Connect with us

Published

on

In this article

Apple MacBook Pro
Source: Apple

Before Monday, the last major redesign for Apple‘s larger MacBook Pros came in 2016, with several features that looked to the future.

The 2016 MacBook Pros sported universal USB-C connectors that could power displays and peripherals, a “butterfly” keyboard that allowed the devices to become even thinner, and a long, narrow touchscreen at the top of the keyboard called “Touch Bar,” in a device powered by an Intel processor.

Apple’s new MacBook Pro models, announced on Monday, conspicuously lack all of those features.

The MacBook Pro are strategically important for the company, because programmers can only make iPhone apps on a Mac, and picky programmers often choose the most powerful machine they can get. But Apple’s pro laptops are pricey, starting at $1,999 with some configurations costing more than $6,000.

The new machines address longstanding user complaints, revealing that Apple does listen to user feedback, especially from programmers and other professional users.

It turns out, Apple’s last redesign for the MacBook Pro wasn’t popular among picky users, leading to a period between 2017 and 2020 with eight out of 10 quarters of flat or negative annual growth in its Mac business.

It didn’t take long for problems to crop up with Apple’s pricey laptops after the redesign in 2016.

  • Users complained they needed pricey adapters to plug in mice or thumb drives, and missed Apple’s older MagSafe connector, which ingeniously disconnected if someone tripped over the power cord.
  • The butterfly keyboard was unreliable, with keys getting stuck due to crumbs or dust. Apple is still repairing butterfly keyboards for free, and even faced a class action lawsuit over them.
  • The Intel chips insider Apple’s MacBook Pros ran hot, making them uncomfortable to use on your lap.
  • Users and developers never embraced the Touch Bar, and touch typists complained you needed to look at it in order to pick a button.

The laptops that Apple announced on Monday look more like the pre-2016 MacBook Pro:

  • The new MacBook Pro models still use USB-C connectors, which have become an industry standard. But the three Thunderbolt USB-C ports also have an HDMI port alongside them for connecting monitors, and a SD Card slot for downloading photos from a professional camera. It now uses a magnetic MagSafe connector to charge.
  • They use Apple’s Magic Keyboard, which is a more traditional design that’s deeper and has garnered positive reviews.
  • Apple is no longer using Intel chips in its newest laptops, instead opting for its own silicon, which is designed to be power-efficient and not waste energy by giving off heat. The new design also has feet to prop up the laptop and improve airflow.
  • There’s no Touch Bar on the new Macs. It’s replaced by traditional function keys that can control screen brightness, media playback, and a big escape key, which is important for programmers.

The biggest advancement from Apple’s perspective is the chip inside the new 16-inch and 14-inch MacBook Pros. They use Apple’s own M1 chips, either in “Pro” or “Max” configurations, instead of the same Intel or AMD chips Windows PCs use.

An Apple employee points to the Touch Bar on a new Apple MacBook Pro laptop
Stephen Lam | Getty Images

Apple’s chips have led to improved battery life in computers they’ve shipped in, like the 13-inch MacBook Pro and the MacBook Air. While the ultimate laptop processor speed crown is contested, it’s clear that Apple’s chips are good enough to send emails, browse the web, and even get some light gaming in.

But users who care less about the guts and specs inside their computers may find the new design — which does not depend on technological improvements over the past half decade — to be more convincing reasons to upgrade than the number of transistors in the M1 Pro Max (57 billion, for the record).

Since Apple began to update its laptops with new keyboards and chips, the Mac division has been on a roll, selling $26 billion worth in the most recent three quarters, which Apple CEO Tim Cook says is the company’s “three best quarters ever” in the Mac’s 40-year history. Even before Apple released its new MacBook Pros, sales were up nearly 33% annually over that period.

That sales boost was partially due to the pandemic. But it was also partially driven by releasing new computers that had reliable keyboards and strong battery life. On Monday, Apple extended that strategy to its higher-end computers, and extended it by bringing magnetic charging and a port for connecting displays back.

Improvements aside, the 2021 MacBook Pro could still arouse controversy among Mac loyalists. The computer comes with a “notch” or an iPhone-like cutout to house the laptop’s improved 1080p webcam — a controversial design move that could distract users.

Expect Apple to continue to revamp its laptop lineup, especially in the lower-cost, higher-volume models. The MacBook Air and 13-inch MacBook Pro have Apple’s M1 chip, but neither current model has a magnetic charger or HDMI port, and the 13-inch MacBook Pro still comes with a Touch Bar.

