It looks like Toyota is still not getting the message: people want electric vehicles, not hybrids. Despite all the evidence pointing to the inevitable growth of EVs in the auto industry, Toyota insists on sticking with hybrids, claiming, “That’s our strategy, and we’re sticking to it.” Well, Toyota, you may end up being left behind as nearly every other automaker, nation, and organization is moving toward sustainable, fully-electric vehicles.
Electric vehicle market growth across the globe
Toyota is one of the few automakers left in the industry that has yet to realize what the future has in store. Electrek has been calling for the transition to EVs to happen much quicker than most have predicted, and so far, the EV adoption pace continues intensifying.
Few industries are experiencing the rapid growth that electric vehicles are garnering. In 2021, sales of electric vehicles doubled to a record 6.6 million, according to data from the International Energy Agency, claiming almost 10% of the market!
In comparison, nine years ago, only 120,000 EVs were sold globally. More than that is sold each week now, and the pace is only expected to accelerate from here.
The latest data shows the electric vehicle market was valued at $287 billion in 2021 and is expected to reach $1.3 trillion by 2028, growing at a CAGR (compound annual growth rate) of 24.3%.
Governments in all major regions are implementing EV mandates and incentives to promote fewer carbon emissions and protect the environment. For example, the US has a goal of 50% electric vehicle market share by 2030, while Europe has proposed an all-out ban on fossil fuel cars by 2035, much like California – and now New York – is doing. Despite this, Toyota is backing its hybrid strategy going forward.
Toyota dealership Source: Toyota
Toyota ranks last in decarbonization efforts
Even with all of this information, Toyota has been much slower to adapt and, for that reason, ranks last in its decarbonization efforts.
A recent study from Greenpeace found Toyota ranked last out of the top ten automakers after failing to generate even 1% of sales from zero-emission vehicles, not hybrids.
More importantly, the study found Toyota had the least developed supply chains to support a sustainable future. A climate campaigner from Greenpeace Japan even stated:
The time for hybrids, I think, has finished.
And they are right about that. Hybrids are only good as a bridge to fully-electric vehicles. In my opinion, they are inefficient and not optimized for either gas or electric. However, that being said, Toyota has been mass-producing hybrids since releasing the Prius in 1997.
Toyota sticking to its hybrid strategy despite calls for EVs
In an interview with reporters Thursday, Toyota’s CEO, Akio Toyoda, reiterated the automaker’s strategy to keep hybrids and fuel cell vehicles in its lineup, comparing the company to a department store.
The Japanese automaker’s leader also spoke on new zero-emission mandates and calls to end gas-powered vehicle sales, saying it would be “rather difficult” to achieve, stating:
Playing to win means playing with all the cards in the deck – not just a select few. So that’s our strategy and we’re sticking to it.
Fair enough, but what happens when nobody wants those other cards (cars)? Or, more importantly, if those cards are no longer an option due to regulation?
Toyota claims, “We don’t want to leave anyone behind,” yet they may end up being the ones left behind.
Electrek’s Take
It’s the same record on repeat out of Toyota. After growing to become the world’s largest automaker by offering hybrid technology, the company does not want to conform. They believe whole-heartedly in their hybrid strategy.
Meanwhile, technology has progressed significantly during this time, and companies like Tesla are proving the future is all-electric vehicles.
Tesla, exclusively selling EVs, claims the Model Y is on its way to generating the most revenue of any car this year, and will most likely be the top-selling vehicle overall next year.
Almost every other automaker you can think of, both new and legacy, is planning for an all-electric lineup. Will Toyota come around? As the industry (and the entire world) continues progressing toward a clean, sustainable future, Toyota may soon reconsider its hybrid strategy.
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Texas-based tuning firm Vigilante 4×4 is known for its wild, high-horsepower Jeep SJ Hemi restomods – but they’re more than just a hot rod shop. To prove it, they’ve developed a bespoke, all-electric skateboard chassis designed to turn the classic Jeep Grand Wagoneer into a modern, desirable electric SUV.
The scope of the Vigilante 4×4 electric chassis project is truly impressive. More than just a Jeep SJ frame with an electric drive train bolted in, the chassis is a completely fresh design that utilizes precise 3D scans of the original SJ Wagoneers, Grand Wagoneers, and J-Trucks to establish hard points, then fitted with low-slung battery packs to give the electric restomods superior weight balance, a lower center of gravity, and objectively improved ride and handling compared to its classic, ICE-powered forefathers.
The result is a purpose-built platform that delivers power to the wheels through a dual-motor system – one mounted in the front, and one at the rear – to provide a permanent, infinitely variable four-wheel drive system that offers both on-road performance and the kind of off-road capability that made the Grand Wagoneer famous in the first place.
Vigilante 4×4 electric Jeep SJ
“This isn’t a replacement for our Vigilante HEMI offerings,” reads the official copy. “It’s a total revisit of the Vigilante platform under electric power.”
