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LONDON — Amazon will start selling home insurance in the U.K. through partnerships with three local insurers, further expanding the e-commerce titan’s push into financial services.

The company announced Wednesday it is opening a new service called Amazon Insurance Store.

The product will show shoppers quotes for policies from insurance providers including Ageas, Co-op and LV+ General Insurance, with Amazon pocketing a commission on each sale from its partners. It is similar to offerings from price comparison sites like Comparethemarket and Moneysupermarket.

Customers who want to apply for home insurance on Amazon can do so by filling out a questionnaire, which asks them questions on their home insurance needs. They’re then shown a list of quotes from Amazon’s insurance partners, along with reviews and star ratings from other customers. Once a user decides on which policy they want to go with, they pay for it using Amazon’s own online checkout. The service is initially rolling out to a few select customers but will be available across the U.K. by the end of 2022.

“Finding the right home insurance policy can be a time-consuming and confusing task, with quotes that often leave out essential coverage in order to lead with the lowest price,” said Jonathan Feifs, general manager of Amazon’s European Payment Products, in a press release Wednesday. “When we set out to create the Amazon Insurance Store, we wanted to improve the experience for customers shopping for home insurance so they could easily compare options and make an informed, objective decision—just like shopping on Amazon.”

Feifs added that the launch was “just the beginning,” suggesting Amazon may expand into other insurance categories over time. It’s the first time the company has launched a store selling insurance. Amazon’s earlier insurance products include product warranty and third-party seller insurance.

It marks the latest foray by Amazon into the world of finance. The company already offers lines of credit to merchants selling items on its platform. It also offers buy now, pay later loans — which allow shoppers to pay off purchases over monthly installments — in the U.S. through a partnership with fintech firm Affirm, and in the U.K. with banking giant Barclays. Last year, the company launched insurance for small and medium-sized business customers in the U.K.

Ben Wood, an analyst at research firm CCS Insight, said the move showed how Amazon is “reinvigorating its efforts to further diversify its business as we emerge from the pandemic and pressure grows on its traditional activities.”

The company “has a wealth of consumer data that it can use as it ventures into new areas,” Wood told CNBC, adding: “Whether this is relevant to this foray into home insurance is unclear, but the value can’t be underestimated as it expands its its business in the future.”

Amazon saw sales on its site boom after the 2020 Covid-19 outbreak, which drove shoppers online as they were restricted from being able to go outside. However, shares of the company have fallen over 30% this year, with higher interest rates hammering tech stocks and investor fears of softening e-commerce sales as the cost-of-living crisis dents sentiment. Add to that the fact that Amazon is heading into a bleak holiday shopping season — particularly in the U.K., where officials have warned of blackouts this winter due to disruption to gas supplies caused by the Russia-Ukraine war.

Earlier this year, Amazon increased the price of its Prime subscription service, which offers faster delivery times and TV and film streaming, to $139 from $119 in the U.S., highlighting the challenges posed by supply chain disruptions, labor constrains and high inflation. Prices for Prime in Europe saw even steeper climbs. Higher subscription costs helped boost Amazon’s revenues in the second quarter, which rose 7% to $121.2 billion. Amazon is due to release its third-quarter numbers later this month. In July, the company forecast third-quarter revenue growth of between 13% and 17%.

Amazon’s move into the insurance market comes amid increased hype over so-called insurance technology, or insurtech. Quite a few startups have scored sizable sums of cash from investors with the proposition that insurance is a market in severe need of digitization. Wefox, a German insurtech firm, recently raised $400 million in a round valuing the company at $4.5 billion, for example — 50% higher than its previous funding round, despite a grim fintech funding climate.

– CNBC’s Arjun Kharpal contributed to this report

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Amazon shutters 4 Fresh stores in Southern California as grocery strategy keeps shifting

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Amazon shutters 4 Fresh stores in Southern California as grocery strategy keeps shifting

An employee arranges a salad dressing display at an Amazon Fresh grocery store on December 12, 2024 in Federal Way, Washington.

David Ryder | Getty Images

Amazon is closing four more Fresh supermarkets in Southern California as the e-commerce giant continues to focus its grocery strategy around Whole Foods and delivery.

The closures will take place in the coming weeks, Amazon confirmed to CNBC. They follow the shuttering of four other U.S. locations in recent months, in Washington, Virginia, New York and a Los Angeles suburb.

“Certain locations work better than others, and after an assessment, we’ve made the decision to close these Amazon Fresh locations,” Amazon spokesperson Griffin Buch said in a statement. “We’re working closely with affected employees to help them find new roles within Amazon wherever possible.”

At one Fresh supermarket in La Verne, California, employees were told to gather for an all-hands meeting on Wednesday, according to an internal message viewed by CNBC. They learned at the meeting that the store would close in mid-November, and that employees would receive a severance package, according to a person familiar with the matter who asked not to be named because the details were confidential.

