Mark Zuckerberg said he missed a giant shift in social networking
Facebook Chairman and CEO Mark Zuckerberg testifies before the House Financial Services Committee on “An Examination of Facebook and Its Impact on the Financial Services and Housing Sectors” in the Rayburn House Office Building in Washington, DC on October 23, 2019.
MANDEL NGAN | AFP | Getty Images
Meta CEO Mark Zuckerberg failed to anticipate a newer trend in social networking that contributed to the success of rival TikTok.
In an interview published Wednesday in analyst Ben Thompson’s Statechery newsletter, the Facebook founder said he “sort of missed” a newer way that people “interact with discovered content” via social networking services. People are increasingly using their social networking “feeds” to discover compelling content as opposed to viewing the media shared by the friends that they follow, he explained.
Although people still interact with content that their friends share in their feeds, the overall social networking trend has “by and large shifted to you use your feed to discover content, you find things that are interesting, you send them to your friends in messages and you interact there,” Zuckerberg said.
“So in that world, it is actually somewhat less important who produces the content that you’re finding, you just want the best content,” the Facebook founder said. (Facebook changed its corporate name to Meta last year.)
Analysts have attributed TikTok’s rapid rise in popularity due to its algorithm, which can recommend compelling short videos to users based on their habits and viewing history. TikTok’s rise has posed a significant challenge to the company, which is experiencing a decline in North American Facebook users, and a stock price that’s lost more than 56% this year so far.
Zuckerberg referred to TikTok as a “very effective competitor” during the interview, and acknowledged that the company was “somewhat slow to this because it didn’t fit my pattern of a social thing, it felt more like a shorter version of YouTube to me,” he said.
Zuckerberg also believes it’s important for Meta to develop AI that can recommend a range of content including photos and text to users besides just short videos.
“Sometimes I want to watch specifically videos, but a lot of the times I just want the best stuff,” he said.
Earlier this week, Meta debuted the Quest Pro virtual reality headset intended for VR enthusiasts as opposed to newcomers that will cost $1,500.
Watch: Meta will attract more buyers because it’s at an attractive price.
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CyberArk’s stock jumps on report Palo Alto Networks in talks to buy company for over $20 billion
Nikesh Arora, CEO of Palo Alto Networks, looks on during the closing bell at the Nasdaq Market in New York City, U.S., March 25, 2025.
Jeenah Moon | Reuters
CyberArk shares soared as much as 18% on Tuesday after The Wall Street Journal reported that cybersecurity provider Palo Alto Networks has held discussions to buy the identity management software maker for over $20 billion.
Cloud security is becoming an increasingly critical piece of the enterprise tech stack, especially as rapid advancements in artificial intelligence bring with them a whole new set of threats, and as ransomware attacks become more commonplace.
Founded in 2005, Palo Alto Networks has emerged in recent years as a consolidator in the cybersecurity industry and has grown into the biggest player in the space by market cap, with a valuation of over $130 billion. CEO Nikesh Arora, who was appointed to the job in 2018, has been on a spending spree, snapping up Protect AI in a deal that closed in July, and in 2023 buying Talon Cyber Security, Dig Security and Zycada Networks.
But CyberArk would represent by far Arora’s biggest bet yet. The Israeli company, which went public in 2014, provides technology that helps companies streamline the process of logging on to applications for employees.
CyberArk faces competition from Microsoft, Okta and IBM‘s HashiCorp. Another rival, SailPoint, returned to the public markets in February.
With Tuesday’s rally, CyberArk shares climbed to a record, surpassing their prior all-time high reached in February. The stock is up 29% this year, pushing the company’s market cap to almost $21 billion, after jumping 52% in 2024. Palo Alto shares, meanwhile, slid 3.5% on the report and are now up about 9% for the year.
Representatives from Palo Alto Networks and CyberArk declined to comment.
During the first quarter, CyberArk generated around $11.5 million in net income on around $318 million in revenue, which was up 43% from a year earlier.
It’s been an active stretch for big deals in the cyber market. Google said in March that it was spending $32 billion on Wiz, its largest acquisition on record by far, and a purchase intended to bolster its cloud business with greater AI security technology.
Networking giant Cisco also made its biggest deal ever in the security space, buying Splunk in 2023 for $28 billion. Splunk’s technology helps businesses monitor and analyze their data to minimize the risk of hacks and resolve technical issues faster.
— CNBC’s Ari Levy contributed to this report
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