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Lakinya Francis is building a LinkedIn account, Haley Sanchez is expanding her email list and Michael Elefante plans to build out his website.

“We get so fixated on what’s working and that’s fine but we need to have a backup plan, especially when we’re relying so much on technology,” said Francis, who runs a consulting company that helps people make money through vending machines.

Influencers who have long relied on Instagram and Facebook to connect with fans, advertise and sell products, are rethinking where they post their content after suffering losses when the company’s platforms went offline for several hours on Monday.

CNBC spoke with 10 online creators and small business owners who use Facebook, its Instagram or WhatsApp services, or a combination of all three for this story. Each of their estimated losses during Facebook’s outage ranged from a few hundred dollars to over $5,000 from sales, affiliate links, sponsored posts and product launches.

It’s a demonstration of just how big Facebook’s influence is over the online economy. Even a small outage means losses for people who rely on Facebook services to do their work or advertise their products. But a record six-hour outage is even worse.

Zuckerberg’s investment in creators and small businesses

Facebook’s vice president of infrastructure Santosh Janardhan apologized for the mass outage in a blog post late Monday. Janardhan blamed “configuration changes on the backbone routers,” for taking services down, but did not specify what changes happened.

More than 200 million businesses actively use Facebook’s tools and numerous content creators rely on Instagram for sponsored posts, affiliate links, and sales revenue. And the outage occurred as CEO Mark Zuckerberg and Facebook make an aggressive push to incentivize and woo creators from the likes of TikTok, Snapchat, and other social media platforms.

Last year, Instagram launched a short-length video feature called Reels to compete with TikTok, and Zuckerberg recently said the company would pay out $1 billion through 2022 to users who create content for both Facebook and Instagram. Facebook also said it won’t take a cut from creator features like online events and fan subscriptions until 2023, and announced new ways they could make money on Instagram in April.

“Investing in creators isn’t new for us, but I’m excited to expand this work over time,” he wrote on Facebook earlier this year.

Along with a refund, Facebook and Instagram should offer something like double exposure to those who prepaid for advertising on Monday, said Michael Heller, CEO and founder of Talent Resources, a marketing agency that deals with influencers.

Most companies and influencers with campaign posts planned for Monday pushed to Tuesday or even Friday in case of glitches, said Alexa Vogue, vice president of brand partnerships at TTPM Influencer Talent Management. An outage on YouTube or TikTok, where her clients get paid per view, would have caused more financial damage, she adds.

“Yes it was a wake-up call, but in the grand scheme of things influencers that are successful will always be successful,” she said.

The need to diversify

Many creators and small businesses say Instagram is the platform of choice. It’s easy to connect with users through direct messages and stories, and it offers a more focused community of dedicated followers that convert to sales.

Now, the majority said they would focus on building out their website and diversifying what platforms they are using, the influencers CNBC spoke with said. Some used Twitter, TikTok and email to beef up sales and connect with audiences during the shutdown.

Francis, who runs the consulting company, plans to utilize LinkedIn and email lists, a tool that helped her make some sales during Monday’s outage.

For Sanchez, who operates a small candle store, the outage came during a busy season gearing up for the holidays. She regularly uses Instagram to tag products, update customers through stories and divert people to her Shopify store.

“That’s where I’m making my business,” Sanchez said. “I’m not making hundreds of sales a day. I’m a smaller candle company but this is my full-time job. So even if I made three sales that I potentially lost, that’s important to me.”

She used Monday to reach out to customers and build up her email list in preparation for future outages so she can better communicate with customers.

Elliott Elkhoury, who sells resources for real estate investors, estimates he lost $3,000 to $5,000 on Monday between missing traffic to his platform and social media, and the inability to run ads.

Between advertising dollars and branded content, Heller suspects losses from Monday ranged in the hundreds of millions. The financial hit to clients likely spanned $3 million to $4 million dollars, he adds.

Michael Elefante, who runs short-term rentals, and teaches others how to run them, estimates the losses at $1,500 to $2,500 through affiliate links and paid mentorships. Now, he’s going to focus on direct mail messaging and his website.

John Eringman, a financial content creator with over 50,000 followers on Instagram and 1.2 million on TikTok, estimates he lost a few hundred dollars. That came from a combination of book sales and one-on-one coaching sessions through his Instagram.

Eringman has diversified his business by creating a following on TikTok and a website. But if the outage extended into Wednesday, he could’ve lost $2,500 on a sponsored post for Instagram and TikTok.

“There is a lifespan to social media,” he says. “Make sure you are owning your audience rather than letting Facebook or Instagram own your audience.”

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SoftBank shares rise on $1.86 billion debt offering as CEO talks up ‘super’ AI

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SoftBank shares rise on .86 billion debt offering as CEO talks up 'super' AI

Masayoshi Son, chairman and chief executive officer of SoftBank Group Corp., speaks during the company’s annual general meeting in Tokyo, Japan, on Friday, June 20, 2024. Son sketched out ambitions to help create AI thousands of times smarter than any human, making his most grandiose pronouncements since the Japanese conglomerate began taking steps to shore up its finances following a series of ill-timed startup bets. 

Kosuke Okahara | Bloomberg | Getty Images

SoftBank on Friday announced plans to issue euro and dollar-denominated bonds as it looks to pay down debt and focus its investments on artificial intelligence.

The huge Japanese holding company said it will issue around $900 million in U.S. dollar-denominated bonds in two tranches, and 900 million euros ($962.8 million) worth of bonds, also in two tranches. These will have interest rates ranging from 5.4% to 7% per annum.

SoftBank said the money raised will be used for “repayment of indebtedness and for general corporate purposes.”

Its shares closed up 2.5% after news of the bond issuance.

