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Peak Design has been making camera bags and accessories for a dozen years, relying on Amazon for the bulk of its sales. Last year, founder and CEO Peter Dering discovered Amazon was selling a bag that looked strikingly similar to Peak’s top-selling product, the Everyday Sling Bag.

“They copied the general shape, they copied the access points, they copied the charcoal color, and they copied the trapezoidal logo badge,” Dering told CNBC. “But none of the fine details that make it a Peak Design bag were things that they could port over because those things take a lot more effort and cost.”

Amazon even snagged the name, calling its own product the Everyday Sling.

What Amazon lacked in originality and quality it made up for in price. While Peak’s bag currently costs almost $90 on Amazon, the knockoff version from Amazon’s homegrown AmazonBasics brand was selling for about two-thirds less.

That motivated Dering’s team to respond with a snarky video, poking fun at Amazon’s questionable methods.

“You don’t have to pay for all those needless bells and whistles, like years of research and development, recycled bluesign-approved materials, a lifetime warranty, fairly paid factory workers and total carbon neutrality,” a man’s voice said in the video. “Instead, you just get a bag designed by the crack team at the AmazonBasics Department.”

The video went viral and in June was featured by HBO’s John Oliver in a segment on tech monopolies. Amazon later stopped selling its version of the bag, after Peak Design fans pummeled its ratings with a flurry of negative reviews.

Peak Design CEO Peter Dering compares his company’s Everyday Sling Bag to the Amazon private label version at his San Francisco headquarters on September 6, 2022.

Katie Schoolov

For Amazon, whose expansive marketplace is in the crosshairs of regulators that are cracking down on Big Tech, stories like these from its private-labels division have caused added headaches. In 2020, the European Commission charged Amazon with using its size, power and data to push its own products and gain an unfair advantage over rival merchants that also use its platform. Earlier this year, Amazon said it would limit its use of marketplace seller data.

Meanwhile, the attorney general of California has filed an antitrust suit against Amazon, and the American Innovation and Choice Online Act being considered by Congress would crack down on Big Tech’s ability to leverage dominant market power at the expense of small businesses. The bill has yet to make it to a vote. 

But while Amazon may be pushing the boundaries of what’s acceptable in private labeling, there’s nothing illegal about copying brand-name products. It’s a business practice that, in some capacity, is widely used by most major retailers.

A selection of some of Amazon’s 118+ private label brands as of October, 2022.

Mallory Brangan

‘Low price’ and ‘acceptable quality’

A private label is just like a store brand. A retailer finds a manufacturer to make an affordable “white label” version of a branded product. The manufacturer puts the retailer’s own brand on the packaging, and it then sells for an average of 25%-40% less than the national brand-name product, according to Kusum Ailawadi, a marketing professor at Dartmouth College who’s been researching private labels for 25 years.

“The history of private label, in the U.S. anyway, is very much a perception of low price and at best acceptable quality,” said Ailawadi, adding that the model dates as far back as the 1950s.

Retailers more recently have tried to change the view of store brands by focusing on something that captures a consumer’s interest. For example, Safeway has an O Organics brand and Kroger offers a line of baby products called Comforts.

Others put most of their products under store brands, such as Walmart‘s Great Value and Sam’s Choice lines or Costco‘s Kirkland Signature. In other cases, store names double as brand names, such as CVS and Trader Joe’s. Many such products are copycats.

“They will put it next to the national brand with whom they are trying to compete, with a me-too packaging, a similar look and then even have a big sign that says, ‘Buy basically the same product or better at 30% lower price,'” Ailawadi said. “Some of the practices around private label that are now under scrutiny by Congress and other people have not only been around a long time, they are perfectly acceptable practices.”

But Amazon is doing something different, according to Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, an activist group that fights big corporations. She said Amazon brings a powerful data engine to the table.

“Amazon has developed a lot of these private labels by gathering data, essentially spying on the companies that have to rely on its website in order to reach consumers,” Mitchell said. “They also know what search terms people are using, what they’re clicking on, how long their mouse is hovering in a certain place. And so they are able to analyze all of that data for a level of insights that simply are not available to your typical chain retailer.”

Amazon also has more power to steer shoppers to particular products than a typical brick-and-mortar retailer.

Amazon has the “ability to take one particular product and shove it on page 10 of the search results while giving another product, say, their own product, lots of space right there on the first page of search results,” Mitchell said. “We know that really alters and steers buying behavior.”

