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The economics of the rental car industry give companies including Avis Budget Group and Enterprise Holdings multiple reasons to go slow on the adoption of electric vehicles. Just think of how much money they make every time a renter forgets to return a car with a full gas tank. But on Monday, the rental car companies received the biggest reason yet to move quicker to EVs as part of their fleets. The deal between Hertz and Tesla for 100,000 vehicles is a signal to the major car rental companies that a strategy for EVs is going to be needed, and maybe sooner than they had planned on it.

It was not a surprise to auto industry analyst John Healy of Northcoast Research that Hertz is the first among the small group of major rental car companies to place a big bet on EVs. After an era of industry consolidation, the three companies represent as much as 95% of the car rental agencies at an airport terminal: Enterprise owns Alamo and National; Hertz owns Dollar and Thrifty; Avis combined with Budget. But it’s only Hertz that has offered EVs in any significant way to date, and its focus was limited to the niche market of luxury renters using its premium services such as Ultimate Choice.

“There hasn’t been a lot going on in electric,” said Healy.

That “ultimate” vehicle category offered consumers access to high-end electric cars from Porsche and Tesla, among others, but the numbers were at the level of a “few hundred” in the fleet versus the 100,000 Teslas in the Hertz deal. “They were trying to make money renting cars, not meet this niche,” Healy said of the main competitors. Hertz saw the affluent renter combined with an EV “intrigue” factor as enough of a reason to experiment on the margins of the business, “but nothing more than that,” Healy said.

Enterprise and Avis Budget did not immediately respond to requests for comment.

If demand hasn’t been there yet to justify a major spend on an EV fleet, the Hertz deal may be the signal that the time has come. But there are big economic hurdles for the rental car industry to overcome that are related to hesitation about EVs to date.

As Hertz prepares to re-IPO after restructuring under private equity investors and with former Ford CEO Mark Fields in as interim-CEO, the Tesla headline gives it another way to differentiate itself in a consolidated rental car space. But ultimately EV fleets are an issue the major rental car companies are all going to need to work through as part of sustainability commitments and new economic thinking.

Dan Ives, analyst at Wedbush Securities who covers Tesla, said the rental car fleets were always viewed as “untouchable” because of the scale of their bulk purchases. “The fact that Hertz dove into the deep end of pool and is spending over $4 billion, that was never even on the radar for the likes of a Tesla,” he said. But now it represents a tipping point not only in EV interest from the market but the supply that Tesla can produce with its factory operations expanding around the world and, within the U.S., to Austin.

The rental car industry represents 1.5 million to 2 million cars per year, a significant part of new sales. 

“For Tesla that is 2 million cars that were never on the radar,” Ives said.

Tesla reached a $1 trillion market capitalization on Monday after the deal was announced.

“This announcement is a clear signal from Tesla that they can deliver a large volume of vehicles,” Jonathan Smoke, chief economist at Cox Automotive, wrote in an emailed statement to CNBC.

Size of EVs for rental has been an issue beyond the luxury market with the sedans too small for most renters’ preferences, but that is changing with the production of more crossover EVs and other hybrid vehicles. The crossover utility segment accounted for 50% of EV sales in the second quarter.

While the carbon footprint of the car rental industry has not been a primary focus of the U.S. government, the pressure is expected to increase in the future and there has been talk among those who follow the industry, Healy said, that President Biden wants the rental car companies to commit to electric vehicle fleets.

“The government push is yet to be determined but it’s probably not going away,” Healy said.

The car rental agencies have sustainability in their business models, such as Enterprise’s carbon offsets program and a longstanding research affiliation it has in the biofuels area. Enterprise has reported on Scope 1 and Scope 2 carbon emissions for years, but not the scope 3 emissions that occur at the tailpipes of its fleet cars. Avis Budget also offers carbon offsets, carbon footprint estimates for corporate clients and cites its acquisition of car-sharing company Zipcar as part of its sustainability initiatives. Avis Budget reports 21,000-plus hybrid vehicles in its fleet globally.

