Three years after acquiring Fitbit, Alphabet is selling its first Google-branded watch with the fitness-tracking technology. It’s called Pixel Watch, and consumers can find it on store shelves starting Thursday.
I’ve been testing Google’s new Pixel products for the past several days. In addition to the Pixel Watch, there are the new phones, the Pixel 7 and 7 Pro, which go on sale at the same time.
Most of the Pixel 7 phone upgrades are minor when compared with the last generation Pixel 6 and Pixel 6 Pro. Last year’s phones were the first to debut Google’s self-made Tensor processor and a brand-new design. The $600 Pixel 7 and $900 Pixel 7 Pro run on Google’s new Tensor G2 chip and are the company’s latest effort to establish a foothold in the global smartphone market, which Apple and Samsung dominate.
The core of this review focuses on the Pixel Watch since it’s the first time we’re seeing how Google is incorporating Fitbit, which it bought in 2019 for about $2.1 billion.
The Pixel Watch starts at $350 for Bluetooth and Wi-Fi and $400 for 4G LTE. For smartwatch users, there’s not much new here. Heartrate tracking, fitness tracking and sleep tracking have been available for years in products from Fitbit and other companies, notably Apple.
I was hoping Google’s first Fitbit tie-in would bring some more groundbreaking innovations to the wearable game, especially for the price. The new Apple Watch SE is just $250 and has the same main features as the Pixel Watch. The same is true for Samsung’s Galaxy Watch5, which costs $280.
Google’s Pixel Watch is the company’s premium watch, whereas the Apple Watch SE and Galaxy Watch 5 are base models. But the features each offer are pretty similar.
The main benefit I can see to the Pixel Watch is the beautiful, inconspicuous design. The round face and domed glass design make the Pixel Watch feel more luxurious. It’s also made out of stainless steel, which is more expensive than cheaper aluminum smartwatch base models.
Overall, it’s too little, too late for Google. There aren’t enough exciting features to justify the price, and all of the important stuff is available on other cheaper smartwatches.
Here’s what you need to know before buying the new Pixel Watch and what I noticed about the Pixel 7 and 7 Pro phones.
Pixel Watch: What’s good?
The Pixel Watch is lightweight with a lovely design. The watch face is just 41mm wide, and it emulates a water droplet, which makes it feel like a watch and not like a computer on your wrist.
I was worried that the smaller size would result in a less powerful battery. Google promises 24-hour battery life, and I was able to get a full 24-hours out of the Pixel Watch, though I didn’t use it to track my sleep.
During my first day testing the Pixel Watch, I did a workout, kept the display on full-power mode, checked email and controlled my Google Home from my wrist without needing to charge it until the next morning.
The seamless integrations with Google’s other products are another bonus. I was able to use my Pixel Watch to broadcast a message on my Google Home, announcing to my husband I was on my way home. I was also able to turn on and off lights and play music.
As a Google Calendar user, I also appreciated having these reminders on my watch.
Another benefit of the Pixel Watch is high-frequency heart rate monitoring. Most watches only measure heart rates frequently when you’re in the middle of a workout, so it doesn’t drain the battery. Google says the Pixel Watch continuously tracks your heart rate.
There’s also a cool camera feature. You can position your phone camera to take a picture, and control the camera app with your watch. You can even see what the camera is capturing.
Google Pixel Watch allows you to control your phone camera remotely.
Sofia Pitt
What’s bad?
None of its alluring features allows the Pixel Watch to stand out from smartwatches that have been on the market for a long time.
I was hoping that for Google’s first integration with Fitbit software, there would be some new technology or that the device would be more affordable.
Also, fall detection isn’t going to be immediately available on the Pixel Watch. Google says it’s coming this winter. That’s disappointing, given it’s already available on other smartwatches.
Pixel 7 & 7 Pro updates
Google’s Pixel 7 and Pixel 7 Pro phones.
Sofia Pitt
The Pixel 7 and 7 Pro have a few nice updates, especially to the camera. The coolest feature is photo unblur, which, thanks to Google’s new Tensor 2 chip, allows you to take any blurry photo and clear it up. Even better, you can unblur any photo, not just those you’ve taken on the Pixel phone. I tried it on a blurry photo of my husband and me. Here are the results:
Here’s a photo of Sofia Pitt and her husband before using Pixel 7’s new photo “Unblur” technology.
Sofia Pitt
Here’s a photo of Sofia Pitt and her husband after using Pixel 7’s new photo “Unblur” technology.
Sofia Pitt
Like unblur, most of the updates to the new Pixel phones are software related. When it comes to the camera, Google updated night sight, which means nighttime pictures are even clearer. Again, you have the new Tensor chip to thank for that. There’s also cinematic blur on videos, which makes the subject clear and background blurry to give videos a professional quality. There are improvements to real-tone so that photos of people of different races better represent their skin color.
Google is also making our lives easier when we need to call an 800 number. When dialing 1-800 on the Pixel 7, you no longer need to wait to “Press 1 for help” or “Press 2 for reservations.” The options just show up on your screen, saving you time so you can automatically connect to the relevant department instead of speaking to a robot.
The phone also transcribes audio messages, but only if they’re sent from another Android device.
Overall, the camera is great on the new Pixel, but the updates aren’t enough to get me to switch from iOS to Android.
“There’s more money than ever going to what we call the ‘neoprimes'” Jameson Darby, co-founder and director of autonomy at investment syndicate MilVet Angels, or MVA, told CNBC. “It’s still a fraction of the overall budget, but the trend is all positive.”