In 2020, Congress questioned Amazon founder and then-CEO Jeff Bezos about whether his company uses third-party seller data in making business decisions.

“We have a policy against using seller specific data to aid our private-label business,” Bezos said. “But I can’t guarantee you that policy has never been violated.”

An Amazon spokesperson told CNBC in September, “We do not use data about individual sellers that isn’t public to determine which private brand products to launch, and we have a policy to protect seller data that goes further than any other retailer we know of.”

How private labels are made is often shrouded in mystery, leading to speculation around certain products. For instance, Grey Goose has had to dispel rumors that it makes Costco’s Kirkland Signature vodka.

Ailawadi said some private labels are made by national brand manufacturers, who use their excess capacity to make products for others. Then there are specialty firms that only do private labels, and some store brands have their own devoted manufacturing facilities. Although Amazon released a list of more than 100 suppliers in 2019, it didn’t respond to questions about who makes its private labels today.

AmazonBasics batteries are shown on September 29, 2022.

Andrew Evers

Amazon first entered the private-label business around 2009, with its AmazonBasics brand of staple goods such as discount batteries. It now has at least 118 private-label brands, according to data from e-commerce analyst company DataWeave. Some of its brands carry the Amazon name or logo, such as Happy Belly snacks, Amazon Collection jewelry and Amazon Essentials clothing. Others such as Solimo home products and clothing lines Lark & Ro and Goodthreads give little indication they’re Amazon brands.

Private labels make up just 3% of Amazon’s sales volume by dollar share in grocery, household and health and beauty categories, according to a recent study by Numerator. By comparison, private labels make up a whopping 77% of Aldi’s sales, followed by Trader Joe’s at 59% and Wegmans at 49%. 

Amazon continues to invest in private labels

Numerator data also found that AmazonBasics came in third for fastest-growing private label. That comes after a Wall Street Journal report that found Amazon drastically reduced the number of private-label items on its site in the first half of this year. The Journal reported that executives had discussed exiting the private-label business entirely to ease antitrust scrutiny.

In a statement, Amazon disputed that notion.

“We never seriously considered closing our private label business, and we continue to invest in this area, just as our many retail competitors have done for decades and continue to do today,” the company said.

Private labels clearly represent a lucrative opportunity. Target told CNBC that 12 of its 48 “owned brands” are each worth at least $1 billion. 

Although Amazon doesn’t share sales data on individual brands, seller consultant Jason Boyce from Avenue7Media said internal data from his firm shows that Amazon sells tens of millions of dollars in AmazonBasics batteries each month.

“I don’t think that there’s any credence to the fact that Amazon’s sunsetting AmazonBasics products that are doing well,” Boyce said. “Are they culling the herd for products that are doing not so well? Absolutely. And any good business would do that.”

Ailawadi says private-label goods bring in around 25% higher profit margins for retailers than national brands, because of savings on things such as packaging, marketing and promotion.

A variety of Amazon’s private label goods are shown on September 29, 2022.

Andrew Evers

“There is nothing anti-competitive about comparing one product with another and saying that these products are very similar, and I’m selling you one at a lower price,” Ailawadi said. “That is as competitive as it gets.”

Internally, Amazon has to skate a fine line between creating profitable products that consumers want and protecting third-party sellers, who have become the lifeblood of the retail business. Amazon says third-party merchants make up more than 60% of its ecommerce business, and those businesses pay Amazon for services such as fulfillment and shipping.

Boyce said that “45% of every dollar goes back to Amazon” when an outside merchant makes a sale on the platform. “Why would they bite the hand that feeds them in that way?”

Not all of Amazon’s private-label efforts succeed. The company no longer sells a pair of shoes called the Galen that look eerily similar to AllBirds’ wool running shoes. With the Everyday Sling Bag, Dering says Peak Design came out on top thanks to all the media attention.

Dering has also learned one key lesson from the Amazon drama. He now gets a design patent for every one of Peak Design’s products, which number over 200. Each patent costs about $1,000, he said.

“I really recommend that for anyone who’s bringing a product that they don’t want to be knocked off,” Dering said.

