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Small toy figures are seen in front of displayed Facebook’s new rebrand logo Meta in this illustration taken, October 28, 2021.
Dado Ruvic | Reuters

In June 2018, Oculus executive Jason Rubin sent an email to Facebook board member Marc Andreessen with the subject line “The Metaverse.”

“We believe that the right way to break through consumer indifference to VR is to deliver what they expect and want from the medium: THE METAVERSE,” reads the first slide of a 50-page document outlining a strategy for building a virtual world.

The three-year-old document, obtained by CNBC, laid the foundation for the futuristic ambitions of Meta, the company that until now was called Facebook. CEO Mark Zuckerberg’s hour-long demo on Thursday, which culminated in the announcement of the new company name, was designed to portray a very different world than the one we currently inhabit at a time when Facebook faces a non-stop barrage of negative headlines tied to the addictive nature of its social media products.

Zuckerberg told viewers that the company sees the metaverse, which will take five to 10 years to go mainstream, as the next frontier in technology — the place where people will live, work and play. His presentation came just days after the company announced in its earnings report that the Reality Labs hardware division will become its own financial reporting segment as of the fourth quarter.

The paper sent to Andreessen in 2018 now looks like the first draft of history. It imagined users floating through a digital universe of virtual ads, filled with virtual goods that people buy. There would be virtual people that they marry, while spending as little time as possible in the real world, or “meatverse.” Rubin used the phrase “shock and awe” 12 times to describe the desired experience.

Andreessen Horowitz partner Marc Andreessen
Justin Sullivan | Getty Images

Andreessen was a critical recipient, not just because he’s been on Facebook’s board since 2008, but also due to his influence in this specific space. Through his firm, Andreessen was an early backer of Oculus and also put money into Roblox, the gaming platform for kids that’s focused on building its own metaverse.

The document was also sent to Andrew “Boz” Bosworth, the head of Facebook’s hardware division, who was promoted in July to chief technology officer (starting next year) and to Hugo Barra, the company’s vice president of virtual reality. The person who shared the document with CNBC wasn’t authorized to speak about it, but Rubin confirmed its validity in an interview on Friday.

“The Metaverse is ours to lose,” reads one of the first section heads in Rubin’s paper. He went on to say that Facebook started thinking about the concept of the metaverse as a way to appeal to general consumers, because VR wasn’t broadly popular.

Facebook acquired Oculus for $2 billion in 2014, and as of June 2018, the company’s VR headsets had amassed 250,000 monthly active players, according to the document. But despite hundreds of millions of dollars invested in content for “early adopters and pioneers,” Rubin wrote that the devices hadn’t caught on with non-hardcore gamers and “the average consumer is waiting for the day that VR is ‘fully baked.'”

“We believe that ‘fully baked’ means the metaverse,” Rubin wrote. “Only such a massive launch will be able to get the attention of VR doubter and VR-maybe-tomorrow crowd.”

Rubin, whose title at Meta is now vice president of metaverse content, told CNBC that his paper was read fairly widely, but it wasn’t the only one getting attention. 

“A lot of people had visions of the metaverse at the time, and there were various documents that were floating around with various opinions,” Rubin said on Friday. “I wanted to get mine out there. That’s how we create things here at Facebook. There’s a lot of ideas, a lot of people and they kind of boil up. I’d like to think that some of it was useful.”

‘We must act first’

Rubin predicted in the paper that the project could potentially be built in four years and that Facebook could go it alone. But he now realizes that it will take more time and that Meta is going to have to partner with a wide array of companies rather than owning and controlling the whole system.

“That’s another way in which we’ve evolved our thinking,” said Rubin, who was previously an executive in the video game industry. “We have to work with others, we have to build it in a lot of steps because it’s going to take a long time.”

When he wrote the document, Rubin indicated he wasn’t sure how much time Facebook would have. He just knew it was important to “go for the kill” and outrun the competition

“The first metaverse that gains real traction is likely to the be the last,” Rubin wrote. “We must act first, and go big, or we risk being one of those wannabes.”

Facebook had the potential to effectively shut competitors like Google, Apple, Sony, HTC and Valve out of the VR market, he wrote, adding that Sony was focused on the PlayStation 5, HTC was unhappy with its potential hardware partners and Facebook was investing more than Valve, the maker of Steam.

“Google and Apple don’t really exist in VR in any real way yet,” the document said. “Daydream is a joke,” Rubin wrote, referencing a VR platform that Google ended up discontinuing a year later.

