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By Karina Hershberg, PE

For most of human history, work and activity has been shaped by the sun. During the day, humans could farm, socialize, and build. At sunset, activity had to slow down, and shelter found. Energy was only used when energy was available, during daylight hours. We were leading Net Zero Carbon lives before it was cool.

By first harnessing biofuels and then fossil fuels, life got to expand beyond the confines of sunrise and sunset. Fossil fuels were an amazing portable form of super dense energy that transformed humanity’s path through history and paved the way to our modern lifestyle. Unfortunately, these fuels also have led us to the abyss of the climate crisis in which we currently find ourselves. The question now is whether we can reconcile the negative aspects of our relationship with energy while preserving the positive.

Enter the concept of grid-interactive flexible loads. It doesn’t roll off the tongue quite as easy as “solar” or “wind,” which is perhaps why it hasn’t received the same amount of attention in discussions of sustainability. Yet, a closer look at the plans for energy decarbonization shows flexible loads are just as important to the success of this planet-saving solution as its more famous renewable energy cousins.

The concept of flexible load is called by many names — demand response, peak shaving, grid-interactive efficient buildings, distributed energy resources, and the list goes on. But despite a cornucopia of buzzwords, these terms all describe the same vision of utilizing buildings and their systems to help grids.

Net Zero … What?

Grid-interactivity and flexible loads are in response to the limitations of onsite solar generation and even the aspirations of net zero energy. Net zero energy has been an important goal for the building sector to target, but it technically is not the same as truly being in sync with available energy resources. In many ways, it is a math problem you do at the end of the year to reconcile your annual usage with your annual generation, whereas total decarbonization means your load is served by renewable sources every minute of every hour of every day. So, while net zero energy is a critical step in the right direction, 24/7 emissions-free energy is ultimately where we need to land. If done correctly, it will be a return to a zero-carbon lifestyle, one aligned with the energy flows of nature, while still supporting the advances of modern society.

Images courtesy of PAE

DIY Grid-Interactivity

One of the key solutions for returning to a system in balance with renewable resources is to reimagine buildings and homes as dynamic partners in these larger utility systems instead of simply passive users of the energy services. This more dynamic relationship is where grid-interactive, flexible loads come back into the picture.

Demand response programs come in all shapes and sizes, but to an average homeowner such as myself, they can look as simple as a text message like the one I received on June 22, 2020. It was the inaugural residential “Peak Time Rebate Event” for my utility, Portland General Electrical (PGE). My text message invited me to reduce my household electricity use the following day from 5pm–8pm. In exchange, I would receive an incentive based on my decreased usage.

Source: Portland General Electric

As an electrical engineer at PAE with a passion and expertise for sustainability design and the future of energy, I was excited to participate in this program for the first time. Finally, a chance to make my home my own research project! Living in an older house without air-conditioning, my family was already in the habit of passive cooling techniques for the hot summer days- shades on the windows, avoid opening doors during the hottest parts of the day, and generally try not to add heat to the house. When the time came, 5 PM on June 23, we went around the house trimming our electric loads. It was as straightforward as shutting off lights, avoiding appliance cycles like laundry and dishes, and making simple no-cook egg salad sandwiches for dinner, which the kids reported was the best dinner they had ever had. My children’s questionable culinary preferences aside, it was a nice evening with relatively little impact to our typical routine.

The next day when my phone pinged with a text from PGE, I was excited to see the results of my efforts, but that excitement turned to confusion when I opened the message. I had saved just $.75 — reducing energy consumption from my typical 2.02 kWh to an unremarkable 1.27 kWh. I was deflated. In the coming days, I compared notes with fellow energy geek colleagues and discovered we all had a similar experience — little measurable individual impact from our supposedly critical behavior change. What was going on?

