Hyundai Group will transform entire lineup to fully-connected, Software Defined Vehicles by 2025
Following its “Unlock the Software Age” global forum earlier this evening, Hyundai Motor Group has outlined a detailed roadmap to transform its entire lineup of vehicles (gas and electric) across all brands into Software Defined Vehicles (SDVs) by 2025. This new era of vehicle technology will allow HMG to constantly evolve along with its vehicles, which will be able to stay up-to-date via over-the-air updates. To support this new era, the Group has already committed to spending 18 trillion won (~$12.5 billion) to establish a new Global Software Center and accelerate SDV development.
By now you’re likely well aware of Hyundai Motor Group and its three current automotive marques – Hyundai, Kia, and Genesis. The IONIQ brand of EVs still currently exists under the Hyundai marque as well as the larger HMG banner.
There’s a lot to unfold here following the group’s recent livestream from South Korea, so we will skip the history lesson for today and hop right into the future. As EVs especially develop toward a new era that’s much more dependent on semiconductors and software than moving parts, a new era of mobility is beginning to emerge.
Hyundai Motor Group states that it recognized this years ago and has been working behind the scenes to ensure its current and future lineup of vehicles across all brands remain not just functional, but technologically relevant. Over-the-air (OTA) updates are already common among most automakers these days, but most of those capabilities are quite limited. For instance, many automakers can only push through simple updates to infotainment systems like the latest maps in navigation.
Only a few current automakers, such as Tesla and NIO for instance, are able to offer software and firmware updates over-the-air, allowing for added performance through an internet connection.
The nucleus of Hyundai’s presentation today was this focus on connectivity and transitioning to Software Defined Vehicles that can not only be remotely upgraded, but exist as part of a cutting-edge world of automotive telecommunication that provides owners with personalized services, safety, and even software subscriptions.
Hyundai can then use that connected car data for future mobility applications, such as Purpose Built Vehicles, Advanced Air Mobility, robotaxis, and even robots.
By 2025, Hyundai Motor Group looks to transform each and every one of its vehicles to fit into this new category of Software Defined Vehicles.
HMG expects 20 million Software Defined Vehicles by 2025
According to the release, all new vehicles from Hyundai Motor Group from 2023 onward will be equipped with OTA capabilities. This will include all HMG vehicles, not just EVs. By 2025, Hyundai states that it expects 20 million to be registered to its Connected Car Services (CCS) around the globe.
In addition to being able to upgrade the performance and functionality of a given vehicle anywhere at any time, Hyundai drivers will also be able to take advantage of Feature On-Demand (FoD) services next year as well. This will allow customers to pick and choose certain features or functions on their vehicle to further customize it to meet their specific needs. HMG plans to gather data generated by the 20 million connected vehicles and use it to further develop personalization services.
To roll out this ambitious arsenal of Software Defined Vehicles, Hyundai Group outlines five floors of the “software house” (seen above) that is the foundation of the new era in mobility.
- Vehicle Platform
- Electrical/Electronics Architecture
- Software Platform
- Data Platform
- Future of Mobililty
Hyundai’s roadmap starts on the ground floor and works its way up. Beginning in 2025, HMG will introduce two new EV platforms – eM and eS – built upon its Integrated Modular Architecture (IMA). eM is currently being developed to support EVs across all segments, and Hyundai says it will deliver 50% more range on a single charge compared to current EVs. It is also being built with Level 3 and higher autonomous driving in mind. So when that technology does become more mainstream, new Hyundai vehicles can already holster it. Same goes for OTA updates.
The eS platform is more of a traditional “skateboard” design exclusively for Purpose Built Vehicles, offering modular, tailor-made solutions to businesses in segments like logistics, rideshare, and last-mile deliveries.
Hyundai shared that its IMA technology will deliver a new level of standardization and modularity to the design and assembly of its EVs. By standardizing components like batteries and motors that currently vary by model, HMG says it can streamline its production processes and expand its lineup.
