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Sarah Ostrowski was convinced to finally get vaccinated after reading numerous stories on Reddit’s r/HermanCainAward of unvaccinated people dying from Covid-19.
Courtesy of Sarah Ostrowski

For most of the pandemic, Sarah Ostrowski went to her full-time gas station job in Indiana, accepting the risk of being unvaccinated. Many times a day she interacted with customers and even cleaned up the public bathroom with no protection beyond her mask.

Ostrowski doesn’t believe Covid-19 is a hoax. She takes it seriously. But she had reasons for not getting the shot.

She was concerned about the Johnson & Johnson vaccine causing blood clots, as had been reported in a few recipients. She was hesitant about the mRNA technology used to develop the Moderna and Pfizer vaccines. She also worried about potential side effects forcing her to take time off work.

And then there were her parents, who were constantly spouting anti-vaccine rhetoric, warning her that she would die if she got the shot.

“You care about what your parents think of you and whether or not they think that you’re making a good decision or the right decision,” Ostrowski said. “It’s almost like a groupthink kind of thing. Even though you know the answer is wrong you’re still going to say it just to fit in or conform.”

That all changed last month. Ostrowski, who regularly scrolls through her feed on social media site Reddit, stumbled upon the forum r/HermanCainAward. It’s a grim section of the app dedicated to showing visitors the real-life consequences of being unvaccinated and catching the coronavirus.

Reddit users upload screenshots multiple times a day of people who previously posted anti-vaccine comments and content on Facebook only to end up getting sick with Covid-19 before dying. The name of the subreddit refers to former Republican presidential candidate Herman Cain, who died from Covid-19 in July 2020, after refusing to wear a mask and attending a Donald Trump re-election campaign event.

“Nominees have made public declaration of their anti-mask, anti-vax, or Covid-hoax views, followed by admission to hospital for Covid,” the page description reads. “The Award is granted upon the nominee’s release from their Earthly shackles.”

Since the subreddit’s creation in September 2020, it’s expanded to more than 375,000 members, with the top posts garnering thousands of user interactions. The forum has been the 10th fastest-growing subreddit over the past 30 days, according to FrontPageMetrics.com, which tracks Reddit usage.

An entry this week included a screenshot of an Aug. 12 post from a man who put a meme out to his followers: “I heard the government is putting chips inside of people. I hope I get Doritos.”

A friend of the man later wrote on his feed that he was asking for prayers because the man and his wife had both been hospitalized with Covid-19. The wife had to have an emergency C-section to deliver their baby over 10 weeks early.

A following post came from the man’s wife: “The world lost an amazing daddy, husband, brother, son, and friend today. My heart is in a million pieces.”

‘I was done playing’

Ostrowki said she’d eventually seen enough. On Sept. 12, she got her first shot. 

“If dad thinks I’m an idiot because I fell for the government and I’m a sheep, so be it,” Ostrowski said. “I clean a public restroom for Christ’s sake. I deal with some really gross stuff. So no, I was done playing.”

During the pandemic, social media sites turned into a haven for misinformation and conspiracy theories, whether related to masks, the vaccines or advice from public health experts. Facebook, in particular, has struggled to weed out false content, with users sharing misinformation even in the comments section of posts from authoritative sources, according to internal company documents reviewed last month by the Wall Street Journal.

With multiple vaccines having been available for months for anyone 12 or older, vaccine resistance has become the central challenge to ending Covid-19. President Joe Biden said as recently as last month, “This is a continuing pandemic of the unvaccinated.”

Only 57% of the country has been vaccinated, based on data from the Centers for Disease Control and Prevention, and 22% of Americans self-identify as anti-vaxxers, according to an academic study published in May. Experts, including White House coronavirus advisor Dr. Anthony Fauci, have said the U.S. will need as much as 90% of the population to get vaccinated in order to reach herd immunity.

US President Joe Biden speaks to reporters on the South Lawn upon return to the White House in Washington, DC on October 5, 2021.
Mandel Ngan | AFP | Getty Images

Since hitting the U.S. in March 2020, over 722,000 American have died from Covid-19. Ostrowski said the harrowing stories of death among the unvaccinated have had a major impact on her.

