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If you have used Instagram in the last few days you can’t fail to have noticed that every user and their dog, cat, llama or fish have joined in a new trend aimed at planting trees.

“We’ll plant 1 tree for every pet picture,” says the Add Yours sticker which people are adding to their photos in Stories.

The sticker has been used over four million times in Stories since it was created on 8 November.

But who is the “we” behind the trend which has now gone viral and will any trees actually go into the ground?

Modern Family actress Sarah Hyland posted 10 Stories with the sticker
Image:
Modern Family actress Sarah Hyland posted 10 Stories with the sticker

The source of the trend has not been verified but one account called @plantatreeco, which has one million followers, has taken responsibility.

In the most recent post on their Grid the company says it created the Add Yours story as a “fun tree planting campaign”.

However, as the sticker started to be used more widely across the platform they said: “We immediately realized the post would grow too big and that we didn’t have the resources to plant that many trees, so we deleted it 10 minutes later.”

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They said their credit for the post was “removed” because of what they think was an “Instagram bug”.

“Even though we deleted it, the stories continued to spread out of our control. Our credit for the post was also removed, because of what seems like an @instagram bug.

“We want to use this awareness for lasting impact, so we created this fundraiser. Please share this post and the fundraiser on your story, and tag all your friends, celebrities, and @instagram so they can see this and so we can ACTUALLY plant 4 million trees.”

Love Island star Georgia Townend used the sticker in her Story: Pic: @georgiatownend_
Image:
Love Island star Georgia Townend used the sticker in her Story. Pic: @georgiatownend_

The account profile says they have planted 6,500 trees but it does not say where or when.

Modern Family star Sarah Hyland posted 10 Stories with the sticker showing her and her dogs.

Other celebrities who jumped onto the trend include Love Island star Georgia Townend and American social media star Addison Rae who has over 40 million followers on Instagram.

The Add Yours sticker was only added as an Instagram Story function on 1 November.

It allows you to choose a theme such as Christmas and then invite other people to participate in your Story by adding their photos which match the theme.

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Snoop Dogg says he hopes to open burger van at Celtic Park

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Snoop Dogg says he hopes to open burger van at Celtic Park

Snoop Dogg says he hopes to set up a burger van at Celtic’s stadium and wants to serve fans himself.

The US rapper, 53, has described the football club’s supporters as “special” and the best fans in European football.

And Snoop, who played Glasgow‘s OVO Hydro arena in 2023, has also said he strongly identifies with the club’s mascot Hoopy the Hound.

He said a fast-food van at Celtic Park would become a foodie “Paradise” which is a nickname for the ground in the Parkhead area of the city.

Celtic Park. Pic: AP
Image:
Celtic Park. Pic: AP

Snoop told the Sunday Mail: “I would love to bring a pop-up burger [van] to a sports stadium to show fans that food at stadiums can be good.

“It’s got to be Celtic Park, man. The secret to a good burger is the love in the preparation. The ground beef has got to be mixed with some secret spices, then add a good quality cheese and some maple-cured bacon.

“The Celtic fans are gonna love it, and to make sure they are just right, Snoop is going to be serving them himself.”

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But he said he would not be taking his culinary ventures to Rangers – Celtic’s Old Firm rivals at Ibrox.

The Drop It Like It’s Hot star told the paper: “Am I going to bring my burgers to Rangers as well? Nah, I think we will give that a miss.”

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The musician has previously spoken of investing in Celtic, similar to Hollywood actor Ryan Reynolds’s involvement with Wrexham FC.

Snoop has already published a cookbook and claims to have spoken to chef Gordon Ramsay about a possible venture in Glasgow together.

The keen sports fan worked as a correspondent for NBC at the Paris Olympics last year, and has launched two youth football leagues, as well as being a vocal advocate for pay equality for female athletes.

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Dawn French apologises for ‘mocking tone’ in video about Israel-Hamas conflict

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Dawn French apologises for 'mocking tone' in video about Israel-Hamas conflict

Dawn French has apologised and taken down a video she posted about the war in Gaza after facing backlash.

The popular actress and comedian said she apologised “unreservedly” after posting a video in a “mocking tone”.

In the original 40-second clip, the Vicar of Dibley star said: “Complicated, no, but nuanced. But bottom line is no.”

Then, using a different tone, she went on: “Yeah, but you know they did a bad thing to us, yeah but no.

“But we want that land… and we have history… No.

“Those people aren’t really even people, are they really? No.”

On Saturday afternoon, she issued an apology, saying that in an effort to convey “an important message” she had “clumsily used a mocking tone”.

“My intention was NEVER to mock, or dismiss, or diminish the horror of what happened on 7 October 2023,” she posted on X and Instagram.

She said her intention was to “point the finger of shame at the behaviour of the cruel leader on ALL sides of this atrocious war”.

French faced criticised after her initial post.

Actress Tracy-Ann Oberman said she was “saddened” by it.

She said: “This mocking voice ‘bad thing’ of October 7 that Dawn (who I revere by the way) appears ro [sic] be mocking involved the most horrific terrorist attack.”

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MP Rosie Duffield responded to Oberman’s post, saying: “One can, and should hate what is happening in Gaza and also condemn the hideous events of October 7th.

“It is agonising to see events unfold, and requires extremely careful, measured and well-considered comments and actions. This is not that.”

Some social media users tried to pressure M&S, who French voices adverts for, over the incident.

In October 2023, Hamas led other militant groups in a cross-border attack, killing around 1,200 people and taking about 250 people hostage.

Since then, Israel has launched a number of large-scale campaigns in the region, including in Gaza where over 54,000 people have been killed, according to the Hamas-run health ministry in the enclave.

Many of these are said to be women and children.

Israel claims to be targeting militants and blames collateral deaths on Hamas fighters positioning themselves in densely populated areas.

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Sir Rod Stewart ‘devastated’ after cancelling more US concerts as he recovers from flu

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Sir Rod Stewart 'devastated' after cancelling more US concerts as he recovers from flu

Sir Rod Stewart says he is devastated to have to cancel a series of US concerts, blaming lingering flu for the decision.

It affects four shows in Nevada, along with a further two in California, which he plans to reschedule.

They were due to take place over the next eight days.

“So sorry my friends. I’m devastated and sincerely apologise for any inconvenience to my fans. I’ll be back on stage and will see you soon,” he wrote in a message on Instagram.

Sir Rod, 80, has been struggling to recover from flu and this week had already cancelled two concerts at Caesars Palace, Las Vegas.

On Wednesday, he disclosed that his doctor had “ordered” him to take “a bit more rest”.

The star is in the midst of his epic One Last Time Tour.

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Sir Rod, who was recently put on vocal rest, is due to play the legends slot at Glastonbury later this month.

In May, he was presented with a lifetime achievement award at the American Music Awards (AMAs).

Rod Stewart performs during the 2025 American Music Awards in Las Vegas
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Sir Rod performing at the 2025 American Music Awards in Las Vegas. Pic: Reuters

In a sign of how seriously the singer takes his health, last month he was also spotted in Italy attempting to avoid conversations to preserve his voice.

He wore a message attached to a lanyard which read: “Sorry. Cannot talk. Having vocal rest.”

In 2024, he promised he would not retire but confirmed his 2025 European and North American shows would bring an end to his “large-scale world tours”.

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The performer, best known for songs including Da Ya Think I’m Sexy?, Every Beat Of My Heart, and Maggie May, said he plans to focus on more intimate venues instead.

Sir Rod has faced other health challenges in the past.

In May 2000, he was diagnosed with thyroid cancer and had surgery. In 2017, he underwent successful treatment for prostate cancer.

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