He also wasn’t keen to partnering at the time. There was no point in working closely with other potential rivals, because Facebook should be where all users go for their virtual experiences, the document says.

“Let’s not build the Metaverse with the plan to help other Platforms accumulate and retain consumers,” Rubin wrote. “Let’s build the Metaverse to keep them from being in the VR business in a meaningful way at all.”

Rubin emphasized on Friday that the company has moved away from that approach and that the plan is for the metaverse be interoperable and open, not “restrictive to one company.”

Priya gets married

In one section, Rubin outlines a scenario featuring a fictional user named Priya, who visits the metaverse. Priya enters a virtual city equipped with a bowling alley, stores, theaters and a Facebook pavilion described as “the largest building, almost church like in its dominance of the square.” 

Priya can interact with others and use the metaverse currency to pay for her avatar’s new hair style. Priya eventually meets another user who looks like a green and warty ogre. They end up getting married.

“The only thing she spends as much time doing as she spends in the Metaverse is working, eating, socializing, and sleeping in the IRL ‘MEATverse,'” Rubin wrote. “Her entertainment time is spent more and more virtually. This is aided by Netflix, Facebook, Instagram and other Metaverse integrations.”

A decade into this hypothetical scenario, Rubin says the company’s metaverse would reach 100 million hardware units sold, with 50% being Oculus branded or licensed and the rest coming from other hardware makers.

Facebook CEO Mark Zuckerberg is seen fencing in the “Metaverse” with an Olympic gold medal fencer during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta, in this screen grab taken from a video released October 28, 2021.
Facebook | via Reuters

Within two decades, time spent in the metaverse could rival that of “TV in the 90’s and Facebook in recent years.” And most importantly for Facebook, “net revenue after developer payout is billions a year,” he wrote. That would come from the sale of virtual real estate, hats, weapons and status symbols.

Revenue would also come from ads, the market Facebook knows best. Rubin imagines Coca-Cola paying for prime placement of a pavilion, Ford paying for its virtual cars to be usable or Procter & Gamble promoting its brands on digital billboards. Gucci could open a virtual store and Comcast (owner of CNBC parent NBCUniversal) would pay for “a giant sign that says ‘Comcast: Get Better MetaSpeed!'”

“If the Metaverse is where people are spending time, then it is where the real economy will want to be,” Rubin wrote. “It is our goal to bring the Metaverse to this stage. Anything short doesn’t seem like it is a Facebook product.”

Given that deep level of immersion, Rubin estimated that 100 million metaverse users could lead to more revenue than a real universe with one billion users.

“I might check in to Facebook multiple times a day, but I will LIVE in the Metaverse, work in the Metaverse, and potentially prefer my time in the Metaverse to my day to day grind,” the document says.

To be successful, Rubin writes, the metaverse has to be scary. That is, it has to to be so ambitious, so bold, so filled with thousands of hours of gameplay, so life-altering that Facebook engineers are terrified of what they’re up against.

“If delivering the Metaverse we set out to build doesn’t scare the living hell out of us, then it is not the Metaverse we should be building, it is not what customers want, and it is therefore meaningless,” he wrote. “Anything else is a Mini-verse.”

Building all of that and reaching the universe of customers necessary, Rubin wrote, would require more than just internal resources. He suggested that Facebook would need a gaming studio with a team of more than 100 people that could create a massive multiplayer online game.

“One thing is absolutely clear: There is no team inside Facebook with the cohesion and experience of shipping large, technically challenging, awe inspiring game/interactive product that is capable of producing the City,” Rubin wrote, referring to the digital world the company was aiming to build. “For these reasons, we are going to need to make an acquisition.”

He named as potential targets Insomniac Games and Gearbox Software. Other studios like Blizzard and Rockstar were too big and too profitable for an acquisition and too committed to their own universe.

Rubin ended up recommending Ready at Dawn, the studio behind “Lone Echo.” Facebook did the deal in June 2020.

Setting the stage

In addition to the metaverse’s technological achievements, the launch of the product would be critical and would need to “create shock and awe,” Rubin wrote.

Zuckerberg should avoid going up on stage at a conference with a slide behind him that reads, “Welcome to the Metaverse” if the company isn’t ready to meet the moment.

Mark Zuckerberg, chief executive officer of Facebook Inc., speaks during the virtual Facebook Connect event, where the company announced its rebranding as Meta, in New York, U.S., on Thursday, Oct. 28, 2021.
Michael Nagle | Bloomberg | Getty Images

“If we telegraph every step of our roadmap because we have keynote minutes to fill, the competition will always be one step behind,” Rubin wrote. “Let’s not do that. Let’s wait until we have a Metaverse worthy of the name — a Fait Accompli.”