“It really hits home when you literally see yourself in these people,” she said. 

Reddit still has plenty of anti-vaccine content across its site, which reaches over 50 million daily active users. As it gears up to go public, Reddit recently took steps to remove several subreddits that were being used to share misinformation. But numerous subreddits are still surfacing such content with names like r/Conservative, r/Ivermectin and r/FauciForPrison.

A Reddit spokesperson said the company has policies in place to remove inaccurate posts on Covid-19 vaccines.  

“Our Content Policy prohibits many kinds of harmful content, including health-related disinformation and other forms of manipulated content,” the Reddit spokesperson said in a statement. “We have experienced teams dedicated to detecting and actioning content that violates our policies. As a result of these teams’ efforts, we remove 99% of violating content before a user sees it.”

Family dynamics

Chana Joly visits r/HermanCainAward with regularity. She said she does it for her dad.

Despite losing her brother to Covid-19 in January, Joly’s dad has refused to get vaccinated. She said he’s been radicalized in the past few years by misinformation and anti-vaccine conspiracies.

“I think it’s especially sad with my dad because he is an educated person,” Joly said. “He’s not unintelligent. He just believes people he shouldn’t.”

Joly scrolls through the Reddit forum to gather stories that she can send her dad. When he gets defensive and disputes the posts she shares, she tells him to prove her wrong.

“You find me these stories on social media,” Joly said, describing what she tells her dad. “These people dying in their own words from the vaccine. Find me these stories and you show me as many of those as I’m showing you of these. Or even a tenth of them.”

Reddit user Chana Joly visit r/HermanCainAward to gather stories of real anti-vaxx people who die from Covid-19 that she can send to her dad, who has yet to get vaccinated.
Courtesy of Chana Joly

Reddit user Rockets9495 of Houston is a medical doctor who works in an emergency room. He uses r/HermanCainAward for anecdotes that he can share with nurses, technicians and patients who may be on the fence.

He agreed to speak with CNBC but didn’t want to disclose his name publicly to maintain his privacy. He showed CNBC his hospital badge.

“Misinformation is so goddamn dangerous, especially after this last president,” the doctor said. “This is not a game. This is not a joke. You don’t live in a Tom Clancy novel. This is real.”

He said that scientific evidence hasn’t been effective for him in trying to convince people about the safety of the vaccines.

“But this seemingly weaker evidence — word of mouth, anecdotal ‘All these people are dying’ — seems to hit people way harder,” the doctor said.  

A different kind of award

The subreddit also includes some stories with happy endings. Those posts get labeled IPAs, or Immunized to Prevent Awards, and are given to users who show pictures of their vaccine immunization cards on the channel as proof that they got their shots.

A Reddit user with the handle lovelylady227 achieved the label.

“This subreddit was what fully convinced me, after waffling back and forth,” she wrote on Sept. 22, adding that she’s “officially out of the running” for the award that gave the channel its name.

Her post got tagged with the IPA label and received more than 7,000 upvotes and 380 comments. She posted her immunization card on Reddit after getting her second dose.

Lovelylady227 is a woman named Hannah. She asked to have only her first name published because she hasn’t told her anti-vaccine family members about her decision.

Hannah received her first dose of Moderna’s vaccine in August, but became fearful of getting the second shot after hearing her parents and her sister, who works in health care, discuss their concerns about the vaccines. Her family members would show anti-vaccine content on their phones to one another, and they believe that people who are vaccinated are shedding the virus.

Hannah went to Reddit in search of information. She started at r/CovidVaccine. There she found numerous posts from people complaining about the side effects they’d experienced after getting their second shots. Some described trembling, and others said they’d suffered heart attacks. 

“It just really freaked me out,” she said.

Hannah’s continued browsing on Reddit eventually brought her to r/HermanCainAward. What she found struck a nerve.

She read stories that start with people mocking the vaccine and end with their spouse asking friends to contribute to a GoFundMe page because of the hospital bills or the funeral expenses.

