It may have a new number in the name, but Apple’s new iPhone 13 looks more like one of the company’s “S” models than anything else.
Apple has released iPhone models on a tick-tock cycle for most of the product’s existence. The “tick” years typically offer new designs and fresh features, and the “tock” years keep things mostly the same, but with improvements to things like speed and battery life. (Those are the “S” models.)
But the iPhone 13 was revealed on Tuesday, instead of an iPhone 12S, with just incremental upgrades over last year’s model. That explains why Apple spent so much of the presentation talking about features like battery life and improvements to the camera. There wasn’t much else new over last year’s model to brag about.
You’ll see a lot of commentary flying around this week about how the iPhone 13 is boring, lackluster or just a minor upgrade over last year’s model. There’s a lot of truth to that. But it also ignores the reality of where we are in smartphone technology.
Everyone from Apple to Samsung to Motorola has come to the point where it takes more than just a year to develop a key, breakthrough feature. And that’s OK for the vast majority of their customers. Smartphones have gotten so good that people can keep them for three years or more without feeling behind. So even if a new model feels like a minor upgrade from the year before, that upgrade is a lot more significant to someone using a model that’s three or four years old.
A lot of the data appears to back that up. Analysts at Wedbush predicted Tuesday that Apple is still in the middle of its “super cycle” of iPhone sales that kicked off last year with the iPhone 12, which introduced new features like a fresh design and 5G cellular data connections.
“Apple remains in the midst of its strongest overall product cycle in roughly a decade,” Wedbush analyst Dan Ives wrote in a note to investors Tuesday. He added that there are an estimated 250 million iPhone owners with models over three years old.
That’s a massive pool of potential customers ready for an upgrade.
The lesson: If you’re going to evaluate a new iPhone and what it means for sales, it’s important to zoom in and look at the last few years instead of comparing it to the previous year’s model. That’s what the customers who are actually going to buy these things will be doing.
U.S. President Donald Trump and China’s President Xi Jinping shake hands before their bilateral meeting during the G-20 leaders summit in Osaka, Japan on June 29, 2019.
Kevin Lamarque | Reuters
The mere prospect of a U.S.-China trade deal is enough to send markets higher.
And that’s before an agreement has been signed officially.
“A lot of the forecasts for technology have been without the benefit of China, so once you can add China back into the equation, that would probably be fairly optimistic for the markets,” Sam Stovall, chief investment strategist at CFRA Research, told CNBC.
Nvidia, for instance, gave an estimate for the current quarter that excludes H20 shipments to China— a reminder of how trade restrictions have complicated the outlook for U.S. tech giants.
A formal U.S.-China deal that clarifies — and perhaps loosens — trade parameters could prompt Big Tech companies to raise their guidance, potentially igniting another wave of buying in a market already dominated by tech heavyweights.
Beyond silicon and software, soybeans are back in play. Reports suggest China may ease its unofficial boycott of U.S. soybeans as part of the agreement. That would go some way toward assuaging Scott Bessent’s pain because he’s not just the U.S. Treasury Secretary, but also a soybean farmer, as he put it in a televised interview.
While Bessent meant that literally — he owns soybean farmland — in the broad trade war between China and the U.S., trade tensions have made daily life more difficult for most of us, turning us all into reluctant farmers of one kind or another. A truce, if it comes, might let everyone harvest some peace.
What you need to know today
Trump suggests an agreement with China is imminent. Speaking aboard Air Force One on Monday, Trump said he and Chinese President Xi Jinping are going to “come away with” a trade deal. The U.S. president also signaled a TikTok deal could come on Thursday.
Amazon is preparing to announce largest layoffs in its history. The cuts, which will impact almost every division, will begin Tuesday, according to a person familiar with the matter. Up to 30,000 employees will be affected, Reuters reported.
HSBC beats earnings expectations. Third-quarter profit before tax came in at $7.3 billion, higher than the $5.98 billion estimate compiled by the bank. However, that figure was 14% lower from a year earlier because of higher operating expenses.