Shareholders advocates focused on ESG have pressed the issue with Avis and Hertz. Shareholders asked Avis to purchase 40,000 EVs. A Hertz shareholder climate resolution in 2020 included EVs as part of a broader discussion on climate change. “Hertz’ standard rental car business currently has only three hybrid electric vehicle options at select locations for consumer rentals, with no all-electric vehicles. While Hertz has taken steps to improve energy efficiency for its operational facilities, the impact of the company’s fleet remains insufficiently addressed,” shareholder advocacy group As You Sow wrote in the 2020 measure.

Driss Lembachar, manager of transportation and infrastructure at Morningstar’s Sustainalytics ESG risk evaluation business, said car rental companies are less exposed to car emissions than automakers, given that the ultimate responsibility for emissions and meeting fuel economy standards from a regulatory point of view mainly rests with car manufacturers. But the fuel efficiency and age of a car rental company’s fleet and its renewal (or lack thereof) is material to investors since these areas impact its attractiveness and customer satisfaction/retention levels.

Sales in the U.S. of zero emissions cars continue to rise, with more than 168,000 zero emission vehicles (battery, plug-in hybrid, and fuel cell electric vehicles) sold in the second quarter of 2021, a 33% increase and 122,000 units more than the same period in 2020, according to industry trade group Alliance for Automotive Innovation. It noted Q2 2021 sales represented 3.8% of the auto market, their highest percentage ever. The auto industry is investing $330 billion in electrification by 2025 and it forecasts more than 130 zero-emission vehicles and 30 hybrid-electric models will be available in the next five years.

The upfront expense for the rental car companies from EV adoption, not only in the purchase price of cars, but in the build out of the charging station infrastructure they would need, have been major reasons for moving slowly, and the current economics of the rental car business makes staying with gas-powered cars attractive. Rental companies make money every time a car is returned without a full tank of gas, and while that represents only about 5% of total revenue, according to Healy, it is high margin revenue. While business models can presumably be developed to charge for “topping off” an EV, there is no established practice for that today.

That is one of the unknowns the rental car agencies are going to experience in a steep learning curve for fleet management with EVs. The timing of EV charging has to be taken into account as part of moving cars in and out of agency lots, and there are basic questions they still can’t answer: how many charging stations will they need, and how many will have to be fast-charging. It takes two minutes if not less to put gas in the car, but it could take hours to charge a car and that time differential could be significant in meeting customer demand.

Analysis of older EVs in recent years as Tesla customer service received scrutiny showed that they can present a unique maintenance and servicing profile. Hans-Werner Kaas, Senior Partner at McKinsey and Company, told CNBC in 2019 that fixes for EVs may be less frequent overall, but more expensive, and equipment including ride control and tires may require more frequent service or replacement due to the higher curb weight and acceleration of electric vehicles.

There are potential economic advantages that EVs may offer rental car companies. They could potentially save money on maintenance and the residual value of the cars hold up better. But all of the unknowns associated with unit economics on EVs have taken precedence over any potential economic benefits.

“Their view was that there is not enough infrastructure and no salivating custom that wants it, so why change anything?” Healy said. “There view has been ‘we will wait and see, but now is not the time.”

For Hertz, in process of coming back to the public market with an IPO, the timing is good for a big announcement related to its positioning versus competitors.

The major car rental agencies have tended to follow each others’ moves in recent history whether it is marketing approach or how they charge customers for various services, and with the space consolidated among the major three players, there will be pressure on Avis Budget and Enterprise Holdings to make moves in the EV space. That could be with Tesla, though they might be getting in line for deliveries behind Hertz, or the major automakers, including GM and Ford, planning to produce a large number of EVs in the years ahead. Rental car agencies have historically focused fleet purchases on the U.S. automakers before adding units from overseas.

“I would think Avis and Enterprise need to respond with something,” Healy said. “This has been a been copycat business for the last 50 years and that won’t change.” 

Ives cited a saying about the car industry, that with bulk orders there is never just one. “I would be shocked if the other competitors of Hertz haven’t put in calls to Tesla,” Ives said.