Power of the Collective

It turned out the key to our seeming failure was the scale of our view. When observed through the lens of an individual, the impact to behavior and usage was minimal. But as a collective, the story suddenly changed. After talking with experts at PGE, I learned that the voluntary collective reduction of households in PGE service areas reduced energy demand by 11 MW per event hour compared to expected demands. It put us right on the cusp of eliminating the need for a peak-time natural gas engine, one of the highest emission sources for electricity generation. This impressive system-level impact was created by a humble group of early program adopters with an average savings of just 0.12 kWh per participating household.


This is, in fact, exactly what load flexibility is trying to achieve. Collective actions made up of small individual changes are a key element of grid decarbonization and translate into system-wide emissions savings. In the most extreme cases, these small collective actions can potentially even avoid the more catastrophic situation of grid outages as recently seen around the country. The reason is that to support higher than usual energy demands, typically because of an extreme weather event, utilities have to activate their most carbon-intensive quick-response plants, so-called “peaker plants.” By strategically organizing collective action to reduce demands on the grid during these peak times, we are collectively able to have a greater emissions sum impact than might appear from its energy parts.

Image: An emissions heat map of the northern California electric grid. Decreasing electricity usage during peak emissions time with load flexibility techniques has an increased benefit in terms of emissions reductions than the same usage decrease during low emissions times.
Image by PAE using data from WattTime

“AND” Not “OR”

This brings us to what is perhaps my favorite aspect of load flexibility. When discussing sustainability, we often run into conversations about responsibility and blame. We compare and contrast the agency individuals have in their daily lives with corporations and industries who closely influence consumer options. Within the community of people who recognize the need for decarbonization and care passionately about the broad adoption of sustainable practices, even we can fall into the trap of asking the wrong question: “Should the burden be on individuals to change their habits?,” OR “Should corporations and industries be held responsible for systemic change?” In asking the question in this way we are using the wrong conjunction (and perspective for a solution). In reality, individuals need to make conscious efforts to change AND corporations and industries need to change. Demand response programs are an intriguing example of these paired truths. Changes by the individual directly support changes in the system, and vice versa.

Decarbonization of the electricity sector is one of the most critical system changes needed to reach U.S. climate targets and participation in local demand response programs is one of the more powerful tools we have as individuals to support that transition. Conveniently, it is also one of the easiest. Program registration is usually through your local utility with no cost and perhaps even a small incentive. My local utility, PGE, has several incentives from peak rebate times to smart thermostat programs. Although equipment like smart thermostats and home batteries can make participation easier and increase the benefits, low tech options like light switches and no cook meals work just fine, too.

Images courtesy of PAE

A New Energy Relationship

After a full year of participating in the PGE residential demand response program, my family has dialed in our electrical load reduction strategies. Perhaps more importantly, it has changed my mindset about how and when my home is using energy. As a certified energy geek, I’ve spent more hours than I can count poring over utility emissions profiles and pondering how buildings can more wisely tap into the flow of electrons. By better understanding where and how our electricity comes from, we can better design our buildings and optimize our usage patterns. Embracing the perspective that the solutions are an “and,” and not an “or,” will also allow us to reach an optimized grid-interactive state. But whether you chose the automated solutions or a more manual approach to embark on this path, take it from my kids – make sure to include egg salad sandwiches.

Join me for a webinar with Electrify Now and Portland Sustainable Building Week on grid interactivity on October 13. 

Karina Hershberg is passionate about sustainable development and has 15 years of experience in electrical engineering. She brings a unique perspective to her dual roles in analysis and engineering at PAE. Through data-driven analytics and innovative electrical design, Karina helps projects implement regenerative and resilient solutions. She leads the development of microgrid design, emissions analysis, and campus-scale solutions for the firm. 

 

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Trump’s CFPB drops enforcement of buy now, pay later rule in latest rollback of consumer protections

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Trump's CFPB drops enforcement of buy now, pay later rule in latest rollback of consumer protections

The entrance to the Consumer Financial Protection Bureau (CFPB) headquarters is seen during a protest on Feb. 10, 2025 in Washington, DC.

