On October 14, Maksim Timchenko, the CEO of DTEK, Ukraine’s largest private power generator, updated Economichna Pravda on the status of Ukraine’s electrical grid in the face of Russian strikes against the country’s power installations. He also talked about what the company’s future plans are for implementing renewables, despite the Russian attacks. DTEK shared that interview today with Electrek, and we have edited the English translation sent to us below for length and clarity.
Economichna Pravda: Looking at Ukraine’s entire energy system, how much capacity was there before the October 10 strikes in the country, and how much is left now?
Maksim Timchenko: It is important to understand the difference between the capacity that is left and the capacity that is still available. These strikes are not aimed at generating facilities to prevent us from producing electricity but at connection systems tied to the Ukrainian energy system. They hit open switchgears, transformers, switches, so that a station that can produce electricity cannot be connected to the unified power system. That is, the key targets are Ukrenergo transformer high-voltage substations and power distribution equipment at thermal power plants.
What [are] the tactics behind this? Since Soviet times, we have built unified energy systems so that if one of the generation flows fails at some part of the system, another one picks it up. That is, everything is looped and we work in a single system. In Soviet times, a power system scheme was built, where everything is set up for similar events that are happening today.
I think the Russian military [consults] their power engineers and they explain how to cause maximum harm to the energy system.
When Ukrenergo’s 750 kilowatt nodal substations, which connect the regions where the generation facilities are located get hit, then a surplus is obtained in one region, and a deficit in another. They hit these substations. This is exactly what happened on Monday and Tuesday. Yesterday morning [July 13 – EP] they struck to prevent supply of electricity to Kyiv.
Economichna Pravda: How many megawatts or as a percentage of the total number of capacities have been taken down?
Maksim Timchenko: From the point of view of generation, we [have] capacities that are destroyed and those that are occupied. The biggest deprivation of capacity is the seizure of the Zaporozhye Nuclear Power Plant. Today, 6,000 megawatts are not available. This is the most difficult situation.
Speaking of our thermal power plants: We have lost control over the Uglegorsk [thermal power] station, and the Lugansk, and the Zaporizhzhya thermal power plant, which is next to the Zaporizhzhia nuclear power station [Editor’s note: It’s the largest nuclear power plant in Europe]. Three thermal power plants and one nuclear power plant are located [in] the temporarily occupied territories and cannot produce electricity for the country.
Second, regarding the power output, the Ladyzhynska [thermal power] station in the Vinnitsa region, which was also hit this week, [is not in operation] today. We are working to put it back into operation. The rest of the thermal power plants are operating.
Economichna Pravda: It is about 10,000 megawatts.
Maksim Timchenko: Yes. 6,000 – Zaporizhzhia [nuclear power station], Uglegorsk, and Zaporizhzhia – 1,200 each. All together up to 10,000 megawatts out of 50,000 megawatts. In general, the country runs on about 52,000 megawatts.
Economichna Pravda: When a minister or ministry says that 30% of the power industry is out of operation, can you say that this is misinformation?
Maksim Timchenko: I certainly don’t want to challenge the minister’s statement. [I]t can be perceived in different ways. “Out of operation” in terms of the fact that we have lost connection systems – [that] is correct. That is, if we do not have connections with generating stations, as I said, then we have lost 30% of the capacity when it comes to the process of energy delivery to the consumer.
Why were the rolling blackouts implemented? Because the power that was produced could not be delivered to the grids. In this regard, he was probably right. From the point of view of the availability of capacities in working condition, I outlined the picture for you.
[…]
There is enough own capacity within Ukraine to get through the winter and for normal operation. The problem is the hits and damage done to the infrastructure that allows this power to be provided.
Economichna Pravda: If our Russian “friends” smash the capacities, and not the output of capacities, then the energy system will be without thermal generation. Is nuclear generation capable of operating under such circumstances?
Maksim Timchenko: Firstly, we have Ukrhydroenergo [a state company that administers hydro power plants]. Hydroelectric power plays an important balancing role. Secondly, along the lines that electricity [is exported] to the EU, imports can also be carried out. Accordingly, this can also play a role in power balancing.
We are not stopping our battery storage installation project. [W]e still plan to bring and install 20 megawatts of storage capacity. This battery storage will also play an important role in balancing. It may not be such a large volume, but in this situation it is important.
Therefore, I believe that we cannot have some kind of Armageddon, a situation where everything will be broken, and we will end up having a total blackout. I don’t believe [we will have] this scenario. Although I did not believe in a war with Russia. Everything is possible, but based on how we have performed and how the system has performed in terms of sustainability, I have confidence that we will cope with these challenges. Again, in conjunction with the military.
I rely heavily on Ukrainian Air Defense Forces. Still, even with such a massive attack, more than 50% of the missiles have been shot down. These are certain lessons for us and for the military, how to deal with such situations.
Economichna Pravda: There is an opinion that the nuclear power generation infrastructure will also be destroyed and thus thousands of megawatts will be “extinguished.” Do I understand correctly that if such a scenario is implemented, then we have the technical capabilities and agreements with Europe to take electricity from them?
