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Shoppers queue in like outside the Apple store during the launch day of the new iPhone 14 series smartphones in Hong Kong, on September 16, 2022.

Miguel Candela | Anadolu Agency | Getty Images

The closely-watched consumer price index continues to show headline inflation in the U.S. hovering at levels last seen in the mid-1980s.

Prices for a wide variety of goods and services, including food, airfare, and gasoline rose in the latest reading released last week. All told, on a 12-month basis, headline inflation was up 8.2%, according to the Bureau of Labor Statistics, which publishes the CPI.

But one product category monitored by the CPI recorded a 22% plunge, showing deflation: Smartphones.

That might seem counterintuitive. Most phones are expensive and prices for the best ones aren’t going down. Apple released new iPhones in September at the same U.S. prices as last year’s options, for example. And Samsung’s high-end devices cost as much as $1,800 this year. Average selling prices for smartphones continue to climb in markets around the world.

It turns out, smartphones aren’t getting cheaper. They’re getting better. And that’s why CPI shows them deflating instead of inflating like lots of other goods.

Here’s why: Normally, the CPI likes to compare prices for identical items which don’t change much from year-to-year. So, it might compare eggs against eggs, for example. But in the case of smartphones, BLS has to control for devices that get better each year. If smartphones are improving and the price is staying the same, then BLS records a price decline.

“There’s been a lot of declines in the [smartphone] index. And that’s really just in large part dealing with the quality improvements,” said Jonathan Church, an economist at BLS.

Twice a year, BLS looks at the new smartphone models and measures how they’ve improved — whether they have better cameras, displays, or other new methods.

“For smartphones, we’re talking about things like screen size, RAM, processor speed, phone camera or rear camera, whether it’s foldable, or things like that,” Church said.

Then, BLS makes a “quality adjustment.” If the price of the new iPhone didn’t rise, but it received new features, then the CPI would consider that device to be more valuable than the old one, and it assumes consumers get more value for the same money.

Estimating the size of the quality adjustments is done with a hedonic modeling method and BLS uses data from a third-party dataset that includes smartphone specs.

Or, as BLS puts it: “If a replacement smartphone is different from its predecessor and the value of the difference in quality can be accurately estimated, a quality adjustment can be made to the previous item’s price to include the estimated value of the difference in quality.”

BLS has indexed smartphone technologies to a starting point in late 2019, when Apple’s newest device was the iPhone 11 and Samsung’s best was the Galaxy S10. In fact, smartphone prices have been deflating since 2019, according to the CPI.

Eventually, Church said, smartphones may mature into the kind of product that would see price increases and inflation. But the rate of improvement would have to slow down.

“It’s really only that a certain mature point in the cycle that their price will start to go up again,” Church said. “It seems pretty early in the lifecycle still, smartphones in general.”

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SF Mayor Lurie says city ‘on the rise’ after Trump reverses course on troop deployment

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SF Mayor Lurie says city 'on the rise' after Trump reverses course on troop deployment

San Francisco Mayor Daniel Lurie speaks during a press conference at San Francisco City Hall on Oct. 23, 2025 in San Francisco, California.

Justin Sullivan | Getty Images

San Francisco Mayor Daniel Lurie, who was recently thrust into a national debate about the safety of big cities, told CNBC on Thursday that he feels “pressure every day” to continue improving conditions for residents.

Last week, President Donald Trump reversed plans for a “federal surge” in San Francisco. The potential National Guard deployment hit the headlines when Salesforce CEO Marc Benioff told the New York Times that he’d support Trump’s call for federal troops to be sent to the city.

Benioff’s sentiments were supported by Elon Musk and David Sacks, high-profile techies with close ties to the Trump administration. Benioff quickly backtracked as criticism mounted.

Unlike California Governor Gavin Newsom, Lurie has tried to avoid clashing with Trump since taking office in January. But he has spoken up to say that the city is progressing on business development and crime, often citing data to back up his claims.

In Thursday’s interview, Lurie’s first on television since the Trump incident, the mayor said there’s plenty of hard work ahead.

“I felt that pressure in January, I feel it today,” Lurie said, when asked about support from tech leaders. “I think they understand… when San Francisco is strong, America is strong.”

San Francisco Mayor Daniel Lurie: We are open for business

Lurie, a moderate Democrat, pointed to an array of data that show the city is making progress on a post-pandemic comeback, largely driven by the boom in investment and usage of artificial intelligence. CBRE data on venture funding show 2025 is expected to surpass the record reached in 2021, thanks in large part to AI investments in San Francisco and Silicon Valley.

In addition, crime rates are down 30% from 2024, as event bookings and tourism are up, residential real estate is becoming more scarce and the office market is getting hot.

“We have a lot of competition out there in the world, and we are on the rise,” Lurie said. “Anything that would have hindered that rise is something that we don’t need.”

Lurie is also leveraging philanthropic commitments to work with the city in cleaning up streets and supporting small businesses. He shared on CNBC Thursday that the San Francisco Downtown Development Corporation has now raised $50 million for this effort, up from the $40 million at launch.