Zuckerberg didn’t fully heed that call. His presentation on Thursday was bold, but the world he depicted is nowhere near ready for consumer navigation.

The demo was a Pixar-like animation, showcasing software the company hopes to build. It was filled with users hanging out and working out as avatars or cartoonish versions of themselves. Zuckerberg acknowledged that the technology is a long way off, potentially as far as a decade into the future.

Some suggested that Facebook needed to change the conversation and distract the public after six damaging weeks of stories based on leaked documents from a whistleblower.

Rubin had a different explanation. He said the company now knows that to achieve its herculean mission, it needs to bring others along for the ride, kissing goodbye to the walled garden approach.

“This is a long journey that we’re going to be on with a lot of different companies,” Rubin said in the interview. “And you just can’t keep it under wraps that long.” 

— CNBC’s Samantha Subin contributed to this report.

WATCH: Facebook name change more for investors and employees

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Tokenization of the market, from stocks to bonds to real estate is coming, says BlackRock CEO Larry Fink, if we can solve one problem

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Tokenization of the market, from stocks to bonds to real estate is coming, says BlackRock CEO Larry Fink, if we can solve one problem

Bitwise Spot Bitcoin ETF (BITB) signage on the floor of the New York Stock Exchange (NYSE) in New York, US, on Thursday, Jan. 11, 2024, with trading commencing on the first US exchange-traded funds that invest directly in the biggest cryptocurrency.

Bloomberg | Bloomberg | Getty Images

If the vision of Larry Fink — CEO of BlackRock, the world’s biggest money manager — becomes reality, all assets from stocks to bonds to real estate and more would be tradable online, on a blockchain.

“Every asset — can be tokenized,” Fink wrote in his recent annual letter to investors.

Unlike traditional paper certificates signifying financial ownership, tokens live securely on a blockchain, enabling instant buying, selling, and transfers without paperwork or waiting — “much like a digital deed,” he wrote.

Fink says it would be nothing short of a “revolution” for investing. Think 24-hour markets and a trading settlement process that can be compacted down into seconds from a process that today can still take days, with billions of dollars reinvested immediately back into the economy.

But there’s one big problem, one technology challenge that stands in the way: the lack of a coordinated digital identity verification system.

While technology experts say Fink’s idea isn’t improbable, they agree that there are cybersecurity challenges ahead in making it work.

Verifying asset owners in world of AI deep fakes

Today, it’s not easy to verify online that the person you are interacting with is that person because of the prevalence of AI deepfakes and sophisticated cybercriminals, according to Christina Hulka, executive director of the Secure Technology Alliance, an organization focused on identity, access and payments. As a result, having a unified verification system would be useful because there would be cryptographic validation that people are who they say they are.

“The [financial services] industry is focused on how to build a zero-trust framework for identification. You don’t trust anything until it’s verified,” Hulka said. “The challenge is getting everyone together about which technology to use that makes it as simple and as seamless for the consumer as possible,” she added. 

It’s hard to say precisely how a broad-based digital verification system would work but to support a fully tokenized financial structure, a system would, at a minimum, need to meet stringent security requirements, particularly those tied to financial regulations like the Know Your Customer rule and anti-money laundering rules, according to Zulfikar Ramzan, chief technology officer at Point Wild, a cybersecurity company.

At the same time, the system would need to be low friction and quick. There’s no shortage of technical tools today, especially from the field of cryptography, that can effectively bind a digital identity to a transaction, Ramzan said. “Fifteen to 20 years ago, this conversation would have been a non-starter,” he added.

There have been some successes with programs like this across the globe, according to Ramzan. India’s Aadhaar system is an example of a digital identity framework at a national scale. It enables most of the population to authenticate transactions via mobile devices, and it’s integrated across both public and private services. Estonia has an e-ID system that allows citizens to do everything from banking to voting online. Singapore and the UAE have also implemented strong national identity programs tied to mobile infrastructure and digital services. “While these systems differ in how they handle issues like privacy, they all share a key trait: centralized government leadership that drove standardization and adoption,” Ramzan said.

Centralized personal data is a big target for cybercriminals

While a centralized system solves one challenge, the storage of personally identifiable information and biometrics data is a security risk, said David Mattei, a strategic advisor in the fraud and AML practice at Datos Insights, which works with financial services, insurance and retail technology companies. 

