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At a small independent record store tucked away in a neat courtyard of shops next to St Albans’ famous cathedral, a vinyl record that one band is hoping could become the most expensive ever sold in the UK is about to be released.

Just one physical copy of prolific indie band The Pocket Gods’ latest album Vegetal Digital has been produced, going on sale at their hometown’s Empire Records for the rather large sum of £1 million.

With charts of the music industry’s “most expensives” usually throwing up world-renowned artists such as The Rolling Stones, Madonna and U2 (most expensive tours), and songs such as Michael and Janet Jackson’s 1995 hit Scream (most expensive music video of all time), it might seem an improbable feat.

The Pocket Gods are selling just one copy of their latest album Vegetal Digital for £1m at Empire Records in St Albans, run by manager Dave Burgess
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The one copy of Vegetal Digital will be on sale at Empire Records in St Albans, run by Dave Burgess

But the Hertfordshire band’s frontman Mark Christopher Lee is confident they will find a buyer.

Why are they trying their luck? Well, they have long protested about what they say is the lack of fair royalties paid to musicians by Spotify and other streaming services – an issue raised by high-profile stars including Taylor Swift in recent years, which was also the subject of an inquiry in the UK in 2021.

Highlighting the fact it only takes 30 seconds for a song to trigger a streaming payment, The Pocket Gods have been recording songs of around this length since 2015; Only The Rich Can Tour and We’re All No Hit Wonders Now are among the quickfire tracks you’ll find in their back catalogue.

But Lee says it’s now time to “stop moaning about Spotify” and do something productive to help artists and songwriters. So if the one copy of Vegetal Digital sells for £1 million, the proceeds will fund a new rival “ethical” streaming platform, Nubplay.

It sounds ambitious, but the musician says he believes the record could be snapped up within a couple of weeks.

‘Actions speak louder than words’

The Pocket Gods album Vegetal Digital is going on sale for £1 million

“Someone who’s got lots of money and wants to do something good with it,” he tells Sky News, pondering what kind of person might invest. “It’s a crazy world we’re getting into… but we’re making a stand, we want to make a better future for artists and songwriters. We talk a good game but actions speak louder than words and this is what we’re going to do.

“For years and years, music – a lot of the arts – has been devalued. And I just can’t imagine a world without music.”

Nubplay would guarantee to pay artists and songwriters a minimum royalty of 1p per stream, says Lee. “It doesn’t sound that much, but it’s 50 times the current rate we get from Spotify.”

Formed in 1998 at Tower Records in London, The Pocket Gods are said to have been championed by the likes of the late John Peel and Steve Lamacq over the years, and have broken Guinness World Records for the most studio albums released digitally (75) and most songs on a digital album.

Earlier in 2022, the band – now made up of founding members Lee (vocals and guitar) and Noel Storey (keys), Simon Herries (bass) and former Searchers drummer Scott Ottaway – released Nobody Makes Money Anymore, an album of 1,000 30-ish second tracks.

“That went really well, it went viral around the world,” says Lee. “It’s had nearly a million streams, which sounds really, really good, but we’ve had about 450 quid in terms of royalties. So, no, it hasn’t been a great money-spinner but it has gained us a lot of fans and helps us to raise this issue.”

The one-off $2m Wu-Tung Clan album sold on by the US government

Wu-Tang Clan member RZA, an executive producer of the Hulu miniseries "Wu-Tang: An American Saga," poses for a portrait during the Television Critics Association Summer Press Tour in Beverly Hills, Calif. (Photo by Chris Pizzello/Invision/AP, File)
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Pic: Chris Pizzello/Invision/AP/2019

As Vegetal Digital is released, the band will remove their back catalogue from streaming services; if it does go for £1 million, it could become the most expensive album ever sold in the UK. However, Once Upon A Time In Shaolin, the seventh album by American hip-hop group Wu-Tang Clan, holds the title of most expensive in the world.

An early stand against streaming, the group made just one physical copy which sold for $2 million (about £1.3m at the time) to pharma company executive Martin Shkreli in 2015. Shkreli, however, was jailed in 2017 – and last year, the US government confirmed it had sold the one-of-a-kind album to help pay off the $7.36 million the businessman was ordered to forfeit after being convicted of fraud.

According to a 2019 article by music company HMV, the top five most expensive albums chart is a Beatles-heavy list; after Once Upon A Time In Shaolin are copies of The Beatles (the White Album), Elvis Presley’s My Happiness, Sgt Pepper’s Lonely Hearts Club Band, and John Lennon and Yoko Ono’s Double Fantasy.

But could Vegetal Digital become an unlikely contender for the number two spot? A £1 million sale would place it ahead of the first mono pressing of the White Album, sold by Ringo Starr at auction in December 2015 for $790,000 (about £521,000 at the time).