“You don’t really realize how bad it is to be in the hospital with Covid until you see these people who are somehow giving you a play-by-play,” Hannah said. “When you get those first-hand experiences from a Facebook profile, and you see the people experiencing regret, it’s just like, ‘Oh man, I really need to take this seriously. I can’t put it off anymore.'”

Hannah said she’s hoping to wait until three months after her vaccine before casually bringing it up with her family. At that point, she can show them that no harm has been done.

“The fact that they won’t have noticed anything different is one of my main hopes,” she said.

In the meantime, she’s grateful for the positive reaction she received on Reddit after posting her vaccination card. 

“I know you don’t need other people to tell you you did the right thing, but it sure helps when there’s a bunch of people saying, ‘Hey, good job,'” she said. “Because it’s not coming from my family, that’s for sure.”

Ostrowski, the gas station manager, also received an Immunized to Prevent Award for posting her vaccine card. 

“Late to the party but finally fully vaxxed,” she wrote on Oct. 4. The post received more than 2,000 upvotes and more than 100 comments. 

She said she’s hoping to encourage more people to acknowledge they were wrong and that they can still change directions.

“I finally came around and made the right decision,” she said.

WATCH: Facebook whistleblower slams company in ’60 minutes’ interview

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Elon Musk’s xAI Holdings in talks to raise $20 billion, Bloomberg News reports

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Elon Musk's xAI Holdings in talks to raise  billion, Bloomberg News reports

The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)

Nurphoto | Nurphoto | Getty Images

Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.

The funding would value the company at over $120 billion, according to the report.

Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.

The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.

Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.

Faber Report: Elon Musk held call with current xAI investors, sources say

The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.

“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”

Read the full Bloomberg story here.

— CNBC’s Samantha Subin contributed to this report.

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Alphabet jumps 3% as search, advertising units show resilient growth

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Read more CNBC tech news

Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.

During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.

Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.

Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.

Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.

“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.

WATCH: Gemini delivering well for Google, says Check Capital’s Chris Ballard

Gemini delivering well for Google, says Check Capital's Chris Ballard

CNBC’s Jennifer Elias contributed to this report.

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Amazon sellers raise prices after Trump’s China tariff: ‘It’s unsustainable’

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Amazon sellers raise prices after Trump's China tariff: 'It's unsustainable'

An Amazon employee works to fulfill same-day orders during Cyber Monday, one of the company’s busiest days at an Amazon fulfillment center on December 2, 2024 in Orlando, Florida. 

Miguel J. Rodriguez Carrillo | Getty Images

For 10 years, Aaron Cordovez has been selling kitchen appliances on Amazon. Now he’s in a bind, because most of his products are manufactured in China.

Cordovez, co-founder of Zulay Kitchen, said his company is moving “as fast as we can” to move production to India, Mexico and other markets, where tariffs are increasing under President Donald Trump, but are mild compared with the levies imposed on goods from China. That process will likely take at least a year or two to complete, he said.

“We’re making our inventory last as long as we can,” Cordovez said in an email.

Zulay is also temporarily raising the price of some of its milk frothers, smores roasting sticks and other products. The company’s popular kitchen strainer now costs $12.99, up from $9.99 before Trump announced his sweeping tariff proposal earlier this month.

Amazon merchants are hiking prices for everything from diaper bags and refrigerator magnets to charm necklaces and other top-selling items as they confront higher import costs. E-commerce software company SmartScout tracked 930 products on Amazon that have seen increased prices since April 9, with an average jump of 29%.

The price hikes affect a range of categories, including clothing, jewelry, household items, office supplies, electronics and toys.

The trade war with China has threatened to upend sellers on Amazon’s third-party marketplace, which accounts for about 60% of the company’s online sales. Many merchants are based in China or rely on the world’s second-largest economy to source and assemble their products.

Sellers are now faced with the conundrum of raising prices or eating the extra costs associated with Trump’s new tariffs. It’s an existential threat for many sellers, who subsist on razor-thin margins and have, for the last several years, dealt with rising costs on Amazon tied to storage, fulfillment, shipping and advertising fees along with pricing pressure from increased competition.