Anna Moneymaker | Getty Images

For the third time under President Donald Trump, the Consumer Financial Protection Bureau has pulled back from enforcing a key rule, this time targeting buy now, pay later services.

The CFPB said in a notice on Tuesday that it will not prioritize enforcement of a rule, established during Joe Biden’s presidency, that classified BNPL providers as credit card issuers subject to the Truth in Lending Act. Fintech lenders had been required to comply with more stringent consumer protections, including standardized disclosures, refund processing and formal dispute investigations.

Affirm and other BNPL firms had voiced opposition to the billing statement requirement, arguing that it would confuse users and add unnecessary friction.

Read more about tech and crypto from CNBC Pro

“Requiring BNPL providers to comply with rules designed for open-end credit cards creates compliance challenges and confusing outcomes for consumers,” Affirm wrote in a formal comment letter, urging the CFPB to adopt rules that reflect how consumers actually use BNPL products.

The CFPB is looking to go even further as it’s considering rescinding the rule entirely, citing a need to focus resources on “pressing threats to consumers,” especially service members, veterans, and small businesses.

In October, the Financial Technology Association, which represents major BNPL players, sued the CFPB, claiming the agency overstepped by imposing credit card-like restrictions through an interpretive rule rather than a formal one.

The CFPB notice comes as new consumer data shows mounting pressures in the market.

A Bankrate survey released Monday found that nearly half of BNPL users have faced financial problems tied to these services. As usage rises, particularly for essentials like groceries, missed payments are increasing as well.

Affirm is scheduled to report quarterly results on Thursday. Rival Klarna is on file to go public, but delayed its IPO last month after President Trump’s announcement of sweeping new tariffs roiled financial markets.

WATCH: Block shares plummet 20% as Q1 earnings miss rattles Wall Street

Block shares plummet 20% as Q1 earnings miss rattles Wall Street

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58 crypto wallets have made millions on Trump’s meme coin. 764,000 have lost money, data shows

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58 crypto wallets have made millions on Trump's meme coin. 764,000 have lost money, data shows

Jack Mallers looks to rival Strategy with new bitcoin company backed by Tether and SoftBank

About 764,000 wallets that purchased President Donald Trump‘s $TRUMP meme coin have lost money on the investment, according to fresh data shared with CNBC by blockchain analytics firm Chainalysis.

Most of the wallets that lost money held smaller amounts of the token, according to the firm’s on-chain analysis. Crypto wallets are accounts that store the keys you need to access and use your cryptocurrency holdings.

Chainalysis said that while around 2 million wallets have bought into the token, 58 wallets made more than $10 million apiece, totaling roughly $1.1 billion in gains.

The $TRUMP token, which surged in popularity after being tied to the start of Trump’s second term, has seen sharp price swings and highly uneven returns for investors. Fight Fight Fight LLC. and CIC Digital LLC., control the bulk of the token’s supply.

CNBC has reached out to Fight Fight Fight LLC. for comment on the Chainalysis numbers.

Interest in the coin spiked more than 50% after the project’s website promised the top 220 holders a seat at a black-tie-optional dinner with the president.

The $TRUMP event, set for May 22 at the president’s Trump National Golf Club, Washington, D.C., includes a reception for the 25 wallets with the largest coin balance, along with a White House tour.

Read more about tech and crypto from CNBC Pro

The dinner-pegged rally pushed the token’s market cap to $2.7 billion at its peak, though it has since pulled back to around $2.17 billion.

Since that rally, around 54,000 wallets have bought the coin. In total, 100,000 new wallets have purchased $TRUMP since April 15, Chainalysis said, extending the post-announcement surge despite ongoing volatility in the broader crypto market.

The Trump-branded meme token has drawn scrutiny from regulators and ethics watchdogs.

Lawmakers are now formally investigating whether the $TRUMP meme coin — and a related crypto venture called World Liberty Financial, which sends 75% of revenue to the Trump family — constitute a direct conflict of interest for the president.

