General Motors leader and CEO Mary Barra talked about the automaker’s upcoming electric vehicle plans, saying the company is well-positioned to weather an economic storm in an interview. GM is launching several EV models and supporting energy products that Barra believes will see high demand, no matter the state of the economy.
With interest rates climbing at a historic rate, many are wondering how it will impact the high-flying auto market.
In an interview with Yahoo, Mary Barra spoke about GM’s potential as consumer preference trended toward electric cars, adding EVs are a “significant growth” opportunity. In addition, she says that EVs are more than “how you get to point A to point B,” as they can be used as powerful energy sources.
GM is leveraging its battery technology, spinning it into a newly established business called GM Energy to offer clean energy and storage solutions for residential and commercial customers.
Ultium Home, the company’s residential energy management business, allows consumers to utilize vehicle-to-home (V2H) technology with their EVs, creating an energy management system and microgrid. GM says it’s designing electric vehicles that can keep the lights on for up to 21 days.
When asked how big of a business GM Energy can be, Barra says that accelerating EV adoption and a new interest in sustainable energy can create a growth opportunity for its energy business.
Like Ford and Tesla, GM is focusing on services it can offer outside of building electric vehicles to diversify its income streams in case the economy weakens and vehicle demand slows.
The past several years have favored the auto industry as high demand and limited supply have led to favorable margins and growth. With several new EV launches in key market segments, Barra says the company is making sure it will be able to fund the company regardless of the economy.
2024 Chevrolet Equinox EV 3RS Source: Chevy
How GM’s upcoming EV launches can soften an economic downfall
Meanwhile, in September, GM explained its strategy to provide an EV everywhere, launching a model in every significant auto segment. The GM models coming to market include:
Barra points out the Equinox EV is launching in the highest volume segment and is already having a positive response. A big reason for the interest is the price point of around $30,000, which Barra refers to as the “sweet spot” in the market.
Referring to the economy, Barra states:
I think we’re listening to what everyone else is saying around the globe, and so we’re preparing next year for a year that will look more like we have a little– it will actually be more demand but a little less demand than what we would think because we’re going to be conservative, make sure we set our cost structure up that way. So then if things turn out better, we’re well positioned.
Most importantly, she adds, with so many EV launches coming, GM is prioritizing future funding to ensure the company’s success, regardless of the state of the economy.
GM aims to sell one million EVs with over $35 billion in investments by 2025. According to Barra, the automaker has the supply agreements locked up to achieve that target as its second battery plant began operation in Ohio last month.
Electrek’s Take
While larger, more expensive electric models are in high demand right now, if the economy turns and consumers cut back on spending, smaller, less expensive EVs will likely steal the shine.
For example, in a similar economic scenario (high inflation, Federal Reserve tightens monetary policy) in the early 1980s, auto sales plummeted 20% YOY in 1980 as consumers cut back on spending. The fallout triggered a transition to smaller, more fuel-efficient vehicles. It also happened during the great financial crisis of 2008 to 2009.
US auto sales (Source: Federal Reserve Economic Data)
This is the segment GM is targeting with its cost-effective, EV-for-everyone approach. If they can successfully launch and scale EV production, GM will be in a good position to weather the economy.
At the same time, with several highly-anticipated EV launches coming, Barra is right to focus on generating alternative sources of revenue. When an economic downturn happens, GM should know by now that cash is king and that will allow them to continue funding operations while getting ready for the next chapter in the auto industry.
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Tesla has stopped taking orders for its Model S and Model X flagship electric vehicles in China – seemingly in reaction to new tariffs.
In China, Tesla produces Model 3 and Model Y vehicles locally at Gigafactory Shanghai for the domestic market and some exports.
Model S and Model X are exclusively produced in the US at Tesla’s Fremont factory in California. The automaker imported the vehicles from the US into China.
Amid President Trump’s new trade wars, the US is now imposing 145% tariffs on all Chinese goods, and China responded by implementing 84% tariffs on US goods, including vehicles.
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This would almost double the cost of US vehicles imported in China, including Tesla’s Model S and Model X.
In the middle of the night, Tesla shut down its Model S and Model X online configurations in China – meaning that Chinese customers can’t place new orders for the electric vehicles.
This isn’t expected to significantly impact Tesla’s business, considering the automaker delivered just over 2,000 Model S and Model X vehicles in China in 2024.
Tesla is still selling what it has in inventory already in China. Still, after a quick inventory check, it appears to have very low new Model S inventory and virtually no Model X.
Electrek’s Take
One of the first victims of the trade war in the EV space. It kills a relatively small market of about 2,000 vehicles for Tesla in China, but those are profitable vehicles, which is not the case for most vehicles Tesla sells in the country these days.
90% of the vehicles Tesla delivers in China are Model 3 and Model Y RWD, which are low-margin vehicles that Tesla has to subsidize 0% financing on to move. It results in the automaker making little to no profit on those vehicles.
In the case of Model S/X in China, we are only talking about roughly $170 million in potential lost revenue for Tesla, but at least the company was making some profits on those.
As we previously reported, Tesla’s biggest concerns amid this trade war are the tariffs on Chinese battery cells entering the US, which support its Megapack and Powerwall energy business, and Chinese buyers turning away from American brands.
