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On Thursday, the day after the end of the conference season, YouGov hosted a focus group with seven Blue Wall voters from around the South East exclusively for Sky News.

Some natural Conservatives, some former Tony Blair supporters, all with one thing in common: each voted Tory in the 2019 general election. Now their votes are up for grabs.

Here’s what our floating voter focus group found:

None said they were certain to vote Tory at the next election

Of the seven strong group, all of whom voted for Boris Johnson, none were prepared to say they would definitely vote Tory next time. Just one participant of the focus group confirmed they were more likely than not to back Liz Truss’s party next time around – suggesting plenty of doubts are harboured by the rest.

Several in the group were not wildly enthusiastic about the alternative – a Labour government – but felt it was now the default for the country given a profound concern at the existing team in power.

Stephanie, a solicitor, declared: “Do I think she (Truss) can do it? No. I don’t think she has the skills, the experience or the team behind her, and they’re all fighting against themselves.”

The group didn’t appear to think a month ago they would dislike Liz Truss – with Phyllis, an admirer of Margaret Thatcher, saying she started out believing the new PM would be better than Boris Johnson. But the decisions Truss has made in her first four weeks in power have left a profound impact on these voters.

Voters worry the Truss plans are dangerous

The focus group demonstrated just how closely voters had been paying attention to the succession of announcements by the new government, and have taken fright at the change of direction by Truss.

“In order for her plans to take place, it requires an enormous amount of borrowing and that’s putting up interest rates,” said Jane, a hospital inspector. “So, we’re potentially bankrupting the country. What Liz Truss is proposing is very reckless. I don’t think this is the time we should be experimental.”

Phyllis, a cashier, said that Truss was “going in too hard” with her plans without being in touch. Others worried what it would mean in practice.

David, who is retired, said that “you can’t just say growth, growth, growth. What’s the plan behind that?” Only one member of the group, Patrick, was positive and suggested he admired her bravery.

Voters do not warm to Truss’s personality

Just one of the seven members of our focus group at the end of the session voted to say they trust Liz Truss. Even that one backer, Patrick, volunteered that he felt she had less energy, was more like a “schoolteacher” and the “delivery wasn’t there” but liked the core Conservative messages she espouses.

The group did not see her as a unifying figure. Paul, a former local government officer, said she was “very abrasive” in her conference speech. He highlighted her childhood going on CND marches, saying she’s “taking it out” now on the Greenpeace protesters who interrupted the speech.

Jane, a mother of twins, suggested her attack on the “anti-growth coalition” was actually divisive. “I find her a very uncomfortable (watch),” while Jasmine who worked in the financial services industry suggested Truss is at her most passionate when she is attacking others.

Kier Starmer Interview with Beth Rigby

These southern swing voters are edging cautiously towards Labour

Three of the seven said they were likely to vote Labour at the next election. Two further members of the group had not made up their mind. For a party which has in recent times struggled to get disaffected Tory voters to consider Labour, this is a good result.

Keir Starmer was described as the “lesser of two evils” by one member of the focus group, most of whom felt the Labour leader currently has the political edge.

David, who worked as an auditor, said that it is now “inevitable” there will be a Labour government – a sense of inevitability is often politically advantageous for a political party. There was not unalloyed enthusiasm, however.

Keir Starmer remains damaged by the Corbyn years and fears of a lurch to the left

These southern Blue Wall voters were still worried by what they saw as the stain of the Corbyn years. Jane said she voted for Boris Johnson in 2019 because of Jeremy Corbyn and antisemitism.

Patrick, who works in the rail industry, highlighted how many of the shadow cabinet served under Jeremy Corbyn.

David said that while Keir Starmer knows he needs to have centrist policies to be electable, “I’m very worried that because of the makeup of the Labour Parliamentary Party, he’ll be under huge pressure to move to the left in government”.

There were concerns for many in the group that a Labour government could mean more strikes: just one, Paul, who worked in local government, said that inflation could mean in some cases they were justified.

Many in Westminster may see Starmer as having cut ties with much of the Corbyn era – the public are not so clear about the difference.

Voters aren’t yet convinced Keir Starmer is strong enough

The Labour leader was seen as honest, decent and a good salesman by most members of the group. But there remains a lingering concern over whether he is tough enough to take on his party if they demand he lurch to the left in power.

Some in the group queried his lack of policy specifics. David said the party is “just very polarised: you’ve got the extreme left and then you’ve got the middle and then Keir Starmer who will say anything.”

Jane said that his difficulty “is a divided party and he struggles to convey his personal convictions.”

Stephanie also felt Starmer is more centrist than a leftwinger “but Labour is funded by the unions so he may have to support them”. Voters were “between a rock and a hard place,” she added.

