Mark Zuckerberg, Chairman and Chief Executive Officer of Facebook, arrives to testify during the House Financial Services hearing on An Examination of Facebook and Its Impact on the Financial Services and Housing Sectors on Wednesday, Oct. 23, 2019.
Bill Clark | CQ-Roll Call, Inc. | Getty Images
As senators absorbed Tuesday’s testimony from the Facebook whistleblower, who leaked the company’s internal research to reporters, they demanded to hear from the person in charge.
In front of a Senate subcommittee on Tuesday, Frances Haugen, a former product manager at Facebook, said the company repeatedly prioritized profits over user safety. Haugen said she felt compelled to come forward because “almost no one outside of Facebook knows what happens inside Facebook.”
There’s one person inside the company who knows more than anyone: CEO Mark Zuckerberg. But on Sunday, as “60 Minutes” was set to air Haugen’s first press interview as the unmasked whistleblower, Zuckerberg posted a video that showed him sailing with his wife, Priscilla Chan.
“Mark Zuckerberg ought to be looking at himself in the mirror today, and yet, rather than taking responsibility and showing leadership, Mr. Zuckerberg is going sailing,” said Sen. Richard Blumenthal, D-Conn., chair of the subcommittee that held Tuesday’s hearing. “No apologies, no admission, no action, nothing to see here. Mark Zuckerberg, you need to come before this committee you need to explain to Francis Haugen, to us, to the world and to the parents of America what you were doing and why you did it.”
Since the Wall Street Journal began running a series of stories last month, based on documents provided by Haugen, Zuckerberg has been noticeably silent on the matter. The stories have exposed numerous troubling issues within Facebook’s apps, as well as the company’s own research that shows Instagram is harmful to teens’ mental health.
The closest Zuckerberg has come to addressing the subject was on Sept. 21, after a New York Times story said that Facebook’s current public relations strategy is to distance the CEO from scandals and not apologize for them. The Times incorrectly stated in the story that Zuckerberg had recently posted a video of himself riding an electric surfboard.
Zuckerberg took offense, with a sarcastic response.
Frances Haugen, a former Facebook employee, testifies during the Senate Commerce, Science and Transportation Subcommittee on Consumer Protection, Product Safety, and Data Security hearing titled Children’s Online Safety-Facebook Whistleblower, in Russell Building on Tuesday, October 5, 2021.
Tom Williams | CQ-Roll Call, Inc. | Getty Images
“Look, it’s one thing for the media to say false things about my work, but it’s crossing the line to say I’m riding an electric surfboard when that video clearly shows a hydrofoil that I’m pumping with my own legs,” Zuckerberg wrote on Facebook.
He was referring to a viral video from July 4, that showed him riding a hydrofoil while holding an American flag. Coupled with the sailing video from the weekend, senators said Zuckerberg is missing the moment.
“Mark Zuckerberg is going sailing and saying no apologies,” Sen. Amy Klobuchar, D-Minn., said during the hearing. “I think the time has come for action. And I think you are the catalyst for that action.”
In keeping his distance from the Journal’s reports and the whistleblower documents, Zuckerberg has let other company representatives take the heat publicly. Last week, for example, Facebook sent Antigone Davis, its global head of safety, to testify before the same committee about the Journal’s reporting and the company’s research.
‘The buck stops with him’
And on Monday, as Haugen was testifying, Facebook spokesman Andy Stone took to Twitter to try and discredit the ex-employee’s authority, by pointing out that she didn’t work directly on the issues at hand.
Sen. Marsha Blackburn, R-Tenn., read Stone’s tweet towards the end of the hearing, and said the company has an open stage to tell its side of the story.
“I will simply say this to Mr. Stone: If Facebook wants to discuss their targeting of children, if they want to discuss their practices, privacy invasion or violations of the children online privacy act, I am extending to you an invitation to step forward, be sworn in and testify before this committee,” Blackburn said. “We would be pleased to hear from you and welcome your testimony.”
Ultimately, it’s Zuckerberg they want to question. He’s the founder, visionary, largest shareholder and he still controls over half the voting power. Haugen made that point to the committee.
“Mark has built an organization that is very metrics driven,” Haugen said. “It isn’t it is intended to be flat, there is no unilateral responsibility. The metrics make the decision. Unfortunately, that itself is a decision. And in the end, if he is the CEO and the chairman of Facebook, he is responsible for those decisions.”