Notably, there have been reports of data stolen from India’s Aadhaar system. And last year, El Salvador’s government had the personal data of 80% of its citizens stolen from a centralized, government-managed citizen identity system. “A lot of security experts do not advocate having a centralized security system because it’s kind of like the pot at the end of the rainbow that every fraudster is trying to get his hands on,” Mattei said.

In the U.S., there’s a long-standing preference for decentralized systems for identity. On mobile devices, Face ID and Fingerprint ID are done not by centralizing all of that data in one spot at Apple or Google, but by storing the data in a secure module on each mobile device. “This makes it much harder, if not impossible, for fraudsters to steal that data en masse,” Mattei said.

Larry Fink, chief executive officer of BlackRock Inc., at the Berlin Global Dialogue in Berlin, Germany, on Tuesday, Oct. 1, 2024. 

Bloomberg | Bloomberg | Getty Images

Digital driver’s licenses offer a cautionary tale

It would take a significant coordinated effort to come up with a national identity system used for identity verification.

Identity systems in the U.S. today are fragmented, Ramzan said, giving the example of state departments of motor vehicles. “To move forward, we will either need a cohesive national strategy or a way to better coordinate identity across the state and federal levels,” he said.

That’s not an easy task. Take, for example, the effort many states are making to adopt digital driver’s licenses. About a quarter of states today, including Utah, Maryland, Virginia and New York, issue mobile driver’s licenses, according to mDLConnection, an online resource from the Secure Technology Alliance. Other states have pilot programs in effect, have enacted legislation or are studying the issue. But this undertaking is quite ambitious and has been underway for several years.

To implement a national identity verification system would be a “massive undertaking and would require just about every company that does business online to adopt a government standard for identity verification and authentication,” Mattei said.

Competitive forces are another issue to contend with. “There is an ecosystem of vendors who offer identity verification and authentication solutions that would not want a centralized system for fear of going out of business,” Mattei said. 

There are also significant data privacy hurdles to overcome. States and the federal government would need to coordinate to resolve governance issues, and this might prompt “big brother” concerns about the extent to which the federal government could monitor the activities of its citizens.

Many people have “a bit of an allergic reaction” when anything resembling a national ID comes up, Ramzan said.

Fink has been pushing the SEC to look at issue

The idea is not a brand new one for Fink. At Davos earlier this year, he told CNBC that he wanted the SEC “to rapidly expand the tokenization of stocks and bonds.”

There’s BlackRock self-interest at work, and potential cost savings for the firm and many others, which Fink has spoken about. In recent years, BlackRock has been dragged into political battles, and lawsuits, over its voting of a massive amount of shares held in its funds on ESG issues. “We’d never have to vote on a proxy vote anymore,” Fink told CNBC at Davos, referring to “the tax on BlackRock.”

“Every owner would be notified of a vote,” he said, adding that it would bring down the cost of ownership of stocks and bonds.

It is clear from Fink’s decision to give this issue prominent placement in his annual letter — even if it came in third in the order of issues he covered behind both the politics of protectionism and the growing role of private markets — that he isn’t letting up. And what’s needed to make this a reality, he contends, is a new digital identity verification system. The letter is short on details, and BlackRock declined to elaborate, but, at least on the surface, the solution for Fink is clear. “If we’re serious about building an efficient and accessible financial system, championing tokenization alone won’t suffice. We must solve digital verification, too,” he wrote.

Blockchain continues to evolve and people are learning to understand it better. Accordingly, there are initiatives underway to think about how the U.S. can achieve a broad-based identity verification system, Hulka said. There are technical ways to do it, but finding the right way that works for the country is more of a challenge since it has to be interoperable. “The goal is to get to a point where there is one way to verify identity across multiple services,” she said.

Eventually, there will be a tipping point for the financial services industry where it becomes a business imperative, Hulka said. “The question is when, of course.”

BlackRock CEO Larry Fink: The capex needed for AI infrastructure is only going to grow

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Peter Thiel’s Founders Fund closes $4.6 billion growth fund

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Peter Thiel's Founders Fund closes .6 billion growth fund

Peter Thiel, co-founder of PayPal, Palantir Technologies, and Founders Fund, holds hundred dollar bills as he speaks during the Bitcoin 2022 Conference at Miami Beach Convention Center on April 7, 2022 in Miami, Florida.

Marco Bello | Getty Images

Founders Fund, the venture capital firm run by billionaire Peter Thiel, has closed a $4.6 billion late-stage venture fund, according to a Friday filing with the Securities and Exchange Commission.