Outgoing Prime Minister Boris Johnson makes a speech outside 10 Downing Street, London, before leaving for Balmoral for an audience with Queen Elizabeth II to formally resign as Prime Minister. Picture date: Tuesday September 6, 2022.

Voters remain incandescent with Boris Johnson. There’s no hope of a comeback

Thatcher fan Stephanie said she was embarrassed and ashamed by the Conservative party.

David said that having voted Conservative, the more he saw of Boris Johnson the more he was impressed by his intellectual ability … but as time wore on “I just lost complete trust in him; he has no moral compass”.

There was still disgust at partygate, with Jane remaining incandescent at what happened in the Johnson era.

Voters want a general election more than another Tory leadership contest

Patrick, the most ardent Conservative supporter of the group, said that if the Conservatives do not rally round Liz Truss, “they’re committing political suicide”.

Jane, however, said that we were already past the point of no return: “I don’t think she’ll survive. I think she’ll gradually give up on things because she’ll watch her popularity ebb away, then she’ll not be able to manage her MPs and we will have a general election sooner rather than later.

Three of the group said that Tories should get rid of Liz Truss. Four of the seven wanted an early election.

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Core one nation Conservative values still looked popular

The danger for Labour and Starmer is that there is a lingering fear of the left, and a residual affection for core Tory values. Patrick said the Tories should go back to standing for law and order, high growth, low taxes, and supporting aspirations.

Self-styled centrist Jane said that as well as strong public services, she believed in a healthy economy to provide the tax revenues to support them.

Jasmine, who could now support Labour, said the “Tories have still got the interests of the country at heart in essence”.

The focus group participants are profoundly worried about the future

Every member of the group said they were “negative” about Britain’s future.

Stephanie said she had no faith in those in charge to solve the nation’s problems. Jane said she was feeling “quite highly anxious” for her children, adding that there was an “arrogant disconnect” between leaders and voters but what was different this time was the “borderline desperation” epitomised by the use of food banks.

Phyllis felt it was less bad in the 1980s than today because in the Thatcher era there was greater social mobility then.

David said that the difference between the 1970s and now is house prices. Jane concluded by saying she thought “we’re on the edge of some social unrest”, adding she “doesn’t want to see strikes and wants everyone to negotiate but some people are going to be so desperate.”

It is hard to remain in power if that sentiment is widely felt.

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Israeli military announces ‘tactical pause’ in fighting in parts of Gaza amid hunger crisis

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Israeli military announces 'tactical pause' in fighting in parts of Gaza amid hunger crisis

Israel has begun a pause in fighting in three areas of Gaza to address the worsening humanitarian situation.

The IDF said it would halt fighting in three areas, Muwasi, Deir al-Balah and Gaza City, from 10am to 8pm local time until further notice, beginning today.

In a statement, the IDF said it would also establish secure routes to help the UN and aid agencies deliver food and other supplies.

Palestinians carry aid supplies that entered Gaza through Israel, in Beit Lahia in the northern Gaza Strip, July 27, 2025. REUTERS/Dawoud Ab
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Palestinians carry aid supplies. Pic: Reuters

Israel’s announcement of what it calls a “tactical pause” in fighting comes after it resumed airdrops of aid into Gaza.

While the IDF reiterated claims there is “no starvation” in Gaza, it said the airdrops would include “seven pallets of aid containing flour, sugar and canned food to be provided by international organisations”.

Reports suggest aid has already been dropped into Gaza, with some injured after fighting broke out.

Pic: IDF
Image:
Pic: IDF

In other developments, Bob Geldof has accused Israeli authorities of “lying” about starvation in the territory – telling Sunday Morning With Trevor Phillips the IDF is “dangling food in front of starving, panicked, exhausted mothers”.

He told Sky News: “This month, up to now, 1,000 children or 1,000 people have died of starvation. I’m really not interested in what either of these sides are saying.”

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Bob Geldof: ‘Israeli authorities are lying’

Israel cut off all supplies to Gaza from the start of March. It then reopened aid centres with new restrictions in May, but said the supply had to be controlled to prevent it from being stolen by Hamas militants.

On Saturday, reports referencing US government data said there was no evidence Hamas had stolen aid from UN agencies.

The IDF’s international spokesperson, Lieutenant Colonel Nadav Shoshani, described such reports as “fake news” and said Hamas thefts have been “well documented”.

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Malnourished girl: ‘The war changed me’

Airdrops ‘expensive and inefficient’

It comes as the Hamas-run health ministry in Gaza said as of Saturday, 127 people have died from malnutrition-related causes, including 85 children.

They include a five-month-old girl who weighed less than when she was born, with a doctor at Nasser Hospital describing it as a case of “severe, severe starvation”.

Health workers have also been weakened by hunger, with some putting themselves on IV drips so they can keep treating badly malnourished patients.