The goal is to spark a comeback, with the help of the tech boom in the city, but one that paves the way for all businesses to thrive, he said.

“What we’re trying to build here is a broad-based recovery at City Hall,” Lurie said. “Our job is to create the conditions so that not only these [tech] companies can succeed, but our restaurants and small businesses can succeed. We’re stripping away red tape. We’re telling everybody that we’re open for business. We want you here, and we want you to be part of the community.”

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Reddit shares rise on earnings beat, strong forecast

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Reddit shares rise on earnings beat, strong forecast

Reddit CEO Steve Huffman stands on the floor of the New York Stock Exchange (NYSE) after ringing a bell on the floor setting the share price at $47 in its initial public offering (IPO) on March 21, 2024 in New York City.

Spencer Platt | Getty Images

Reddit reported third-quarter earnings on Thursday in which the company beat on the top and bottom and provided strong guidance.

Shares were up more than 6% in after-hours trading on Thursday.

Here’s how the company did compared with LSEG estimates:

  • Earnings per share: 80 cents vs. 51 cents expected
  • Revenue: $585 million vs. $546 million expected

Reddit’s sales jumped 68% year-over-year in the third quarter, while net income was $163 million, representing a 23% increase from the $133 million it logged the previous year during the same period.

The company said it expects fourth-quarter sales to come in the range of $655 million to $665 million, ahead of the $638 million that Wall Street was expecting.

Reddit said it expects its adjusted earnings in the fourth quarter to be between $275 million and $285 million, topping StreetAccount’s projections of $259 million.

The company said third-quarter global average revenue per user was $5.04, ahead of analyst estimates of $4.82.

Third-quarter revenue in the U.S. came in at $480 million, surpassing StreetAccount estimates of $445 million. Reddit generated international third-quarter sales of $105 million, ahead of the $104 million that StreetAccount projected.

Reddit’s “Other revenue” category, which includes the company’s data licensing business, rose 7% year-over-year to $36 million.

The company said global daily active uniques for the third quarter grew 19% year-over-year to 116 million, surpassing analyst estimates of 114 million.

Reddit’s logged-in DAUq for the U.S., its most lucrative region, rose 7% year-over-year to 23.1 million during the third quarter. That was slower than the 12% year-over-year jump Reddit recorded during the second quarter when logged-in DAUq for the U.S. was 22.9 million. This the fifth quarter in a row in which the company sees its U.S. logged-in user growth slow.

The company’s third-quarter global logged-in DAUq rose 14% year over year to 50.2 million, while its global logged-out DAUq jumped 24% to 65.8 million.

Investors have been watching for any changes to Reddit’s user growth amid Google increasingly debuting generative AI features like AI Overview, which provides summaries to search questions. Reddit has seen a wave of users come to its platform from Google, and the social media company makes more advertising-related money from users who create accounts.

Google and Meta both reported their third-quarter earnings on Wednesday in which both tech giants surpassed Wall Street expectations.

WATCH: Looking to see if Meta AI can reach consumer scale.

Looking to see if Meta AI can reach consumer scale, says Goldman Sachs' Sheridan

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Amazon cloud records 20% sales growth, topping estimates

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Amazon cloud records 20% sales growth, topping estimates

Amazon Web Services (AWS) CEO Matt Garman delivers a keynote address during the AWS re:Invent conference in Las Vegas on Dec. 3, 2024.

Noah Berger | Getty Images

Amazon said Thursday that revenue in its cloud computing business increased 20% in the third quarter, exceeding analysts’ estimates.

Revenue at Amazon Web Services for the third quarter totaled $33 billion. Analysts polled by StreetAccount had expected $32.42 billion, or growth of 18.1% from a year earlier. Operating income rose 9% from a year ago to $11.4 billion, also beating estimates and accounting for about two-thirds of Amazon’s total operating profit.

AWS is the world’s top provider of cloud infrastructure, but it’s facing intensifying pressure from competitors Google and Microsoft, which also reported quarterly results this week.

Google’s cloud revenue increased 34% during the third quarter, while Microsoft Azure recorded growth of 40%.

Amazon’s earnings report comes a little over a week after AWS experienced an extended outage that lasted more than 15 hours, taking down numerous websites. Microsoft was hit with outages in its Azure cloud and 365 services on Wednesday, hours before its scheduled earnings release.

Amazon officially opened its $11 billion AI data center called Project Rainier on Wednesday. The facility, first announced last year, is intended to train and run models from Claude creator Anthropic. Amazon, which has invested $8 billion in Anthropic, said the startup will use 1 million of its custom Trainium2 chips by the end of 2025.

The new data center could help Amazon battle the perception that it’s missing out on a flurry of highly lucrative artificial intelligence deals for cloud services. Anthropic and Google deepened their cloud partnership last week in a deal worth tens of billions of dollars, while Meta has inked hefty cloud deals with Google and Oracle in recent months.

WATCH: Amazon’s $11 billion data center in Indiana goes live

Amazon's $11B data center in Indiana goes live

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