The Senate’s Permanent Subcommittee on Investigations has launched a probe into the token’s ownership structure and revenue model, while House Democrats stormed out of a crypto hearing in protest.

At the center of the controversy is the dinner competition for top token holders, promotional posts from the president himself, and ties to foreign investors including a state-backed Emirati fund and crypto mogul Justin Sun.

Launched in January ahead of Trump’s second inauguration, the token’s value initially soared to $15 billion after a series of promotional posts from the president on Truth Social and X. It lost most of that value within days.

Only 20% of the token’s total supply is currently in circulation. The remaining 80% — reportedly controlled by the Trump Organization and affiliated entities — is locked under a three-year vesting schedule. Public disclosures say insiders have agreed not to sell their allocations for another few months.

Even with their tokens under vesting restrictions, insiders are earning substantial revenue.

Since January, more than $324 million in trading fees have been routed to wallets tied to the project’s creators, according to Chainalysis. The token’s code automatically directs a cut of each transaction to these addresses, allowing the team to profit from ongoing activity.

Trump signs executive order to establish U.S. strategic bitcoin reserve

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Lucid (LCID) plans to double EV production this year, even with tariffs

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Lucid (LCID) plans to double EV production this year, even with tariffs

Lucid Motors (LCID) reported first-quarter earnings on Tuesday, reaffirming its plans to more than double EV production in 2025. Despite the threat of new tariffs, the EV maker expects to continue building momentum after another record quarter.

Lucid stands by 20,000 EV production goal for 2025

In the first three months of 2025, Lucid delivered 3,109 vehicles, setting its fifth straight quarterly record. The company’s production is also picking up, with 2,213 vehicles built at its Casa Grande plant in Arizona. Another 600 were in transit to Saudi Arabia, where they will be assembled at Lucid’s new AMP-2 plant.

At this rate, Lucid is on track to deliver around 12,500 vehicles, easily topping the 10,200 vehicles it delivered in 2024.

With its first electric SUV, the Gravity, now rolling out, Lucid is poised to see even more demand throughout the year.

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Lucid reported first-quarter revenue of $235 million, up slightly from the $234.5 million in Q4 2024 and an increase of 35% from Q1 2024.

Despite higher sales, the EV maker cut its net loss to $366 million from over $680 million in the first quarter of 2024. Lucid also improved gross margins by 37 pts year-over-year (YOY) to -97%.

Lucid-EV-production-2025
Lucid Q1 2025 financial earnings results (Source: Lucid Group)

Even with the added tariffs, Lucid still expects to produce around 20,000 vehicles in 2025, more than double the roughly 9,000 cars it made last year.

Like most automakers, Lucid is preparing for a shakeup under the Trump administration, including possibly ending the $7,500 federal EV tax credit. Earlier today, Republican House Speaker Mike Johnson said there’s “a better chance we kill it than save it” during an interview.

Lucid-EV-production-2025
Lucid Gravity electric SUV at a Tesla Supercharger (Source: Lucid Motors)

The company said, “A thorough analysis of tariffs, supply chain, and related macroeconomic uncertainties is ongoing.”

Lucid ended the first quarter with around $5.76 billion in total liquidity, which the company said is enough to fund it into the second half of 2026, when it plans to launch its midsize platform.

Lucid-midsize-EV-SUV
Lucid midsize electric SUV teaser image (Source: Lucid)

Former CEO Peter Rawlinson said earlier this year that Lucid’s midsize platform is “finally when we compete directly with Tesla.” The first two vehicles are expected to be an electric SUV and sedan, starting at around $50,000, which could rival Tesla’s Model Y and Model 3.

But first, it will focus on its new electric SUV. The Lucid Gravity Grand Touring is available to order starting at $94,900 with up to 450 miles of range. Later this year, Lucid will launch the lower-priced Touring trim, starting at $79,900.

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