If the trade war with China escalates even more, Tesla could even start worrying about the status of its factory in Shanghai, which is a rare auto factory wholly owned by a foreign automaker in China.
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Lucid Gravity Grand Touring in Aurora Green (Source: Lucid)
Lucid Motors has announced that it acquired some of Nikola Motor’s assets out of its bankruptcy, including its factory, and it will offer jobs to over 300 of its employees.
Now, Lucid Motors, an electric vehicle manufacturer, has announced that it purchased some of Nikola’s assets out of a bankruptcy auction.
The company wrote in a press release:
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Lucid Group, Inc. (Nasdaq: LCID), maker of the world’s most advanced electric vehicles, today announced it has reached an agreement to acquire select facilities and assets in Arizona previously belonging to Nikola Corporation, subject to approval by the U.S. Bankruptcy Court for the District of Delaware. The transaction does not include the acquisition of Nikola’s business, customer base, or technology related to Nikola’s hydrogen fuel cell electric trucks.
In Arizona, Lucid’s Casa Grande factory, where it produces the Air and Gravity EVs, is only about 25 minutes away from Nikola’s Coolidge factory, where it used to assemble its trucks.
Lucid confirmed that it is taking over this facility and Nikola’s headquarters in nearby Phoenix:
As part of the agreement, Lucid will take over Nikola’s former Coolidge manufacturing facility (680 E Houser Rd, Coolidge, AZ), as well as the Phoenix facility (4141 E Broadway Rd, Phoenix, AZ) previously used as Nikola’s headquarters and product development center. These buildings collectively add more than 884,000 square feet to Lucid’s Arizona footprint. Most of this space is comprised of state-of-the-art manufacturing and warehousing buildings, which executes against Lucid’s prior planned expansion in Arizona. These facilities also include development equipment with extensive battery and environmental testing chambers, a full-size chassis dynamometer, machining equipment, and more.
The deal is valued at $30 million in cash and non-cash considerations.
As it takes over those facilities, Lucid plans to offer “more than 300 former Nikola employees” jobs in Arizona:
Additionally, Lucid plans to offer employment to more than 300 former Nikola employees in roles across Lucid’s Arizona facilities. These offers will encompass various technical salaried and hourly positions including manufacturing engineering, software, assembly, vehicle testing, and warehouse support as Lucid welcomes employees with strong backgrounds in EV technology and further supports its local community.
Marc Winterhoff, Interim CEO at Lucid, commented on the announcement and hinted that the new facilities and workforce would help Lucid toward bringing its next vehicle platform to production:
“As we continue our production ramp of Lucid Gravity and prepare for our upcoming midsize platform vehicles, acquiring these assets is an opportunity to strategically expand our manufacturing, warehousing, testing, and development facilities while supporting our local Arizona community. We are delighted to extend employment offers to more than 300 former employees, who bring valuable industry experience, and together with our outstanding teams, will continue powering Lucid’s industry-leading innovation.”
Lucid is mainly known for the Air, a super-efficient and long-range electric luxury sedan, and it recently launched the Gravity, an SUV based on the same platform.
Now, it plans to develop a new vehicle platform to deliver smaller and cheaper vehicles.
Electrek’s Take
This makes sense. While Lucid has a lot of operations in California, they were neighbors in Arizona when it came to manufacturing operations.
It may be able to utilize some of Nikola’s manufacturing equipment and quickly put the former Nikola workers to work, reducing the bankruptcy’s impact on local employment.
Lucid has its own financial problems as it’s not yet profitable and relies on raising more capital, but it is undoubtedly in a much more solid financial situation than Nikola has been over the last few years.
Also, $30 million in cash and non-cash considerations is pretty cheap.
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The automaker confirmed that it had a single rear-wheel-drive (RWD) motor, but unlike the previously announced Cybertruck RWD, Tesla said it had 350 rather than 250 miles of range.
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This would point to having the same battery pack as the Dual Motor and Cyberbeast currently available.
At the time, it wasn’t clear if Tesla was launching this specific version for the Middle East or if it was the new Cybertruck RWD to replace the previously announced $62,000 version.
Now, Tesla has opened orders in the online configurator for the US and Mexico of the new Cybertruck Long Range RWD:
It starts at $70,000 before incentive – $9,000 more than the previously announced Cybertruck, but it has 100 more miles on a single charge at 350 miles.
It’s also $10,000 less expensive than the Cybertruck Dual Motor.
You not only lose a motor, but you also lose the powered tonneau. You can buy a “soft tonneau” for $750 and it increases the range to 362 miles:
The new cheaper version also loses the adaptive suspension, the lightbar at the back, the rear screen, and even the bed outlets, according to Tesla’s website.
Tesla says that deliveries are going to start in June.
Electrek’s Take
I might be wrong, but I would assume that the previously announced $61,000 Cybertruck is not going to happen. The Cybertruck is likely proving to be too low-volume to warrant producing different sizes of battery packs.
However, this version might be just to make the $80,000 Cybertruck look better.
It’s not to lose the AWD, the tonneau, the adaptive suspension, and even the bed outlets for $10,000.
These are all pretty essential features of the Cybertruck. I don’t think this version will sell much at $70,000. Maybe they get a few sales of people trying to take advantage of the $7,500 tax credit.
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