The same thought process applies to the vehicle controller, which previously required a vehicle’s software system to be upgraded separately for each one. By integrating the controller, future EVs will be more efficient in that the lower-level components can be managed by higher-level controllers, thus reducing the overall number required.
Another huge factor will be the group’s Connected Car Operating Systems (ccOS), which will be applied to all controllers within the vehicle to maximize hardware performance by way of top-tier computing power. Hyundai shared that it is currently collaborating with NVIDIA to load an optimized ccOS onto an NVIDIA DRIVE semiconductor.
Lastly, NVIDIA may or may not end up collaborating on Hyundai’s third-generation integrated controller, but when it does arrive, the company states it will become the basis for expansion into mass-producing Level 3 autonomous EVs and eventually commercializing Level 4 and Level 5 autonomous driving capabilities… “in due course.”
As one would surmise, a future with Software Defined Vehicles includes a lot of data, so a platform that can combine and process it throughout a vehicle’s life cycle will be vital. That’s why it’s the fourth floor of Hyundai Group’s “Software House.” Eunsook Jin, executive vice president and head of the ICT innovation division at HMG, explained:
Hyundai Motor Group’s data platform will not only be simply for driving. It will also play an important role in enhancing the convenience and diversity of the customer’s mobility experience by engaging throughout the vehicle’s entire life cycle. Going forward, we’ll also help create a new mobility ecosystem, connecting cars with other mobility devices, based on data connectivity and scalability.
The achieve all these goals to truly bring an entire lineup of Software Defined Vehicles to life, Hyundai will erect a Global Software Center where much of the $12.5 billion will be spent by 2030. The funds will also go toward other vital sectors like its R&D headquarters. While the Group appears confident in its current role in the automotive industry, it appears to just be getting started. Per the release:
As the Group embarks on a new challenge to transform mobility and meet the needs of customers in the future, it will also continue to develop its award-winning models to meet the needs of customers today. The appeal of the Group’s customer offerings has been consistently affirmed, as demonstrated recently by the range of awards bestowed on EV models from the Hyundai, Kia and Genesis brands by critics and media across the globe. Already today, the Group’s cutting-edge SDV technologies, such as Infotainment, Connectivity and ADAS are proving highly popular with customers, and as the technology rapidly develops further, a whole new world of possibilities will open up. This will pace the Group at the forefront of providing entirely new mobility solutions as society changes, transportation means evolve, and software-defined vehicles become commonplace.
There’s a lot more to unfold surrounding Hyundai’s future of Software Defined Vehicles, so we recommend checking out the company’s full release.
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While Washington continues to threaten America’s economic security and position as a global technology leader by toying with the idea of killing the $7,500 Federal EV tax credit, the ENERGY STAR program, and other energy efficiency incentives, the private energy sector is stepping up with massive investments in battery storage, charging infrastructure, and commercial EV rebates – and helping fleet buyers navigate those new incentives is becoming part of the broader business plan.
The inspiration for this article was a recent announcement by Ford Pro, which is baking its incentive sourcing plan into its new new Electric Vehicle Incentive Consultation Service – a new offering designed to help Ford’s commercial customers navigate the rapidly-changing world of EV incentives.
The approach is working, too. In the few short weeks since launching the Consultation Service, tFord Pro helped customers discover over $40,000 in available incentives for charging purchases and $1.5 million for electric vehicle purchases.
Case(s) in point
Joliet Junior College in Illinois wanted to take advantage of the reduced air pollution, noise, and operating costs promised by EVs, but faced budget constraints that made the up-front costs of electrifying seem like an insurmountable obstacle. Consultants from Ford Pro were able to identify a number of state and local utility incentives the college was eligible for, which resulted in ra free L2 EV charger and an $8,000 EV charging infrastructure make-ready rebate from ComEd that, when combined, covered 100% of the college’s installation costs.
The college was also able to qualify for a $7,500 commercial EV rebate (also from ComEd) that was applied at the point of sale, allowing the college to begin realizing fuel savings on day one.
