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2020 MacBook Air with M1 chip
Todd Haselton | CNBC

Apple is holding a launch event on Monday to announce new products, like a redesigned MacBook Pro.

Apple has a chance to drive continued momentum to its Macs ahead of the holiday shopping season, especially since it’s expected to announce more computers that run on its own chips instead of Intel’s processors.

Recent computers that run on the company’s powerful M1 processor have “fueled” Mac growth, Apple CEO Tim Cook said in June. In the most recent three quarters ending in June 2021, Apple sold $26 billion in Macs, up nearly 33% from the $19.59 billion it sold in the same period last year. “In fact, the last three quarters for Mac have been its three best quarters ever,” Cook said in June.

Before the pandemic, which drove new computer sales, many customers and analysts worried Apple was neglecting the Mac in favor of newer, faster-growing businesses like its Apple Watch and iPhones. But Mac computers remain essential for Apple. It’s only possible to develop iPhone apps on a Mac through Apple’s Xcode software, for example, and Mac remains a larger business than iPad.

Last month, Apple announced and subsequently released new iPhones, iPads, and Apple Watches, leaving Apple’s line of Macs as the remaining major product line that hasn’t been updated this fall. The larger 16-inch MacBook Pro, Apple’s highest-end laptop, hasn’t been updated since 2019 and currently uses Intel processors instead of newer Apple chips.

Here’s what to expect on Monday.

A completed transition

If Apple announces new MacBook laptops on Monday, it will be the culmination of a two-year transition to completely revamp the entire Mac lineup.

Since 2019, Apple has been replacing Intel processors inside Macs with its own processors, called M1, which provide longer battery life and allow Apple to more tightly integrate its hardware and software. Apple’s chips also enable new features while still providing enough power to run demanding applications.

So far, Apple has released four different Macs using its new chips: The MacBook Air, the Mac Mini, the 13-inch MacBook Pro and the redesigned 24-inch iMac.

Apple is likely to emphasize the advantages of its own chip, as it has done during the past several Mac launch events. Expect a new name for the M1 chip if Apple makes significant performance improvements. It could call it the M1X or M2, depending on how Apple wants to market the processor improvements.

Apple has reportedly been prepping a redesign for its high-end MacBook Pros with its own chips and new ports, including space for an HDMI cable to connect the laptop to monitors, and a magnetic charger, according to Bloomberg. Also in the works is an iMac with a bigger screen and a Mac Mini desktop with more power, according to the report.

On Monday, Apple is also likely to provide a release date for macOS Monterey, the latest version of the Mac software, which was announced in June but has not yet been officially released.

More ports

Touch bar on the 2020 13-inch MacBook Pro
Todd Haselton | CNBC

Apple’s Mac growth has also been driven by changes the company has made to address some longstanding consumer issues with some products.

Between late 2017 and the second fiscal quarter of 2020, Apple reported eight out of 10 quarters of flat or negative annual growth in its Mac business. Growth started taking off in 2020.

In 2015, Apple introduced a thinner keyboard design for its laptops, often called “butterfly keyboard.” In the coming years, the thinner keyboard became standard in Apple’s line of laptops.

But the keyboard was plagued by reports that it was unreliable, and that crumbs or dust could make certain keys “sticky” and fail to register or type certain letters twice. Apple has an ongoing service program to fix malfunctioning butterfly keyboards manufactured from 2015 through 2019 for free. It’s also facing a class-action lawsuit over whether it knew that the keyboards were defective.

During this period, the biggest new feature addition to Apple’s laptops was the Touch Bar, a strip of touchscreen that replaced the function keys. However, many users found it frustrating and less useful than regular keys. Software developers never flocked to create software for the touchscreen, and Apple’s recent M1 MacBook Air doesn’t have it.

Simultaneously, Apple significantly reduced the number of ports on its laptops, streamlining them into a few USB-C connectors. Users complained that they needed adapters, often called dongles, to attach things like mice and external monitors to the laptops, which sometimes used older USB-A connections. The dongles that Apple made were expensive, often costing more than $20 per adapter. The company temporarily slashed prices on adapters in 2016 after users complained.

That could change on Monday. Apple’s new MacBook Pro design could include an HDMI port for connecting the laptop to external monitors or TVs, an SD card port for photographers, and a new version of its MagSafe magnetic charger, addressing many complaints from professional users, according to Bloomberg. Apple’s 2017 MacBook Air was the last laptop to feature MagSafe charging, even though customers liked it.

Apple has started to reverse some of the Mac design decisions it made over the past decade. The M1 MacBook Air and 13-inch MacBook Pro now have a more traditional keyboard with deeper keys. Both computers have received positive reviews. The laptops still use USB-C ports for charging, but Apple’s new iMac desktop, the first redesign since 2015, has a new kind of magnetic power adapter.

