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It’s been a while since I had a genuine belly laugh from a supposedly-comical brand marketing video. But Harley-Davidson’s “e-bike guru” did just that as it poked and prodded its way through cycling culture stereotypes on its way to landing a surprisingly relatable message about simply enjoying riding.

Part of that success might be because it wasn’t really a Harley-Davidson production, but rather came to us via Serial 1, an H-D spinoff company that builds premium electric bicycles.

If Harley is a hundred year old, slow-moving corporate machine, then Serial 1 is its spunky, nimble startup love child. No chrome, no throttles, just electric motor-assisted pedaling.

Serial 1 teamed up with Allies & Co and Bash, a production and film team, to create the “eBike Guru”, a comical short that explores how a new e-bike owner might be tempted to fall into the trap of stereotypical cycling culture.

The short follows Greg as he receives a new e-bike and quickly turns into a cycling snob, much to the ire of his exasperated wife Kathy.

Once Kathy has enough of Greg’s antics, she calls the e-bike’s help line and is put through to a special line for the “eBike Guru” to solve Greg’s problem.

I won’t give anything away. The video is only 8 minutes long and is worth a watch. Let’s be real – it’s Sunday and you’re not doing anything better.

Serial 1 definitely came out of left field when it launched barely a year ago.

Brand Manager for Serial Aaron Frank explained how the company’s status as outsiders in the industry meant that they had to look for clever ways to get their message out.

“The eBike market is crowded and chaotic, and a content piece like this is one way to stand out. We wanted to have a little fun and to take advantage of our status as outsiders in the cycling industry to make some humorous content that could only come from Serial 1. At the same time, many of our mainstream customers are not cyclists and don’t understand that riding a bike isn’t all about suffering. eBikes are the best way to be active, have fun, and explore your world on two wheels.”  

It’s not the first time Serial 1 has had a bit of fun in front of the camera.

A few weeks ago the brand created a one-off e-bike that looked strikingly similar to the BMX bike from a certain hit Steven Spielberg classic. The beautiful e-bike creation was auctioned off for charity, but not before Serial 1 had the chance to film an epic video with it.

(Again, we’re talking less than 90 seconds here. Worth it.)

It may not be conventional, but it’s working.


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Russell Brand charged with rape and sexual assault

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Russell Brand charged with rape and sexual assault

Russell Brand has been charged with rape and two counts of sexual assault between 1999 and 2005.

The Metropolitan Police say the 50-year-old comedian, actor and author has also been charged with one count of oral rape and one count of indecent assault.

The charges relate to four women.

He is due to appear at Westminster Magistrates’ Court on Friday 2 May.

Police have said Brand is accused of raping a woman in the Bournemouth area in 1999 and indecently assaulting a woman in the Westminster area of London in 2001.

He is also accused of orally raping and sexually assaulting a woman in Westminster in 2004.

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Ashna Hurynag discusses Russell Brand’s charges

The fourth charge alleges that a woman was sexually assaulted in Westminster between 2004 and 2005.

Police began investigating Brand, from Oxfordshire, in September 2023 after receiving a number of allegations.

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The comedian has denied the accusations and said he has “never engaged in non-consensual activity”.

He added in a video on X: “Of course, I am now going to have the opportunity to defend these charges in court, and I’m incredibly grateful for that.”

Metropolitan Police Detective Superintendent Andy Furphy, who is leading the investigation, said: “The women who have made reports continue to receive support from specially trained officers.

“The Met’s investigation remains open and detectives ask anyone who has been affected by this case, or anyone who has any information, to come forward and speak with police.”

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Tom Cruise leads moment of silence in tribute to ‘dear friend’ Val Kilmer

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Tom Cruise leads moment of silence in tribute to 'dear friend' Val Kilmer

Tom Cruise has paid tribute to Val Kilmer, wishing his Top Gun co-star “well on the next journey”.

Cruise, speaking at the CinemaCon film event in Las Vegas on Thursday, asked for a moment’s silence to reflect on the “wonderful” times shared with the star, whom he called a “dear friend”.

Kilmer, who died of pneumonia on Tuesday aged 65, rocketed to fame starring alongside Cruise in the 1986 blockbuster Top Gun, playing Tom ‘Iceman’ Kazansky, a rival fighter pilot to Cruise’s character Maverick.

