The Pocket Gods are hoping to sell one-off album Vegetal Digital for £1 million. Here’s why…
At a small independent record store tucked away in a neat courtyard of shops next to St Albans’ famous cathedral, a vinyl record that one band is hoping could become the most expensive ever sold in the UK is about to be released.
Just one physical copy of prolific indie band The Pocket Gods’ latest album Vegetal Digital has been produced, going on sale at their hometown’s Empire Records for the rather large sum of £1 million.
With charts of the music industry’s “most expensives” usually throwing up world-renowned artists such as The Rolling Stones, Madonna and U2 (most expensive tours), and songs such as Michael and Janet Jackson’s 1995 hit Scream (most expensive music video of all time), it might seem an improbable feat.
The one copy of Vegetal Digital will be on sale at Empire Records in St Albans, run by Dave Burgess
But the Hertfordshire band’s frontman Mark Christopher Lee is confident they will find a buyer.
Why are they trying their luck? Well, they have long protested about what they say is the lack of fair royalties paid to musicians by Spotify and other streaming services – an issue raised by high-profile stars including Taylor Swift in recent years, which was also the subject of an inquiry in the UK in 2021.
Highlighting the fact it only takes 30 seconds for a song to trigger a streaming payment, The Pocket Gods have been recording songs of around this length since 2015; Only The Rich Can Tour and We’re All No Hit Wonders Now are among the quickfire tracks you’ll find in their back catalogue.
But Lee says it’s now time to “stop moaning about Spotify” and do something productive to help artists and songwriters. So if the one copy of Vegetal Digital sells for £1 million, the proceeds will fund a new rival “ethical” streaming platform, Nubplay.
It sounds ambitious, but the musician says he believes the record could be snapped up within a couple of weeks.
‘Actions speak louder than words’
“Someone who’s got lots of money and wants to do something good with it,” he tells Sky News, pondering what kind of person might invest. “It’s a crazy world we’re getting into… but we’re making a stand, we want to make a better future for artists and songwriters. We talk a good game but actions speak louder than words and this is what we’re going to do.
“For years and years, music – a lot of the arts – has been devalued. And I just can’t imagine a world without music.”
Nubplay would guarantee to pay artists and songwriters a minimum royalty of 1p per stream, says Lee. “It doesn’t sound that much, but it’s 50 times the current rate we get from Spotify.”
Formed in 1998 at Tower Records in London, The Pocket Gods are said to have been championed by the likes of the late John Peel and Steve Lamacq over the years, and have broken Guinness World Records for the most studio albums released digitally (75) and most songs on a digital album.
Earlier in 2022, the band – now made up of founding members Lee (vocals and guitar) and Noel Storey (keys), Simon Herries (bass) and former Searchers drummer Scott Ottaway – released Nobody Makes Money Anymore, an album of 1,000 30-ish second tracks.
“That went really well, it went viral around the world,” says Lee. “It’s had nearly a million streams, which sounds really, really good, but we’ve had about 450 quid in terms of royalties. So, no, it hasn’t been a great money-spinner but it has gained us a lot of fans and helps us to raise this issue.”
The one-off $2m Wu-Tung Clan album sold on by the US government
Pic: Chris Pizzello/Invision/AP/2019
As Vegetal Digital is released, the band will remove their back catalogue from streaming services; if it does go for £1 million, it could become the most expensive album ever sold in the UK. However, Once Upon A Time In Shaolin, the seventh album by American hip-hop group Wu-Tang Clan, holds the title of most expensive in the world.
An early stand against streaming, the group made just one physical copy which sold for $2 million (about £1.3m at the time) to pharma company executive Martin Shkreli in 2015. Shkreli, however, was jailed in 2017 – and last year, the US government confirmed it had sold the one-of-a-kind album to help pay off the $7.36 million the businessman was ordered to forfeit after being convicted of fraud.
According to a 2019 article by music company HMV, the top five most expensive albums chart is a Beatles-heavy list; after Once Upon A Time In Shaolin are copies of The Beatles (the White Album), Elvis Presley’s My Happiness, Sgt Pepper’s Lonely Hearts Club Band, and John Lennon and Yoko Ono’s Double Fantasy.