With a changing consumer landscape and more interest in EVs, the rental car agencies will risk losing business if they move too slowly. Healy expects more consumers in the future will be willing to pay extra to try an EV. “If I can rent a Tesla for an extra $40 a day at Hertz … and Avis doesn’t have it, I might try. … There is a customer who will respond to this and on the margins, Hertz is in a better spot.”

For Tesla, the deal is a good way to introduce consumers who have never driven an electric vehicle before to the technology, especially as the sales prices of EVs relative to traditional cars come down to a level where there is more room for mass adoption.  

“Every consumer that gets into a rental car car could be a conversion to a buyer … it’s an extended test drive,” Ives said.

If the rental car industry remains hesitant, it isn’t because the companies lack the money to spend on EVs. “The industry has never been more profitable,” Healy said. Amid the chip shortages that have limited car production, fleet size is only up 15% against demand that is now back up to 80-85% of the pre-pandemic level, according to Healy. The value of the cars on their balance sheets also have been appreciating in contrast to the typical depreciation they would expect in used cars.

The coming quarterly results should show record profitability and in the current market of high demand and limited car supply, the rental car companies are able to charge as much as double what would have been normal pricing in the past. “If you need the minivan in Florida you are going to pay $100 rather than $75 a day,” Healy said.

There also isn’t much else out there for these companies to buy even as their balance sheets are strong with the industry controlled by the three main players, making more consolidation less likely.

Healy said more changes are occurring across the auto landscape and beginning to get the focus from the businesses ancillary to the carmakers. He covers the auction space and noted that Manheim, the largest auction house, recently said in an investor presentation that it will retrofit 53 auction locations with 127 EV stations for charging and the diagnostic work on battery condition it needs to perform to properly assess the value of an EV up for auction. “We starting to see some change among adjacent companies in the industry,” Healy said.

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Lectric XPress 750 e-bikes get free $557 bundle at $1,399 in April sale, Jackery units up to $1,900 off in flash savings, Kärcher, more

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April 3, 2025

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Lectric XPress 750 e-bikes get free 7 bundle at ,399 in April sale, Jackery units up to ,900 off in flash savings, Kärcher, more

Today’s Green Deals are led by Lectric’s newly launched April Showers Sale which has up to $654 in free add-on gear accompanying e-bikes, with the models aside from the XP 3.0 e-bikes retaining their earlier price cuts. Among the lineup though, the Lectric XPress 750 Commuter e-bikes are getting the largest bundle to date with $557 in free gear at $1,399. Right behind it is the latest collection of Jackery flash offers through April 6, like the Explorer 1000 v2 Portable Power Station at $499, among others. You can also score the popular Kärcher K1700 Electric Pressure Washer right now for one of its best prices ever at $105, as well as the Greenworks 3-tool combo that bundles a 80V 21-inch Lawn Mower, 13-inch String Trimmer, and 730 CFM Leaf Blower – all at a new $560 low, but only for the rest of the day. Plus, all the other hangover Green Deals are in the links at the bottom of the page, like yesterday’s Segway Ninebot F3 eKickScooter preorder savings, Anker’s SOLIX weekend flash sale, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Lectric’s April sale offers largest bundle ever on XPress 750 Commuter e-bikes at $1,399 (Up to $654 in FREE add-ons)

After the exciting April Fool’s Day flash sale, Lectric has switched gears to its longer-lasting April Showers Sale that is offering up to $654 in free gear along with e-bike purchases. Of course, the XP 3.0 e-bikes are prominently featured once again, this time with $500 bundles, and we’re seeing the other models retain the price cuts from previous sales, but I wanted to take the time to shine a spotlight on the XPress 750 Commuter e-bike for $1,399 shipped that is getting $557 in free gear. This bundle would normally run you $1,956 in all, with this being the largest package to accompany the e-bike that we have seen to date. Along with your purchase, you’ll be getting a rear cargo rack, a suspension seat post, fenders to go over both wheels, an Elite headlight, adjustable rear mirrors, an accordion-style folding bike lock, a wide saddle, a phone mount, and a 1.5L top tube bag.