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Aid waiting to be distributed in Gaza

On Friday, Israel said it would allow foreign countries to airdrop aid into Gaza – but the UN Relief and Works Agency (UNRWA) has warned this will not reverse “deepening starvation”.

UNRWA head Philippe Lazzarini described the method as “expensive” and “inefficient”, adding: “It is a distraction and screensmoke. A manmade hunger can only be addressed by political will.

“Lift the siege, open the gates and guarantee safe movements and dignified access to people in need.”

UNRWA has the equivalent of 6,000 trucks in Jordan and Egypt waiting for permission to enter Gaza, he added.

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PM says UK will help drop aid to Gaza

MSF, also known as Doctors Without Borders, warned on Friday that 25% of young children and pregnant women in Gaza are now malnourished, and said the lack of food and water on the ground was “unconscionable”.

The UN also estimates Israeli forces have killed more than 1,000 people seeking food, the majority near the militarised distribution sites of the US-backed aid distribution scheme run by the Gaza Humanitarian Foundation.

Read more:
What does recognising a Palestinian state mean?
British surgeon claims IDF ‘deliberately’ shooting boys

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In a statement on Friday, the IDF had said it “categorically rejects the claims of intentional harm to civilians”, and reports of incidents at aid distribution sites were “under examination”.

The Gaza Humanitarian Foundation (GHF) has also previously disputed these deaths were connected with its organisation’s operations, with director Johnnie Moore telling Sky News: “We just want to feed Gazans. That’s the only thing that we want to do.”

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Bob Geldof accuses Israeli authorities of ‘lying’ about starvation in Gaza

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Bob Geldof accuses Israeli authorities of 'lying' about starvation in Gaza

Bob Geldof has accused the Israeli authorities of “lying” about starvation in Gaza – after Israel’s government spokesperson claimed there was “no famine caused by Israel”.

Earlier this week, David Mencer claimed that Hamas “starves its own people” while on The News Hour with Mark Austin, denying that Israel was responsible for mass hunger in Gaza.

Appearing on Sunday Morning with Trevor Phillips, Geldof said the claims are false.

Follow latest: Gaza aid airdrops a ‘smokescreen’ and ‘distraction’

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Israel challenged on starvation in Gaza

Sir Trevor asked the Live Aid organiser: “The Israeli view is that there is no famine caused by Israel, there’s a manmade shortage, but it’s been engineered by Hamas.

“I guess the Israelis would say we don’t see much criticism from your side of Hamas.”

In response, Geldof said “that’s a false equivalence” and “the Israeli authorities are lying”.

The singer then added: “They’re lying. [Benjamin] Netanyahu lies, is a liar. The IDF are lying. They’re dangling food in front of starving, panicked, exhausted mothers.

“And while they arrive to accept the tiny amount of food that this sort of set up pantomime outfit, the Gaza Humanitarian Front, I would call it, as they dangle it, then they’re shot wantonly.

“This month, up to now, 1,000 children or 1,000 people have died of starvation. I’m really not interested in what either of these sides are saying.”

He added: “If the newsfeeds and social feeds weren’t so censored in Israel, I imagine that the Israeli people would not permit what has been done in their name.”

Asked about the UK government’s reaction, Geldof said it was “not enough”.

“This is a distraction thing about ‘let’s recognise the state ‘ – absolutely, it should have been done ages ago, but it’s not going to make any material difference,” he said, referring to calls for Sir Keir Starmer to recognise Palestine as a state.

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Gaza: ‘This is man-made starvation’

In the Sky News interview earlier this week, Mr Mencer added: “This suffering exists because Hamas made it so. Here are the facts. Aid is flowing, through the Gaza Humanitarian Foundation. Millions of meals are being delivered directly to civilians.”

He also claimed that, since May, more than 4,400 aid trucks had entered Gaza carrying supplies.

It comes after MSF, also known as Doctors Without Borders, warned 25% of young children and pregnant women in Gaza are now malnourished.

The charity said Israel’s “deliberate use of starvation as a weapon” has reached unprecedented levels, and said that at one of its clinics in Gaza City, rates of severe malnutrition in children under five have trebled over the past two weeks.

MSF then described the lack of food and water on the ground “unconscionable”.

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Aid waiting to be distributed in Gaza

In a statement to Sky News, an Israeli security official said that “despite the false claims that are being spread, the State of Israel does not limit the number of humanitarian aid trucks entering the Gaza Strip”.

It then blamed other groups for issues delivering aid. They said: “Over the past month, we have witnessed a significant decline in the collection of aid from the crossings into the Gaza Strip by international aid organisations.

“The delays in collection by the UN and international organisations harm the situation and the food security of Gaza’s residents.”

