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In a recent interview with German media, NIO CEO William Li covered a plethora of topics pertaining to the relatively young Chinese automaker, including its expansion in Europe and its plans for the US, which may now be on hold. Speaking of the US market, Li had some bold (and funny) words to say about Tesla and Elon Musk.

NIO ($NIO) is a publicly traded EV automaker founded in 2014 that currently sits as one of the leading electrified brands in China, despite only beginning to deliver cars four years ago. The automaker has a keen focus on the overall experience of its customers, a huge reason for its quick success and its ability to expand to consumers beyond its home country.

In May of 2021, the automaker announced plans to enter new markets outside of China, beginning in Norway. Germany was soon announced as NIO’s next target in Europe, and the first outside of China that will receive deliveries of its ET7 sedan.

During the launch of its ET5 sedan last December, NIO shared plans for additional expansion in Europe, including the Netherlands, Sweden, and Denmark. Overall, the automaker said it intends to have a presence in 25 different countries and regions by 2025.

We have often speculated about NIO’s intentions to enter the US market based on its previous movements, but the automaker has always denied any plans. Now, in a recent interview, NIO’s CEO said the US has been on the to-do list, but may be delayed because of the recently signed Inflation Reduction Act.

Still, NIO is already competing with Tesla in China and now Europe, and will eventually bring the battle to the American automaker’s home turf… and it could garner a dance-off.

NIO US
NIO’s current US headquarters in San Jose, California

NIO EV sales in the US in 2025? Depends on tax credits

In a recent interview with heise Autos out of Germany, NIO CEO William Li spoke to the automaker’s recent entry into Germany, (potential) plans for the US, and why it will become a profitable company much more quickly than Tesla. Better yet, Li wants NIO to become a top-five-selling automaker by 2030. To begin, Li spoke about what sets NIO apart from other car companies:

First of all, we are younger than the others (laughs). But joking aside, there are actually some differentiators. It starts with the fact that our product has been developed for the future. With the ET7, sensors such as the LIDAR radar are clearly visible and the interior follows the concept of mobile living space. We also offer an all-round carefree package with the battery-changing stations. We are more than a car manufacturer. We already have a community in China and want to find one in Europe as well.

Li gave a lot of credit to established German automakers who currently sell twentyfold what NIO does around the globe. He said that companies like Mercedes-Benz and Volkswagen Group know how car building works, and NIO can still learn a lot from them. Another automaker Li said NIO can still learn from is US automaker Tesla, although the CEO was also quite critical:

Tesla is a respectable car manufacturer and we can learn a lot from them. For example direct sales or how they have trimmed their production for efficiency. But NIO and Tesla are two different companies. Tesla focuses on technology and efficiency. Technology is also important to us, but we focus on the user. Tesla has played an important role in transforming the automotive industry toward electric mobility. Still, Tesla is under pressure. If they don’t improve their products fast enough or don’t provide good services, they will quickly be pushed out of the market.

Li cites staying power as a vital factor in finding success in the automotive industry, and believes NIO is in a marathon race while Tesla has been in more of a sprint. The next decade will truly show who is successful and who isn’t. When asked how he is different from Tesla CEO Elon Musk, Li had another cheeky response, setting the stage for a potential dance off:

I write my own Facebook posts to communicate directly with our users and not just make a Twitter statement. Besides, I’m the better dancer…

As the largest automaker by market cap, Tesla has had a target on its back for years, but if NIO does inevitably decide to bring its premium EVs to the US, it could make for one hell of a battle. When asked if and when NIO might start selling its vehicles on US soil, Li was quite candid about the company’s previous plans, and explained that a lot is up in the air right now. A similar sentiment shared by many foreign automakers hoping to qualify for federal tax credits. Per Li:

We only become active in a market when we have the right product and the right services for this region, and we planned to also become active in the USA by the end of 2025. But the US government recently passed the Inflation Reduction Act, making it harder for foreign automakers to produce and enter the market. We will therefore monitor developments closely.

