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The Footprint Project is here in Louisiana deploying solar and battery storage for some of the hardest-hit areas impacted by Hurricane Ida. I spoke with Will Heegaard, Founder, Operations Director, and CEO of Footprint Project on the phone this weekend. This interview is a followup to an article I wrote previously about the great work that the team of engineers is doing in my state.

Will gave me a recap of some of the work Footprint has been doing in New Orleans and the surrounding area.

“We’ve been deploying small to large mobile or portable solar generator systems to support Ida response and recovery.”

Originally, the team was going to be participating in a festival that got canceled, and Will explained that they were tracking the storm but didn’t know exactly where it would hit. He added that there’s at least one bad one each year and that Footprint is still small but has been hoping to help in these types of disasters.

“The more we can float these various types of mobile solar generator equipment in a fun and non-fun event, then the more we can try to grow the fleets or cache of regional equipment that’s available to be activated for power outage events.”

In other words, they are exposing the general public to an alternative power source that is renewable and using it in disaster to show that solar can save lives. This is a great way to spread awareness about renewables and show how these units can be deployed, especially in mobile situations such as festivals or, sadly, disasters.

Bringing Solar To A Fossil Fuel Dependent State During A Disaster That Sparked Fuel Shortages

With my state being a fossil fuel supporting state, I wanted to know what the core response was to the team as they educated those affected by the storm about solar. We all know about gas and diesel generators, but many people don’t even know about solar generators. I write for CleanTechnica and I didn’t even know about their existence until someone told me. Education and awareness are critical, and we need more of both.

I asked Will what the initial responses were to the solar generators. Will pointed out that free electrons are free electrons, and if people can plug in without the need for fuel, then this is a good thing. This is just the second week of recovery and we are still having fuel shortages. Also, there are still people without power, and they are using fuel for generators. Lines at gas stations have been long, with wait times of over an hour, and for those in the hardest-hit areas, they have to drive 2–3 hours to the nearest gas station, which then may or may not have fuel.

Captain Richard Birk, a retired firefighter and paramedic who served with Las Vegas Fire and Rescue for 30 years, is an advisor for the Footprint Project. He told me that he volunteers because he believed this is well worth his time. He wanted to add an answer to my question about how the people of Louisiana, an oil & gas state, were thinking when Footprint Project deployed the solar generators.

“When you put these electrons made from the sun, what are they thinking? That’s a great question. And from my experience of emergency management and serving communities in trouble on a daily basis for the 911 system, what I found is the visceral experience is the most game-changing experience you can have. …

“They’re used to being without power. They’re used to the power lines coming down. That’s not a surprise. Every one of the people we’ve talked to said ‘yeah, the power lines come down with every storm.’ … They’re used to being without power and the gasoline shortages and the diesel shortages. … They’re used to sitting in the dark with nothing.

“They’re used to being short of breath because all the thousands of people who live on little nebulizers and O2 machines sit in the dark. Somebody scrambles maybe a few generators together. They usually only last during the day or the night hours because they’ve gotta turn it off. They’re used to being uncomfortable.

“And what’s happening is that we can show them a different way. What we’re looking at is, when we put these systems in, is that they’re going to run 24 hours a day. You can plug your medical device in and you now have oxygen. You can plug your nebulizer in and now you don’t have to have an asthma attack. You can plug your C-Pap machine in and you can sleep at night. That is a visceral experience, and that’s how you’re going to change this.

“It’s a matter of life and death. What the Footprint Project is doing is not just putting in solar and batteries and a renewable energy source, but what they’re doing is they’re saving lives. Just like I was trained to do. But they’re using renewable energy to save those lives.”

With Solar, There Is No Risk Of Carbon Monoxide Poisoning

Being able to plug your phone into a solar-powered generator without worrying about fuel, spending $200 or more on fuel, and without the risk of carbon monoxide poisoning is definitely a bonus.

“There’s always going to be an awareness issue with adoption, or how to make sure people understand the capabilities of a solar generator versus a gas generator.”

He explained that for gas generators, everyone knows how to use them, but for solar, there’s a lot that most don’t know.

“The percentage of the general population that knows what a kilowatt-hour actually means based on their cell phone or their fridge or whatever is next to zero. Very few people have a true understanding of what a kilowatt-hour is for their practical life.

“And with a gas generator, they really don’t need to know what a kilowatt-hour is. They just need to know how to find the gas, when to fill the generator with gas, and hopefully how to not die while filling it with gas or not die from the carbon monoxide.”

Sadly, we do have deaths due to carbon monoxide poisoning because people put the generators on inside their homes. This was an issue with Laura last year and has been an issue with Ida as well despite the constant reminders from our local and state leaders not to do so.

One of the team members, Jamie, pointed out that they were asked about carbon monoxide when they deployed the batteries. Furthermore, some don’t even have generators. Will added:

“We were dropping off these small little portable batteries to charge phones and little headlights at this home where there were 20–30 elderly folks. The home has been without power for a week and is still without power and mold is spreading through the building, which is unacceptable and tragic.