“I’m excited to see it and hear it,” says Dave Burgess, manager at Empire Records. “We certainly haven’t had [a record selling at this price] before. It’s really interesting and exciting. I jumped at the opportunity to get on board.”

Lee is documenting the band’s unique story in a film, entitled Inspired The 30 Second Song Movie, which is set to be released in December.

He hopes a million-pound sale will be part of it. Could a big-name artist be the one to invest?

“Well, I did message Taylor Swift on Instagram, invited her to the launch,” he says. “Maybe we’ll see her there.”

Vegetal Digital, by The Pocket Gods, is on sale from Tuesday 4 October, only available at Empire Records in St Albans

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Adolescence star Owen Cooper makes history at Emmys

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Adolescence star Owen Cooper makes history at Emmys

Owen Cooper, the star of TV drama Adolescence, has made history becoming the youngest to win an outstanding supporting actor Emmy.

Cooper, who is 15, played Jamie Miller in the highly-acclaimed Netflix series set in Liverpool.

Adolescence, which dominated Netflix’s most-watched list earlier this year, centres on the story of a 13-year-old boy arrested for the murder of a classmate.

It won a total of four Emmys.

Cooper was just 14 at the time of filming Adolescence and had never acted before.

Pic: Netflix
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Pic: Netflix

In his acceptance speech he said he was “nothing three years ago.”

“It’s just so surreal. Honestly, when I started these drama classes a couple years back, I didn’t expect to be even in the United States, never mind here.

“So I think tonight proves that if you listen and you focus and you step out your comfort zone, you can achieve anything in life.”

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The four-part mini-series provoked a strong response from viewers and prompted a conversation in the UK – and worldwide – around misogyny and online safety, with co-creator Jack Thorne joining Prime Minister Keir Starmer for a discussion on the matter at the end of March.

It was also widely praised for its filming techniques, with each episode captured in one continuous take.

Gyllenhaal’s gift

Cooper’s co-star Erin Doherty (who played Jamie’s therapist) won best supporting actress in a limited series, director Philip Barantini took home the Emmy for outstanding directing for a limited or anthology series or movie, while writers Jack Thorne and Stephen Graham won for outstanding writing in the same category.

Before the awards ceremony, Cooper, from Warrington, had been surprised by his acting hero Jake Gyllenhaal, who walked in unannounced during an interview he was giving to press.

The pair hugged, and Gyllenhaal gave Cooper a small gift – a “lucky duck”.

“I made this movie [Brokeback Mountain], and I got nominated for an Academy Award, and a friend of mine sent me this before. Something just like this,” he said.

“It’s just a ‘Lucky Duck’ to keep in your pocket. To give you a little bit of luck.”

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From the general public to Hollywood and music stars, everybody wanted a piece of Ricky Hatton

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From the general public to Hollywood and music stars, everybody wanted a piece of Ricky Hatton

There are few sporting stars who cross from the newspaper back pages to become front page news… but Ricky Hatton always was one of them.

Aside from his boxing brilliance, it was his personality and humour which made people pay attention.

In recent years, his happy-go-lucky character saw him cast on reality shows like Dancing on Ice.

But what’s more interesting is how and why the public came to have such great affection for him back in the day.

Follow the latest: Tributes being paid to former boxing world champion

Putting it kindly, sports stars aren’t always known for their sparkling personalities.

It was Ricky’s lack of interest in the trappings of fame which accompanied his epic run of victories that made him all the more cool.

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He was the working-class hero who seemed unstoppable. It was a story that everyone wanted to follow.

Ricky Hatton smiles during a news conference in 2006. Pic: Reuters
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Ricky Hatton smiles during a news conference in 2006. Pic: Reuters

Celebrities wanted to be seen alongside him. Piggy-backing off his popularity the likes of Brad Pitt, Angelina Jolie, Denzel Washington and David Beckham were all pictured ringside at one time or another, drawn to his fan-friendly style and impressive winning streak.

At the same time as the Gallagher brothers were flying the flag for music from Manchester, Hatton was doing the same for boxing.

During his 2008 fight against Paulie Malignaggi, he had Liam and Noel escort him to the ring.

In an interview he said he thought all three of them might be killed when Liam held up Hatton’s IBO belt inches from Malignaggi’s face and with a swagger said ‘what do you think about that you d*** head?’.

Stories like that are why his appeal extended beyond sport. He was an ordinary bloke who’d done extraordinary things. He never lost sight of who he was and fans loved him for it.

Ricky Hatton is joined by Liam and Noel Gallagher after his 2008 fight against Paulie Malignaggi. Pic: Reuters
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Ricky Hatton is joined by Liam and Noel Gallagher after his 2008 fight against Paulie Malignaggi. Pic: Reuters

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Parasocial relationships: How well do we really know the people we follow online?