Coming with the option for a high-step or step-through frame, the XPress 750 e-bike is a solid choice for commuters who are looking for significant travel support, with my own regularly getting me across Brooklyn, never once having me concerned about running out of battery. It’s been given a 750W rear hub motor (that peaks at 1,310W), a removable 48V 14Ah battery, and comes supported by five levels of PAS that themselves are supported by a torque sensor – all to provide you with up to 60 miles of travel at 20 MPH speeds, which can go to 28 MPH should you live in a state that allows it. Of course, for those wanting to ride on pure electricity, there is a throttle here, though keep in mind it will lessen your mileage.

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There’s plenty of features that deserve some praise, like the hydraulic mineral oil brakes, the front suspension, and the puncture-resistant tires – all of which provide a heightened riding experience. But that’s not all, as there’s also the 7-geared freewheel alongside the Shimano derailleur, the integrated headlight and taillight, a thru-axle wheel attachment system for tool-free installations, the hidden cable routing system, removable pedals (which have helped more than you can guess), and a full-color display that has a USB-A port to charge your devices as you ride. Considering the sizeable package of additional gear, you’ll be loaded up and ready to cruise on through the seasons ahead.

Lectric April Shower Sale XPedition 2.0 bundles:

Lectric April Shower Sale XP 3.0 e-bike offers with $500 bundles:

Lectric April Shower Sale ONE LR e-bike with $467 bundle

Lectric April Shower Sale XP Trike with $420 bundle

Lectric April Shower Sale XPeak 2.0 bundles:

Lectric April Shower Sale XP Lite 2.0 bundles:

Jackery power station flash sale

Jackery takes up to $1,900 off a selection of home and outdoor backup power solutions starting from $90

Jackery is having a short-term flash sale through April 6 on a selection of power stations that can have you geared up for spring travels alongside any unexpected emergencies. Among the pool of offers, a solid choice for outdoor ventures is the brand’s Explorer 1000 v2 Portable Power Station for $499 shipped. It would normally cost you $799 to grab it at full price, but you’ll be getting a 38% markdown here while the savings last, with things matching over at Amazon, just be sure to clip the on-page coupon. While we have seen it go as low as $399, which was last seen during Black Friday sales, you’ll be getting $300 in savings at one of the lowest prices we have tracked. Head below to see all the other deals during this sale.

One of three newer v2 models, Jackery’s Explorer 1000 v2 delivers serious power output considering its more compact design, with up to 1,500W being sent to your devices/appliances normally while being able to surge to 3,000W for larger backup needs. All this is coming from its 1,070Wh LiFePO4 capacity through its seven port options: one USB-A, two USB-Cs, and three ACs, as well as a car port.

Plugging it into a wall outlet will give you back a full capacity in about 1.6 hours, or you could reach it in just on hour by activating its emergency charging feature through the smart controls on its companion app. There’s also the 600W maximum solar input that you can utilize to recharge from the sun’s rays. It comes rated for a minimum of 4,000 life cycles, meaning that you can charge and discharge it every day for nearly 11 years of backup support.

Jackery’s other power station flash sale offers:

Jackery’s accessory flash sale offers:

Karcher K1700 electric pressure washer

Kärcher’s K1700 2,125 PSI electric pressure washer hits one of its best prices ever at $105

Amazon is now offering the Kärcher K1700 Electric Pressure Washer for $104.99 shipped. Coming down off its more recent $170 rate, which is down from its $200 price tag, discounts over the last year have mainly been keeping things above $120, though we did spy it dropping to $106 at the end of February. Today though, you’re looking at one of the best rates ever, with the 38% markdown here (48% off its $200 pricing) giving you back $65 at the third-lowest overall price we have tracked – $2 and $5 above the lowest prices.

There’s always plenty of grime left over after winter that calls for some spring cleaning, and this pressure washer from Kärcher is ready to power you through it all with up to a maximum 2,125 PSI and 1.46 max GPM flow rate. It features an on/off foot switch for easier operations, as well as an onboard 0.5-gallon detergent tank for soap application needs. There’s even a detachable storage container that you can use to keep the 20-foot hose, wand, and three included nozzles organized.