But could Vegetal Digital become an unlikely contender for the number two spot? A £1 million sale would place it ahead of the first mono pressing of the White Album, sold by Ringo Starr at auction in December 2015 for $790,000 (about £521,000 at the time).
“I’m excited to see it and hear it,” says Dave Burgess, manager at Empire Records. “We certainly haven’t had [a record selling at this price] before. It’s really interesting and exciting. I jumped at the opportunity to get on board.”
Lee is documenting the band’s unique story in a film, entitled Inspired The 30 Second Song Movie, which is set to be released in December.
He hopes a million-pound sale will be part of it. Could a big-name artist be the one to invest?
“Well, I did message Taylor Swift on Instagram, invited her to the launch,” he says. “Maybe we’ll see her there.”
Vegetal Digital, by The Pocket Gods, is on sale from Tuesday 4 October, only available at Empire Records in St Albans
Entertainment
New Universal theme park set to open in UK – with promise of ‘billions’ of pounds for the economy
A deal for a new Universal theme park in Bedfordshire has been confirmed, which Rachel Reeves says will bring “billions” to the economy and create thousands of jobs.
It will be the first Universal-branded theme park and resort in Europe and is set to open in 2031, when it is expected to become the UK’s most popular visitor attraction.
The government said it will bring an estimated £50bn into the British economy and will create about 28,000 jobs – nearly 20,000 during the construction phase, and 8,000 more in hospitality and the creative industries when it opens.
A 500-room hotel and a retail and entertainment complex is planned alongside the theme park, which will be built on a former brickworks.
Universal, which is owned by Sky News’ US parent company Comcast, expects the 476-acre site just south of Bedford to generate nearly £50bn for the economy by 2055, with 8.5m visitors in its first year.
The plan remains subject to a formal planning decision process from the Ministry of Housing, Communities and Local Government.
Universal has committed to working with local colleges and universities to train students for hospitality jobs.
There are Universal theme parks in Florida (pictured), California, Japan, Beijing and Singapore. Pic: AP
Among some of the famous Universal films are Wicked, Minions, Oppenheimer, Bridget Jones, Fast and the Furious, and Jurassic World.
There are five Universal theme parks already: Orlando in Florida, Hollywood, Japan, Beijing, and Singapore.
The new Universal theme park will be just south of Bedford
Speaking to Wilfred Frost on Sky News Breakfast, Culture Secretary Lisa Nandy said the deal was “huge”.
“This is not just about numbers on the spreadsheet,” she said.
“This is about good jobs. It’s about growth. It’s about raising people’s living standards and putting money in people’s pockets. And it’s a massive vote of confidence in the United Kingdom.”
Welcoming the timing of the announcement, Ms Nandy added: “This deal comes off the back of one of the most tumultuous few weeks in global markets that I think anyone can remember within living memory.”
She said the fact that the government had been able to show it kept a “cool head” and “we don’t take knee-jerk decisions in response to global events” was one of the reasons it was able to announce the deal.
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The proposals to transform the site, a former brickworks, remain subject to a formal planning decision process
The government has said about 80% of employees at the theme park are expected to come from local areas, and it will support the “Oxford-Cambridge corridor” revived by the chancellor in January after the Conservatives scrapped plans for an Abingdon-Milton Keynes train link in 2021.
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It will also commit to a “major investment” in infrastructure around the Universal site to ensure it is well-connected and easily accessible.
The announcement comes days after the government approved an expansion of nearby Luton Airport.
Mike Cavanagh, President of Comcast Corporation, said: “We could not be more excited to take this very important step in our plan to create and deliver an incredible Universal theme park and resort in the heart of the United Kingdom, which complements our growing US-based parks business by expanding our global footprint to Europe.
“We appreciate the leadership and support of Prime Minister Keir Starmer, Chancellor Rachel Reeves, Minister for Investment Poppy Gustafsson, Culture Secretary Lisa Nandy and their teams, as we work together to create and deliver a fantastic new landmark destination.”