Looking ahead, NIO will focus on ever-popular SUVs as well as smaller cars via its upcoming sub-brand, expected to begin delivering EVs by 2024. With this influx of quality vehicles offering better user experiences across multiple brands in global markets, NIO’s chief believes it will move out of the red and into profits sooner rather than later:

As a startup, it takes a while to be profitable. We have invested a great deal in the development of our cars and in the infrastructure, and thus in the future. We have a finely tuned plan to generate profits step by step. It took Tesla 16 years to become profitable. With NIO, this will be the case much faster.

We shall see.

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Tesla launches accessory to Macgyver power outlets on the go on new cheaper Cybertruck

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Tesla launches accessory to Macgyver power outlets on the go on new cheaper Cybertruck

Tesla has launched a new accessory enabling you to “Macgyver” a couple of power outlets from the Cybertruck’s charge port.

It appears to be designed for the new cheaper Cybertruck, which doesn’t have power outlets in its bed.

Earlier this week, Tesla launched the Cybertruck Long Range RWD: a new, cheaper, and badly nerfed version of the electric pickup truck.

The new version is extremely disappointing as it is $9,000 more expensive than the Cybertruck RWD was supposed to be, and while it has more range than originally planned, Tesla has removed a ton of features, including some important ones.

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Here’s what you lose with the Cybertruck RWD:

  • You get a single motor RWD instead of Dual Motor AWD
  • You lose the adaptive air suspension
  • No motorized tonneau, but you have an optional $750 soft tonneau
  • Textile seats instead of vegan leather
  • Fewer speakers
  • No rear screen for the backseat
  • No power outlets in the bed

The last one has been pretty disappointing, as it can’t be that expensive to include, and Tesla is basically removing $20,000 worth of features for only a $10,000 difference with the Dual Motor Cybertruck.

But the automaker appears to have come up with a partial solution.

Tesla has launched a $80 ‘Powershare Outlet Adapter’ on its online store:

When combined with Tesla’s Gen 3 Mobile Connector plugged into the Cybertruck’s charge port, it gives you two 120V 20A power outlets.

Tesla describes the product:

Powershare Outlet Adapter allows you to power electronic devices using Mobile Connector and your Powershare-equipped vehicle’s battery. To use this adapter, plug Mobile Connector’s handle into your Powershare-equipped vehicle’s charge port and connect the adapter to the other end of your Mobile Connector. You can then use this adapter to plug in any compatible electronic device you want to power.

For now, Tesla says that this only works for the Cybertruck and you have to buy the $300 mobile charging connector, which doesn’t come with the truck.

Electrek’s Take

I guess it’s better than nothing, but I’m still super disappointed in the new trim. It makes no sense right now.

Not only you lose the 2x 120V, 1x 240V outlets in the bed, but you also lose the 2x 120V outlets in the cabin. Now, you can can pay $380 to have a “Macgyver” solution for 2 120V outlets in the back.

I’m convinced that Tesla designed this trim simply to make the $80,000 Cybertruck AWD look better value-wise.

It looks like Tesla took out about $20,000 worth of features while giving buyers only a $10,000 discount.

It’s just the latest example of Tesla losing its edge.

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Great news: IMO agrees to first-ever global carbon price on shipping

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Great news: IMO agrees to first-ever global carbon price on shipping

The International Maritime Organization, a UN agency which regulates maritime transport, has voted to implement a global cap on carbon emissions from ocean shipping and a penalty on entities that exceed that limit.

After a weeklong meeting of the Marine Environment Protection Committee of the IMO and decades of talks, countries have voted to implement binding carbon reduction targets including a gradually-reducing cap on emissions and associated penalties for exceeding that cap.

Previously, the IMO made another significant environmental move when it transitioned the entire shipping industry to lower-sulfur fuels in 2020, moving towards improving a longstanding issue with large ships outputting extremely high levels of sulfur dioxide emissions, which harm human health and cause acid rain.

Today’s agreement makes the shipping industry the first sector to agree on an internationally mandated target to reduce emissions along with a global carbon price.

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The agreement includes standards for greenhouse gas intensity from maritime shipping fuels, with those standards starting in 2028 and reducing through 2035. The end goal is to reach net-zero emissions in shipping by 2050.

Companies that exceed the carbon limits set by the standard will have to pay either $100 or $380 per excess ton of emissions, depending on how much they exceed limits by. These numbers are roughly in line with the commonly-accepted social cost of carbon, which is an attempt to set the equivalent cost borne by society by every ton of carbon pollution.