The other three stores that are closing are in cities of Mission Viejo, La Habra and Whittier.

Last week, Amazon said it intends to close 14 Fresh grocery stores in the U.K. and convert its five other locations there into Whole Foods markets.

Amazon said it regularly evaluates its store portfolio, which can lead to opening, reopening, relocating or closing certain locations. In the U.S., the company has more than 60 remaining Fresh stores. Last year, the company removed its “Just Walk Out” cashierless technology from the stores. It’s also been culling its footprint of Go cashierless convenience stores.

Amazon has been determined to become a major grocery player for nearly two decades. The company launched Amazon Fresh in 2007, then a pilot project for fresh food delivery, before acquiring upscale chain Whole Foods for $13.7 billion in 2017, its biggest purchase on record.

Amazon debuted its Fresh grocery chain in 2020, with an eye toward mass-market shoppers. The rollout has been turbulent since its early days.

The company opened a flurry of Fresh locations by 2022, but the expansion plans ran into CEO Andy Jassy’s widespread cost-cutting efforts as the company reckoned with the impact of rising interest rates and soaring inflation. In 2023, Amazon announced it would shut some Fresh stores and halt further openings temporarily as it evaluated how to make the chain stand out for shoppers.

While it’s closing Fresh stores, Amazon continues to “innovate and invest in making grocery shopping easier, faster, and more affordable,” Buch said. The company still maintains 500 Whole Foods locations and has opened mini “daily shop” Whole Foods stores in New York City.

On Wednesday, Amazon also launched a new “price-conscious” grocery brand that will be offered online and in its physical stores. And last month, Amazon expanded same-day delivery of fresh foods to more pockets of the U.S.

Jassy and other company executives have touted the success of sales of “everyday essentials” within its online grocery business, which refers to items such as canned goods, paper towels, dish soap and snacks. Jassy told investors at the company’s annual shareholder meeting in May that he remains “bullish” on grocery, calling it a “significant business” for Amazon.

WATCH: Amazon grocery could be a trojan horse to more revenue

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Quantum stocks Rigetti Computing and D-Wave surged double-digits this week. Here’s what’s driving the big move

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Quantum stocks Rigetti Computing and D-Wave surged double-digits this week. Here's what's driving the big move

Inside Google’s quantum computing lab in Santa Barbara, California.

CNBC

Quantum computing stocks are wrapping up a big week of double-digit gains.

Shares of Rigetti Computing, D-Wave Quantum and Quantum Computing have surged more than 20%. Rigetti and D-Wave Quantum have more than doubled and tripled, respectively, since the start of the year. Arqit Quantum skyrocketed more than 32% this week.

The jump in shares followed a wave of positive news in the quantum space.

Rigetti said it had purchase orders totalling $5.7 million for two of its 9-qubit Novera quantum computing systems. The owner of drugmaker Novo Nordisk and the Danish government also invested 300 million euros in a quantum venture fund.

In a blog post earlier this week, Nvidia also highlighted accelerated computing, which it argues can make “quantum computing breakthroughs of today and tomorrow possible.”

Investors have piled into quantum computing technology this year, as tech giants Microsoft, Nvidia and Amazon have embraced the technology with a wave of new chip announcements, multi-million dollar investments and research plans.

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How to get Sora app invite codes for OpenAI’s viral AI video creator

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How to get Sora app invite codes for OpenAI's viral AI video creator

Cfoto | Future Publishing | Getty Images

OpenAI’s new artificial intelligence video app Sora has already grabbed the top spot in Apple‘s App Store as its number one free app, despite being invite-only.

Sora, which was launched on Tuesday, allows users to create short-form AI videos and share them in a feed. The app is available to iPhone users but requires an invite code to access.

Here’s how to snag a Sora app invite code:

  • First, download the app from the iOS App Store. Note that Sora requires iOS 18.0 or later to be downloaded.
  • Login using your OpenAI account.
  • Click “Notify me when access opens.”

A screen will then appear asking for an access code.

Currently, OpenAI has said that it is prioritizing paying ChatGPT Pro users for Sora access. The app is only available in the U.S. and Canada, but is expected to roll out to additional countries soon, the company said.

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If you do not know someone who can provide an access code, several people are sharing invite codes on the official OpenAI Discord server, as well as on X and Reddit threads.

Once you input your access, you will be able to start generating AI videos using text or images. Users are also able to cameo as characters in their videos as well as “remix” other posts.

The app is powered by the new Sora 2.0 model, an updated version of the original Sora model from last year. The video generation model is “physically accurate, realistic, and more controllable” than prior systems, the company said in a blog post.

OpenAI's Sora 2 sparks AI 'slop' backlash

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