At a small independent record store tucked away in a neat courtyard of shops next to St Albans’ famous cathedral, a vinyl record that one band is hoping could become the most expensive ever sold in the UK is about to be released.
Just one physical copy of prolific indie band The Pocket Gods’ latest album Vegetal Digital has been produced, going on sale at their hometown’s Empire Records for the rather large sum of £1 million.
With charts of the music industry’s “most expensives” usually throwing up world-renowned artists such as The Rolling Stones, Madonna and U2 (most expensive tours), and songs such as Michael and Janet Jackson’s 1995 hit Scream (most expensive music video of all time), it might seem an improbable feat.
Image: The one copy of Vegetal Digital will be on sale at Empire Records in St Albans, run by Dave Burgess
But the Hertfordshire band’s frontman Mark Christopher Lee is confident they will find a buyer.
Why are they trying their luck? Well, they have long protested about what they say is the lack of fair royalties paid to musicians by Spotify and other streaming services – an issue raised by high-profile stars including Taylor Swift in recent years, which was also the subject of an inquiry in the UK in 2021.
Highlighting the fact it only takes 30 seconds for a song to trigger a streaming payment, The Pocket Gods have been recording songs of around this length since 2015; Only The Rich Can Tour and We’re All No Hit Wonders Now are among the quickfire tracks you’ll find in their back catalogue.
But Lee says it’s now time to “stop moaning about Spotify” and do something productive to help artists and songwriters. So if the one copy of Vegetal Digital sells for £1 million, the proceeds will fund a new rival “ethical” streaming platform, Nubplay.
It sounds ambitious, but the musician says he believes the record could be snapped up within a couple of weeks.
‘Actions speak louder than words’
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“Someone who’s got lots of money and wants to do something good with it,” he tells Sky News, pondering what kind of person might invest. “It’s a crazy world we’re getting into… but we’re making a stand, we want to make a better future for artists and songwriters. We talk a good game but actions speak louder than words and this is what we’re going to do.
“For years and years, music – a lot of the arts – has been devalued. And I just can’t imagine a world without music.”
Nubplay would guarantee to pay artists and songwriters a minimum royalty of 1p per stream, says Lee. “It doesn’t sound that much, but it’s 50 times the current rate we get from Spotify.”
Formed in 1998 at Tower Records in London, The Pocket Gods are said to have been championed by the likes of the late John Peel and Steve Lamacq over the years, and have broken Guinness World Records for the most studio albums released digitally (75) and most songs on a digital album.
Earlier in 2022, the band – now made up of founding members Lee (vocals and guitar) and Noel Storey (keys), Simon Herries (bass) and former Searchers drummer Scott Ottaway – released Nobody Makes Money Anymore, an album of 1,000 30-ish second tracks.
“That went really well, it went viral around the world,” says Lee. “It’s had nearly a million streams, which sounds really, really good, but we’ve had about 450 quid in terms of royalties. So, no, it hasn’t been a great money-spinner but it has gained us a lot of fans and helps us to raise this issue.”
The one-off $2m Wu-Tung Clan album sold on by the US government
Image: Pic: Chris Pizzello/Invision/AP/2019
As Vegetal Digital is released, the band will remove their back catalogue from streaming services; if it does go for £1 million, it could become the most expensive album ever sold in the UK. However, Once Upon A Time In Shaolin, the seventh album by American hip-hop group Wu-Tang Clan, holds the title of most expensive in the world.
An early stand against streaming, the group made just one physical copy which sold for $2 million (about £1.3m at the time) to pharma company executive Martin Shkreli in 2015. Shkreli, however, was jailed in 2017 – and last year, the US government confirmed it had sold the one-of-a-kind album to help pay off the $7.36 million the businessman was ordered to forfeit after being convicted of fraud.
According to a 2019 article by music company HMV, the top five most expensive albums chart is a Beatles-heavy list; after Once Upon A Time In Shaolin are copies of The Beatles (the White Album), Elvis Presley’s My Happiness, Sgt Pepper’s Lonely Hearts Club Band, and John Lennon and Yoko Ono’s Double Fantasy.
But could Vegetal Digital become an unlikely contender for the number two spot? A £1 million sale would place it ahead of the first mono pressing of the White Album, sold by Ringo Starr at auction in December 2015 for $790,000 (about £521,000 at the time).
“I’m excited to see it and hear it,” says Dave Burgess, manager at Empire Records. “We certainly haven’t had [a record selling at this price] before. It’s really interesting and exciting. I jumped at the opportunity to get on board.”
Lee is documenting the band’s unique story in a film, entitled Inspired The 30 Second Song Movie, which is set to be released in December.
He hopes a million-pound sale will be part of it. Could a big-name artist be the one to invest?
“Well, I did message Taylor Swift on Instagram, invited her to the launch,” he says. “Maybe we’ll see her there.”