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Parasocial relationships: How well do we really know the people we follow online?

Ever found yourself religiously following the lives of people you’ve never met on social media?

Be it your favourite artist, influencer – or someone you met once at a party – those of us “chronically online” are likely familiar with that strange phenomenon of feeling like you know someone – without actually knowing them at all.

That funny feeling is what psychologists call a parasocial relationship: a one-sided attachment or bond with someone despite a lack of reciprocity.

The term was first used by academics in 1956 with the advent of television, which facilitated the “illusion of face-to-face relationships” with “performers” on our screens.

Today, it’s increasingly associated with influencers and podcasters, given the amount – and often intimate nature – of what they put online.

“Unrequited relationships are nothing new,” Dr Veronica Lamarche, a social personality psychologist at the University of Essex, says. “Throughout history there are lots of examples of people forming one-sided connections.

“It’s a case of all your connection with that person coming solely through what you’re presented with through those channels – be it your favourite TV show or a social media profile.”

A 2024 study co-authored by Dr Lamarche revealed that while people found their emotional needs were still best met by friends and family, parasocial relationships with YouTubers were valued more than relationships with “real” acquaintances or colleagues.

“Parasocial relationships are available whenever we need them,” Dr Lamarche adds.

“In the middle of the night, if you’re feeling a bit sad, you can turn to your favourite content creator and get that feeling of solace – whereas it might be inappropriate to wake up your best friend to call them for a chat. There aren’t those same boundaries.”

Four influencers share their experiences of parasocial relationships

One follower ‘turned up at my house’

Charlie Pauly, 34, is a travel blogger and content creator who knows those blurred boundaries all too well.

He and his then partner started documenting their round-the-world trip in 2017 and unwittingly became “the UK’s biggest Instagram travel couple”.

But when the couple separated in 2022, not only did he have to navigate a break-up but his followers’ reactions – and many had been invested in their “couple goals” persona for years.

Travel blogger Charlie Pauly in New York. Pic: Charlie Pauly/Instagram
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Travel blogger Charlie Pauly in New York. Pic: Charlie Pauly/Instagram

“The thing with social media is people love depth. They really want to get to know you – and people really believe that they know you,” he tells Sky News.

“I got lots of lovely messages of support, but it went crazy at first. I got [messages saying]: ‘I always knew she was gay’ and ‘he was definitely cheating on her’ – none of which was true.

“Even just recently a guy came up to me and kept saying ‘you were such a good couple’.

“I suppose that’s the perfect example of a parasocial relationship. I don’t know this person and yet he came and said all of this to my face. It’s just weird.”

Charlie travelling with his ex-partner. Pic: Charlie Pauly
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Charlie travelling with his ex-partner. Pic: Charlie Pauly

When Charlie was living on a narrowboat near his hometown of Peterborough, a follower sent a picture of himself standing beside it.

“He just turned up at the boat when we weren’t there – I had no idea,” he recalls. “He took a selfie and sent it to me on Instagram.”

Charlie, who has now rebranded as a solo traveller, still isn’t sure whether it was meant maliciously or not, but he felt it crossed privacy and safety boundaries.

“He said he ‘just wanted to say hi’, but I got quite defensive about it. I told him: ‘I don’t know where your head’s at, but that’s not cool. Don’t ever turn up at my house again’.”

‘I hadn’t realised my follower had died’

Lifestyle content creator Kristabel Plummer says she has felt the effects of the parasocial relationship in reverse – when she found out one of her most loyal followers had died.

The 37-year-old from London has been making a living from her social media channels for the past 12 years, with around 80,000 followers on Instagram and “lives” on TikTok roughly three times a week.

Lifestyle influencer Kristabel Plummer, from London. Pic: Kristabel Plummer/Instagram
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Lifestyle influencer Kristabel Plummer, from London. Pic: Kristabel Plummer/Instagram

Earlier this year, she realised she hadn’t heard from a follower she’d had on-off conversations with for years.

The follower, an aspiring influencer herself, would diligently follow tips and hacks Kristabel posted, and Kristabel had followed her back roughly two years ago.

“She was in South Africa and I’m not sure what the influencer scene is like there, but she wasn’t able to do it as a job – like me. So she would always remember very specific things I’d written and put them into practice,” she says.

She recalls: “She crossed my mind one day, so I checked her profile – only to find someone had posted about her passing away.”

Although she didn’t find out until eight months later, and she still doesn’t know how she died, Kristabel was brought to tears.

“It’s such a strange sort of relationship. If someone stops messaging you, you have no way of knowing what’s happened to them – so it was very upsetting to find out that way,” she adds.

Her experience is in line with academic research, which has shown people can still experience grief-like symptoms even if they have never met the person who has died, or if they’re not real.

