It looks like Toyota is still not getting the message: people want electric vehicles, not hybrids. Despite all the evidence pointing to the inevitable growth of EVs in the auto industry, Toyota insists on sticking with hybrids, claiming, “That’s our strategy, and we’re sticking to it.” Well, Toyota, you may end up being left behind as nearly every other automaker, nation, and organization is moving toward sustainable, fully-electric vehicles.
Electric vehicle market growth across the globe
Toyota is one of the few automakers left in the industry that has yet to realize what the future has in store. Electrek has been calling for the transition to EVs to happen much quicker than most have predicted, and so far, the EV adoption pace continues intensifying.
Few industries are experiencing the rapid growth that electric vehicles are garnering. In 2021, sales of electric vehicles doubled to a record 6.6 million, according to data from the International Energy Agency, claiming almost 10% of the market!
In comparison, nine years ago, only 120,000 EVs were sold globally. More than that is sold each week now, and the pace is only expected to accelerate from here.
The latest data shows the electric vehicle market was valued at $287 billion in 2021 and is expected to reach $1.3 trillion by 2028, growing at a CAGR (compound annual growth rate) of 24.3%.
Governments in all major regions are implementing EV mandates and incentives to promote fewer carbon emissions and protect the environment. For example, the US has a goal of 50% electric vehicle market share by 2030, while Europe has proposed an all-out ban on fossil fuel cars by 2035, much like California – and now New York – is doing. Despite this, Toyota is backing its hybrid strategy going forward.
Toyota dealership Source: Toyota
Toyota ranks last in decarbonization efforts
Even with all of this information, Toyota has been much slower to adapt and, for that reason, ranks last in its decarbonization efforts.
A recent study from Greenpeace found Toyota ranked last out of the top ten automakers after failing to generate even 1% of sales from zero-emission vehicles, not hybrids.
More importantly, the study found Toyota had the least developed supply chains to support a sustainable future. A climate campaigner from Greenpeace Japan even stated:
The time for hybrids, I think, has finished.
And they are right about that. Hybrids are only good as a bridge to fully-electric vehicles. In my opinion, they are inefficient and not optimized for either gas or electric. However, that being said, Toyota has been mass-producing hybrids since releasing the Prius in 1997.
Toyota sticking to its hybrid strategy despite calls for EVs
In an interview with reporters Thursday, Toyota’s CEO, Akio Toyoda, reiterated the automaker’s strategy to keep hybrids and fuel cell vehicles in its lineup, comparing the company to a department store.
The Japanese automaker’s leader also spoke on new zero-emission mandates and calls to end gas-powered vehicle sales, saying it would be “rather difficult” to achieve, stating:
Playing to win means playing with all the cards in the deck – not just a select few. So that’s our strategy and we’re sticking to it.
Fair enough, but what happens when nobody wants those other cards (cars)? Or, more importantly, if those cards are no longer an option due to regulation?
Toyota claims, “We don’t want to leave anyone behind,” yet they may end up being the ones left behind.
Electrek’s Take
It’s the same record on repeat out of Toyota. After growing to become the world’s largest automaker by offering hybrid technology, the company does not want to conform. They believe whole-heartedly in their hybrid strategy.
Meanwhile, technology has progressed significantly during this time, and companies like Tesla are proving the future is all-electric vehicles.
Tesla, exclusively selling EVs, claims the Model Y is on its way to generating the most revenue of any car this year, and will most likely be the top-selling vehicle overall next year.
Almost every other automaker you can think of, both new and legacy, is planning for an all-electric lineup. Will Toyota come around? As the industry (and the entire world) continues progressing toward a clean, sustainable future, Toyota may soon reconsider its hybrid strategy.
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The electric Chevy Equinox is America’s best-selling EV outside of Tesla. Cadillac is now leading the luxury segment, but GM said its aggressive EV expansion is over as it shifts back to ICE vehicles.