The fund, Founders Fund Growth III, includes capital from 270 investors, the filing said. Thiel, Napoleon Ta and Trae Stephens are the three people named as directors. A substantial amount of the capital was provided by the firm’s general partners, according to a person familiar with the matter.

Axios reported in December that Founders Fund was raising about $3 billion for the fund. The firm ended up raising more than that amount from outside investors as part of the total $4.6 billion pool, said the person, who asked not to be named because the details are confidential.

A Founders Fund spokesperson declined to comment.

Thiel, best known for co-founding PayPal before putting the first outside money in Facebook and for funding defense software vendor Palantir, started Founders Fund in 2005. In addition to Palantir, the firm’s top investments include Airbnb, Stripe, Affirm and Elon Musk’s SpaceX.

Founders Fund is also a key investor in Anduril, the defense tech company started by Palmer Luckey. CNBC reported in February that Anduril is in talks to raise funding at a $28 billion valuation.

Hefty amounts of private capital are likely to be needed for the foreseeable future as the IPO market remains virtually dormant. It was also dealt a significant blow last week after President Donald Trump’s announcement of widespread tariffs roiled tech stocks. Companies including Klarna, StubHub and Chime delayed their plans to go public as the Nasdaq sank.

President Trump walked back some of the tariffs this week, announcing a 90-day pause for most new tariffs, excluding those imposed on China, while the administration negotiates with other countries. But the uncertainty of where levies will end up is a troubling recipe for risky bets like tech IPOs.

SpaceX, Stripe and Anduril are among the most high-profile venture-backed companies that are still private. Having access to a large pool of growth capital allows Founders Fund to continue investing in follow-on rounds that are off limits to many traditional venture firms.

Thiel was a major Trump supporter during the 2016 campaign, but later had a falling out with the president and was largely on the sidelines in 2024 even as many of his tech peers rallied behind the Republican leader.

In June, Thiel said that even though he wasn’t providing money to the campaign for Trump, who was the Republican presumptive nominee at the time, he’d vote for him over Joe Biden, who had yet to drop out of the race and endorse Kamala Harris.

“If you hold a gun to my head, I’ll vote for Trump,” Thiel said in an interview on stage at the Aspen Ideas Festival. “I’m not going to give any money to his super PAC.”

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Meta adds former Trump advisor to its board

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Meta adds former Trump advisor to its board

From left, U.S. President Donald Trump, Senator Dave McCormick, his wife Dina Powell McCormick and Elon Musk watch the men’s NCAA wrestling competition at the Wells Fargo Center in Philadelphia, Pennsylvania, on March 22, 2025.

Brendan Smialowski | Afp | Getty Images

Meta on Friday announced that it was expanding its board of directors with two new members, including Dina Powell McCormick, a part of President Donald Trump’s first administration.

Powell McCormick served as a deputy national security advisor to Trump from 2017 to 2018. She is also married to Sen. Dave McCormick, a Republican from Pennsylvania who took office in January.

“He’s a good man,” Trump said of McCormick in an endorsement last year, according to the Associated Press. Powell McCormick and her husband were photographed in March beside Trump and Tesla CEO Elon Musk, a current advisor to the president, at a wrestling championship match in Philadelphia, Pennsylvania.

Additionally, Powell McCormick was assistant Secretary of State under Condoleezza Rice in President George W. Bush’s administration.

Besides her political background, Powell McCormick is vice chair, president and head of global client services at BDT & MSD Partners. That company was founded in 2023 when the merchant bank BDT combined with Michael Dell’s investment firm MSD. Powell McCormick arrived at the firm after 16 years at Goldman Sachs, where she had been a partner.

Her appointment represents another sign of Meta’s alignment with Republicans following Trump’s return to the White House.

In January, the company announced a shift away from fact-checking and said it was bringing Trump’s friend Dana White, CEO of Ultimate Fighting Championship, onto the board. The changes follow Trump dubbing the company behind Facebook and Instagram “the enemy of the people” on CNBC last year.

Also on Friday, Meta said Patrick Collison, co-founder and CEO of payments startup Stripe, was also elected to the board. Stripe was valued at $65 billion in a tender offer last year.

“Patrick and Dina bring a lot of experience supporting businesses and entrepreneurs to our board,” Meta co-founder and CEO Mark Zuckerberg said in a statement.

Zuckerberg visited the White House last week, after attending Trump’s inauguration in Washington in January. Politico last week reported that the Meto CEO paid $23 million in cash for a mansion in the nation’s capital.

Powell McCormick and Collison officially become directors on April 15, Meta said.

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Mark Zuckerberg lobbies Trump to avoid Meta antitrust trial, reports say

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