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Bitcoin falls over 5% as volatility continues after Trump’s bitcoin reserve plan

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March 10, 2025

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Bitcoin falls over 5% as volatility continues after Trump's bitcoin reserve plan

Jonathan Raa | Nurphoto | Getty Images

Bitcoin fell on Monday as volatility in the price of the world’s largest cryptocurrency continues following an executive order signed by President Donald Trump to create a strategic bitcoin reserve for the United States.

Bitcoin was trading at $81,712, down over 5% but off earlier lows, at 9:42 a.m. Singapore time, according to Coin Metrics.

The reserve will be funded by coins that have been seized in criminal and civil forfeiture cases and there are no plans for the U.S. government to buy more bitcoin. After the strategic reserve announcement last Thursday, crypto prices declined as investors were disappointed it wasn’t a more aggressive program.

Other cryptocurrency prices also dropped on Monday. Both ether and XRP were down about 7.5% at around 9:43 a.m. Singapore time.

Some investors, however, said the move to establish a reserve was bullish in the long-term.

“I absolutely think the market has this wrong,” Matt Hougan, chief investment officer at Bitwise Asset Management, told CNBC’s “Squawk Box Asia” on Monday. “The market is short-term disappointed” that the government didn’t say it was immediately going to start acquiring 100,000 or 200,000 bitcoin, he added.

Hougan pointed towards comments on X from White House Crypto and AI Czar David Sacks, who said the U.S. would look for “budget-neutral strategies for acquiring additional bitcoin, provided that those strategies have no incremental costs on American taxpayers.”

“I think the right question to ask is: did this executive order make it more likely that in the future, bitcoin will be a geopolitically important currency or asset? Will other governments look to follow the U.S.’s lead and build their own strategic reserve? And to me, the answer to that is emphatically yes,” Hougan said.

“The reason that questions matters is that’s the question that determines if bitcoin is $80,000 a coin or $1 million a coin.”

Hougan called the decline in crypto prices a “short-term setback.”

“I think the market will soon find its footing and realize that actually this is incredibly bullish long term for this asset and for crypto as a whole,” he said.

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Meet the 21-year-old helping coders use AI to cheat in Google and other tech job interviews

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March 9, 2025

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Meet the 21-year-old helping coders use AI to cheat in Google and other tech job interviews

A person walks past the entrance to a Google building in Dublin, Feb. 15, 2023.

Artur Widak | Anadolu | Getty Images

After landing internship offers from Amazon, Meta and TikTok, computer science student Chungin “Roy” Lee has decided to move to San Francisco.

But he won’t be joining any of those companies.

Instead, Lee will be building his own startup that offers a peculiar service: helping software engineers use artificial intelligence to cheat in their technical job interviews. 

“Everyone programs nowadays with the help of AI,” said Lee, a 21-year-old student at Columbia University, which has opened disciplinary proceedings against him, according to documents viewed by CNBC. A Columbia spokesperson said the university doesn’t comment on individual students.

“It doesn’t make sense to have an interview format that assumes you don’t have the use of AI,” Lee said.

Lee is at the forefront of a movement among professional coders who are exploiting the limitations of remote job interviews, popularized during the Covid pandemic, by using AI tools off camera to ensure they give hiring managers the best possible answers. 

The hiring process that took hold in the work-from-home era involved candidates interviewing from behind a Zoom screen rather than traveling, sometimes across the country, for on-location interviews, where they could show their coding skills on dry-erase boards.

In late 2022 came the boom in generative AI, with the release of OpenAI’s ChatGPT. Since then, tech companies have laid off tens of thousands of programmers while touting the use of AI to write code. At Google, for example, more than 25% of new code is written by AI, CEO Sundar Pichai told investors in October.

The combination of rapid advancements in AI, mass layoffs of software developers, and a continuing world of remote and hybrid work has created a novel conundrum for recruiters.

The problem has become so prevalent that Pichai suggested during a Google town hall in February that his hiring managers consider returning to in-person job interviews.

Google isn’t the only tech company weighing that idea.

But engineers aren’t slowing down.  

Lee has turned his cheating into a business. His company, Interview Coder, markets itself as a service that helps software developers cheat during job interviews. The internship offers that he landed are the proof he uses to show that his technology works.

AI assistants for virtual interviews can provide written code, make code improvements, and generate detailed explanations of results that candidates can read. The AI tools all work quickly, which is helpful for timed interviews.

Hiring managers are venting their frustrations on social media over the rise of AI cheaters, saying that those who get caught are eliminated from contention. Interviewers say they’re exhausted from having to discern whether candidates are using their own skills or relying on AI.