“I recently worked with Ford Pro to learn more about rebates for a 2025 Ford Lightning truck that will be used as a police patrol vehicle for our college campus,” explained Tracy Williams, Deputy Chief of the Joliet Junior College Police Department. “They went above and beyond my expectations in this process. The rebate we were eligible for was proactively added upfront to our quote. This service was a significant help to our small department, allowing us to allocate resources more effectively and reduce the initial outlay.”
Ford Pro isn’t alone
Startup manufacturers like Orange EV, ReVolt Motors, and Windrose – even 3PLs like YMX, Nuvve, and Highland Electric – have made cursory fleet assessments a core part of their initial go to market strategies.
Even giant legacy brand Ford, with its Ford Pro E-Switch Assist, is offering to take telematic data from existing gas- and diesel-powered Ford F-150 and Transit models and track each vehicle’s individual energy use to determine whether it’s a good candidate for replacement with a Ford EV.
“Smart tools informed by data like E-Switch Assist are opening up many new conversations with our commercial customers large and small about EV readiness; we’re already using E-Switch Assist regularly in consultations to help organizations determine if electric trucks and vans are right for them,” says Nate McDonald, EV strategy and cross vehicle brand manager at Ford Pro. “The importance of these tools and technologies goes beyond selling a customer a new vehicle—it changes mindsets about whether electric vehicles will work for their business while potentially saving them time and money.”
There’s no question, then, that E-Switch Assist is a great product, but it kind of highlights one of my big criticisms of using fleet assessment and grant sourcing products as an integrated G2M strategy for OEMs.
Electrek’s Jo’s Take
The problem with tying this kind of fleet assessment and incentive sourcing into a sales pitch of any kind is the question of credibility. Imagine you’re a fleet buyer for a large bakery looking to replace your aging diesel fleet with some new electric box vans. You’ve read about the Motiv fleet proving itself over millions of real-world miles, you’ve read about the incredible deals on the Chevy Brightdrop, and you even got to check out the new Bollinger B4 at an ACT Expo ride and drive. They all seem great, and they all seem to work – but will they work for you?
Maybe they will, but if you got a fleet assessment from Motiv, another one from Chevy, and a third one from Bollinger, do you think any of them would tell you to go hit your local Isuzu dealer if that was, indeed, the most cost-effective choice for your fleet’s specific needs? Or do you think that each analyst would, through a miracle of miracles involving novel pivot tables and a sketchy misrepresentation of the law of large numbers, discover that their company’s products were ideally suited to meet your fleet’s needs?
In fairness to Ford Pro, their E-Switch Assist product only looks at Ford products, identifying when ICE-powered F-150s and Transits can seamlessly be switched out for F-150 Lightning pickups and E-Transit electric vans. I’d also say that, in my experience, ReVolt founder Gus Gardner and Highland Electric CEO Duncan McIntyre are stand-up guys who would probably be the first to tell you if their company’s products aren’t right for you – but that’s easy for me to say when it’s not my millions of dollars and my job security on the line, you know?
That’s why I look at programs like what we have here in Chicago, where both Scooter and I are based, as real standouts. The local utility ComEd, which is mentioned in the Joliet Junior College example from Ford, above, offers an unbiased and complimentary Fleet Electrification Assessment to qualifying commercial customers. That assessment not only helps identify what assets are primed candidates to electrify, but also looks into the customers’ site, helping them understand their charging options and maximize savings with smart metering, intelligent off-peak charging schedules, and a $90 million EV rebate program to help fund their suggestions. (!)
On a national level, companies like ICF have a fifty year track record of providing fleets with the tools and information they need to maximize their fleets’ energy efficiency with solutions that include electrification, better route planning, and right-sizing, while companies like GNA (now part of TRC and hosts of the ACT Expo) have been doing similar work, sourcing billions of dollars in grants for fleets in California.
When it’s all coming together with the right information, product offering, and utility involvement, you see results – which is why Illinois’ EV growth is outpacing the rest of the nation by 4:1. Here’s hoping other states and utilities are paying attention, and start getting this EV thing right, too.
Original content from Electrek.
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U.S. President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, D.C., U.S., May 8, 2025.