Continue Reading

Technology

Airbnb CEO Chesky says ChatGPT isn’t ‘quite robust enough’ to integrate into travel app

Published

on

By

Airbnb CEO Chesky says ChatGPT isn't 'quite robust enough' to integrate into travel app

Airbnb CEO Brian Chesky on new product updates, integrating AI and state of AI tech race

Airbnb CEO Brian Chesky said he wants to integrate ChatGPT artificial intelligence capabilities into the travel platform but the software isn’t ready.

“The [software development kit] wasn’t quite robust enough for the things we want to do,” he told CNBC’s “Squawk Box” on Wednesday.

Chesky said the company would “probably” want to integrate ChatGPT eventually.

Airbnb on Tuesday launched a series of new social features, such as direct messaging, to its platform. The update also included a personalized version of the company’s chatbot launched earlier this year that can cancel and change reservations for users in North America.

In an interview with Bloomberg this week, Chesky said that the OpenAI chatbot isn’t “quite ready” for integration with Airbnb. He said the model was made using 13 different chatbots and that Airbnb is depending heavily on Alibaba’s Qwen model.

Chesky, who is a close friend of OpenAI CEO Sam Altman, said it’s only the beginning of the AI revolution and he expects the technology to fuel a consumer app craze over the next few years.

“We’re all going to have to work together,” he said. “AI is going to lift up a lot of companies. If they want to vertically integrate every single thing, that’s going to be very, very difficult.”

OpenAI did not immediately respond to a request for comment.

Continue Reading

Technology

Meta lays off 600 employees within AI unit

Published

on

By

Meta lays off 600 employees within AI unit

Mark Zuckerberg, CEO of Meta Platforms.

David Paul Morris | Bloomberg | Getty Images

Meta will lay off roughly 600 employees within its artificial intelligence unit as the company looks to reduce layers and operate more nimbly, a spokesperson confirmed to CNBC on Wednesday.

The company announced the cuts in a memo from its Chief AI Officer Alexandr Wang, who was hired in June as part of Meta’s $14.3 billion investment in Scale AI. Workers across Meta’s AI infrastructure units, Fundamental Artificial Intelligence Research unit and other product-related positions will be impacted.

Axios was first to report the cuts.

Meta has been aggressively investing in AI as it works to keep pace with rivals like OpenAI and Google, pouring billions of dollars into infrastructure projects and recruitment.

On Tuesday, the company announced a $27 billion deal with Blue Owl Capital to fund and develop its massive Hyperion data center in rural Louisiana. The data center is expected to be large enough to cover a “significant part of the footprint of Manhattan,” Meta CEO Mark Zuckerberg said in a post in July.

WATCH: Megacap AI talent wars: Meta poaches another top Apple executive

Megacap AI talent wars: Meta poaches another top Apple executive

Continue Reading

Technology

Auto giant Volkswagen warns of output stoppages amid Nexperia chip disruption

Published

on

By

Auto giant Volkswagen warns of output stoppages amid Nexperia chip disruption

A new Volkswagen ID.3 electric car prepares to pass final inspection at the Volkswagen plant on May 14, 2025 in Dresden, Germany.

Sean Gallup | Getty Images News | Getty Images

German auto giant Volkswagen on Wednesday warned of temporary production outages citing China’s export restrictions on semiconductors made by Nexperia.

The update comes shortly after the German Association of the Automotive Industry (VDA), the country’s main car industry lobby, said the China-Netherlands dispute over Nexperia could lead to “significant production restrictions in the near future” if the supply interruption of chips cannot be swiftly resolved.

A spokesperson for Volkswagen told CNBC by email that while Nexperia is not a direct supplier of the company, some Nexperia parts are used in its vehicle components, which are supplied by Volkswagen’s direct suppliers.

“We are in close contact with all relevant stakeholders in light of the current situation to identify potential risks at an early stage and to be able to make decisions regarding any necessary measures,” a Volkswagen spokesperson said, noting that the firm’s production is currently unaffected.

“However, given the evolving circumstances, short-term effects on production cannot be ruled out,” they added.

Shares of Volkswagen traded 2.2% lower at 2 p.m. London time (9 a.m. ET).

Last month, the Dutch government took control of Nexperia, a Chinese-owned semiconductor maker based in the Netherlands, in what was seen as a highly unusual move.

The Dutch government seized control of the company, which specializes in the high-volume production of chips used in automotive, consumer electronics and other industries, citing fears the firm’s tech “would become unavailable in an emergency.”

China responded by blocking exports of the firm’s finished products, sparking alarm among Europe’s auto industry.

A spokesperson for Germany’s Economy Ministry said the government is concerned about chip supply chain difficulties, according to Reuters.

— CNBC’s Dylan Butts contributed to this report.

Continue Reading

Trending