A surge in PC sales

Apple iMac M1 2021
Todd Haselton | CNBC

Apple’s Mac business has been boosted by a global surge in PC sales during the Covid-19 pandemic as schools, businesses, and individuals bought new laptops and desktops to go to school or work from home.

Earlier this year, at its peak, PC sales (including Windows) had their highest year-over-year growth in 20 years, according to research firm Gartner. Research firm IDC said PC sales jumped 55% year-over-year in the first quarter. Analysts covering the PC industry and component makers said at the time that they were optimistic that there had been a permanent shift in PC sales trends.

But the pandemic-related PC surge may be coming to a close. In the third quarter, typically a boom time because of back-to-school sales, the U.S. PC market shrunk for the first time since the first quarter of the pandemic, according to market researcher IDC.

Apple’s computer shipments grew 10% during the third quarter, according to IDC, but the pandemic trends that lifted all manufacturers seem to have slowed significantly. Before the pandemic, PCs were one of the slowest-growing tech markets, with several years of flat growth in the past decade.

Apple hopes shiny new Macs can buck that trend.

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Europe unveils plan to become ‘AI continent’ with simpler rules, more infrastructure

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Europe unveils plan to become 'AI continent' with simpler rules, more infrastructure

The European Union is so far the only jurisdiction globally to drive forward comprehensive rules for artificial intelligence with its AI Act.

Jaque Silva | Nurphoto | Getty Images

The European Union on Wednesday presented a plan to boost its artificial intelligence industry and help it compete more aggressively with the U.S. and China, following criticisms from technology firms that its regulations are too cumbersome.

In a press release, the European Commission, the executive body of the EU, outlined its so-called “AI Continent Action Plan,” which aims to “transform Europe’s strong traditional industries and its exceptional talent pool into powerful engines of AI innovation and acceleration.”

Among the ways Europe plans to bolster regional AI developments are a commitment to build a network of AI factories and “gigafactories” and create specialized labs designed to improve the access of startups to high-quality training data.

The EU defines these “factories” as large facilities that house state-of-the-art chips needed to train and develop the most advanced AI models.

The bloc will also create a new AI Act Service Desk to help regional firms comply with its landmark AI law.

“The AI Act raises citizens’ trust in technology and provides investors and entrepreneurs with the legal certainty they need to scale up and deploy AI throughout Europe,” the Commission said, adding the AI Act Service Desk will “serve as the central point of contact and hub for information and guidance” on the rules.

The plan bears similarities to the U.K.’s AI Action Plan announced earlier this year. Like the EU, Britain committed to expand domestic AI infrastructure to aid developers.

Hindering innovation?

The launch of the EU’s AI plan arrives as the bloc is facing criticisms from tech leaders that its rules on everything from AI to taxation hinder innovation and make it harder for startups to operate across the region.

The bloc’s landmark legislation known as the AI Act has proven particularly thorny for companies in the rapidly growing artificial intelligence industry.

The law regulates applications of AI based on the level of risk they pose to society — and in recent years it has been adapted to cover so-called “foundational” model makers such as OpenAI and French startup Mistral, much to the ire of some of the buzziest businesses in that space.

At a global AI summit in Paris earlier this year, OpenAI’s Chief Global Affairs Officer Chris Lehane told CNBC that European political and business leaders increasingly fear missing out on AI’s potential and want regulators to focus less on tackling risks associated with the technology.

“There’s almost this fork in the road, maybe even a tension right now between Europe at the EU level … and then some of the countries,” Lehane told CNBC’s Arjun Kharpal in February. “They’re looking to maybe go in a little bit of a different direction that actually wants to embrace the innovation.”

The U.S. administration has also been critical of Europe over its treatment of American tech giants and fast-growing AI startups.

At the Paris AI summit in February, U.S. Vice President JD Vance took aim at Europe’s regulatory approach to AI, stressing that “we need our European friends in particular to look to this new frontier with optimism rather than trepidation.”

“There is a real emphasis on easing the burden of regulation and removing barriers to innovation, which in part is likely to reflect some of the concerns that have been raised by the US government,” John Buyers, global head of AI at law firm Osborne Clarke, told CNBC over email.

“This isn’t only about the EU: If they are serious about eliminating legal uncertainties caused by interpretation of the EU’s AI Act, then this would be a real boost for AI developers and users in the UK and the US, as the AI Act applies to all AI used in the EU, regardless of where sourced.”

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

Elon Musk (L), and Peter Navarro (R).

