The Brazilian digital banking startup Nubank will launch its own cryptocurrency in the country next year, marking the latest move into digital assets by a large financial institution.
Nubank said Wednesday it will launch the token, called Nucoin, in the first half of 2023. In a press release, the company touts Nucoin as “a new way to recognize customer loyalty and encourage engagement with Nubank products.” Nubank said it plans to offer discounts and other perks to holders of the token.
“The project is another step ahead in our belief in the transformative potential of blockchain technology and to democratize it even more, going beyond the purchase, sale and maintenance of cryptocurrencies in the Nu app,” Fernando Czapski, general manager for Nucoin at Nubank, said in a statement.
Nubank said it would invite 2,000 customers to take part in a forum group for guiding the development of Nucoin, “adhering to common practices in blockchain projects,” according to the firm. “In this phase, more than feedback, the proposal is to explore a decentralized process of product creation, characteristic of Web3,” Nubank said.
The cryptocurrency was built on the Polygon network, a so-called “Layer 2” protocol that aims to alleviate congestion on the Ethereum blockchain, where transactions can often be costly and take long to process. Polygon says its platform is able to support thousands of transactions per second.
Nubank isn’t the first bank to launch its own cryptocurrency. JPMorgan rolled out its own token, JPMCoin, a so-called stablecoin that maintains a one-to-one peg to the U.S. dollar. Unlike that coin, Nucoin’s price fluctuates in value based on supply and demand, similar to coins like bitcoin and ether.
It follows other steps from banking and payment companies into the crypto market. In October, Mastercard launched a new tool, Crypto Secure, aimed at helping card issuers prevent fraud involving crypto exchanges. Firms like PayPal and Robinhood also offer trading in cryptocurrencies. The Wall Street bank Goldman Sachs, meanwhile, has its own internal crypto trading desk.
The new token offering comes against a bleak backdrop for cryptocurrencies. The market is currently in a deep downturn investors are calling “crypto winter,” with many digital coins — including the world’s largest, bitcoin — having lost over half of their value since the start of 2022.
Regulators have since gotten more wary about digital currencies and the potential harms they pose to consumers, with governments in the U.S., European Union and elsewhere introducing frameworks for regulating the industry.
Asked whether Nubank had sought regulatory approval in Brazil before launching its token, a spokesperson for the company said it “constantly evaluates the regulatory framework as an important part of our product development process.”
Nubank launched in 2013 with a purple no-fee credit card in Sao Paulo, Brazil, a country notorious for its high-fee, low-tech banking system. Since its launch nine years ago, the company has amassed 70 million users across Brazil, Mexico and Colombia.
Nubank, which went public late last year, counts famed investor Warren Buffett among its roster of backers. Buffett’s firm Berkshire Hathaway took a $500 million stake in Nubank in June 2021. The company is valued by the stock market at $20.4 billion, roughly half what it was worth in its December 2021 debut.
Nubank has previously gotten into the crypto game through its Nucripto platform, which offers trading in a range of tokens including bitcoin and ether. The exchange, which relies on tech from blockchain infrastructure startup Paxos, reached 1 million users in July a month after launching.
Gemini Co-founders Tyler Winklevoss and Cameron Winklevoss attend the company’s IPO at the Nasdaq MarketSite in New York City, U.S., Sept. 12, 2025.
Jeenah Moon | Reuters
Shares of Gemini Space Station soared more than 40% on Thursday after the exchange operator raised $425 million in an initial public offering.
The stock opened at $37.01 on the Nasdaq after its IPO priced at $28. At one point, shares traded as high as $40.71.
The New York-based company priced its IPO late Thursday above this week’s expected range of $24 to $26, and an initial range of between $17 and $19. That valued the company at some $3.3 billion before trading began.