Read more:
What does recognising a Palestinian state mean?
Surgeon claims IDF ‘deliberately’ shooting boys at Gaza aid points
Security shot at Palestinians at Gaza aid centre – ex-guard

The IDF also told Sky News: “The IDF allows the American civilian organisation (GHF) to distribute aid to Gaza residents independently, and operates in proximity to the new distribution zones to enable the distribution alongside the continuation of IDF operational activities in the Gaza Strip.

“Following incidents in which harm to civilians who arrived at distribution facilities was reported, thorough examinations were conducted in the Southern Command and instructions were issued to forces in the field following lessons learned.

“The aforementioned incidents are under review by the competent authorities in the IDF.”

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‘I still have hope’: Parents of IDF soldier taken hostage by Hamas fear he’ll be one of last freed

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'I still have hope': Parents of IDF soldier taken hostage by Hamas fear he'll be one of last freed

Yehuda searches through a downstairs room looking for a plastic bag containing the most precious of objects.

It’s a small, blackened Rubik’s Cube that belongs to Yehuda’s son Nimrod – one of 20 living Israeli hostages still being held by the terrorist group Hamas in Gaza.

It was found in Nimrod’s burnt-out tank after the October 7th attacks.

“He likes PlayStation and Rubik’s Cube,” says Nimrod’s mother, Vicky.

“They found the Rubik’s Cube in the tank. It was complete but a little bit dark and they brought it back to us.”

Stills from Holland PKG of Vicky Cohen whose son Nimrod Cohen, an 19 y/o IDF soldier, who is being held hostage by Hamas
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Vicky Cohen

We spoke to Nimrod’s parents Yehuda and Vicky about the emotional rollercoaster hostage families in Israel are going through – as hope rises and fades of a ceasefire agreement with Hamas.

“I still have hope that maybe I will see Nimrod again,” says Vicky.

“It almost breaks my heart because I still had expectation,” she says – in spite of the latest failure to find resolution in talks between Israel and Hamas in Doha.

“But I still have hope that maybe something good will happen,” she says.

Rubik's cube owned by Nimrod Cohen, an 19 y/o IDF soldier, who is being held hostage by Hamas
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Nimrod’s charred Rubik’s Cube

Vicky says: “We heard [during] the last weeks, President Trump saying we will hear about a ceasefire soon – next week – in a few days.

“We heard our prime minister [Benjamin Netanyahu] say visiting Washington and meeting Trump was very successful – and heard members of the coalition talking about our prime minister eventually understanding he needs to end the war. But until now nothing.”

The delegation coming back to Israel doesn’t mean a total collapse of ceasefire talks, but US envoy Steve Witkoff said the response to the latest ceasefire proposals by Hamas showed “a lack of desire”.

And so the rollercoaster of emotion for the hostage families continues.

Middle East latest: Gaza aid airdrops a ‘smokescreen’

Nimrod Cohen, an 19 y/o IDF soldier, who is being held hostage by Hamas
Image:
Nimrod

Nimrod’s father Yehuda Cohen said: “Of course it’s a disappointment but it’s not the first one. A long time ago I learned not to get my expectations up so the disappointment won’t be too deep.

“The solution is very simple – I’ve got it on my shirt – ceasefire and hostage deal. Meaning the only way to get all the hostages is ending the war.”

Stills from Holland PKG on Yehuda Cohen (pictured) whose son Nimrod Cohen is being held hostage by Hamas
Image:
Nimrod’s father Yehuda

Yehuda shows us Nimrod’s bedroom at the family home. It’s exactly as it was when Nimrod left to return to his army duties a few days before the October 7 attacks.

Except in a corner, there’s a box of uniforms and personal possessions, including a wallet which Nimrod had left at his army outpost – all returned to the family by the IDF.

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Stills from Holland PKG on Yehuda and Vicky Cohen's son Nimrod Cohen, an 19 y/o IDF soldier, who is being held hostage by Hamas.
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The IDF handed Nimrod’s parents a box of his possessions left at his army outpost

It’s just like the bedroom of any other teenager – Nimrod was 19 when he was kidnapped. But two birthdays have passed since then. Nimrod is 21 now – a milestone spent in captivity a few weeks ago.

It’s believed there are 20 living Israeli hostages in Gaza – all male – and that Hamas is holding the bodies of 27 more hostages who have been killed.

Read more from Sky News:
Israel resumes airdrops into Gaza
Bob Geldof accuses Israel of ‘lying’
25% of children malnourished, charity says

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Starvation in Gaza continues

But even if a deal is agreed, the first phase is expected to secure the release of only half of the living hostages – and Nimrod’s parents say their son, as a soldier, is not likely to be one of the 10.

Yehuda says: “A partial deal means that the probability my son will be on that list is close to zero. So he’s going to be one of the last ones to be released, and that’s why we have to fight.”

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