Vegetal Digital, by The Pocket Gods, is on sale from Tuesday 4 October, only available at Empire Records in St Albans
Rachel Reeves will keep her remarks short when she delivers the spring statement on Wednesday.
But the enormity of what she is saying will be lost on no one as the chancellor sets out the grim reality of the country’s finances.
Her economic update to the House of Commons will reveal a deteriorating economic outlook and rising borrowing costs, which has forced her to find spending cuts, which she’s left others to carry the can for (more on that in a bit).
The independent Office of Budget Responsibility (OBR) is expected to forecast that growth for 2025 has halved from 2% to 1%.
That, combined with rising debt repayment costs on government borrowing, has left the chancellor with a black hole in the public finances against the forecasts published at the budget in October.
Back then, Reeves had a £9.9bn cushion against her “iron-clad” fiscal rule that day-to-day spending must be funded through tax receipts not debt by 2029-30.
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But that surplus has been wiped out in the ensuing six months – now she finds herself about £4bn in the red, according to those familiar with the forecasts.
That’s really uncomfortable for a chancellor who just months ago executed the biggest tax and spend budget in a generation with the promise that she would get the economy growing again.
At the first progress check, she looks to be failing and has been forced into finding spending cuts to make up the shortfall after ruling out her other two options – further tax rises or more borrowing via a loosening of her self-imposed fiscal rules.
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7:26
What to expect in the spring statement
‘World has changed’
When Reeves gets up on Wednesday, she will put it differently, saying the “world has changed” and all that means is the government must move “further and faster” to deliver the reforms that will drive growth.
But her opponents will be quick to lay economic woes at her door, arguing that the unexpected £25bn tax hike on employers’ national insurance contributions last October have choked off growth.
But it’s not just opposition from the Conservative benches that the chancellor is facing – it is opposition from within as she sets about cutting government spending to the tune of £15bn to fill that black hole.
Politically, her allies know how awkward it would have been for the chancellor to announce £5bn in welfare cuts to avoid breaking her own fiscal rules, with one acknowledging that those cuts had to be kept separate from the spring statement.
There’s also expected to be more than £5bn of extra cuts from public spending in the forecast period, which could see departments that don’t have protected budgets – education, justice, home – face real-term spending cuts by the end of the decade.
Image: Pic: PA
Not an emergency budget
We won’t see the detail of that until the Spending Review in June.
This is not an emergency budget because the chancellor isn’t embarking on a round of tax raising to fix the public finances.
But these are, however they are framed, emergency spending cuts designed to plug her black hole and that is politically difficult for a government that has promised no return to austerity if some parts of the public sector face deep cuts to stick with fiscal rules.
If that’s the macro picture, what about the “everyday economics” of peoples’ lives?
I’d point out two things here. On Wednesday, we will get to see where those £5bn of welfare cuts will fall as the government publishes the impact assessment that it held back last week.
Up to a million people could be affected by cuts, and the reality of who will be hit will pile on the pressure for Labour MPs already uncomfortable with cuts to health and disability benefits.
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3:06
Benefits cuts explained
The second point is whether the government remains on course to deliver its key pledge to “put more money in the pockets of working people” during this parliament after the Joseph Rowntree Foundation think-tank produced analysis over the weekend saying living standards for all UK families are set to fall by 2030.
But that doesn’t mean that the forecasts published on Wednesday calculating real household disposable income per head won’t make for grim reading as the economic outlook deteriorates.
Nervousness in Labour
Ask around the party, and there is obvious nervousness about how this might land, with a degree of anxiety about the economic outlook and what that has in store for departmental budgets.
But there is recognition too from many MPs that the government has political space afforded by that whopping majority, to make these decisions on spending cuts without too much fallout – for now.
Because while Wednesday will be bad, worse could be yet to come.
Staring down the barrel
The chancellor is staring down the barrel of a possible global trade war that will only serve to create more economic uncertainty, even if the UK is spared from the worst tariffs by President Donald Trump.
The national insurance hike is also set to kick in next month, with employers across the piece sounding the warnings around investment, jobs and growth.
Six months ago, Reeves said she wouldn’t be coming back for more after she announced £40bn in tax rises in that massive first budget.
Six months on she is coming back for more, this time in the form of spending cuts. And in six months’ time, she may well have to come back for more in the form of tax rises or deeper cuts.
The spring statement was meant to be a run-of-the-mill economic update, but it has morphed into much more.
The chancellor now has to make the hard sell from a very hard place, that could soon become even tougher still.
Remember “securonomics”? It was the buzzword Rachel Reeves gave to her economic philosophy back before the election.
The idea was that in the late 2020s, the old ideas about the way we run the economy would or should give way to a new model.
For a long time, we ignored where something was made and by whom and just ordered it in from the cheapest source. For a long time, we ignored the security consequences of where we got our energy from. The upshot of these assumptions was that over time, we allowed our manufacturing base to become hollowed out, unable to compete with cheap imports from China. We allowed our energy system to become ever more dependent on cheap Russian gas.