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The company emphasizes that its new chassis is still in the prototype stages. As such, there are no specs, there is no pricing, there are no range estimates. Despite it all, the response from Jeep enthusiasts has already been strong. “Keep in mind this is our first prototype,” a spokesperson said. “There’s still a lot of work to be done – but the journey has begun.”
Electrek’s Take
Electric SJ chassis; Vigilante 4×4.
Retro done wrong – think the Dodge Charger Daytona EV or VW ID.Buzz – is a disaster. Always. If that nostalgic tone is just a little bit off, the song doesn’t work. The heartstrings don’t pull. Done right, however, the siren song of nostalgia will have you putting a second mortgage on your house to put a Singer Porsche or ICON Bronco in your garage.
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EQORE, a distributed battery storage startup based in Somerville, Massachusetts, has raised $1.7 million in seed funding to help industrial buildings tackle rising electricity costs. The round was oversubscribed and includes backing from the Massachusetts Clean Energy Center (MassCEC), Henry Ford III of Ford Motor Company, and Jonathan Kraft of The Kraft Group.
The timing couldn’t be more relevant. Data centers are booming, and that demand is slamming an already stressed grid. Big, utility-scale batteries help at the grid level, but they can’t fix the bottlenecks happening on local distribution networks. That’s where onsite storage steps in — storing energy when demand is low and discharging it when demand spikes, which helps stabilize costs for both the grid and the businesses using it.
MassCEC’s head of investments, Susan Stewart, said, “What excites us the most about EQORE’s technology is the dual impact: grid support and customer savings.” She noted that commercial and industrial buildings are ideal hosts for battery storage, but haven’t gotten much attention until now. “EQORE is closing that gap.”
Investor Randolph Mann highlighted what makes the company stand out: “By uniting advanced controls with high‑resolution metering and true end‑to‑end service, EQORE finally makes commercial behind-the-meter storage effortless and financially compelling for businesses.”
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EQORE comes out of MIT’s Sandbox program and delta v accelerator and is currently part of the Harvard Climate Entrepreneurs Circle incubator. CEO and cofounder Valeriia Tyshchenko, a third‑generation engineer from Ukraine and MIT graduate, said the new funding will help the company scale alongside its existing revenue.
With the seed round closed, EQORE plans to grow its team and ramp up battery deployments at energy-intensive manufacturing facilities. The company doesn’t just install batteries; it operates them. Its autonomous software shifts when a facility uses power based on market conditions and utility incentives, reshaping load in real-time without disrupting operations.
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Hyundai took the sheets of its new off-road electric SUV, the Crater Concept, at the LA Auto Show. Here’s our first look at the compact off-roader.
Meet Hyundai’s new off-road SUV, the Crater Concept
We knew it was coming after Hyundai teased the off-road SUV earlier this week, hidden under a drape. Hyundai took the sheets off the Crater Concept at the LA Auto Show on Thursday, giving us our first real look at the rugged off-roader.
Hyundai refers to it as a compact off-road SUV that’s inspired by extreme events. The concept was brought to life at the Hyundai America Technical Center in Irvine, California.
The off-road SUV draws design elements from Hyundai’s Extra Rugged Terrain (XRT) models, such as the IONIQ 5 XRT, Santa Cruz XRT, and the new Pallisade XRT Pro.
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Although it’s a concept, Hyundai said the Crater Concept is a testament to its commitment to designing future XRT vehicles that are more functional, more capable, and more emotional.
The Hyundai Crater off-road SUV Concept (Source: Hyundai)
“CRATER began with a question: ‘What does freedom look like?’ This vehicle stands as our answer,” Hyundai’s global design boss, SangYup Lee said.
The off-road SUV features Hyundai’s new Art of Steel design theme, first showcased on the THREE concept at the Munich Motor Show in September.
The Hyundai Crater Concept (Source: Hyundai)
Hyundai said the design team was guided by one clear goal: To create a rugged and capable vehicle that’s designed to go anywhere. The Crater Concept embodies that vision with added wide skid plates, 33″ off-road tires, limb risers, rocker panels, and a roof platform.
Hyundai designed the interior for “tech-savvy adventure seekers,” with a singular design centered around a high-brow crash pad that stretches across the dashboard.
The Hyundai Crater Concept (Source: Hyundai)
The concept also swaps the traditional infotainment setup for a head-up display that spans the entire front window, which Hyundai said includes a live rearview camera.
Hyundai’s off-roader includes a new Off-Road Controller for front and rear locking differentials, as well as a terrain selector with modes including Sand, Snow, and Mud. Other off-road features include downhill brake control, trailer brake control, a compass, and an altimeter.
Although Hyundai said it was electric, it didn’t reveal any further details about the powertrain. The off-road SUV could be a battery-electric or fuel-cell-electric vehicle.
Like the new Nexo, Hyundai’s hydrogen fuel cell vehicle, the concept features “HTWO” lamps exclusive to its FCEVs.
Earlier this week, the design team at Hyundai Design North America also introduced its new design and ideation studio codenamed “The Sandbox.” The creative design studio is set to serve as a global hub for future XRT vehicles and gear.
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