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Apple MacBook Pro
Source: Apple

Before Monday, the last major redesign for Apple‘s larger MacBook Pros came in 2016, with several features that looked to the future.

The 2016 MacBook Pros sported universal USB-C connectors that could power displays and peripherals, a “butterfly” keyboard that allowed the devices to become even thinner, and a long, narrow touchscreen at the top of the keyboard called “Touch Bar,” in a device powered by an Intel processor.

Apple’s new MacBook Pro models, announced on Monday, conspicuously lack all of those features.

The MacBook Pro are strategically important for the company, because programmers can only make iPhone apps on a Mac, and picky programmers often choose the most powerful machine they can get. But Apple’s pro laptops are pricey, starting at $1,999 with some configurations costing more than $6,000.

The new machines address longstanding user complaints, revealing that Apple does listen to user feedback, especially from programmers and other professional users.

It turns out, Apple’s last redesign for the MacBook Pro wasn’t popular among picky users, leading to a period between 2017 and 2020 with eight out of 10 quarters of flat or negative annual growth in its Mac business.

It didn’t take long for problems to crop up with Apple’s pricey laptops after the redesign in 2016.

  • Users complained they needed pricey adapters to plug in mice or thumb drives, and missed Apple’s older MagSafe connector, which ingeniously disconnected if someone tripped over the power cord.
  • The butterfly keyboard was unreliable, with keys getting stuck due to crumbs or dust. Apple is still repairing butterfly keyboards for free, and even faced a class action lawsuit over them.
  • The Intel chips insider Apple’s MacBook Pros ran hot, making them uncomfortable to use on your lap.
  • Users and developers never embraced the Touch Bar, and touch typists complained you needed to look at it in order to pick a button.

The laptops that Apple announced on Monday look more like the pre-2016 MacBook Pro:

  • The new MacBook Pro models still use USB-C connectors, which have become an industry standard. But the three Thunderbolt USB-C ports also have an HDMI port alongside them for connecting monitors, and a SD Card slot for downloading photos from a professional camera. It now uses a magnetic MagSafe connector to charge.
  • They use Apple’s Magic Keyboard, which is a more traditional design that’s deeper and has garnered positive reviews.
  • Apple is no longer using Intel chips in its newest laptops, instead opting for its own silicon, which is designed to be power-efficient and not waste energy by giving off heat. The new design also has feet to prop up the laptop and improve airflow.
  • There’s no Touch Bar on the new Macs. It’s replaced by traditional function keys that can control screen brightness, media playback, and a big escape key, which is important for programmers.

The biggest advancement from Apple’s perspective is the chip inside the new 16-inch and 14-inch MacBook Pros. They use Apple’s own M1 chips, either in “Pro” or “Max” configurations, instead of the same Intel or AMD chips Windows PCs use.

An Apple employee points to the Touch Bar on a new Apple MacBook Pro laptop
Stephen Lam | Getty Images

Apple’s chips have led to improved battery life in computers they’ve shipped in, like the 13-inch MacBook Pro and the MacBook Air. While the ultimate laptop processor speed crown is contested, it’s clear that Apple’s chips are good enough to send emails, browse the web, and even get some light gaming in.

But users who care less about the guts and specs inside their computers may find the new design — which does not depend on technological improvements over the past half decade — to be more convincing reasons to upgrade than the number of transistors in the M1 Pro Max (57 billion, for the record).

Since Apple began to update its laptops with new keyboards and chips, the Mac division has been on a roll, selling $26 billion worth in the most recent three quarters, which Apple CEO Tim Cook says is the company’s “three best quarters ever” in the Mac’s 40-year history. Even before Apple released its new MacBook Pros, sales were up nearly 33% annually over that period.

That sales boost was partially due to the pandemic. But it was also partially driven by releasing new computers that had reliable keyboards and strong battery life. On Monday, Apple extended that strategy to its higher-end computers, and extended it by bringing magnetic charging and a port for connecting displays back.

Improvements aside, the 2021 MacBook Pro could still arouse controversy among Mac loyalists. The computer comes with a “notch” or an iPhone-like cutout to house the laptop’s improved 1080p webcam — a controversial design move that could distract users.

Expect Apple to continue to revamp its laptop lineup, especially in the lower-cost, higher-volume models. The MacBook Air and 13-inch MacBook Pro have Apple’s M1 chip, but neither current model has a magnetic charger or HDMI port, and the 13-inch MacBook Pro still comes with a Touch Bar.