Clara Shih, head of business AI at Meta, on the 'agentic' future of the economy

‘Invisible’ help

The cheating tools rely on generative AI models to provide software engineers with real-time answers to coding problems as they’re presented during interviews. The AI analyzes both written and oral questions and instantaneously generates code. The widgets can also provide the cheaters with explanations for the solutions that they can use in the interview. 

The tools’ most valuable feature, however, might be their secrecy. Interview Coder is invisible to the interviewer.

While candidates are using technology to cheat, employers are observing their behavior during interviews to try to catch them. Interviewers have learned to look for eyes wandering to the side, the reflection of other apps visible on candidates’ glasses, and answers that sound rehearsed or don’t match questions, among other clues.

Perhaps the biggest tell is a simple “Hmm.”

Hiring managers said they’ve noticed that many candidates use the ubiquitous sound to buy themselves time while waiting for their AI tools to finish their work. 

“I’ll hear a pause, then ‘Hmm,’ and all of a sudden, it’s the perfect answer,” said Anna Spearman, founder of Techie Staffing, an agency that helps companies fill technical roles. “There have also been instances where the code looked OK, but they couldn’t describe how they came to the conclusion.”

Henry Kirk, a software developer and co-founder of Studio.init in New York, said this type of cheating used to be easy to catch.

“But now it’s harder to detect,” said Kirk. He said the technology has gotten smart enough to present the answers in a place that doesn’t require users to move their eyes.

“The eye movement used to be the biggest giveaway,” Kirk said. 

Interview Coder’s website says its virtual interview tool is immune to screen detection features that are available to companies on services such as Zoom and Google Meet. Lee markets his product as being webcam-proof.

When Kirk hosted a virtual coding challenge for an engineering job he was looking to fill in June, 700 people applied, he said. Kirk recorded the process of the first interview round. He was looking to see if any candidates were cheating in ways that included using results from large language models.

“More than 50% of them cheated,” he said.

AI cheating tools have improved so much over the last year that they’ve become nearly undetectable, experts said. Other than Lee’s Interview Coder, software engineers can also use programs such as Leetcode Wizard or ChatGPT. 

Kirk said his startup is considering moving to in-person interviews, though he knows that potentially limits the talent pool.

“The problem is now I don’t trust the results as much,” Kirk said. “I don’t know what else to do other than on-site.”

Google CEO Sundar Pichai during an event at the Google for Startups Campus in Warsaw, Poland, Feb. 13, 2025.

Omar Marques | Anadolu | Getty Images

Back to the Googleplex

It’s become a big topic at Google, and one Pichai addressed in February at an internal town hall meeting, where executives read questions and comments that were submitted by employees and summarized by AI, according to an audio recording that was reviewed by CNBC.

One question asked of management was, “Can we get onsite job interviews back?”

“There are many email threads about this topic,” the question said. “If budget is constraint, can we get the candidates to an office or environment we can control?”

Pichai turned to Brian Ong, Google’s vice president of recruiting, who was joining through a virtual livestream.

“Brian, do we do hybrid?” Pichai asked.

Ong said candidates and Google employees have said they prefer virtual job interviews because scheduling a video call is easier than finding a time to meet in available conference rooms. The virtual interview process is about two weeks faster, he added.

He said interviewers are instructed to probe candidates on their answers as a way to decipher whether they actually know what they’re talking about.

“We definitely have more work to do to integrate how AI is now more prevalent in the interview process,” said Ong. He said his recruiting organization is working with Google’s software engineer steering committee to figure out how the company can refine its interviewing process. 

“Given we all work hybrid, I think it’s worth thinking about some fraction of the interviews being in person,” Pichai responded. “I think it’ll help both the candidates understand Google’s culture and I think it’s good for both sides.”

Ong said it’s also an issue “all of our other competitor companies are looking at.”

A Google spokesperson declined to comment beyond what was said at the meeting.

Other companies have already shifted their hiring practices to account for AI cheating. 

Deloitte reinstated in-person interviews for its U.K. graduate program, according to a September report. 

Anthropic, the maker of AI chatbot Claude, issued new guidance in its job applications in February, asking candidates not to use AI assistants during the hiring process. 