“We were passing out these battery packs to charge their lights and their phones so they were not just sitting in the dark after the sun goes down. Particularly for folks that can’t afford a generator — you would think people can afford it, right? There’s a huge segment of our population that can’t. When the lights go out, they’re just in the dark. It’s just the reality.”

No Communications; Devastation All Around

I shared my story of riding out Ida with Will. The team didn’t realize I was also in an impacted area, but that fortunately, Baton Rouge was spared the worst of the damage. We still lost power, and yes, I was fighting for my life and those of my pets in the extreme heat that invaded my home, but I still had a home, running clean water, and a way to stay cool.

I explained that there was no communication and most of my calls and texts weren’t going through after the storm hit. Will told me that it’s still like that in some of the hardest-hit areas.

“You go down there and there’s nothing.

“The first couple of days we got here, we helped Imagine Waterworks and set up that portable system and then by the morning or that night, the power came back on. It’s kind of a game where, particularly in the urban areas — I’m just blown away that this one elderly folks’ home is still without power, because the area around it has power. So, we’re trying to figure out why, but most of the city area has power.

“So, the real question is how far out can we get this equipment so it has the most benefit over the next two to four weeks — potentially six weeks in really hard-to-reach areas.”

He explained that the team was looking for public and community spaces that needed power. If you have any, chime in.

When looking for areas to help, the hardest-hit areas will be on the east side of the storm — which is always heavily damaged. Will shared with me that some of the areas he’d been in, such as Houma, were completely destroyed.

“Houma must have been near the eye because the place is devastated.

“New Orleans has gotten damaged but if you go south of 90 outside the city and places like Boutte, it just gets worse and worse the further southeast you go.

“For us, it’s about how to effectively dispatch the equipment and match-make between a site energy usage portfolio and the equipment that’s available to deploy. I wouldn’t say that we’re experts at it — we learned as we go — but we’re getting better. Every disaster we deploy to, we get better.”

How You Can Help Footprint Project

In the previous article, I included a link to the GoFundMe campaign that was set up, but for more info, Will has three categories that the team divided their needs into.

1. Cash. 

“I break down the types of support into three categories. We need cash from people that can get cash. Cash is the most effective way to respond to disasters. You can spend the money, locally and around the communities that have been hit and kickstart the economic recovery.

“All the data shows that cash is the most effective way to help the responders who are deploying and help the community at the same time.

“If you can give cash to the communities and the responders, it’s always the most efficient and most effective.”

2. Equipment. 

“We spend a lot of our cash on batteries. We can’t do our work without usually lithium-iron-phosphate batteries (LFP batteries). These are 90% of what we’re doing. You can’t build an off-grid solar or set up an off-grid solar generator without a battery, and some of these batteries are heavy and hard to transport.

“We’re trying to deploy these things in the safest way possible. We’ll deploy anything that’s not a gas or diesel generator, but we prefer if we can set up lithium or LFP-based solar panels and microgrids.”

Other types of equipment they also need are inverters, wiring, cabeling MC4s, crimpers, power tools, and all the things a typical installer would bring to a site.

3. Volunteers. 

“We always need people. We’re still trying to build up our training and our volunteer base. There’s just not a lot. We’re trying to partner with industry folks who have the human resources to deploy volunteers who already know how to MC4 crimp or already know how to assess a site for battery storage sizing.

“That is still a small industry and it’s hard to find electricians around here. You’re not going to find one around here for months now, much less one with knowledge of off-grid solar installations. We’re trying to build that volunteer base across the country so that we can deploy people closer to the storm that knows what a 40kWh solar system can do and what brand they are working with, such as Tesla. We need people who know how to do this work, and this is in very short supply.”

Final Thoughts From Will

This industry, he pointed out, is usually pretty technical, but Will wanted to emphasize the importance of looking beyond the technical details and helping one to understand that this technology is out here saving lives.

“The real story is about how these free electrons and the ripple effect they have throughout the community. When there’s a safe, quiet self-sustaining source of power deployed to a community that just got rocked — just lost everything — aside from the quantitative benefits of not having to get fuel or not being exposed to carbon monoxide that is important, I think the qualitative effects rolling in a vision of the future for people who just lost everything is so understated.

“I’m trying to communicate this with people because there’s just nothing more powerful than bringing a version of hope for that community and showing them that they can build back better, stronger, and greener. This is why we do the work.”

 

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

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Tesla loses another top talent: its long-time head of software

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Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

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Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

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Kia’s EV3 is the best-selling retail EV in the UK right now

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Kia's EV3 is the best-selling retail EV in the UK right now

Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.

Kia EV3 is the best-selling EV in the UK through March

In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.

The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.

Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.

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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.

Kia-EV3-best-selling-EV
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)

Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.

Kia-EV3-best-selling-EV
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.

Electrek’s Take

Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.

Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.

Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.

For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.

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