Kent Nishimura | Reuters
President Donald Trump is standing in his own way when it comes to passing crypto legislation.
Lawmakers this week rejected the GENIUS Act — a bill meant to establish federal rules for stablecoins — due in part to concerns that President Trump’s personal cryptocurrency ventures have created an unprecedented conflict of interest.
“Currently, people who wish to cultivate influence with the president can enrich him personally by buying cryptocurrency he owns or controls,” Sen. Jeff Merkley, D-Ore., said in a statement to CNBC explaining his opposition to the bill. “This is a profoundly corrupt scheme. It endangers our national security and erodes public trust in government.”
Stablecoins are digital currencies that are pegged to the value of other assets, like the U.S. dollar.
Getting anything passed in Congress is a steep uphill battle for Republicans given their razor-thin majority in the House, filibuster-proof requirement in the Senate, and Democrats’ increasingly unified stance against President Trump’s agenda. But enough Democrats appeared to be on board with a stablecoin law to bring about a rare bipartisan win for the president.
That’s until $TRUMP got in the way.
The president’s meme coin, which he launched just before the inauguration in January, has added billions of dollars of paper worth to his coffers. Its value soared last month after the project ran a promotion offering top $TRUMP holders a dinner with the president and a “VIP White House tour.” Sen. Richard Blumenthal, D-Conn., called it a “pay-for-play scheme.” First Lady Melania Trump has a coin as well.
The GENIUS bill failed to advance in the Senate on Thursday. It needed 60 votes to move to the Senate floor for final passage. The final tally was 48 in favor and 49 against. Three senators didn’t vote.
Earlier in the week, Senate Democrats unveiled the “End Crypto Corruption Act,” spearheaded by Merkley and Minority Leader Chuck Schumer of New York, meant to prohibit elected officials and senior executive branch personnel and their families from issuing or endorsing digital assets.
But the key defections to the stablecoin legislation came last weekend, when a group of nine Senate Democrats — four of whom had previously voted for the bill in committee — said that they wouldn’t support it and called for stronger provisions to address “anti-money laundering, foreign issuers, and national security.”
‘Ongoing self-dealing’
Sen. Lisa Blunt Rochester of Delaware was one of the four. She pointed directly at Trump’s financial entanglements.
“I also remain concerned about the ongoing self-dealing and financial conflicts of interest being carried out by the Trump family,” she wrote in a statement on Thursday.
It’s not just about the $TRUMP and $MELANIA meme coins. There’s also the Trump family crypto venture World Liberty Financial, which was established last year and launched a stablecoin just as the administration pushed for looser regulations on digital assets.
Reports have indicated that Abu Dhabi-based MGX is using Trump’s stablecoin for a $2 billion investment in crypto exchange Binance, creating yet another potential conflict of interest for a sitting president.
For some investors and entrepreneurs in the crypto industry, the president’s pursuit of personal profits is creating a major impediment to long-awaited advancements. After years of setbacks during the Biden administration, the crypto lobby became a powerful force in funding Trump’s 2024 campaign and in successfully backing industry-friendly candidates for Congress.
“It’s unfortunate that personal business is getting in the way of good policy,” said Ryan Gilbert, founder of fintech venture fund Launchpad Capital. “I would hope that everybody in the administration, including the president, gets out of the way of good policy.”
The White House didn’t respond to a request for comment. At a press conference on Friday, White House press secretary Karoline Leavitt said, when asked about the meme coin dinner, that “the president is abiding by all conflict of interest laws.”
“The president is a successful businessman, and I think it’s one of the many reasons that people reelected him back to this office,” Leavitt said.
A number of top Democrats, including Sen. Elizabeth Warren of Massachusetts and Kirsten Gillibrand of New York have joined the parade of critics, targeting President Trump’s personal pursuits. Gillibrand helped introduce the GENIUS Act earlier this year, but she said this week that there are “a number of outstanding issues that needed to be addressed before the bill could pass the full Senate.”
“I believe it is essential to the future of the U.S. economy and to everyday Americans that we enact strict stablecoin regulations and consumer protections where none currently exist,” Gillibrand said in a statement. “I remain extremely confident and hopeful that very soon we can finish the job.”
