Today it appears that the rumors about Tesla revising its referral program were true: As of September 18, 2021, Tesla is no longer offering any referral incentives on the purchase of Tesla cars or traditional solar panel systems. The only Tesla product that still benefits from a referral discount is the Tesla solar roof. As of today, buyers of a Tesla solar roof who use a Tesla referral code can still get $500 back after installation. The referring customer will also receive a $500 referral bonus after the system is installed. But the previous bonus of free supercharging miles for car purchases or leases is no longer in effect.
As of today, the only Tesla product eligible for a Referral bonus is the Tesla solar roof.
As with many Tesla “announcements,” there wasn’t one. Tesla simply changed the terms of the referral program on their web site without notice. The change comes just one week after Tesla increased the referral bonus for the purchase of any Tesla solar system from $100 to $500. It remains unclear why Tesla has increased the referral bounty of solar roof systems when the company has also recently stated that they are having trouble keeping up with demand for the PowerWall – Tesla’s home battery. As of April of this year, all Tesla solar systems (solar roof and traditional solar panel systems) require the purchase of one or more PowerWalls as part of the system.
The benefits of combining a large battery with a solar power system are significant: customers can save money and reduce strain on the grid by shifting their electricity usage from peak hours to off-peak hours. During peak usage hours, customers can draw electricity from the PowerWall instead of from the grid. They can then recharge the PowerWall from solar or from the grid during off-peak hours when power is cheaper. A PowerWall or two can also help provide continuous power to a customer during a blackout. Rather than installing a diesel or natural-gas powered backup generator, PowerWall owners can draw power from their own batteries and recharge those batteries from their solar panels until grid power is restored. But a PowerWall is still fairly expensive – currently $6,500 for the battery and $4,000 for additional hardware and installation. Current generation PowerWalls store around 13 kWh of electricity, which may not be enough capacity, depending on the length of the power outage. In some cases, Tesla recommends that multiple PowerWalls be installed to provide more backup power.
Tesla’s solar roof offers the benefits of solar power without traditional looking solar panels. Buyers of a Tesla solar roof can currently get $500 cash back by using a referral code from a current Tesla customer. Image courtesy of Tesla.
As for the referral program changes, Tesla has previously hinted that a new version of the referral program for car purchases could be coming at some point in the future, one that required more direct involvement and interaction between referrer and buyer. A new referral program may even require that the prospective buyer schedule a test drive in order to qualify for a referral bonus. Apparently the free supercharging perk of the previous referral program cost Tesla millions of dollars in the first quarter of this year, and the company may believe that the mechanism of the current referral program is too simple: click a link, get a bonus. By making the referral mechanism a little more complicated or labor intensive, Tesla may hope to be able to continue to offer an incentive to existing customers and to new buyers when a personal referral and connection is actually made. Tesla has not yet revealed any official details on a revised referral program for automobiles or traditional solar power systems.
However, Tesla has since removed Nissan from its list of automakers with access and switched the Japanese automaker back to the “coming soon” list.
Nissan confirmed to Electrek that access is not currently available, but it will be available by the end of the year.
It sounds like a miscommunication on Tesla’s side. We hear that it should be coming soon.
Elon Musk fired Tesla’s entire charging team – seemingly to make an example of its then-head of charging, Rebecca Tinucci, who reportedly disagreed with Musk about making further layoffs following another layoff wave.
Instead of just firing her, Musk decided to fire the entire team and then sent an email to other Tesla managers using the charging team situation as a warning.
Tesla has since had to rehire several former members of its charging team to rebuild the department.
This is believed to have slowed down the opening of the Supercharger network to other automakers in North America. We were told that communications with Tesla’s charging team were difficult to non-existent for those automakers for weeks earlier this year.
Europe’s “green dream” Northvolt has filed for bankruptcy protection in the US after a rescue package failed to go through, leaving the battery maker with just one week’s worth of cash in the account. Cofounder and CEO Peter Carlsson, who spearheaded a costly expansion, has also quit.
The Swedish-owned battery maker filed for Chapter 11 in the Southern District of Texas, reports Bloomberg, with $5.8 billion debt. CEO Peter Carlsson, Telsa’s former chief products officer, stepped down from his role as CEO after the filing, but will remain onboard as advisor and director.
According to a statement, Northvolt said that its main factory will maintain business as usual during the reorganization, as the company now has a buffer from creditors, giving it time to restructure the balance sheet. However, the company said that this will not impact its business in Germany, and through the court process, Northvolt now has access to about $145 million in cash collateral. An additional $100 million in debtor-in-possession financing will be added to the pot via one of its customers, the report said.