Greenworks 3-tool combo

Tackle lawn duties with Greenworks’ 80V mower, trimmer, and blower combo at a new $560 low (Today only)

As part of its Deals of the Day, Best Buy is starting off April with the best rate yet on the Greenworks 80V 21-inch Lawn Mower, 13-inch String Trimmer, and 730 CFM Leaf Blower Combo that is down at $559.99 shipped through the rest of the day. This 3-tool package typically carries a $1,100 price tag outside of discounts, which we saw fall as low as $600 over 2024 and has come down to $570 so far in 2025 – until today. You’re looking at a 49% markdown through the rest of the day, saving you $540 at a new all-time low price. It’d be difficult to find this exact combo elsewhere, including Amazon, where a less advanced 3-tool combo is the closest match at $550.

With spring finally here, this 3-tool bundle is a solid choice for folks who need to tackle various jobs outside your home. The mower comes with an 80V brushless motor for more efficient operation that is powered by the included 4.0Ah battery for up to a 1/2 acre of runtime on one full charge, as well as offering seven cutting height levels for your grass. The string trimmer cuts in a 13-inch swath and sports the brand’s dual bump feed head for easier line replacement in the middle of work, which can go on for up to 80 minutes with the battery. You’ll get up to 730 CFM of air flow (about 170 MPH) from the leaf blower, which does have a variable speed control for easier handling. And what’s always nice about ecosystems like Greenworks’ is that you can also swap out the battery for any others you may have, not to mention losing the noise and fumes from gas-guzzling models.

We also spotted a bunch of Greenworks’ electric pressure washers down at some of their lowest prices too, with the GPW2003 2,000 PSI model, especially, hitting a new $135 low. You can also get your lawn’s soil back to proper health for the coming months with the brand’s 13A 14-inch Corded Dethatcher and Scarifier at $128.

Best New Year EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Ford’s new strategy includes big discounts, employee pricing for all, and free EV chargers

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April 3, 2025

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Ford's new strategy includes big discounts, employee pricing for all, and free EV chargers

Ford-discounts

Ford’s vehicles are about to get a whole lot cheaper. With its new “From America, For America” campaign, launched Thursday, Ford is rolling out steep discounts, including employee pricing for all, and a free home charger for EV buyers.

The new campaign promotes Ford’s “American-made” vehicles with some pretty sweet deals. Ford is offering employee pricing on most 2024 and 2025 model vehicles.

All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet vehicles are also excluded.

Ford is also extending its “Power Promise” promo, which offers EV shoppers a free Level 2 home charger (plus standard installation), 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-battery warranty.

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The program was initially launched in October, but Ford extended it through the end of March after seeing an uptick in EV sales.

Ford’s Power Promise now runs through June 30 and is available for any new EV purchase or lease, including the Mustang Mach-E and F-150 Lightning pickup.

Ford-discounts
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

According to Rob Kaffl, Ford’s director of US sales, the company is able to offer steep discounts because it has the inventory. Kaffl told The Detroit Free Press, “We’re in a very competitive position in our stock.”

With “a lot of uncertainty in the market right now” amid Trump’s new tariffs taking effect, Kaffl said Ford’s new “From America, For America” will provide some security.

Ford-Mach-E-top-selling-EV
2025 Ford Mustang Mach-E (Source: Ford)

How significant are the discounts? Well, it will depend on the vehicle’s cost. A Ford dealer (who asked to remain anonymous) said an F-150 XLT hybrid with an MSARP of $65,000 would cost $55,000 under the employee pricing plan. The price of an Escape ST SUV, with an MSRP of $36,300, would be cut to $33,000.

2025-Ford-F-150-Lightning-interior
2025-Ford-F-150-Lightning

Ford introduced the 2025 F-150 Lightning last week, with a new “Dark Elements” package and improved charging features. It still starts at $62,995.

The 2025 Ford Mustang Mach-E starts at $36,495 and is available in RWD (260-mile range) or eAWD (240-mile range). Upgrading to the extended battery will cost an extra $5,500 (eAWD only).