Other examples of defense tech startups challenging the incumbents include SpaceX and Palantir Technologies, said Darby, who is also a founding member of the U.S. Department of Defense’s Defense Innovation Unit.
Unlike the primes, these startups are faster, leaner and software-first — with many of them building things that can help close “critical technology gaps that are really important to national security,” said Ernestine Fu Mak, co-founder of MVA and founder of Brave Capital, a venture capital firm.
Venture funding for U.S.-based defense tech startups totaled about $38 billion through the first half of 2025, and could exceed its 2021 peak if the pace remains constant for the rest of the year, according to JPMorgan.
‘The battlefield is changing’
As the global war landscape changed over the past decades, the U.S. Department of Defense has identified several technologies that are critical to national security, including hypersonics, energy resilience, space technology, integrated sensing and cyber.
“In a post-9/11 world, the entire Department of Defense effectively focused on … the global war on terrorism. It was our military versus insurgents, guerrillas, asymmetric warfare, relatively low-tech fighters in most cases,” said Darby.
But war today is more focused on “great power competition,” said Mak.
The battlefield is changing and new technologies are needed … warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.
Ernestine Fu Mak
Co-founder, MilVet Angels
“The focus is more on deterring and competing with [adversaries] in these very high-tech, multi-domain conflicts,” Mak added. “The battlefield is changing and new technologies are needed… warfare no longer being limited to land, sea, air. There’s also cyber and space domains that have become contested.”
Today, some of these Silicon Valley “neoprimes” are developing not just weapons, but also dual-use technologies that can be applied both commercially and by militaries.
“So things like artificial intelligence and autonomy have broad, sweeping commercial applications, but they’re also clearly a force multiplier in a military context,” said Darby. “[The] Department of War is rapidly assessing and adopting these dual-use technologies … they’re sending signals to the investment world, to the defense industrial base, that the U.S. government needs these things.”
That direction from the government has, in turn, provided a clear and strategic roadmap for both investors and entrepreneurs, said Mak.
The ‘new guard’
On Sept. 17, MVA came out of stealth mode after quietly backing some leading defense tech startups since 2021.
Today, Mak says the syndicate’s roughly 250 members include tech founders, Wall Street financiers, company executives, intelligence officials, former military leaders and Navy SEALs. Together, they’ve invested in companies like Anduril Industries, Shield AI, Hermeus, Ursa Major and Aetherflux.
“Overall, we believe that ‘neoprimes’ cannot exist in the abstract. They require people — individuals who bring technical expertise, who carry a deep sense of mission, and who contribute complementary voices and talents. Together, this coalition forms what we are convening and calling the ‘new guard,'” said Mak.
She added that modern national security requires both the “warrior’s insight on the battlefield” and the “builder’s drive for innovation”.
“Working together with engaged, informed patriots whose participation strengthens our defense ecosystem and reinforces the very fabric of national security,” Mak said.
Mak and Darby both agree that as new technologies develop and make their way onto battlefields globally, it’s changing the way militaries fight, which can also pose new threats.
“You’re seeing these technologists, these builders … building defense tech, and the reason why they’re doing so, is not to initiate conflict, but rather to create a credible deterrent that discourages aggression,” said Mak.
“No one in defense tech is looking to wage war, rather, it’s looking to deter it and wanting adversaries to think twice before threatening peace and stability,” Mak added.
Two Amazon Prime Air MK30 drones collided with a crane on Oct. 2, 2025 in Tolleson, Arizona.
Courtesy: 12News
Amazon is facing federal probes after two of its Prime Air delivery drones collided with a crane in Arizona, prompting the company to temporarily pause drone service in the area.
The incident occurred on Wednesday around 1 p.m. EST in Tolleson, Arizona, a city west of Phoenix. Two MK30 drones crashed into the boom of a stationary construction crane that was in a commercial area just a few miles away from an Amazon warehouse.
One person was evaluated on the scene for possible smoke inhalation, said Sergeant Erik Mendez of the Tolleson Police Department.
“We’re aware of an incident involving two Prime Air drones in Tolleson, Arizona,” Amazon spokesperson Terrence Clark said in a statement. “We’re currently working with the relevant authorities to investigate.”
Both drones sustained “substantial” damage from the collision on Wednesday, which occurred when the aircraft were mid-route, according to preliminary FAA crash reports.
The Federal Aviation Administration and National Transportation Safety Board are investigating the incident. The NTSB didn’t immediately respond to a request for comment.
Read more CNBC tech news
The drones were believed to be flying northeast back-to-back when they collided with the crane that was being used for roof work on a distribution facility, Tolleson police said in a release. The drones landed in the backyard of a nearby building, according to the release.
The probes come just a few months after Amazon, in January, paused drone deliveries in Tolleson and College Station, Texas, temporarily following two crashes at its Pendleton, Oregon, test site. Those crashes also prompted investigations by the FAA and NTSB. The company resumed deliveries in March after it said it had resolved issues with the drone’s software, CNBC previously reported.
Amazon says its delivery drones are equipped with a sense-and-avoid system that enables them to “detect and stay away from obstacles in the air and on the ground.” The system also allows the aircraft to operate without visual observers over greater distances, the company said.
For over a decade, Amazon has been working to bring to life founder Jeff Bezos’ vision of drones whizzing toothpaste, books and batteries to customers’ doorsteps in 30 minutes or less. But progress has been slow, as Prime Air has only been made available in a handful of U.S. cities.
Amazon has set a goal to deliver 500 million packages by drone per year by the end of the decade.