The whole point of securonomics was that it matters where something is made and who owns it. And not just that – that revitalising manufacturing and energy could help revitalise “left-behind” corners of the economy, places like the Midlands and the North East.
Back when she came up with the coinage, Joe Biden was in power and was pumping billions of dollars into the US economy via the Inflation Reduction Act – a scheme designed to encourage green tech investment. So securonomics looked a little like the British version of Bidenomics.
That’s the key point: the “security” part of “securonomics” was mostly about energy security and supply chain security rather than about defence.
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But when Rachel Reeves became chancellor, it looked for a period as if securonomics was dead on arrival. Most glaringly, Labour dramatically trimmed back the ambition and scale of its green investment plans.
But roll on a year or so, and we all know what happened next.
A new era
The Democrats lost, Donald Trump won, came into office and swiftly triggered a chain reaction that panicked everyone in Europe into investing more in defence. Today, much of the focus among investors is not on net zero but on defence.
All of which is to say, securonomics might be about to resurface, but in a markedly different guise. In the spring statement, I expect the chancellor to bring back this buzzword, but this time, the emphasis will not be on green tech but on something else: the defence sector.
Expect to hear about weapons
This time around, the chancellor will say securonomics 2.0, which is to say government investment in the defence sector will also bring an economic windfall, as old naval ports like Plymouth and Portsmouth see regeneration. This time, the focus will not be on solar and wind but on submarines and weapons.
Whether this rendition of securonomics is any more successful than the last remains to be seen. For the chancellor hardly has an enormous amount of money left to invest. While this week’s event is billed as a mere forecast update, the reality, when you take a step back, is more serious.
The chancellor will have to acknowledge that, without remedial action, she would have broken her fiscal rules. She will have to confirm significant changes to policy to rebuild the “headroom” against these rules. These will stop short of tax rises. Instead, the spending envelope in future years will be trimmed (think 1.1% or so spending increases rather than 1.3% or 1.4%). Those welfare reforms announced last week will bring in a bit of extra cash. And thanks to an accounting quirk, the decision (announced a few weeks ago) to shift development spending into defence will also give her a bit more space against her rules.
The austerity question
But even these changes will raise further awkward questions: is this or is this not austerity? Certainly, for some departments, that spending cut will involve further significant sacrifices. Are those benefits gains really achievable, and at what cost? And, most ominously, what if the chancellor has to come back to parliament in another six months and admit she’s broken her rules all over again?
The return of securonomics might be the theme she wants to focus on in the coming months – but that, too, depends on having money to invest – and the UK’s fiscal position looks as tight as ever.
Rachel Reeves will unveil further welfare cuts in her spring statement after being told the reforms announced last week will save less than planned, Sky News understands.
The fiscal watchdog put the value of the cuts at £3.4bn, leaving ministers scrambling to find further savings.
Ms Reeves is now expected to announce that universal credit (UC) incapacity benefits for new claimants, which were halved under the original plan, will also be frozen until 2030 rather than rising in line with inflation
As originally reported by The Times, there will also be a small reduction in the basic rate of UC in 2029, with the new measures expected to raise £500m.
A Whitehall source told Sky’s political editor Beth Rigby that it is “hard to tell how MPs will react”, as while the OBR’s assessment means fewer people will be affected by the PIP changes than thought, they “might be unhappy about the chaotic nature of it all”.
Several Labour MPs criticised the measures as pushing more sick and disabled people into poverty, while former Labour leader Jeremy Corbyn called the package a “disgrace” on Tuesday and accused the government of imposing austerity on the country.
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13:10
‘Labour MPs are upset’
Spending cuts expected
Ms Reeves is expected to announce a large package of departmental spending cuts when she gives an update on the economy on Wednesday, potentially putting her on a further collision course with her own MPs.
Having only committed to doing one proper budget each year in the autumn, the spring statement was meant to be a low-key affair.
However, a turbulent economic climate since October means the OBR is widely expected to downgrade its growth forecasts for the UK while the government has borrowed more than previously expected.
This has wiped out the £9.9bn gap in her fiscal headroom Ms Reeves left herself at her budget last year – money she needs to make up if she wants to stick to her self-imposed fiscal rule that day-to-day spending must be funded through tax receipts, not debt, by 2029-30.
In a bid to fend off criticism, she will also announce an extra £2.2bn will be spent on defence over the next year to “deliver security for working people”.
The money is part of the government’s aim to hike defence spending to 2.5% of the UK’s economic output by 2027 – up from the 2.3% where it stands now.
Ms Reeves will insist this plan, set out by the prime minister in February, was the “right decision” against the backdrop of global instability, saying it will put “an extra 6.4bn into the defence budget by 2027”.
“This increase in investment is not just about increasing our national security but increasing our economic security, too,” she will say.
The money is coming from reductions to the international aid budget and Treasury reserves, and will be used to invest in new technology, refurbish homes for military families and upgrade HM Naval Base Portsmouth.