Chevy, Cadillac drive GM EV sales growth in Q3
GM’s electric vehicle sales are growing faster than those of any major OEM in the US. In the third quarter, Chevy, Cadillac, and GMC sold nearly 67,000 EVs, more than doubling from Q3 2024.
Combined, GM accounted for 16.5% of all EV sales in the US in Q3. Although it’s outpacing the industry, GM is pulling back EV plans and will continue to offer several internal combustion engine (ICE) vehicles for a bit longer than expected.
After achieving its highest third-quarter market share since 2017, GM’s CEO Mary Barra said, “With the evolving regulatory framework and the end of federal consumer incentives, it is now clear that near-term EV adoption will be lower than planned.
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Due to the changes, GM is “reassessing” EV capacity and manufacturing in the US. Barra said the company “aggressively expanded our electric vehicle capacity” over the past few years to meet the regulatory requirements.
(Source: GM)
With the recent policy changes, including the $7,500 federal tax credit expiring at the end of September, GM is shifting back to ICE vehicles.
“It’s clear that ICE volumes will remain higher for longer,” Barra explained, adding that GM will continue to produce gas-powered vehicles for the foreseeable future.
Cadillac ESCALADE IQL electric SUV (Source: Cadillac)
GM is onshoring production of the Chevy Blazer. It’s also developing a next-gen Cadillac CT5 and plans to extend the Cadillac XT5. In early 2027, GM will begin building the Cadillac Escalade and a new full-size, light-duty pickup at its Orion Assembly plant.
Although Barra still claims that “electric vehicles remain our North Star,” GM announced last week that its shifting EV plans would cost about $1.6 billion.
Chevy Equinox EV LT (Source: GM)
GM beat top and bottom lines in the third quarter, posting $45.59 billion in revenue with an adjusted EPS of $2.80. Share prices are trading up over 13% after GM raised its full-year guidance. The company now expects an adjusted EBIT of $12 to $13 billion, up from the previous $10 to $12.5 billion it previously forecasted.
It is also expected to take less of a tariff hit than expected. GM updated its full-year gross tariff impact to $3.5 to $4.5 billion, down from $4 to $5 billion.
2026 Cadillac Vistiq electric SUV (Source: GM)
Meanwhile, GM’s net income plunged 57% to $1.3 billion in Q3, down from about $3.1 billion in the same period last year.
GM’s CFO Paul Jacobson said during an interview on CNBC’s Squawk Box Tuesday morning that about 40% of the company’s EVs were profitable on a production basis. He explained that GM expects EVs to take longer than anticipated to reach profitability.
“We continue to believe that there is a strong future for electric vehicles, and we’ve got a great portfolio to be competitive, but we do have some structural changes that we need to do to make sure that we lower the cost of producing those vehicles,” Jacobson said.
2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)
Looking ahead, GM is focused on restoring profit margins in North America (8 to 10% adjusted EBIT margins), while also “driving EV profitability, maintaining production and pricing discipline, managing fixed costs, and further reducing tariff exposure.”
GM said it will continue to invest in new battery chemistries, form factors, and architectural improvements to boost EV profits in the future.
The shift comes despite Chevy, Cadillac, and GMC’s strong growth, largely thanks to EVs. Chevy is the fastest-growing electric vehicle brand, with the low-cost Equinox EV proving to be a hit. Cadillac is the best-selling luxury EV brand in the US this year (excluding Tesla) with three of the top ten models, including the Lyriq, Optiq, and Vistiq.
Looking to try GM’s electric vehicles for yourself? From the Chevy Equinox EV to the Cadillac Escalade IQ, you can use our links below to find available models near you.
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Tesla has slashed lease prices across most of its electric vehicle lineup in the US to create more demand after the tax credit went away.
With demand in the US pulling forward into Q3 due to the end of the federal tax credit, Tesla had a surge in deliveries, but demand is expected to fall in Q4.