“While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application process,” the new policy says. “We want to understand your personal interest in Anthropic without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills. Please indicate ‘Yes’ if you have read and agree.”

Amazon is also taking steps to combat AI cheating. 

The company asks that candidates acknowledge that they won’t use unauthorized tools during the interview or assessment process, spokesperson Margaret Callahan told CNBC.

Chungin “Roy” Lee, a 21-year-old student at Columbia University, is the founder of Interview Coder, a startup that makes software to help computer programmers cheat in job interviews with the help of AI.

Courtesy of Chungin Lee

‘F*ck Leetcode’

If you visit InterviewCoder.co, the first thing that greets you is large gray type that reads “F*ck Leetcode.”

Leetcode is the program used by many tech companies to evaluate software engineers for technical roles. Tech companies such as Meta, Google and Amazon use it to keep tabs on the thousands of job applicants they evaluate.

“Every time I mention interviews, I get frustrated comments about Leetcode,” wrote Ryan Peterman, a software engineer at Meta, in a newsletter posted on Substack in December. Peterman said Leetcode problems are purposely designed to be much harder than what software engineers would do on the job. Leetcode is the best tool companies have to filter hundreds of applicants, Peterman wrote.

Coders said they hate Leetcode because it emphasizes algorithmic problem-solving and asks applicants to solve riddles and puzzles that seem irrelevant to the job, according to those CNBC spoke with as well as comments CNBC found from engineers across various social media platforms. Another downside is that it sometimes requires hours of work that may not result in a job offer or advancement, they said.

Leetcode served as Lee’s inspiration for building Interview Coder, he said. With the help of AI, he said, he created the service in less than a week.

“I thought I wanted to work at a big tech company and spent 600 hours practicing for Leetcode,” Lee said. “It made me miserable, and I almost stopped programming because of how much I didn’t like it.”

Lee’s social media posts are filled with comments from other programmers expressing similar frustrations. 

“Legend,” several comments said in response to some of his X posts. Others said they enjoyed him “f—ing with big tech.” 

Rival software Leetcode Wizard was also inspired by distaste for Leetcode. 

Isabel De Vries, Leetcode Wizard’s head of marketing, told CNBC in a statement that Leetcode-style interviews fail to accurately measure engineering skills and fail to reflect actual daily engineering work. 

“Our product originates from the same frustrations many of our users are having,” De Vries said.

Leetcode did not respond to CNBC’s request for comment.

Henry Kirk, a software developer and co-founder of Studio.init in New York, is considering moving job interviews to be on site in response to software engineers using AI to cheat in virtual interviews.

Photo by Krista Schlueter for Inc. Magazine

When Kirk, of Studio.init, posted on LinkedIn in February to vent about his frustrations with AI cheating, he received nearly 200 comments. But most argued that employers should allow candidates to use AI in the hiring process.

“Even the SAT lets you use a calculator,” said one comment. “I think you just make it harder to succeed on purpose when in the real world Google and gpt will always be at my fingertips.”

Lee promotes Interview Coder as being “invisible to all screen-recording softwares.” To prove its effectiveness, he recorded himself passing an Amazon interview and posted the video on YouTube. Amazon and the other companies that had made offers to Lee then rescinded them.

Lee got hundreds of comments praising the video, which YouTube removed after CNBC reached out to Amazon and Google for this story. YouTube cited a “copyright claim” by Amazon as the reason for removing the video.

“I as an interviewer am so annoyed by him but as a candidate also adore him,” former Meta staff engineer Yangshun Tay, co-founder of startup GreatFrontEnd, wrote in a LinkedIn post about Lee and his video. “Cheating isn’t right, but oh god I am so tired of these stupid algorithm interviews.”

After YouTube removed the video, Lee uploaded it once again.

Cheating as a service

Lee said he never planned to work at Amazon, Meta or TikTok. He said he wanted to show others just how easy it is to game Leetcode and force companies to find a better alternative.

And, he said, he’s making money in the process. 

Interview Coder is available as a subscription for $60 a month. Lee said the company is on track to hit $1 million in annual recurring revenue by mid-May.

He recently hired the internet influencers who go by the name “Costco Guys” to make a video marketing his software. 

“If you’re struggling to pass your Leetcode interviews and want to get a job at a big tech company, you’ve got to take a look at Interviewcoder.co to pass your interview,” the Costco Guys say in their video. “Because Interview Coder gets five big booms! Boom! Boom! Boom! Boom! Boooooom!”