Electrek’s Take

The new promo comes after Ford reported on Tuesday that US sales fell by 1.3% in the first quarter. Despite limited inventory, the Mustang Mach-E is off to a record start in 2025, with over 11,600 units sold, outpacing the Chevy Equinox EV and Honda Prologue.

GM reported US sales growth of nearly 17% in the first three months of 2025. After EV sales doubled to 31,887, GM remained the number two seller of EVs in the US behind Tesla, topping Ford’s 22,550.

Although Ford has the largest manufacturing footprint in the US of any legacy automaker, CEO Jim Farley says it’s still not immune to the tariffs.

Ford imports about 21% of the vehicles it sells in the US. GM imports around 46%. Both are looking to get ahead of any potential impacts.

Ready to snag the savings on Ford’s electric vehicles while they are still here? You can use our links below to find deals on the Ford F-150 Lightning and Mustang Mach-E models in your area.

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Tesla’s only growing business was just kneecapped by Trump’s tariffs

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April 3, 2025

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Tesla's only growing business was just kneecapped by Trump's tariffs

Tesla Megapack project pillswood UK

Trump’s new tariffs on China have just kneecapped Tesla’s only growing business: energy storage, which uses battery cells from China.

Tesla released its delivery results for Q1 2025 yesterday, which were quite disastrous. At 336,000 electric vehicle deliveries, they were 40,000 units below the consensus and about 20,000 units below what even the most pessimistic analysts expected.

But there was one silver lining: Tesla reported having deployed 10 GWh of energy storage – a new record for a first quarter.

While Tesla’s electric vehicle business entered a downturn in 2024, which is now accelerating in 2025, Tesla’s energy business, which primarily consists of selling Megapacks and Powerwalls, has been consistently growing.

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The bulk of this growth can be attributed to Tesla’s production ramp at its Lathrop Megafactory, where it produces the Megapack, and in the launch and production ramp of the Powerwall 3 with LFP battery cells.

Tesla now uses LFP battery cells from China to build these energy storage systems in California and Nevada.

According to the latest information, President Trump’s new tariffs announced yesterday are resulting in 54% tariffs on importing Chinese battery cells into the US.

This will significantly increase the prices of Tesla’s Powerwall and Megapack products, which should reduce the market.

The Biden administration had already announced an increase to 25% tariffs on Chinese battery cells meant for energy storage, coming in 2026.

Tesla was already bracing for the new tariff, but the Trump administration has dramatically accelerated the timeline and increased the tariffs. The administration has confirmed that the tariffs are stacking up on top of each other, which would mean 54% for goods coming from China.

The company is believed to almost exclusively use LFP battery cells from China’s CATL in its stationary energy storage products.

With the upcoming changes in 2026, Tesla was likely preparing for the change. Last year, there were rumors that Tesla was looking to establish a LFP battery plant in the US in partnership with CATL, but the plans have yet to materialize.

Tesla has also recently started production at a new Megafactory in Shanghai to produce the Megapack. The battery systems coming out of that plant are expected to be shipped to markets outside of the US and should enable Tesla to stay competitive outside the US.

Although, as we previously reported, Tesla is starting to face intense competition from its own battery suppliers for these products, CATL and BYD, which have both recently unveiled products to compete with the Megapack.

Tesla has also recently announced plans to build a second Megafactory in the US to build more Megapacks, but it’s not clear how those plans are going to be affected by the new tariffs.

Electrek’s Take

Since last year, stationary energy storage has been Tesla’s only growing business unit, and I was already worried about it because of increased competition. BYD and CATL already have a hold on LFP cells going into the Megapack, and now they are making their own Megapack products with their own cells.

On the consumer side, we recently reported that Tesla’s brand issues also extend to the Powerwall.

Now, Tesla has to worry about tariffs significantly increasing the price of its Megapacks and Powerwalls in its biggest market: the US.

There’s a chance that Tesla has accumulated some inventory in anticipation of the tariffs, but unless they are removed, which is not impossible considering how volatile the administration has been about implementing its promised tariffs, it will result in massive Megapack and Powerwall price increases.

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