the Brit Awards 2021
Image:
Swift accepts the Global Icon award at the Brit Awards 2021. Pic: PA

Fans can expect 16 new tracks (addressing the five stages of heartbreak) and collaborations from the likes of Florence + The Machine and Post Malone.

With a history of writing about her exes (you know who you are, Joe Jonas, Harry Styles, Jake Gyllenhaal and John Mayer), there’s much interest over whether any songs will refer to her English ex-boyfriend, actor Joe Alwyn who she dated for six years until their split last year.

There’s a strong suggestion track number five (the slot she always gives to her most meaningful songs) – So Long London – may do just that.

And the very title of album may be referring to a WhatsApp group Alwyn previously set up with fellow actors Andrew Scott and Paul Mescal, called The Tortured Man Club.

More on Taylor Swift

Speaking about it in 2022, the actors joked that they’d not been using it much since becoming less tortured. Four months later news of Swift and Alwyn’s split emerged.

Meanwhile, in current boyfriend news, Swift’s latest beau – Travis Kelce – says he’s had a listen to parts of the album and says it’s “unbelievable”.

The US star’s rise from teen country pop singer to all-round global phenomenon has been – well – swift.

We take a look at the unstoppable rise and rise of Taylor Swift.

Taylor Swift was there to support Travis Kelce. Pic: Reuters
Image:
Swift with boyfriend Travis Kelce in February. Pic: Reuters

Moving forward while reclaiming her past

She started out Taylor Alison Swift, born in Pennsylvania and named after singer-songwriter James Taylor.

Inspired to become a country singer after watching a documentary about Faith Hill (one of the genre’s best-selling stars), her parents upped sticks to move to Tennessee in 1993 to help her forge her music career, and Swift landed her first record deal aged just 13.

A musical chameleon, she’s switched up her genre a few times since then, moving from country to pop to alternative and folk.

And as well as moving forward artistically, she’s quite literally reclaimed her past too, re-recording her back catalogue since 2021 as a way to regain ownership of her music following a spat with talent manager Scooter Braun, who bought her former label Big Machine Records.

The MTV VMAs moment in 2009 when Kanye sparked his feud with Swift. Pic. Reuters
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The MTV VMAs moment in 2009 when Kanye stormed the stage. Pic. Reuters

Earlier this year, Swift made Grammy history when she became the first person to win album of the year four times with Midnights.

She’s come a long way since Kanye West infamously stormed the stage at the 2009 VMAs as Swift accepted her award for best video by a female artist, a stunt he later claimed in a lyric “made that b**** famous“.

Her fame has been on the rise ever since – reaching peak Swift over the last few years.

Taylor in 2006, when she was seen as the sweet girl of country music. Pic: Reuters
Image:
Taylor in 2006, when she was seen as the sweet girl of country music. Pic: Reuters

Billionaire status

Swift is a billionaire, according to Forbes magazine, accumulating $1.1bn (£875m), based on earnings from her Eras Tour and the worth of her pop music catalogue.

It makes her the first musician to hit 10-figure status solely based on her songs and performances.

Following the start of her Eras Tour, kicking off in March 2023, she became the first artist to surpass $1bn (£800m) in revenue, breaking the Guinness World Record for the highest-grossing music tour.

Plus, she was the biggest-selling global recording artist of 2023, breaking another record by topping the International Federation of the Phonographic Industry’s (IFPI) global artist chart for a fourth time.

Taylor Swift accepts the award for Album of the Year for Midnights during the 66th Annual Grammy Awards in Los Angeles, California, U.S., February 4, 2024. REUTERS/Mike Blake
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Swift making Grammy history. Pic: Reuters

In 2023 Swift was ranked as Spotify’s most popular artist, and she became the first female artist to have four albums on Billboard’s top 10 list concurrently.

Her Eras Tour – which started out with 53 shows played across the US before expanding to include 78 international dates – has sold out stadiums around the world, with an estimated $900m in ticket sales last year, according to Billboard.