The raising of money via debt comes as SoftBank’s overall financial losses have begun to narrow as it logs some successes, including the initial public offering of chip designer Arm.

Meanwhile, the company, which runs a massive technology investment arm called the Vision Fund, has also suggested it is looking to ramp up investments in artificial intelligence companies.

In a rare public appearance this month, Masayoshi Son, founder and CEO of SoftBank, talked of a concept he called artificial super intelligence, or ASI. He said this refers to AI that is 10,000 times smarter than humans, which he expects to exist within 10 years.

SoftBank is likely looking to capitalize on improving investor sentiment toward the company, highlighted by a 65% year-to-date rise in its shares.

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Chinese smartphone maker Honor says AI’s power is ‘worthless’ without data privacy

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Chinese smartphone maker Honor says AI's power is 'worthless' without data privacy

Honor CEO George Zhao (L) and GSMA CEO John Hoffman on stage at Shanghai Mobile World Congress during an awards ceremony on June 27, 2024.

Honor

HANGZHOU, China — The transforming power of artificial intelligence is of no value unless user data is protected, CEO of Chinese smartphone company Honor, George Zhao, told CNBC in an exclusive interview on Thursday.

His comments come as Apple this month announced it will start rolling out personalized AI tools on certain devices in the U.S. this fall.

Honor already integrates some AI functions, such as enabling users to open text messages and other notifications just by looking at them, or eliminating copy-paste steps by directly linking Yelp-like apps to navigation or ride-hailing apps.

This week at Mobile World Congress in Shanghai, Honor unveiled new AI tools for detecting the use of deepfakes in videos, and for simulating lenses that can decrease myopia during long hours of screen usage.

Zhao emphasized that Honor’s approach is to keep AI operations involving personal data limited to the smartphone. It’s also known as on-device AI, and stands in contrast with AI tools that tap cloud computing to operate.

Elon Musk isn't wrong about Apple AI privacy concerns, says Binary Defense's David Kennedy

“Without data security and user privacy protection, AI will become worthless,” Zhao said in Mandarin, translated by CNBC. “This has always been one of our value propositions.”

“We say user data doesn’t leave [the device],” Zhao said. “This is a principle we adhere to.”

Apple Intelligence, the iPhone company’s AI product, claims that it uses on-device processing and draws on “server-based models” for more complex requests. Apple said its new “Private Cloud Compute” never stores user data.

Honor says its on-device AI is self-developed, and the company is working with Baidu and Google Cloud for some other AI features.

“Overall, my view is that AI’s development to date has two directions,” Zhao said. “Network [cloud] AI has become more and more powerful. But I believe on-device AI, in its capabilities and empowerment of consumers, will become more and more intimate, more and more understanding.”

“It will give consumers more support and help them interact with the future AI world,” he added.

Zhao pointed out that many generative AI applications, such as from OpenAI’s ChatGPT, require large amounts of computing power well beyond the battery capability of a single smartphone.

That means they need to use the cloud, which raises questions about the security of data transfer.

Balancing AI capabilities with energy usage and data privacy is a “huge challenge” for manufacturers, Zhao said.

He said a system collecting lots of user data to deliver more personalized features becomes a “stronger” object compared to the individual using the system.

“In the future development of smartphones, our goal is that the individual becomes stronger,” Zhao said.

“When an object becomes stronger, this will reveal the smallness of the individual in its presence. I believe mobile end devices need to empower and enable individuals.”

The Honor Magic V2, the latest foldable smartphone from the Chinese manufacturer, is on display at the Mobile World Congress 2024 in Barcelona, Spain.

Nurphoto | Nurphoto | Getty Images

Honor’s Magic V2 folding phone, which launched in China last summer and in Europe earlier this year, won the “Best Smartphone in Asia Award” at the Shanghai MWC this week.

The Magic V2 folds up nearly as thin as an iPhone.

Honor is set to release the Magic V3 in July with the company’s latest AI functions.

When asked whether the new foldable would be even thinner, Zhao only said, “Of course, we need to challenge ourselves, right?”

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Peter Thiel says, ‘If you hold a gun to my head I’ll vote for Trump’ though he isn’t backing campaign

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Peter Thiel says, 'If you hold a gun to my head I'll vote for Trump' though he isn't backing campaign

Then-president-elect Donald Trump shakes the hand of Peter Thiel during a meeting with technology executives at Trump Tower, December 14, 2016 in New York City.

Getty Images

Peter Thiel, once one of Donald Trump’s major financial backers in the tech industry, said Thursday that even though he’s not providing money to the Republican presumptive nominee’s campaign this time around, he’d vote for him over President Joe Biden.

“If you hold a gun to my head, I’ll vote for Trump,” Thiel said in an interview on stage at the Aspen Ideas Festival. “I’m not going to give any money to his super PAC.”

Thiel donated $1.25 million to Trump’s campaign in 2016 at a time when the vast majority of tech money was going to Democratic rival Hillary Clinton. Thiel, best known for an early bet on Facebook and for co-founding Palantir, also spoke at the Republican National Convention that year and, after the election, helped organize a meeting between Trump and top execs at Amazon, Apple, Google, Tesla and several other giant tech companies.

However, Thiel later soured on Trump and said last year that he wouldn’t be funding any politician in the 2024 presidential campaign. That’s after he spent $32 million on Republican candidates in the 2022 midterm elections with mixed results.

In Ohio, Trump’s pick, Republican J.D. Vance, defended a GOP-held seat against Democratic Rep. Tim Ryan. But in Arizona, Republican Blake Masters failed in his bid to unseat Democratic Sen. Mark Kelly.

WATCH: Tech for Trump

Tech for Trump: Silicon Valley investors turn against Biden

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