Many industry watchers are claiming Tesla is facing “demand destruction,” but if that’s the case, why isn’t Tesla pulling on some demand triggers?
In a new note to clients this week, Morgan Stanley analyst Adam Jonas, one of the top analysts covering Tesla, noted that he believes Tesla is experiencing “demand destruction” at the margin:
Is Tesla experiencing demand destruction? Very likely, at the margin, although this would be reflected in shorter lead times and price declines in coming months as even EV customers may be feeling the effect of inflation fatigue/buyers strike.
He lowered the firm’s expectations for the company.
Another analyst who has been tracking Tesla’s backlog of orders believes that it just hit an almost two-year low:
This would indicate that Tesla’s demand has significantly slowed down, but as we previously reported, wait time tracking can be deceiving as Tesla shifts production for different regions.
Is Tesla’s demand a problem?
If demand were a problem for Tesla, we would be starting to see some demand triggers being pulled, which is not the case.
The biggest one to pull is generally pricing. Tesla’s prices have been going straight up over the last two years, and its gross margin on vehicles is at an all-time high.
The automaker could afford to reduce prices a little, which would be a significant demand driver, but it has yet to happen.
But there’s another complication now: the new EV tax credit.
Tesla buyers can technically regain access to the $7,500 tax credit if they take delivery next year. There are many factors that restrict access to the credit, but it could still have a significant impact on demand for the lower-priced Model 3.
As we previously reported, Tesla is not accommodating buyers who are eligible like other automakers are, and therefore, it might be experiencing some cancellations as contract time runs out and some buyers decide to wait until next year.
Electrek’s Take
In short, I believe that it’s not worth worrying about Tesla’s demand until you start seeing the automaker pull on some demand levers.
But even then, those demand levers are likely going to be quite successful and fix the issue.
If Tesla really starts to see a slowdown in demand, especially in the US, I think we could see the automaker finally launching a standard-range Model Y in the market and there would likely be unlimited demand for that, especially with the tax credit.
What do you think? Let us know in the comment section below.
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Yadea, which has claimed the title of the world’s largest electric vehicle maker for seven years running, has just announced a new electric motorbike powered by the company’s innovative HuaYu sodium-ion battery technology.
Yadea has long dominated the electric two-wheeler and three-wheeler market globally, but has generally relied on both lithium-ion and lead acid batteries to power its vehicles in different markets.
The newly unveiled electric scooter uses Yadea’s recently introduced sodium battery technology, offering what the company says is outstanding performance in range, charging speed, and safety. Using the HuaYu Sodium Superfast Charging Ecosystem presented by Yadea, the battery can reach 80% charge in just 15 minutes, providing greater convenience for riders.
Yadea’s sodium battery has successfully passed more than 20 safety tests, many focusing on its resistance to fire and explosions under extreme conditions like punctures and compression.
Yadea’s new sodium battery offers an energy density of 145 Wh/kg and a lifespan of up to 1,500 cycles at room temperature, with the company rating it for a five-year useful lifespan. It also includes a three-year warranty for added assurance.
With excellent low-temperature capabilities, the battery retains over 92% of its discharge capacity at -20°C, making it well-suited for colder climates.
Sodium batteries present major advantages
Most electric vehicles used in the West, especially electric two-wheelers, rely on lithium-ion batteries for their high energy density. But sodium-ion batteries offer many benefits over traditional lithium-ion batteries.
Sodium is an abundant element on the planet and is easily accessible, unlike lithium, which is concentrated in specific regions and often expensive to extract. This abundance can make sodium-ion batteries cheaper to produce, reducing costs for EV manufacturers and potentially making electric vehicles more affordable.
Lithium mining also has environmental challenges, such as water depletion and habitat destruction. Sodium, on the other hand, can be sourced from seawater or common salts, offering a more sustainable and environmentally friendly option.
Sodium-ion batteries are less prone to overheating and thermal runaway compared to lithium-ion batteries. This makes them inherently safer for electric vehicles, reducing the risk of fires and improving consumer confidence in EV technology.
Sodium-ion batteries perform better than lithium-ion in cold climates. Lithium-ion batteries struggle with capacity retention in freezing conditions, but sodium batteries maintain efficiency, making them ideal for EVs in colder regions.
Sodium batteries still have challenges to overcome
While sodium-ion batteries are promising, they currently have a lower energy density than lithium-ion batteries, meaning they store less energy per unit of weight.
For EVs, this translates to shorter driving ranges for the same-sized battery. That’s especially important in electric two-wheelers like motorbikes and electric bicycles, which don’t have much extra space for storing bulky batteries.
However, advancements in cathode materials and battery architecture are quickly closing this gap, which Yadea has demonstrated. These sodium-ion batteries still can’t match the energy density of lithium-ion batteries, but as they continue to improve their energy density, the technology’s other major advantages provide encouraging signs for larger adoption in the industry.
Yadea’s status as a major electric motorbike maker also means that its adoption of sodium-ion battery technology could help lead the entire industry towards this battery chemistry, bringing safety and performance benefits along with it.
Last year I had the unique opportunity to visit one of Yadea’s global manufacturing sites.
To see inside the company’s massive and highly-automated manufacturing processes, check out the video below!
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At CES2025, the impressively built-out John Deere exhibit was all about automation. Autonomous job sites, autonomous farms … but it was this new, battery electric, autonomous lawn mowing robot that stole the show.
See, instead of using “just” GPS data or “just” repeating a pre-recorded run, Howard can do something in between. The way it was explained to me, you would ride the stand-up mower around the perimeter of the area you wanted to mow, select a pattern, then hop off, fold up the platform, and let it loose. Howard mows just the way you would, leaving you to focus on edging, planting, or (let’s face it) schmoozing with the clients.
It’s exactly the sort of help landscapers are looking for.
But that should come as no surprise, of course. John Deere, perhaps more than most companies, knows its customer. “We’ve been in the turf business for 60 years — it’s a core part of Deere,” says Jahmy Hindman, chief technology officer at John Deere, explaining things beautifully. “The work that’s being done in this industry is incredibly labor intensive … they’re not just doing the mowing work. They’re doing the tree trimming, maintaining flowerbeds and all these other jobs. The mowing is table stakes, though, for them to get the business. It’s the thing they have to do in order to get the higher value work.”
The John Deere autonomous commercial mower (there’s no snazzy alphanumeric, yet) leverages the same camera technology as other Deere autonomous machines, but on a smaller scale (since the machine has a smaller footprint). With two cameras each on the front, left, right, and rear sides of the little guy, he has a 360-degree view of the world and enough AI to lay down a pattern, avoid an obstacle, and shut off if it thinks it’s about to mow down something (read: someone) it shouldn’t.
John Deere will have Howard on display through tomorrow at CES in the LVCC’s West Hall. If you’re in town, be sure to go say hi.
Despite big discounts and 0% financing, Tesla sales are down for the first time in a decade … but there’s even bigger robot news with the return of Honda ASIMO, a flying car from China, and a whole lot more from today’s episode of Quick Charge!
CES2025 was all about AI – and not just what AI could do, but what AI could do for you. That’s where ASIMO comes in, helping everyone have a better time in there car and not at all just a modern day version of KITT dreamed up by a bunch of Gen X executives (wink, wink). We also cover some neat stuff from Suzuki, Aptera, Volvo, and more. Enjoy!
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