“The buck stops with the buck stops wit him?” Blumenthal asked.
“The buck stops with him,” Haugen said.
After the hearing, Stone tweeted out a statement from Facebook, suggesting that Haugen was not in a position to know the inner workings of the company.
“We don’t agree with her characterization of the many issues she testified about,” Facebook said.
Sen. Ed Markey, D-Mass., thanked Haugen for coming forward, called her “a 21st-century American hero” and said the committee is coming after Zuckerberg.
“Here’s my message for Mark Zuckerberg: Your time of invading our privacy, promoting toxic content and preying on children and teens is over,” Markey said. “We will not allow your company to harm our children and our families and our democracy any longer.”
Following the hearing, Blumenthal said it was premature to consider subpoenaing Zuckerberg, adding that he should appear before Congress voluntarily.
“He has a public responsibility to answer these questions,” Blumenthal said.
Hidden among the majestic canyons of the Utah desert, about 7 miles from the nearest town, is a small research facility meant to prepare humans for life on Mars.
The Mars Society, a nonprofit organization that runs the Mars Desert Research Station, or MDRS, invited CNBC to shadow one of its analog crews on a recent mission.
“MDRS is the best analog astronaut environment,” said Urban Koi, who served as health and safety officer for Crew 315. “The terrain is extremely similar to the Mars terrain and the protocols, research, science and engineering that occurs here is very similar to what we would do if we were to travel to Mars.”
SpaceX CEO and Mars advocate Elon Musk has said his company can get humans to Mars as early as 2029.
The 5-person Crew 315 spent two weeks living at the research station following the same procedures that they would on Mars.
David Laude, who served as the crew’s commander, described a typical day.
“So we all gather around by 7 a.m. around a common table in the upper deck and we have breakfast,” he said. “Around 8:00 we have our first meeting of the day where we plan out the day. And then in the morning, we usually have an EVA of two or three people and usually another one in the afternoon.”
An EVA refers to extravehicular activity. In NASA speak, EVAs refer to spacewalks, when astronauts leave the pressurized space station and must wear spacesuits to survive in space.
“I think the most challenging thing about these analog missions is just getting into a rhythm. … Although here the risk is lower, on Mars performing those daily tasks are what keeps us alive,” said Michael Andrews, the engineer for Crew 315.
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2022 Tim Cook waves the chequered flag to the race winner Red Bull’s Max Verstappen
Mike Segar | Reuters
Apple had two major launches last month. They couldn’t have been more different.
First, Apple revealed some of the artificial intelligence advancements it had been working on in the past year when it released developer versions of its operating systems to muted applause at its annual developer’s conference, WWDC. Then, at the end of the month, Apple hit the red carpet as its first true blockbuster movie, “F1,” debuted to over $155 million — and glowing reviews — in its first weekend.
While “F1” was a victory lap for Apple, highlighting the strength of its long-term outlook, the growth of its services business and its ability to tap into culture, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some trouble underneath the hood.
“F1” showed Apple at its best — in particular, its ability to invest in new, long-term projects. When Apple TV+ launched in 2019, it had only a handful of original shows and one movie, a film festival darling called “Hala” that didn’t even share its box office revenue.
Despite Apple TV+being written off as a costly side-project, Apple stuck with its plan over the years, expanding its staff and operation in Culver City, California. That allowed the company to build up Hollywood connections, especially for TV shows, and build an entertainment track record. Now, an Apple Original can lead the box office on a summer weekend, the prime season for blockbuster films.
The success of “F1” also highlights Apple’s significant marketing machine and ability to get big-name talent to appear with its leadership. Apple pulled out all the stops to market the movie, including using its Wallet app to send a push notification with a discount for tickets to the film. To promote “F1,” Cook appeared with movie star Brad Pitt at an Apple store in New York and posted a video with actual F1 racer Lewis Hamilton, who was one of the film’s producers.
(L-R) Brad Pitt, Lewis Hamilton, Tim Cook, and Damson Idris attend the World Premiere of “F1: The Movie” in Times Square on June 16, 2025 in New York City.
Jamie Mccarthy | Getty Images Entertainment | Getty Images
Although Apple services chief Eddy Cue said in a recent interview that Apple needs the its film business to be profitable to “continue to do great things,” “F1” isn’t just about the bottom line for the company.