Leetcode Wizard bills itself on its website as “The #1 AI-powered coding interview cheating app” and “The perfect tool for achieving a ‘Strong Hire’ result in any coding interview and landing your dream job at any FAANG company.” Leetcode Wizard charges 49 euros ($53) a month for a “Pro” subscription. 

More than 16,000 people have used the app, and “several hundred” people have told Leetcode Wizard that they received offers thanks to the software, the company told CNBC. 

“Our product will have succeeded once we can shut it down, when leetcode interviews are a thing of the past,” De Vries said. 

Lee said he’s moving from New York to San Francisco in March to continue building Interview Coder and start working on his next company.

Kirk said he understands software engineers’ frustration with Leetcode and the tech industry. He’s had to use Leetcode numerous times throughout his career, and he was laid off by Google in 2023. He now wants to help out-of-work engineers get jobs.

But he remains worried that AI cheating will persist.

“We need to make sure they know their stuff because these tools still make mistakes,” Kirk said. 

Half of companies currently use AI in the hiring process, and 68% will by the end of 2025, according to an October survey commissioned by ResumeBuilder.com.

Lee said that if companies want to bill themselves as AI-first, they should encourage its use by candidates.

Asked if he worries about software engineers losing the trust of the tech industry, Lee paused. 

“Hmm,” he mumbled.  

“My reaction to that is any company that is slow to respond to market changes will get hurt and that’s the fault of the company,” Lee said. “If there are better tools, then it’s their fault for not resorting to the better alternative to exist. I don’t feel guilty at all for not catering to a company’s inability to adapt.”

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How Facebook Marketplace is keeping young people on the platform

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2 days ago

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March 8, 2025

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How Facebook Marketplace is keeping young people on the platform

Meta‘s Facebook’s influence remains strong globally, but younger users are logging in less. Only 32% of U.S. teens use Facebook today, down from 71% in 2014, according to a 2024 Pew Research study. However, Facebook’s resale platform Marketplace is one reason young people are on the platform.

“I only use Facebook for Marketplace,” said Mirka Arevalo, a student at Buffalo University. “I go in knowing what I want, not just casually browsing.”

Launched in 2016, Facebook Marketplace has grown into one of Meta’s biggest success stories. With 1.1 billion users across 70 countries, it competes with eBay and Craigslist, according to BusinessDasher.

“Marketplace is the flea market of the internet,” said Charles Lindsay, an associate professor of marketing at the University of Buffalo. “There’s a massive amount of consumer-to-consumer business.”

Unlike eBay or Etsy, Marketplace doesn’t charge listing fees, and local pickups help avoid shipping costs, according to Facebook’s Help Center.

“Sellers love that Marketplace has no fees,” said Jasmine Enberg, VP and Principal Analyst at eMarketer. “Introducing fees could push users elsewhere.”

Marketplace also taps into the booming resale market, projected to hit $350 billion by 2027, according to ThredUp.

“Younger buyers are drawn to affordability and sustainability,” said Yoo-Kyoung Seock, a professor at the College of Family and Consumer Sciences at the University of Georgia. “Marketplace offers both.”

A key advantage is trust; users’ Facebook profiles make transactions feel safer than on anonymous platforms like Craigslist, according to Seock.

In January 2025, eBay partnered with Facebook Marketplace, allowing select eBay listings to appear on Marketplace in the U.S., Germany, and France. Analysts project this will drive an additional $1.6 billion in sales for eBay by the end of 2025, according to Wells Fargo.

“This partnership boosts the number of buyers and sellers,” said Enberg. “It could also solve some of Marketplace’s trust issues.”

While Facebook doesn’t charge listing fees, it does take a 10% cut of sales made through its shipping service, according to Facebook’s Help Center.

Marketplace isn’t a major direct revenue source, but it keeps users engaged.

“It’s one of the least monetized parts of Facebook,” said Enberg. “But it brings in engagement, which advertisers value.”

Meta relies on ads for over 97% of its $164.5 billion revenue in 2024.

“Marketplace helps Meta prove younger users still log in,” said Enberg. “Even if they’re buying and selling instead of scrolling.”

By keeping users engaged, Marketplace plays a key role in Facebook’s long-term strategy, ensuring the platform remains relevant in a changing digital landscape.

Watch the video to learn more.

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