The company still has a $7 billion project in place in Quebec – a new campus that is set to include a cell production plant, battery recycling, and cathode active-material production facilities – and the bankruptcy won’t affect those plans, the company said on its website. “Northvolt Germany and Northvolt North America, subsidiaries of Northvolt AB with projects in Germany and Canada, are financed separately and will continue to operate as usual outside of the Chapter 11 process as key parts of Northvolt’s strategic positioning.”
The plant is expected to have capacity to produce 30 GWh of battery cell every year, with an expansion set to double that output, making it enough to power 1 million EVs. The Canadian government is putting $1.334 billion CND toward the project, with Quebec chipping in another $1.37 billion CND.
Northvolt has hit hard times in recent months, once thought of as Europe’s best shot to homegrown EVs and the makers of “the world’s greenest battery.” Enthusiasm mounted as the company opened the doors to its first plant in Sweden, in the small town of Skelleftea near the Arctic Circle, in 2021. Billions of dollars have been invested into the company, and Volvo, VW, and BMW rushed to place future orders.
All of this enthusiasm has been fueled by a vision to cut dependency on China by creating greener EV batteries using 100 percent recycled nickel, manganese, and cobalt. Plans were put in place to build factories in Gothenburg, in southern Sweden, and Poland, Germany, and Canada, all backed by huge government subsidies. Back in January, the company raised an additional $5 billion, firmly locking in its position as one of Europe’s best-funded startups and recipient of the largest-ever green loan in the EU.
But then things started going south, with Northvolt’s production problems and massive delays forcing BMW to cancel its €2 billion battery cell order with the company. This past May, Northvolt also announced that it pushing back its plans for an IPO until next year. The interim report that followed revealed the dire state of its finances and how far its production had fallen short of goals, with Carlsson admitting he had been “too aggressive” with the company’s expansion plan.
Since Northvolt has put in place a series of changes to reset the company’s course, including bringing onboard a new CFO, leaving the former CFO to focus solely on expansion plans. Plus the company started making cuts, including closing down its research center, Cuberg, in San Francisco and deprioritizing secondary businesses. At the end of September, Northvolt announced that it would cut 1,600 staff from three Swedish sites and about 20 percent of its international workforce.
Last month, Volvo started proceedings to take over their joint venture with Northvolt, while Volkswagen Group’s representative to Northvolt’s board stepped down this month. Sweden, for its part, is ruling out taking a stake to save its homegrown enterprise, Bloomberg reports. Carlsson had said last month that the company needs more than $900 million to permanently shore up its finances.
Photo credit: Northvolt
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Leading yard operation 3PL YMX Logistics has announced plans to deploy fully twenty (20) of Orange EV’s fully electric Class 8 terminal trucks at a number of distribution and manufacturing sites across North America.
As the shipping and logistics industries increasingly move to embrace electrification, yard operations have proven to be an almost ideal use case for EVs, enabling companies like Orange EV, which specialize in yard hostlers or terminal tractors, to drive real, impactful change. To that end, companies like YMX are partnering with Orange EV.
“This relationship between YMX and Orange EV is a significant step forward in transforming yard operations across North America,” said Matt Yearling, CEO of YMX Logistics. “Besides the initial benefits of reduction in emissions and carbon footprint, our customers are also seeing improvements in the overall operational efficiency and seeking to expand. Our team members have also been sharing positive feedback about their new equipment and highlighting the positive impact on their health and day-to-day activities.”
This Orange looks good in blue
One of the most interesting aspects of this story – beyond the Orange EV HUSK-e XP’s almost unbelievable 180,000 lb. GCWR spec. – is that this isn’t a story about California’s ports, which mandate EVs. Instead, YMX is truly deploying these trucks throughout the country, with at least four currently in Chicago (and more on the way).
“Our collaboration with YMX Logistics represents a powerful stride in delivering sustainable yard solutions at scale for enterprise customers,” explains Wayne Mathisen, CEO of Orange EV. “With rising demand for electric yard trucks, our joint efforts ensure that more companies can access the environmental, financial, and operational benefits of electrification … this is a win for the planet, the workforce, and the bottom line of these organizations.”
We interviewed Orange EV founder Kurt Neutgens on The Heavy Equipment Podcast a few months back, but if you’re not familiar with these purpose-built trucks, it’s worth a listen.