CEO Andy Jassy told CNBC earlier this month that the company was “going to try and do everything we can” to keep prices low for shoppers, including renegotiating terms with some of its suppliers. But he acknowledged some third-party sellers will “need to pass that cost” of tariffs on to consumers.

Amazon’s stock price is down 15% so far this year, sliding along with the broader market. The company reports first-quarter earnings next week.

Watch CNBC's full interview with Amazon CEO Andy Jassy

Goods imported from China now face import duties of 145%, though Trump said Wednesday his administration is “actively” talking with China about a potential deal to lower tariffs. Chinese officials on Thursday denied that trade talks are taking place.

About 25% of the price increases observed by SmartScout were initiated by sellers based in China, said Scott Needham, the company’s CEO. Last week, stainless steel jewelry maker Ursteel hiked prices on four of its products by $6.50, while apparel brand Chouyatou raised the price of some of its dresses by $2. Both businesses are based in China’s Zhejiang province.

Anker, a Chinese electronics brand and one of Amazon’s largest sellers, has raised prices on one-fifth of its products sold in the U.S., including a portable power bank, which went up to $135 from $110, SmartScout data shows.

Representatives from Anker, Ursteel and Chouyatou didn’t respond to requests for comment.

Zulay, headquartered in Florida, is one of many U.S.-based sellers raising prices. The company is also cutting costs. Cordovez said he’s been forced to lay off 19% of his workforce and slash online ad spending by 85%.

Desert Cactus, based in Illinois, is also taking action. Joe Stefani, the company’s president, has been looking to move production of some of his brand’s college-themed merchandise out of China and into Mexico, India and Vietnam. About half of Desert Cactus’ goods come from China, while the rest are made in the U.S., Stefani said.

An Amazon worker moves a cart filled with packages at an Amazon delivery station in Alpharetta, Georgia, on Nov. 28, 2022.

Justin Sullivan | Getty Images

One of the company’s top products is a customizable license plate frame that’s manufactured in China. At the start of Trump’s first term in 2016, Stefani’s company paid import and shipping fees of 4% on the license plates. That rate has since skyrocketed to 170%, he said.

“The tariffs can’t stay this high,” Stefani said. “There’s so many people that just aren’t going to make it.”

Stefani said he expects Desert Cactus will end up raising prices on some products, though he’s worried shoppers might be put off by sticker shock.

“Will someone be willing to pay $50 for a hat on Amazon?” Stefani said. “You know it’s going to be expensive at the ballpark, but on Amazon we don’t know.”

Dave Dama, co-founder of health and beauty business Pure Daily Care, said the price to manufacture one of his skin-care products in China jumped to $25 from $10. Most Amazon sellers will have no choice but to raise prices, he said.

“If you were selling something for $40 and making a $7 or $8 profit at the end of the day, with these tariffs, those days are gone,” Dama said. “You can’t do that anymore. It’s unsustainable.”

Pure Daily Care plans to stagger price increases over several weeks, and only on products “we absolutely need to,” to keep Amazon’s algorithms from ranking it lower in search results or losing the valuable buy box, he said. The buy box determines which listing pops up first when a shopper clicks on a particular product, and the one that gets purchased when they tap “Add to Cart.”

An Amazon spokesperson said the company’s pricing policies continue to apply.

“As always, sellers set their own prices, and we regularly monitor how we highlight great prices as Featured Offers to provide customers with low prices across a wide selection,” the spokesperson said in a statement.

Dama said his company has enough inventory for some products to last up to six months, which it aims to “stretch as long as possible” in the hope that China and the U.S. can reach a trade deal. The company is also forgoing some sales promotions and discounts, while pausing spend on some display and video ads.

Regarding his inventory, Dama said, “We can try to stretch that seven, eight, nine months, which buys us a lot more time for this thing to work out, hopefully.”

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Trump tariffs are raising prices on Amazon and threatening to ruin U.S. sellers who source in China

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