Tom Cruise, star of the upcoming film "Mission: Impossible - The Final Reckoning," leads a moment of silence for late actor Val Kilmer during the Paramount Pictures presentation at CinemaCon at Caesars Palace on Thursday, April 3, 2025, in Las Vegas. (AP Photo/Chris Pizzello)
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Tom Cruise said ‘I wish you well on the next journey’. Pic: AP

Val Kilmer in 2017. Pic: AP
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Val Kilmer in 2017. Pic: AP

His last part was a cameo role in the 2022 blockbuster sequel Top Gun: Maverick.

Cruise, on stage at Caesars Palace on Thursday, said: “I’d like to honour a dear friend of mine, Val Kilmer. I can’t tell you how much I admire his work, how grateful and honoured I was when he joined Top Gun and came back later for Top Gun: Maverick.

“I think it would be really nice if we could have a moment together because he loved movies and he gave a lot to all of us. Just kind of think about all the wonderful times that we had with him.

“I wish you well on the next journey.”

The moment of silence followed a string of tributes from Hollywood figures including Cher, Francis Ford Coppola, Antonio Banderas and Michelle Monaghan.

Kilmer’s daughter Mercedes told the New York Times on Wednesday that the actor had died from pneumonia.

Tom Cruise takes part in the Paramount Pictures presentation at CinemaCon at Caesars Palace on Thursday, April 3, 2025, in Las Vegas. (AP Photo/Chris Pizzello)
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Tom Cruise at Caesars Palace on Thursday. Pic: AP

Diagnosed with throat cancer in 2014, Kilmer discussed his illness and recovery in his 2020 memoir Your Huckleberry and Amazon Prime documentary Val.

He underwent radiation and chemotherapy treatments for the disease and also had a tracheostomy which damaged his vocal cords and permanently gave him a raspy speaking voice.

Kilmer played Batman in the 1995 film Batman Forever and received critical acclaim for his portrayal of rock singer Jim Morrison in the 1991 movie The Doors.

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He also starred in True Romance and Kiss Kiss Bang Bang, as well as playing criminal Chris Shiherlis in Michael Mann’s 1995 movie Heat and Doc Holliday in the 1993 film Tombstone.

In 1988 he married British actress Joanne Whalley, whom he met while working on fantasy adventure Willow.

The couple had two children before divorcing in 1996.

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Bruce Springsteen: The Boss to release seven ‘lost’ albums

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Bruce Springsteen: The Boss to release seven 'lost' albums

Bruce Springsteen is to release seven albums of mostly unheard material this summer.

The US singer said the songs, written and re-recorded between 1983 and 2018, were being made public after he began completing “everything I had in my vault” during the COVID-19 pandemic.

In a short video posted on Instagram, Springsteen said the albums were “records that were full records, some of them even to the point of being mixed and not released”.

The 83-song collection is being released in a box set called Tracks II: The Lost Albums and goes on sale on 27 June.

Some 74 of the tracks have never been heard before.

Springsteen first teased the release on Wednesday morning with a short social media video accompanied by text which said: “What was lost has been found”.

Tracks II is the follow-up to the star’s first Tracks volume, a four-CD collection of 66 unreleased songs, released in 1998.

NEW YORK, NEW YORK - MARCH 26, 2025: Bruce Springsteen took the stage at Carnegie Hall for People Have the Power: A Celebration of Patti Smith, an electrifying tribute to the legendary artist. The event, presented by Michael Dorf, honored Smiths profound impact on music, poetry, and activism, bringing together an all-star lineup to perform her most iconic songs. (Photo: Giada Papini Rampelotto/EuropaNewswire). Photo by: Giada Papini Rampelotto/EuropaNewswire/picture-alliance/dpa/AP Images
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Bruce Springsteen at New York’s Carnegie Hall at a tribute to Patti Smith last month. Pic: PA

The New Jersey-born rocker, nicknamed The Boss, last released a studio album in 2022.

Only the Strong Survive was a collection of covers, including songs by Motown and soul artists, such as the Four Tops, The Temptations, The Supremes, Frankie Wilson and Jimmy Ruffin.

The late soul legend Sam Moore, who died in January and was a frequent Springsteen collaborator, sang on two of the tracks.

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Springsteen is coming to the UK in May to launch a two-month tour of Europe with his E Street Band.

The shows will include performances at the Co-op Live in Manchester and Liverpool’s Anfield stadium.

The singer-songwriter has sold more than 140 million records since his debut on the music scene in 1973, according to his website.

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