The automaker is now adjusting its prices, starting with leases, to try to drum up demand.
With an overnight update to its online configurator, Tesla slashed lease prices:
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Model 3 (RWD): Dropped by $100 to $329/month (from $429).
Model Y (Long Range): Dropped by $80 to $449/month (from $529).
Cybertruck (AWD): Dropped by $50 to $699/month (from $749).
However, the automaker also warns that prices are going to go back up on November 1st:
While Tesla often offers temporary discounts, they often tend to happen toward the end of quarters.
In this case, it appears that Tesla is seeking an earlier boost in demand.
Without the tax credit, most of Tesla’s vehicles have virtually become $7,500 more expensive overnight in the US, which has remained its only healthy large market since a decline in demand in 2024.
Electrek’s Take
$330 per month for a Model 3 RWD is not a bad deal, but there are many good deals in the EV leasing world right now, and I would expect to see even more attractive deals toward the end of the year.
I’m on the market to upgrade my Model 3, but I’m on the lookout for some fire deals, from Tesla or others, toward the end of the year.
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BOO! It’s Halloween 2025 and Rivian is helping its owners get in the spirit.
Did I scare you?
We are now ten days away from Halloween 2025 and Rivian is rolling out a fun little software update that converts your R1S or R1T into a unique theme it calls “vehicle costumes.”
While most of the year is dedicated to more robust updates that fix bugs and introduce new features (which we also cover), Halloween offers the Rivian team an opportunity to be creative, enabling its EV owners to get a little spooky and festive with a unique theme.
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Last year’s “costume” was themed after both Knight Rider and Back to the Future options, transforming the dash displays while delivering unique light and sound displays on the exterior.
As I reported last week, Rivian began teasing its 2025 Halloween theme on social media with a brief video, saying something was “bubbling.” I surmised by the moss on the vehicles front end and its proximity to water, that this year’s vehicle costume would have something to do with the swamp.
That was correct.
In fact, I was fortunate enough to get access to Rivian’s 2025 Halloween theme a little early and I filmed all the sights and sounds for you in a video below. Behold, Spooky Swamp!
The driver dash display during this year’s Halloween Theme/ Credit: Scooter Doll
Rivian’s Halloween 2025 theme emerges from the swamp
Per Rivian, this year’s vehicle costume for Halloween 2025 was inspired by “Bayou Country” — the newest chapter in the American automaker’s “Real Adventures” campaign.
As you’ll see in the video, Rivian’s 2025 Halloween update delivers a number of selectable options, altering the colors and sounds both inside and out of the vehicle. Everything is activated from the Rivian app while your R1S or R1T is in park.
Here are the four exterior displays to choose from:
Swamp Gas
Player Piano
Bayou Blast
Scary Spirit
Furthermore, you can choose to activate these exterior displays manually, or via motion sensor in front of the vehicle.
Another creepy option this year is “spooky overhead lights” which, occasionally flashes your EV’s interior lights like you’re in a horror film. Very creepy.
Inside the Rivian cabin, you’ll find even more immersive Halloween ambiance for 2025, including four unique background tracks, providing a soundtrack to pumpkin-filled bayou animations across both display screens. Here are the four tracks, which I play for you in my video below.
Bayou Blues
Swampy Ambiance
Cajun Crawl
Ghostly Gloom
Last but not least, you can activate a slew of creepy sound effects while creepin’ out in the cabin. All with a simple tap. Here are those effects (these are not official names, just what I call them):
Alligator growl
Snake
Skeleton Laugh
Creaky Haunted House
Frog
Thunderstorm
Last but not least, as promised, is my video, shot for you to experience Rivian’s 2025 Halloween theme, regardless of whether you own or lease one. Note that I did deploy my own fog machine (yes I have a fog machine lying around the house, why don’t you?) So not all of the visual effects you see come with the Rivian update.
Happy Halloween!
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