Gemini, which primarily operates as a cryptocurrency exchange, was founded by the Winklevoss brothers in 2014 and held more than $21 billion of assets on its platform as of the end of July. Per its registration with the Securities and Exchange Commission, Gemini posted a net loss of $159 million in 2024, and in the first half of this year, it lost $283 million.
The company also offers a U.S. dollar-backed stablecoin, credit cards with a crypto-back rewards program and a custody service for institutions.
The Winklevoss brothers were among the earliest bitcoin investors and first bitcoin billionaires. They have long held that bitcoin is a superior store of value than gold. On Friday morning, they told CNBC’s “Squawk Box” they see its price reaching $1 million a decade from now.
In 2013, they were the first to apply to launch a bitcoin exchange-traded fund, more than 10 years before the first bitcoin ETFs would eventually be approved. The Securities and Exchange Commission’s rejection of the application, which cited risk of fraud and market manipulation, set the stage for the bitcoin ETF debate in the years to come.
Even in the early days, when bitcoin was notorious for its extreme volatility and anti-establishment roots and shunned by Wall Street, the Winklevoss brothers were outspoken about the need for smart regulation that would establish rules for the crypto-led financial revolution.
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Opendoor co-founder and newly minted board chair Keith Rabois said remote work and a “bloated” workforce have been a drag on the company’s culture, as he vowed to slash headcount.
“There’s 1,400 employees at Opendoor. I don’t know what most of them do. We don’t need more than 200 of them,” Rabois told CNBC’s “Squawk on the Street” on Friday.
The online real-estate platform on Wednesday appointed former Shopify executive Kaz Nejatian as its new CEO after investor pressure caused his predecessor, Carrie Wheeler, to resign last month. Opendoor also named Rabois as chairman and said Eric Wu, who served as the company’s first CEO before stepping down in 2023, would return to the board.
The announcement sent Opendoor shares soaring 78% on Thursday, before the stock slid more than 12% on Friday. It is still up almost 500% this year, after an army of retail investors pushed up the stock price when hedge fund manager Eric Jackson began touting the company.
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Opendoor year-to-date stock chart.
Opendoor’s business involves using technology to buy and sell homes, pocketing the gains.
Nothing has fundamentally improved for the company since Jackson bought shares of Opendoor in July. Opendoor remains a cash-burning, low-margin business with meager near-term growth prospects.
Rabois said he has a “high level view of the strategy” that’s needed to transform Opendoor, and that the headcount reductions are necessary to resolve the company’s cash burn.
“The culture was broken,” Rabois said. “These people were working remotely. That doesn’t work. This company was founded on the principle of innovation and working together in person. We’re going to return to our roots.”
He added that Opendoor “went down this DEI path,” referring to diversity, equity and inclusion.
The Federal Aviation Administration said Friday it is launching a pilot program to speed up the rollout of air taxis.
Archer Aviation and Joby Aviation, major players in the electric vertical takeoff and landing, or eVTOL, space, said they are participating in the program. Shares of each were higher on Friday.
The program will establish at least five projects through public-private partnerships with state and local governments to promote safe usage of eVTOL aircraft.
“The next great technological revolution in aviation is here,” said U.S. Transportation Secretary Sean Duffy in a release. “The United States will lead the way, and doing so will cement America’s status as a global leader in transportation innovation.”
Archer said supervised trials could begin in the U.S. as soon as next year, ahead of FAA certification. Joby is set to begin FAA flight testing early next year.
Proponents of eVTOL have touted the technology as a method to slash emissions and ease traffic. Archer, Joby and their competitors have been steadily working toward FAA approval.
Joby called the program a “critical step” in the path toward widespread air taxi service in the U.S. Archer CEO Adam Goldstein dubbed the announcement a “landmark moment” that allows the company to work with partners such as United Airlines to trial aircraft.
“These early flights will help cement American leadership in advanced aviation and set the stage for scaled commercial operations in the U.S. and beyond,” he wrote.
Both companies have made strides testing their products through partnerships in the Middle East.