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Microsoft AI chief Suleyman sees advantage in building models ‘3 or 6 months behind’

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Microsoft AI chief Suleyman sees advantage in building models ‘3 or 6 months behind’

Microsoft owns lots of Nvidia graphics processing units, but it isn’t using them to develop state-of-the-art artificial intelligence models.

There are good reasons for that position, Mustafa Suleyman, the company’s CEO of AI, told CNBC’s Steve Kovach in an interview on Friday. Waiting to build models that are “three or six months behind” offers several advantages, including lower costs and the ability to concentrate on specific use cases, Suleyman said.

It’s “cheaper to give a specific answer once you’ve waited for the first three or six months for the frontier to go first. We call that off-frontier,” he said. “That’s actually our strategy, is to really play a very tight second, given the capital-intensiveness of these models.”

Suleyman made a name for himself as a co-founder of DeepMind, the AI lab that Google bought in 2014, reportedly for $400 million to $650 million. Suleyman arrived at Microsoft last year alongside other employees of the startup Inflection, where he had been CEO.

More than ever, Microsoft counts on relationships with other companies to grow.

It gets AI models from San Francisco startup OpenAI and supplemental computing power from newly public CoreWeave in New Jersey. Microsoft has repeatedly enriched Bing, Windows and other products with OpenAI’s latest systems for writing human-like language and generating images.

Microsoft’s Copilot will gain “memory” to retain key facts about people who repeatedly use the assistant, Suleyman said Friday at an event in Microsoft’s Redmond, Washington, headquarters to commemorate the company’s 50th birthday. That feature came first to OpenAI’s ChatGPT, which has 500 million weekly users.

Through ChatGPT, people can access top-flight large language models such as the o1 reasoning model that takes time before spitting out an answer. OpenAI introduced that capability in September — only weeks later did Microsoft bring a similar capability called Think Deeper to Copilot.

Microsoft occasionally releases open-source small-language models that can run on PCs. They don’t require powerful server GPUs, making them different from OpenAI’s o1.

OpenAI and Microsoft have held a tight relationship shortly after the startup launched its ChatGPT chatbot in late 2022, effectively kicking off the generative AI race. In total, Microsoft has invested $13.75 billion in the startup, but more recently, fissures in the relationship between the two companies have begun to show.

Microsoft added OpenAI to its list of competitors in July 2024, and OpenAI in January announced that it was working with rival cloud provider Oracle on the $500 billion Stargate project. That came after years of OpenAI exclusively relying on Microsoft’s Azure cloud. Despite OpenAI partnering with Oracle, Microsoft in a blog post announced that the startup had “recently made a new, large Azure commitment.”

“Look, it’s absolutely mission-critical that long-term, we are able to do AI self-sufficiently at Microsoft,” Suleyman said. “At the same time, I think about these things over five and 10 year periods. You know, until 2030 at least, we are deeply partnered with OpenAI, who have [had an] enormously successful relationship for us.

Microsoft is focused on building its own AI internally, but the company is not pushing itself to build the most cutting-edge models, Suleyman said.

“We have an incredibly strong AI team, huge amounts of compute, and it’s very important to us that, you know, maybe we don’t develop the absolute frontier, the best model in the world first,” he said. “That’s very, very expensive to do and unnecessary to cause that duplication.”

WATCH: Microsoft Copilot beginning of a seismic shift in AI integration, says Microsoft AI CEO Suleyman

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Former Microsoft CEO Steve Ballmer says, as shareholder, tariffs are ‘not good’

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Former Microsoft CEO Steve Ballmer says, as shareholder, tariffs are 'not good'

President Trump’s new tariffs on goods that the U.S. imports from over 100 countries will have an effect on consumers, former Microsoft CEO Steve Ballmer told CNBC on Friday. Investors will feel the pain, too.

Microsoft’s stock dropped almost 6% in the past two days, as the Nasdaq wrapped up its worst week in five years.

“As a Microsoft shareholder, this kind of thing is not good,” Ballmer said, in an interview with Andrew Ross Sorkin that was tied to Microsoft’s 50th anniversary celebration. “It creates opportunity to be a serious, long-term player.”

Ballmer was sandwiched in between Microsoft co-founder Bill Gates and current CEO Satya Nadella for the interview.

“I took just enough economics in college — that tariffs are actually going to bring some turmoil,” said Ballmer, who was succeeded by Nadella in 2014. Gates, Microsoft’s first CEO, convinced Ballmer to join the company in 1980.