Reuters

As Tesla shares plummeted for a fourth straight day, CEO Elon Musk let loose on President Donald Trump’s top trade advisor Peter Navarro.

Musk, the world’s richest person, started going after Navarro over the weekend, posting on X that a “PhD in econ from Harvard is a bad thing, not a good thing,” a reference to Navarro’s degree. Whatever subtlety remained at the beginning of the week has since vanished.

On Tuesday, Musk wrote that “Navarro is truly a moron,” noting that his comments about Tesla being a “car assembler,” as much are “demonstrably false.” Musk called Navarro “dumber than a sack of bricks,” before later apologizing to bricks. Musk also called Navarro “dangerously dumb.”

Musk’s attacks on Navarro represent the most public spat between members of President Trump’s inner circle since the term began in January, and show that the steep tariffs announced last week on more than 180 countries and territories don’t have universal approval in the administration.

When asked about the feud in a briefing on Tuesday, White House press secretary Karoline Leavitt said, “Look, these are obviously two individuals who have very different views on trade and on tariffs.”

“Boys will be boys, and we will let their public sparring continue,” she said.

For Musk, whose younger brother Kimbal — a restaurant owner, entrepreneur and Tesla board member — has joined in on the action, the name-calling appears to be tied to business conditions.

Tesla’s stock is down 22% in the past four trading sessions and 45% for the year. Tesla has lost more tha $585 billion in value since the calendar turned, equaling tens of billions of dollars in paper losses for Musk, who is also CEO of SpaceX and the owner of xAI and social network X.

Even before President Trump detailed his plan for widespread tariffs, he’d already placed a 25% tariff on vehicles not assembled in the U.S. Many analysts said Tesla could withstand those tariffs better than competitors because its vehicles sold in the U.S. are assembled domestically.

But the company’s production costs are poised to increase because of the tariffs on materials and parts from foreign suppliers. Canada and Mexico are among the leading sources of U.S. steel imports, and Canada is the nation’s largest supplier of aluminum, while China and Mexico are home to major suppliers of printed circuit boards to the automotive industry.

At a recent an event hosted by right-wing Italian Deputy Prime Minister Matteo Salvini, Musk said, “Both Europe and the United States should move, ideally, in my view, to a zero-tariff situation, effectively creating a free trade zone between Europe and North America.”

Musk, whose view on trade relations with Europe stands in stark contrast to the policies implemented by the president, has a vested interest in the region. Tesla has a large car factory outside of Berlin, and the European Commission previously turned to SpaceX for launches.

Even before the tariffs, Tesla’s business was faltering. Last week, the company reported a 13% year-over-year decline in first-quarter deliveries, missing analysts’ estimates. That report that landed days after Tesla’s stock price wrapped up its worst quarter since 2022.

Musk, who spent roughly $290 billion to help return Trump to the White House, is now leading the Department of Government Efficiency, or DOGE, which has slashed costs, eliminated regulations and cut tens of thousands of federal jobs. In the first quarter, Tesla was hit with waves of protests, boycotts and some criminal activity that targeted vehicles and facilities in response to Musk’s political rhetoric and his work in the White House.

WATCH: Brad Gerstner explains his Tesla position

Brad Gerstner explains his Tesla position

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Apple’s 4-day slide puts Microsoft back on top as most valuable company

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Apple's 4-day slide puts Microsoft back on top as most valuable company

Satya Nadella, CEO of Microsoft, laughs as he attends a session at the World Economic Forum in Davos, Switzerland, on Jan. 23, 2020.

Denis Balibouse | Reuters

Apple‘s 23% plunge over the past four trading sessions has again turned Microsoft into the world’s most valuable public company.

As of Tuesday’s close, Microsoft is worth $2.64 trillion, while Apple’s market cap stands at $2.59 trillion.

While the market broadly is getting hammered by President Donald Trump’s sweeping tariff plan, Apple is getting hit the hardest among tech’s megacap companies due to the iPhone maker’s reliance on China.

The Nasdaq is down 13% over the past four trading days, as President Trump’s decision to impose tariffs on imports from more than 100 countries has sparked fears of a recession brought on by rising prices. UBS analysts on Monday predicted that the price of the iPhone 16 Pro Max could jump as much as $350 in the U.S.

Both Apple and Microsoft, along with chipmaker Nvidia, were previously valued at upward of $3 trillion before the recent sell-off.

In January, Microsoft issued disappointing revenue guidance. Nevertheless, last week, as Jefferies analysts reduced their price targets on many software stocks, they wrote Microsoft was among the “companies who we view as more insulated” from tariff uncertainty.

Microsoft also had the highest market capitalization of any public company in early 2024, but Apple soon reclaimed the title.

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