Apple’s Hollywood productions are perhaps the most prominent face of the company’s services business, a profit engine that has been an investor favorite since the iPhone maker started highlighting the division in 2016.
Films will only ever be a small fraction of the services unit, which also includes payments, iCloud subscriptions, magazine bundles, Apple Music, game bundles, warranties, fees related to digital payments and ad sales. Plus, even the biggest box office smashes would be small on Apple’s scale — the company does over $1 billion in sales on average every day.
But movies are the only services component that can get celebrities like Pitt or George Clooney to appear next to an Apple logo — and the success of “F1” means that Apple could do more big popcorn films in the future.
“Nothing breeds success or inspires future investment like a current success,” said Comscore senior media analyst Paul Dergarabedian.
But if “F1” is a sign that Apple’s services business is in full throttle, the company’s AI struggles are a “check engine” light that won’t turn off.
Replacing Siri’s engine
At WWDC last month, Wall Street was eager to hear about the company’s plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company’s hardware products, had a rollout marred by delays and underwhelming features.
Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini, the expectation of AI assistants among consumers is growing beyond “Siri, how’s the weather?”
The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn’t offer any updates about the improved Siri beyond that the company was “continuing its work to deliver” the features in the “coming year.” Some observers reduced their expectations for Apple’s AI after the conference.
“Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view,” wrote Jefferies analysts this week.
Siri should be an example of how Apple’s ability to improve products and projects over the long-term makes it tough to compete with.
It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation.
Apple’s strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn’t have the same reflex against collecting data and cloud processing as privacy-obsessed Apple.
Some analysts have said they believe Apple has a few years before the company’s lack of competitive AI features will start to show up in device sales, given the company’s large installed base and high customer loyalty. But Apple can’t get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino.
“The three-year problem, which is within an investment time frame, is that Android is racing ahead,” Needham senior internet analyst Laura Martin said on CNBC this week.
Apple’s services success with projects like “F1” is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames.
Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley.
Wall Street’s anxiety over Apple’s AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri’s engine with Anthropic or OpenAI’s technology, as opposed to its own foundation models.
The move, if it were to happen, would contradict one of Apple’s most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers.
Using external technology would be an admission that Apple Foundation Models aren’t good enough yet for what the company wants to do with Siri.
“They’ve fallen farther and farther behind, and they need to supercharge their generative AI efforts” Martin said. “They can’t do that internally.”
Apple might even pay billions for the use of Anthropic’s AI software, according to the Bloombergreport. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search.
The company didn’t confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose.
In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman.
“I can’t see Apple doing that,” Martin said.
Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google’s DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal.
Meta’s not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster.
Apple, on the other hand, hasn’t announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
Kevin Dietsch | Getty Images
Tesla CEO Elon Musk, who bombarded President Donald Trump‘s signature spending bill for weeks, on Friday made his first comments since the legislation passed.
Musk backed a post on X by Sen. Rand Paul, R-Ky., who said the bill’s budget “explodes the deficit” and continues a pattern of “short-term politicking over long-term sustainability.”
The House of Representatives narrowly passed the One Big Beautiful Bill Act on Thursday, sending it to Trump to sign into law.
Paul and Musk have been vocal opponents of Trump’s tax and spending bill, and repeatedly called out the potential for the spending package to increase the national debt.
The independent Congressional Budget Office has said the bill could add $3.4 trillion to the $36.2 trillion of U.S. debt over the next decade. The White House has labeled the agency as “partisan” and continuously refuted the CBO’s estimates.
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The bill includes trillions of dollars in tax cuts, increased spending for immigration enforcement and large cuts to funding for Medicaid and other programs.
It also cuts tax credits and support for solar and wind energy and electric vehicles, a particularly sore spot for Musk, who has several companies that benefit from the programs.
“I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!” Trump wrote in a social media post in early June as the pair traded insults and threats.
Shares of Tesla plummeted as the feud intensified, with the company losing $152 billion in market cap on June 5 and putting the company below $1 trillion in value. The stock has largely rebounded since, but is still below where it was trading before the ruckus with Trump.
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Tesla one-month stock chart.
— CNBC’s Kevin Breuninger and Erin Doherty contributed to this article.