Gates, Ballmer and Nadella attended proceedings at Microsoft’s Redmond, Washington, campus on Friday to celebrate its first half-century.

Between the tariffs and weak quarterly revenue guidance announced in January, Microsoft’s stock is on track for its fifth straight month of declines, which would be the worst stretch since 2009. But the company remains a leader in the PC operating system and productivity software markets, and its partnership with startup OpenAI has led to gains in cloud computing.

“I think that disruption is very hard on people, and so the decision to do something for which disruption was inevitable, that needs a lot of popular support, and nobody could game theorize exactly who is going to do what in response,” Ballmer said, regarding the tariffs. “So, I think citizens really like stability a lot. And I hope people — individuals who will feel this, because people are feeling it, not just the stock market, people are going to feel it.”

Ballmer, who owns the Los Angeles Clippers, is among Microsoft’s biggest fans. He said he’s the company’s largest investor. In 2014, shortly after he bought the basketball team for $2 billion, he held over 333 million shares of the stock, according to a regulatory filing.

“I’m not going to probably have 50 more years on the planet,” he said. “But whatever minutes I have, I’m gonna be a large Microsoft shareholder.” He said there’s a bright future for computing, storage and intelligence. Microsoft launched the first Azure services while Ballmer was CEO.

Earlier this week Bloomberg reported that Microsoft, which pledged to spend $80 billion on AI-enabled data center infrastructure in the current fiscal year, has stopped discussions or pushed back the opening of facilities in the U.S. and abroad.

JPMorgan Chase’s chief economist, Bruce Kasman, said in a Thursday note that the chance of a global recession will be 60% if Trump’s tariffs kick in as described. His previous estimate was 40%.

“Fifty years from now, or 25 years from now, what is the one thing you can be guaranteed of, is the world needs more compute,” Nadella said. “So I want to keep those two thoughts and then take one step at a time, and then whatever are the geopolitical or economic shifts, we’ll adjust to it.”

Gates, who along with co-founder Paul Allen, sought to build a software company rather than sell both software and hardware, said he wasn’t sure what the economic effects of the tariffs will be. Today, most of Microsoft’s revenue comes from software. It also sells Surface PCs and Xbox consoles.

“So far, it’s just on goods, but you know, will it eventually be on services? Who knows?” said Gates, who reportedly donated around $50 million to a nonprofit that supported Democratic nominee Kamala Harris’ losing campaign.

— CNBC’s Alex Harring contributed to this report.

WATCH: There will be many LLM winners, says infrastructure investor Morrison

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AppLovin can offer TikTok ‘much stronger bid than others,’ CEO says

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AppLovin can offer TikTok 'much stronger bid than others,' CEO says

Piotr Swat | Lightrocket | Getty Images

AppLovin CEO Adam Foroughi provided more clarity on the ad-tech company’s late-stage effort to acquire TikTok, calling his offer a “much stronger bid than others” on CNBC’s The Exchange Friday afternoon.

Foroughi said the company is proposing a merger between AppLovin and the entire global business of TikTok, characterizing the deal as a “partnership” where the Chinese could participate in the upside while AppLovin would run the app.

“If you pair our algorithm with the TikTok audience, the expansion on that platform for dollars spent will be through the roof,” Foroughi said.

The news comes as President Trump announced he would extend the deadline a second time for TikTok’s Chinese-owned parent company ByteDance to sell the U.S. subsidiary of TikTok to an American buyer or face an effective ban on U.S. app stores. The new deadline is now in June, which, as Foroughi described, “buys more time to put the pieces together” on AppLovin’s bid. 

“The president’s a great dealmaker — we’re proposing, essentially an enhancement to the deal that they’ve been working on, but a bigger version of all the deals contemplated,” he added.

AppLovin faces a crowded field of other interested U.S. backers, including Amazon, Oracle, billionaire Frank McCourt and his Project Liberty consortium, and numerous private equity firms. Some proposals reportedly structure the deal to give a U.S. buyer 50% ownership of the company, rather than a complete acquisition. The Chinese government will still need to approve the deal, and AppLovin’s interest in purchasing TikTok in “all markets outside of China” is “preliminary,” according to an April 3 SEC filing.

Correction: A prior version of this story incorrectly characterized China’s ongoing role in TikTok should AppLovin acquire the app.

WATCH: AppLovin CEO Adam Foroughi on its bid to buy TikTok

AppLovin CEO Adam Foroughi on its bid to buy TikTok

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