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Elon Musk’s renewed efforts to buy Twitter could pave the way for President Donald Trump‘s return to the platform that permanently banned him a year earlier.

If Musk follows through on the deal — and if he stands by his prior plan to reverse Trump’s ban — the Republican ex-president could potentially resume tweeting in time to make an impact on the November midterm elections.

The Tesla and SpaceX CEO, who offered to buy Twitter for $54.20 a share in April but then tried to scrap the deal, this week signaled through a regulatory filing that he once again wants to proceed with the original transaction. News of the deal, which is still not finalized, sent Twitter’s stock soaring.

Before getting cold feet on the deal over the summer, Musk said he planned to lift Trump’s Twitter ban if he took over the company. “I do think it was not correct to ban Donald Trump,” Musk said in May.

Twitter had shut down Trump’s account in the wake of the Jan. 6, 2021, Capitol riot, when a violent mob of Trump’s supporters, spurred by his false claims of a rigged election, stormed the U.S. Capitol and forced lawmakers to flee their chambers for safety.

Trump, who now posts on a similar platform he backed called Truth Social, has said he won’t return to Twitter even if he is allowed back on. “I was disappointed by the way I was treated by Twitter. I won’t be going back on Twitter,” Trump told CNBC in April.

But with Musk’s $44 billion Twitter buyout now back on the table, some believe Trump won’t be able to resist the allure of regaining an account that boasted nearly 90 million followers at its peak.

“Of course he will” return to Twitter if he can, Democratic strategist Kurt Bardella said of Trump.

The former president is “a Twitter addict” who “loves the instant gratification” it offers, Bardella said, while noting that Truth Social has so far failed to garner a similar level of user engagement.

Trump’s Truth Social account, created in February, currently has 4.15 million followers.

Twitter’s suspension of Trump “took away his megaphone,” said Jonathan Nagler, co-director of NYU’s Center for Social Media and Politics and a professor of politics. The tech giant’s move “lessened his ability to push bogus election fraud claims” and “incite action against election officials,” he said.

“Truth Social, as far as anyone can tell, has had nowhere near the impact or reach that his Twitter account has had,” Nagler said.

Spokespeople for Trump, Musk, Twitter and Trump’s company behind Truth Social did not immediately respond to CNBC’s requests for comment.

Musk has not yet reiterated that he will lift Trump’s Twitter ban if the latest buyout plans come to fruition. With sources telling CNBC that a deal could happen as soon as Friday, it’s possible Trump could be allowed to resume tweeting before the Nov. 8 midterm elections.

If so, Trump’s frequent musings about the midterms could soon be back on Twitter, reaching an audience that was once more than 20 times the size of his Truth Social following.

What’s more, Twitter is used much more heavily by most media organizations and politicians, both in the U.S. and around the world. But Nagler warned Trump may not want to be “100% beholden to Musk, the world’s richest man,” as his social media enabler.

“Elon Musk could change his mind as well,” Nagler said. “We’re trying to predict the behavior of two people, both of who seem quite agile in their ability to shift what they plan to do.”

Still, Nagler said, Trump is likely to rejoin Twitter if given a chance. “That would be my guess,” he said. “At the end of the day, Trump likes to be heard … my guess is that would win out.”

Some of Trump’s conservative fans cheered the news that Musk was once again pushing to buy Twitter. But not everyone is so sure it will benefit his allies.

“I think it’s going to cut both ways,” Nagler said. Trump’s tweets could possibly mobilize parts of his base to turn out to the polls, but “his increased visibility could be a reminder to moderates of why they do not want Republicans in office,” the professor said.

Bardella argued that Republican candidates have struggled “every time that Donald Trump has been the center of attention.”

He pointed to the 2018 midterms and the more recent Georgia special elections, which led to Democrats clinching a slim Senate majority. Virginia Gov. Glenn Youngkin, meanwhile, unseated a Democrat in a blue-leaning state by keeping Trump at arm’s length during the general election, Bardella said.

“The last thing that Mitch McConnell and Kevin McCarthy want the elections to be is a referendum on Donald Trump,” Bardella said. “Republicans have made it very clear, they want the conversation heading into the midterms to be about the economy, inflation and crime. They don’t want it to be about Donald Trump.”

Musk’s comments about the need for Twitter to be “politically neutral,” and his recently revealed correspondence with people pushing him to fight “woke-ism” and censorship on the platform, could also indicate how the site might change the way it previously handled Trump’s tweets.

During the 2020 election, Twitter tried to combat misinformation by labeling certain accounts’ tweets with warnings and providing links with credible election information. Trump’s tweets were tagged multiple times, as the then-president regularly amplified a wide variety of conspiratorial claims that his reelection chances were being threatened by rampant election fraud.

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Amazon was questioned by House China committee over ‘dangerous and unwise’ TikTok partnership

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Amazon was questioned by House China committee over 'dangerous and unwise' TikTok partnership

Amazon logo on a brick building exterior, San Francisco, California, August 20, 2024.

Smith Collection | Gado | Archive Photos | Getty Images

Amazon representatives met with the House China committee in recent months to discuss lawmaker concerns over the company’s partnership with TikTok, CNBC confirmed.

A spokesperson for the House Select Committee on the Chinese Communist Party confirmed the meeting, which centered on a shopping deal between Amazon and TikTok announced in August. The agreement allows users of TikTok, owned by China’s ByteDance, to link their account with Amazon and make purchases from the site without leaving TikTok.

“The Select Committee conveyed to Amazon that it is dangerous and unwise for Amazon to partner with TikTok given the grave national security threat the app poses,” the spokesperson said. The parties met in September, according to Bloomberg, which first reported the news.