Money from these penalties will be put into a fund that will reward lower-emissions ships, research into cleaner fuels, and support nations that are vulnerable to climate change.

That means that this agreement represents a global “carbon price” – an attempt to make polluters pay the costs that they shift onto everyone else by polluting.

Why carbon prices matter

The necessity of a carbon price has long been acknowledged by virtually every economist. In economic terms, pollution is called a “negative externality,” where a certain action imposes costs on a party that isn’t responsible for the action itself. That action can be thought of as a subsidy – it’s a cost imposed by the polluter that isn’t being paid by the polluter, but rather by everyone else.

Externalities distort a market because they allow certain companies to get away with cheaper costs than they should otherwise have. And a carbon price is an attempt to properly price that externality, to internalize it to the polluter in question, so that they are no longer being subsidized by everyone else’s lungs. This also incentivizes carbon reductions, because if you can make something more cleanly, you can make it more cheaply.

Many people have suggested implementing a carbon price, including former republican leadership (before the party forgot literally everything about how economics works), but political leadership has been hesitant to do what’s needed because it fears the inevitable political backlash driven by well-funded propaganda entities in the oil industry.

For that reason, most carbon pricing schemes have focused on industrial processes, rather than consumer goods. This is currently happening in Canada, which recently (unwisely) retreated from its consumer carbon price but still maintains a price on the largest polluters in the oil industry.

But until today’s agreement by the IMO, there had been no global agreement of the same in any industry. There are single-country carbon prices, and international agreements between certain countries or subnational entities, often in the form of “cap-and-trade” agreements which implement penalties, and where companies that reduce emissions earn credits that they can then sell to companies that exceed limits (California has a similar program in partnership with with Quebec), but no previous global carbon price in any industry.

Carbon prices opposed by enemies of life on Earth

Unsurprisingly, entities that favor destruction of life on Earth, such as the oil industry and those representing it (Saudi Arabia, Russia, and the bought-and-paid oil stooge who is illegally squatting in the US Oval Office), opposed these measures, claiming they would be “unworkable.”

Meanwhile, island nations whose entire existence is threatened by climate change (along with the ~2 billion people who will have to relocate by the end of the century due to rising seas) correctly said that the move isn’t strong enough, and that even stronger action is needed to avoid the worse effects of climate change.

The island nations’ position is backed by science, the oil companies’ position is not.

While these new standards are historic and need to be lauded as the first agreement of their kind, there is still more work to be done and incentives that need to be offered to ensure that greener technologies are available to help fulfill the targets. Jesse Fahnestock, Director of Decarbonisation at the Global Maritime Forum, said: 

While the targets are a step forward, they will need to be improved if they are to drive the rapid fuel shift that will enable the maritime sector to reach net zero by 2050. While we applaud the progress made, meeting the targets will require immediate and decisive investments in green fuel technology and infrastructure. The IMO will have opportunities to make these regulations more impactful over time, and national and regional policies also need to prioritise scalable e-fuels and the infrastructure needed for long-term decarbonisation.

One potential solution could be IMO’s “green corridors,” attempts to establish net-zero-emission shipping routes well in advance of the IMO’s 2050 net-zero target.

And, of course, this is only one industry, and one with a relatively low contribution to global emissions. While the vast majority of global goods are shipped over the ocean, it’s still responsible for only around 3% of global emissions. To see the large emissions reductions we need to avoid the worst effects of climate change, other more-polluting sectors – like automotive, agriculture (specifically animal agriculture), construction and heating – all could use their own carbon price to help add a forcing factor to drive down their emissions.

Lets hope that the IMO’s move sets that example, and we see more of these industries doing the right thing going forward (and ignoring those enemies of life on Earth listed above).

The agreement still has to go through a final step of approval on October, but this looks likely to happen.


Even without a carbon price, many homeowners can save money on their electricity bills today by going solar. And if you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. – ad*

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Podcast: new Tesla Cybertruck, tariff mayhem, Lucid buys Nikola, and more

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Podcast: new Tesla Cybertruck, tariff mayhem, Lucid buys Nikola, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the new Tesla Cybertruck RWD, more tariff mayhem, Lucid buying Nikola, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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