It’s projected to become the highest-grossing tour in history by the end of this year, forecast to push Elton John’s Farewell Yellow Brick Road tour into second place.

Plus, the Swift magic touch has boosted the local economies her tour has passed through.

Fans arrive at the Tokyo Dome, for the Taylor Swift concert, as part of the Eras Tour .
Pic:AP
Image:
Fans at the Tokyo Dome, for the Eras Tour. Pic:AP


Economic angel with the power to shake cities

Her seven sold-out concerts in Sydney and Melbourne in Australia in February were credited by the Australian Bureau of Statistics with increasing spending on clothing, merchandise, accessories and dining out across the month.

Six nights near Los Angeles added $320m (£257m) and 3,300 jobs to the area, according to the California Center for Jobs and the Economy.

And not content with ruling the music world or mending the economy, she has conquered the silver screen too, with a movie version of her concert tour taking over $250m (£200m) in ticket sales.

The movie generated the highest ticket sales at the UK and Ireland box office on its opening day, according to Vue International.

And did I mention, she can also cause minor natural disasters?

In July 2023, a Swift concert in Seattle was pointed to for setting off a nearby seismometer, registering the equivalent of a magnitude 2.3 earthquake.

A fan shows off his Taylor Swift T-shirt at a sing-a-long event in Singapore. Pic: Reuters
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A fan’s Taylor Swift T-shirt at a sing-a-long event in Singapore. Pic: Reuters

She’s across politics and sport too – and fellow celebs love her

While never telling her fans who to vote for, Swift has encouraged voter registration, with Vote.org reporting 35,000 signups after Swift urged her 282 million followers on Instagram to vote in Super Tuesday primary contests across the US in March.

And putting the super into Super Bowl, her high-profile relationship with Kansas City Chiefs star Travis Kelce has been credited with bringing more viewers to American Football. Indeed, sales of Kelce jerseys jumping 400% in one day, according to online seller Fanatics.

While she never went to college herself, numerous US colleges offer courses on her, including Harvard, Stanford and Bentley, while a university in Belgium offers a Swift-inspired literary class. Avoiding the hassle of years of study, in 2022 she received an honorary doctor of fine arts degree from New York University.

And earlier this year the Victoria And Albert Museum recruited for a Taylor Swift superfan adviser to help develop future Swift-themed programming.

Teenagers trade bracelets while waiting for the beginning of Taylor Swift's Eras Tour concert movie in a cinema in Mexico City, Mexico October 13, 2023. REUTERS/Alexandre Meneghini
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Teenagers trade friendship bracelets at an Eras Tour concert movie in Mexico City. Pic: Reuters


It’s no surprise that Time magazine named her 2023’s person of the year.

Known for her dedication to her fans – inspiring friendship bracelets, handmade signs, and all sorts of memorabilia – she has a legion of celebrity fans too including Jennifer Lopez, Julia Roberts and Adam Sandler.

And in good news for UK fans – she’ll be coming soon to a city near you.

This summer she will play 15 UK shows as part of her Eras Tour, kicking off on 7 June in Edinburgh before coming to London on 21 June. Her extended London run will conclude at Wembley Stadium on 20 August.

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Taylor Swift reveals ‘secret’ double album in ‘2am surprise’ – including track inspired by boyfriend Travis Kelce

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Taylor Swift reveals 'secret' double album in '2am surprise' - including track inspired by boyfriend Travis Kelce

Taylor Swift has revealed her latest release is a “secret double album” – with 15 more tracks than fans were expecting.

In a 2am surprise (around 7am UK time), the 34-year-old announced on social media that The Tortured Poets Department: The Anthology includes a second instalment.

She wrote: “It’s a 2am surprise: The Tortured Poets Department is a secret DOUBLE album. I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second instalment of TTPD: The Anthology. 15 extra songs. And now the story isn’t mine anymore… it’s all yours.”