Representatives from Amazon and TikTok did not immediately respond to CNBC’s request for comment.

TikTok’s future viability in the U.S. is uncertain. In April, President Joe Biden signed a law that requires ByteDance to sell TikTok by Jan. 19. If TikTok fails to cut ties with its parent company, app stores and internet hosting services would be prohibited from offering the app.

President-elect Donald Trump could rescue TikTok from a potential U.S. ban. He promised on the campaign trail that he would “save” TikTok, and said in a March interview with CNBC’s “Squawk Box” that “there’s a lot of good and there’s a lot of bad” with the app.

In his first administration, Trump had tried to implement a TikTok ban. He changed his stance around the time he met with billionaire Jeff Yass. The Republican megadonor’s trading firm, Susquehanna International Group, owns a 15% stake in ByteDance, while Yass has a 7% stake in the company, NBC and CNBC reported in March.

— CNBC’s Jonathan Vanian contributed to this report.

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Amazon launches fixed pricing for treatment of conditions such as hair loss. Hims & Hers stock drops 15%

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Amazon launches fixed pricing for treatment of conditions such as hair loss. Hims & Hers stock drops 15%

A worker delivers Amazon packages in San Francisco on Oct. 24, 2024.

David Paul Morris | Bloomberg | Getty Images

Amazon on Thursday announced Prime members can access new fixed pricing for treatment of conditions like erectile dysfunction and men’s hair loss, its latest effort to compete with other direct-to-consumer marketplaces such as Hims & Hers Health and Ro.

Shares of Hims & Hers fell as much as 17% on Thursday, on pace for its worst day.

Amazon said in a blog post that Prime members can see the cost of a telehealth visit and their desired treatment before they decide to proceed with care for five common issues. Patients can access treatment for anti-aging skin care starting at $10 a month; motion sickness for $2 per use; erectile dysfunction at $19 a month; eyelash growth at $43 a month, and men’s hair loss for $16 a month by using Amazon’s savings benefit Prime Rx at checkout.

Amazon acquired primary care provider One Medical for roughly $3.9 billion in July 2022, and Thursday’s announcement builds on its existing pay-per-visit telehealth offering. Video visits through the service cost $49, and messaging visits cost $29 where available. Users can get treatment for more than 30 common conditions, including sinus infection and pink eye.

Medications filled through Amazon Pharmacy are eligible for discounted pricing and will be delivered to patients’ doors in standard Amazon packaging. Prime members will pay for the consultation and medication, but there are no additional fees, the blog post said.

Amazon has been trying to break into the lucrative health-care sector for years. The company launched its own online pharmacy in 2020 following its acquisition of PillPack in 2018. Amazon introduced, and later shuttered, a telehealth service called Amazon Care, as well as a line of health and wellness devices.

The company has also discontinued a secretive effort to develop an at-home fertility tracker, CNBC reported Wednesday.

— CNBC’s Annie Palmer contributed to this report.

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WikiLeaks whistleblower Chelsea Manning says censorship is still ‘a dominant threat’

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WikiLeaks whistleblower Chelsea Manning says censorship is still 'a dominant threat'

Chelsea Manning: Censorship still a dominant threat

Former U.S. Army intelligence analyst Chelsea Manning says censorship is still “a dominant threat,” advocating for a more decentralized internet to help better protect individuals online.

Her comments come amid ongoing tension linked to online safety rules, with some tech executives recently seeking to push back over content moderation concerns.

Speaking to CNBC’s Karen Tso at the Web Summit tech conference in Lisbon, Portugal, on Wednesday, Manning said that one way to ensure online privacy could be “decentralized identification,” which gives individuals the ability to control their own data.

“Censorship is a dominant threat. I think that it is a question of who’s doing the censoring, and what the purpose is — and also censorship in the 21st century is more about whether or not you’re boosted through like an algorithm, and how the fine-tuning of that seems to work,” Manning said.

“I think that social media and the monopolies of social media have sort of gotten us used to the fact that certain things that drive engagement will be attractive,” she added.

“One of the ways that we can sort of countervail that is to go back to the more decentralized and distribute the internet of the early ’90s, but make that available to more people.”

Nym Technologies Chief Security Officer Chelsea Manning at a press conference held with Nym Technologies CEO Harry Halpin in the Media Village to present NymVPN during the second day of Web Summit on November 13, 2024 in Lisbon, Portugal. 

Horacio Villalobos | Getty Images News | Getty Images

Asked how tech companies could make money in such a scenario, Manning said there would have to be “a better social contract” put in place to determine how information is shared and accessed.

“One of the things about distributed or decentralized identification is that through encryption you’re able to sort of check the box yourself, instead of having to depend on the company to provide you with a check box or an accept here, you’re making that decision from a technical perspective,” Manning said.

‘No longer secrecy versus transparency’

Manning, who works as a security consultant at Nym Technologies, a company that specializes in online privacy and security, was convicted of espionage and other charges at a court-martial in 2013 for leaking a trove of secret military files to online media publisher WikiLeaks.

She was sentenced to 35 years in prison, but was later released in 2017, when former U.S. President Barack Obama commuted her sentence.

Asked to what extent the environment has changed for whistleblowers today, Manning said, “We’re at an interesting time because information is everywhere. We have more information than ever.”

She added, “Countries and governments no longer seem to invest the same amount of time and effort in hiding information and keeping secrets. What countries seem to be doing now is they seem to be spending more time and energy spreading misinformation and disinformation.”

Manning said the challenge for whistleblowers now is to sort through the information to understand what is verifiable and authentic.

“It’s no longer secrecy versus transparency,” she added.

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