Parasocial relationships ‘part of our psychological toolkit’

But there are plenty of positives to parasocial relationships. Dr Lamarche describes them as “part of our psychological toolkit for connection” when used in the right way.

Research has shown they can reduce social isolation, build confidence, and enhance our sense of identity.

Josh Fletcher, or ‘Anxiety Josh’, is a psychotherapist, author, and podcaster with around 240,000 Instagram followers and nearly two million podcast downloads.

'Anxiety Josh' from Manchester. Pic: Jon Shard Photography
Image:
‘Anxiety Josh’ from Manchester. Pic: Jon Shard Photography

After a breakdown in his early 20s, he was diagnosed with anxiety and OCD, and suffered from panic attacks and intrusive thoughts.

Having found the resources he’d been given of little use, he decided to create a platform to help others like him. His posts aim to show what various conditions and their symptoms look like in reality – and how people can separate themselves from how they feel in that moment.

“When you’re anxious you feel alone, you feel isolated – sometimes you don’t even have the words to describe how you’re feeling,” the 35-year-old from Manchester tells Sky News.

“I live a happy life now, but by me saying ‘I’ve been there’ gives people hope.”

Researchers who specialise in parasocial relationships have consistently found that minority groups, particularly the LGBTQ+ community, often get the most benefits from them – especially if they lack those peers in their social circles.

“Being able to see yourself mirrored back to you is a great antidote to that loneliness and hopelessness that comes with a lot of mental health conditions,” Josh says.

He sees the benefits of his followers’ parasocial relationships with him in the messages he gets, he adds.

On his podcast Disordered, his listeners share things they’ve achieved with the help of his online community, despite their mental health challenges.

And in response to his latest book, And How Does That Make You Feel: Everything You Never Wanted To Know About Therapy, he’s had “hundreds” of messages from people inspired to follow in his footsteps because he has “taught them it’s okay be a therapist – and still not have your all s*** sorted”.

Risk of social withdrawal

While parasocial connections have proven benefits, they’re not without their risks.

Following someone else’s experiences day in, day out, inevitably leads to social comparison – and can risk people developing unhealthy ideals or expectations.

And for those with low self-esteem or attachment issues, there is a risk of withdrawing from in-person relationships in favour of parasocial ones.

“The reason they can be so harmful is that one-sidedness,” Dr Lamarche says.

“While they’re useful, they can’t ever fully satiate our needs, so when things get really challenging, these people can’t tailor their behaviours to us – because they don’t know who we are.

“So if someone with low self-esteem starts putting all their eggs in their parasocial basket, that withdrawal can make them more vulnerable and actually lower their wellbeing long-term.”

So how do you strike the right balance?

Both Charlie and Kristabel admit they are “still figuring out their boundaries” when it comes to these kinds of parasocial relationships.

But as a psychotherapist, Josh says he has always been mindful that they can form and feels a responsibility to navigate them carefully.

“That over-familiarity can lead to disappointment,” he says.

“I come across as this caring, considerate person on social media, but if people reach out to me and I don’t respond, that can be perceived as a rejection.

“I have to put ‘no DM advice’ on my profile because I can’t provide individual advice – it’s unethical.”

So how do you strike the right balance – particularly when you make a living from sharing your life online?

Michelle Elman is a life coach, author, content creator, and self-styled “queen of boundaries”.

Life coach Michelle Elman, from London. Pic: Michelle Elman
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Life coach Michelle Elman, from London. Pic: Michelle Elman

Just over a year ago, having kept her relationship relatively private, she revealed that she had got engaged and discovered her fiance had been cheating on her with one of her followers – all on the same day.

Now, she has returned to posting about dating, friendships, and body positivity – having initially found internet fame for sharing pictures of her surgery scars.

“I think with my style of content there’s a perception that I share everything about my life – when I actually really don’t,” she tells Sky News.

Whenever she has felt the need to demonstrate this to her followers, she asks them how many siblings she has – so they realise they don’t know the answer.

“I’m very private about the people in my life – my family, friends, the people I’m dating,” she explains.

While she may share screenshots of WhatsApp messages or conversations on dating apps, she doesn’t reveal names or anything beyond the early stages of a relationship.

“Every so often, I might get a message asking ‘What happened to this guy?’, but I won’t answer, because the moment you start, it’s never going to be enough to meet people’s expectations.”

Asked how influencers can avoid the pitfalls of parasocial relationships, she advises them not to let followers dictate what they do and don’t talk about – and to be aware “oversharing” won’t increase their numbers.

“People can think that relatability thing, if you overshare, you’ll get a bigger following – but you have to ask yourself if that’s why you want people to follow you.

“If you look at my Instagram as a whole – it does sum up my life – but that doesn’t mean I’ve shared every thought I’ve ever had.”

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