[PRO] Time to put cash elsewhere when Fed cuts rate. The returns of money market funds depend on prevailing interest rates. When the Fed all but certainly cuts rates, investors should start moving their funds out of cash instruments, analysts say.
And finally…
President and CEO of Saudi’s Aramco, Amin H. Nasser, speaks during the Future Investment Initiative (FII) in Riyadh, Saudi Arabia October 29, 2024.
According to Saudi Arabia’s Minister for Investment Khalid Al Falih, 50.6% of the Saudi economy is now “completely decoupled” from oil.
The country is doubling down on fast-growing sectors such as artificial intelligence for growth. Al Falih said the kingdom will be a “key investor” in developing AI applications and large-language models, adding that Saudi Arabia would also build data centers “at a scale and at a competitive cost not achieved anywhere else.”
Cathie Wood, chief executive officer of Ark Investment Management LLC, during the Federal Reserve’s Payments Innovation Conference in Washington, DC, US, on Tuesday, Oct. 21, 2025.
Aaron Schartz | Bloomberg | Getty Images
ARK Invest CEO Cathie Wood on Tuesday pushed back on fears of an artificial intelligence bubble, while flagging the possibility of a “reality check” on AI valuations.
Speaking to CNBC’s Dan Murphy on the sidelines of Saudi Arabia’s Future Investment Initiative (FII) in Riyadh, Wood said that as interest rates begin to rise, “there will be a shudder” in markets.
“We are going to reach a moment in the next year where the conversation will shift from lower interest rates to rising rates,” the closely watched investor said.
“There are a lot of people out there … who think that innovation and interest rates are inversely correlated. That is not true over history,” Wood said.
“I want to disabuse people of that notion. But nonetheless, the way algorithms work these days, we think there will be a reality check, shall we say.”
Her comments come amid concerns of soaring tech valuations as both businesses and investors pour money into the sector.
Wood is one of many business leaders to have waded into the AI bubble debate, particularly as AI-driven spending has led to record deals and valuations.
Earlier in the month, the International Monetary Fund and Bank of England became the latest financial institutions to warn that global stock markets could be in trouble if investor appetite for artificial intelligence turns sour.
IMF chief Kristalina Georgieva offered some blunt advice to investors at the time: “Buckle up: uncertainty is the new normal and it is here to stay.”
Ark Invest’s Wood said Big Tech valuations will make sense in the longer term, however.
“I’m not saying there will never be any corrections. Of course there will, as many people worry: ‘OK, is this too much, too soon?’ But if our expectations for AI, especially embodied AI in the way that I just described, are correct, we are at the very beginning of a technology revolution,” Wood said.
Asked whether AI was in a bubble right now, Wood replied: “I do not believe AI is in a bubble. What I do think is, on the enterprise side, it is going to take a while for large corporations to prepare themselves to transform.”
She added: “It’s going to take a company like Palantir going into the largest enterprises and really restructuring them in order to really capitalize on the productivity gains that we think are going to be unleashed by AI.”
Investors are closely watching a number of key market catalysts, including Big Tech earnings and a Federal Reserve interest rate decision. The U.S. central bank is widely expected to cut rates for the second time this year.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Images
OpenAI on Monday said the U.S. needs to substantially ramp up its investment in new energy capacity if it wants to stay ahead of China in the race to develop artificial intelligence.
“Electricity is not simply a utility,” OpenAI said in a blog post Tuesday. “It’s a strategic asset that is critical to building the AI infrastructure that will secure our leadership on the most consequential technology since electricity itself.”
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OpenAI shared an 11-page submission with the White House Office of Science and Technology Policy, in which it encouraged the U.S. to commit to building 100 gigawatts of new energy capacity each year.
A gigawatt is a measure of power, and 10 gigawatts is roughly equivalent to the annual power consumption of 8 million U.S. households, according to a CNBC analysis of data from the Energy Information Administration.
OpenAI said that China added 429 gigawatts of new power capacity last year, while the U.S. added 51 gigawatts. The company said this disparity is creating an “electron gap” that is putting the U.S. at risk of falling behind.