It’s the superstar’s 11th studio album and features a bumper 31 songs spilling over two hours.

Swift announced details of the record in February this year when she won the Grammy Award for Best Pop Vocal Album for Midnights.

At the time, she revealed the new album includes collaborations with Post Malone and Florence + The Machine who feature respectively on the tracks Fortnight and Florida!!!.

Taylor Swift fans check out a new pop-up opening to celebrate Taylor Swift's upcoming album "The Tortured Poets Department," at the Grove in Los Angeles on Wednesday, April 17, 2024. (AP Photo/Richard Vogel)
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The Tortured Poets Department features songs about Swift’s love life. Pic: AP

Swift is believed to have included songs about her break-ups with British actor Joe Alwyn and The 1975 star Matty Healy in the album, while a song full of American football references is thought to be inspired by her latest romance with NFL star Travis Kelce.

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Boyfriend hails ‘unbelievable’ album

Singer Taylor Swift performs at her concert for the international "The Eras Tour" in Tokyo, Japan February 7, 2024. REUTERS/Kim Kyung-Hoon ATTENTION EDITORS - NO COMMERCIAL OR BOOK SALES. NOT FOR USE ON ANY PRINT OR ELECTRONIC MAIN COVER OF MAGAZINES. EDITORIAL USE ONLY.
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Swift has been travelling the world with her Eras tour. Pic: Reuters

The 15th track, The Alchemy, appears to be a nod to her relationship with the Kansas City Chiefs star with references to American football terms including the team, warm benches, winning streak, and trophy, and also features the line: “So when I touch down, call the amateurs and cut ’em from the team.”

She began dating the athlete last year and her attendance at the Super Bowl made headlines around the world, including that kiss with Kelce after the Chiefs’ victory.

Kelce, who has recently landed a role as host of the game show Are You Smarter Than A Celebrity?, said he listened to parts of the album and said it’s “unbelievable”.

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Taylor and Travis unite after Chiefs win

So Long, London is number five in the tracklist – the slot reserved for the most meaningful song on each of Swift’s albums – and is thought to offer new insight into her split with The Favourite actor Alwyn after six years together.

In the lyrics, Swift hints at wedding plans, singing: “You swore that you loved me but where were the clues, I died on the altar waiting for the proof” – as well as being upset at having to leave London which she said she “loved”.

The very title of the album may be referring to a WhatsApp group Alwyn previously set up with fellow actors Andrew Scott and Paul Mescal, called The Tortured Man Club.

On Healy – who Swift dated for a few weeks last year after her split with Alwyn – several songs seem to reference him, including on Guilty As Sin, where she sings about having “fatal fantasies” for someone from her past while in a relationship.

Joe Alwyn and Matty Healy.
Pic: AP
Image:
Joe Alwyn and Matty Healy.
Pic: AP

Writing songs about past old flames is nothing new for Swift including Joe Jonas (Mr Perfectly Fine), Harry Styles (Style), Jake Gyllenhaal (All Too Well) and John Mayer (Dear John).

The singer posted the significance of the album on X as a flurry of fans commented their love for it.

Swift wrote: “The Tortured Poets Department. An anthology of new works that reflect events, opinions and sentiments from a fleeting and fatalistic moment in time – one that was both sensational and sorrowful in equal measure.

“This period of the author’s life is now over, the chapter closed and boarded up. There is nothing to avenge, no scores to settle once wounds have healed. And upon further reflection, a good number of them turned out to be self-inflicted.

“This writer is of the firm belief that our tears become holy in the form of ink on a page. Once we have spoken our saddest story, we can be free of it. And then all that’s left behind is the tortured poetry.”

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Other songs on the compilation include The Smallest Man Who Ever Lived, The Prophecy and Cassandra, while the bonus song is titled The Manuscript.

Swift’s sold-out Eras tour makes its way to the UK on 7 June, starting with three shows in Edinburgh.

The run of her London shows begins on 21 June.

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