Entertainment
BAFTA Games Awards: Astro Bot tops leaderboard – with psychological horror close behind
Astro Bot was the big winner at this year’s BAFTA Games Awards, taking home five prizes, including the coveted best game.
The 3D platformer, which was launched to critical acclaim in September to mark PlayStation’s 30th anniversary, was nominated for eight gongs, while Senua’s Saga: Hellblade II, led with 11 nods.
But in the end, the critics – some of whom had dubbed Astro Bot a “perfect game” – were right as it dominated the awards at London’s Queen Elizabeth Hall, hosted by comedian Phil Wang for the second year running.
Astro Bot. Pic: Team Asobi
Nicolas Doucet with his five awards for Astro Bot. Pic: PA
BAFTAs for audio achievement, game design, animation, and best family game completed the set for developers Team Asobi, who designed multiple galaxies and dozens of levels for the titular Astro to journey through, retrieving spaceship parts and rescuing lost robots.
“We’re a team based in Japan, but we have over 12 nationalities. We really mix it up and get ideas from everyone,” Nicolas Doucet, president of Team Asobi, told Sky News.
“We do a lot of jokes in the game, but the joke has a different meaning depending on where you are in the world. So it’s really, really nice to go around and ask everyone ‘is that joke fine in your country?’ And then together we come to a kind of universal playfulness.”
Among the gongs for Astro Bot was the best game award. Pic: BAFTA
It’s a very different atmosphere than that generated by British psychological horror Still Wakes The Deep, which won three awards for best new intellectual property and best supporting and leading roles.
Compared to John Carpenter’s 1980 sci-fi horror The Thing but on a Scottish oil rig, the game sees players take on the role of an electrician trapped on a damaged facility while being pursued by monsters.
Still Wakes The Deep. Pic: Sumo Digital Limited
Developer The Chinese Room has been praised for using home-grown talent to voice the characters, including comedian and actress Karen Dunbar, who picked up best performer in a supporting role for voicing Finlay.
“I’ve been nominated for quite a few BAFTAs in my time in Scotland, and I’ve never won one,” said Dunbar.
“It was such a great category, so many great performances. When they shouted my name, I think I started clapping for someone else!”
Read more: See full list of winners
Still Wakes The Deep star Karen Dunbar won best performer in a supporting role. Pic: BAFTA
Meanwhile, best multiplayer game went to Helldivers II – a satirical, sci-fi shooter that sees players fight bugs, aliens and robots with the gumption and gullibility of the characters in Paul Verhoeven’s Starship Troopers.
It has gained a cult following since launching in February 2024 with so much initial interest it created server problems.
“Games for me are about connecting people and forging those bonds of friendship and the multiplayer award is exactly what it stands for,” said Johan Pilestedt, chief executive of Arrowhead Game Studios.
Helldivers II. Pic: Arrowhead/Sony
From outer space to a fictional Yorkshire town called Barnsworth. Thank Goodness You’re Here! – a cartoonish, comedy platformer – won Best British Game. Like Still Wakes The Deep, it has won praise for the authenticity of its actors and setting.
“I think it’s been a real privilege to be able to represent Barnsley on the silver screen,” said Will Todd, who is from the town and one of two game designers behind the project.
Thank Goodness You’re Here! Pic: Coal Supper/Panic Inc
Co-creator James Carbutt added: “Me and Will wrote everything in our tone of voice, quite literally. The further along development we got, the more we lent into it. I think the voices from different parts of the UK and different voices in gaming are super important, and hopefully we’re one of them.”
By the time the BAFTAs wrapped up, Senua’s Saga: Hellblade II was only handed one of the 11 BAFTAs it was nominated for, technical achievement.
Senua’s Saga: Hellblade II. Pic: Ninja Theory
But developers Ninja Theory are already adding this year’s win to a tally of five BAFTAs they were awarded for the first game in the series, which created a protagonist with psychosis by drawing on clinical neuroscience and the experiences of people living with the condition.
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