Sen. Blumenthal called for an investigation into Trump-linked coins, demanding financial records from World Liberty Financial and slamming the president for “the attempted use of the White House to host competitions to prop up the value of $TRUMP.”
Sen. Ruben Gallego, D-Arizona, had supported the GENIUS Act but said he couldn’t move forward this week after Republicans declined to provide more time to negotiate.
“Without more time to at least finish the bill, there was no true bipartisan path forward,” he wrote on X.
Launchpad’s Gilbert said the GENIUS Act is just the first piece. More broadly, the president’s conflicts could have an impact on hopes for other legislative achievements and deregulation efforts as well as the reputation of the U.S. crypto industry on the world stage.
“We will be the laughing stocks of the world for this particular reason, and it will hold back continued investment and innovation,” Gilbert said. “There was hope for the past six months that that we could lead in the United States, and that investment should pour into crypto-related businesses, and then it will be simpler and doable again, for all companies to take a lead and to invest in crypto assets.”
However, he said, “if the GENIUS Act doesn’t pass, we’re back to square one.”
WATCH: Ether surges nearly 25% for its best week in four years: CNBC Crypto World
Volvo Cars has teased an all-new Volvo XC70 plug-in hybrid crossover with 400 hp and 200 km (approx. 125 miles) of all-electric range, giving it the longest battery-only range of any of the company’s plug-in hybrid offerings.
Built on the company’s new SMA platform for extended-range plug-in hybrids, the new XC70 resurrects an iconic name for the brand and represents an important product addition to the lineup and meet the growing demand for longer-range plug-in hybrids – especially in China, where the 2026 Volvo XC70 will be available for order later this year.
“The XC70 marks our strategic entry into the extended-range plug-in hybrid segment, a perfect bridge to full electrification,” says Håkan Samuelsson, president and returning chief executive of Volvo Cars. “[XC70] enables us to maintain and develop a balanced product portfolio, while offering a highly attractive alternative to customers who are not yet ready for fully electric cars. This is also an example of regionalization, where we adapt to the local market needs.”
Early reports indicate that the car shares a platform with the 400 hp Lynk & Co 08. It’s called the “CMA” in Lynk & Co speak, but the short version is 1.5L turbocharged engine and dual electric motors
Volvo XC70 PHEV SUV unveiled in China
Volvo is a Chinese-Swedish car brand owned by the Geely Group. The Volvo XC70 is a new PHEV SUV with all-wheel drive, designed and developed in China for the Chinese market.
The XC70 is based on the Lynk & Co 08. The wheelbase and… pic.twitter.com/mD2Ozb8SjO
— Tycho de Feijter (@TychodeFeijter) May 7, 2025
Up front, the XC70 features the same, shield-like closed grille as the brand’s newest all-electric models. It’s paired with an active grille shutter in the bumper that adjusts automatically opens and closes to to optimize for aerodynamics, cabin climate, and cooling – whatever is needed in the moment to maximize energy efficiency and, ultimately, driving range.
The trademark Volvo “Thor’s Hammer” headlight design has evolved into distinctive DRLs – the headlights on the XC70 are actually beneath those, and feature Matrix LED technology that adapts the headlights intelligently to road and traffic situations, helping to improve both visibility and safety without blinding everyone in your path.
Towards the rear, the vertical taillight design creates a modern look consistent with Volvo styling cues … styling cues, by the way, taken from the granddaddy of the entire XC line. The V70 Cross Country. Which, you know, is what “XC” is all about to begin with.
Volvo V 70 XC Cross Country
I mean, sure – the new XC70 isn’t boxy enough, but we all have to make sacrifices in the name of efficiency and ecology, right? And, frankly, if the new ES90 or EX90 models are any indication, XC70 drivers won’t be suffering too badly.
Launch is set for late Q3, with a base price of about 400.000 yuan (about $55,000 USD). No word yet on global availability.
It’s real pretty, guys
SOURCE | IMAGES: Volvo Cars.
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