Maksim Timchenko: Yes. Firstly, my personal comment: These Russians, perhaps, still have enough brains with their conditionally high-precision weapons not to hit nuclear power plants, because you can miss and hit the block. I hope that they will not destroy the infrastructure of nuclear power plants. But nothing can be a certainty with this madness.
Yes, there are technical possibilities, there are agreements, there are financial issues, and they are still being discussed in terms of paying for electricity. You know, in our country [it’s] 4-5 times cheaper than in Europe, and the delivery will, of course, be at the level of European prices.
Economichna Pravda: The other day we saw a message from the head of DTEK Dnipro Electric Grids. He was looking for generators. Do people need to buy electric generators?
Maksim Timchenko: I don’t want to inspire any false calm. We live in the times of highest uncertainty. And, frankly, if it is possible to buy a generator, then it is better to buy [one]. If we take a sober look at the situation that is happening now, it is better to have reserve capacities.
…
Economichna Pravda: Do you agree with the statement that this war will last for years? If so, then [will you] change the group’s strategy in terms of at least diversifying your businesses to other countries [on] the European continent?
Maksim Timchenko: Yesterday I [held] a job interview – we still hire people to work for important positions in the company. And … the candidate [asked]: I watched your corporate strategy 2030 [New Strategy DTEK 2030], what has changed in it? My answer was: Fundamentally nothing has changed.
The priority for the development of green generation remains. It was very important for me to hear the president’s position that it is necessary to create a “green hub” in Ukraine to supply electricity to Europe, and help Europe get away from over-dependence on Russian energy resources.
We have all the possibilities for this: grid access, favorable topography, wind, sun, and experience. We said that we would [make] green generation a priority, and we are not giving up on this.
In the same strategy, we [addressed] our international development. … The first plans for our investments abroad were laid down. And, in accordance with this strategy, we continue to do so. Today we are implementing projects for the construction of wind and solar stations. As part of these projects, we want to develop an entire ecosystem of solar and wind power plants, including those with energy storage systems.
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Seventeen state attorneys general and DC are fighting a Trump executive order that froze permits and funding for all onshore and offshore wind projects on January 20.
The coalition is asking a federal judge to declare the executive order illegal and prevent the Trump administration from obstructing wind energy development. It was filed in federal court in Massachusetts.
New York attorney general Letitia James is leading the coalition. James said, “This arbitrary and unnecessary directive threatens the loss of thousands of good-paying jobs and billions in investments, and it is delaying our transition away from the fossil fuels that harm our health and our planet.”
Federal agencies have stopped issuing permits for wind projects across the board and even pulled the plug on the fully approved Empire Wind in New York, which was already under construction. Developer Equinor, majority owned by the Norwegian government, went through a seven-year permitting process and is considering separate legal actions.
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Massachusetts attorney general Andrea Joy Campbell said that Trump’s “attempts to stop homegrown wind energy development directly contradict his claims that there is a growing need for reliable domestic energy.”
The coalition argues that the action violates the Administrative Procedure Act and other federal laws because the Trump administration, “among other things, provides no reasoned explanation for categorically and indefinitely halting all wind energy development.”
Trump’s executive order puts billions of dollars in state investments at risk, jeopardizing everything from wind industry infrastructure to supply chains and workforce training that’s already well underway.
The coalition consists of attorneys general of Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, New Mexico, Oregon, Rhode Island, and Washington.
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Professional salespeople love to talk about “the steps of the sale,” a tried-and-true process that guides every customer from curiosity to closed. But when it comes to electric cars, that old-school hustle can fall flat, leaving dealers struggling with how to fit them into their familiar playbook. But what if I told you, dear dealer, that there’s a whole category of vehicles on existing dealer lots that need to be approached in exactly the same way as an EV to score a successful sale that you’re already familiar with?
That category: Heavy-duty tow trucks. Here’s how selling one is a lot like selling the other.
That’s right, greenpeas – selling a tow-rated pickup truck to someone who’s buying it primarily to haul a trailer, boat, or RV is a delicate thing that requires salespeople (and sales managers) to approach their customers with a lot more patience and empathy, and a lot less, “what can I do to get you to drive this home, today?” And, as we go through the whys and hows, I think you’ll agree that all the heavy truck selling wisdom we’re going to cover today will help you sell more electric cars, more often, and for more money.
1. Discovery is where the deal gets done
When it comes to heavy-duty tow vehicles, most smart dealers understand that their customer probably has a better understanding of their individual needs than they do – but it’s still a good idea to go over that understanding during the discovery phase of the sale.
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Has the customer factored in the weight of the trailer and the weight of everyone and everything else inside it? What about the weight of water, tools, or animals? Do they fully understand the concepts of GVWR and GCWR, and the difference between trailer weight and tongue weight? Will they have enough range, when fully loaded, on their standard fuel tank or will they need an aux. tank? What about the future – are they thinking about upgrading their RV or hauling bigger loads longer distances?
In other words, the customer has to trust that the vehicle they’re about to buy from you will meet their needs and fit into their lives today, while also meeting their needs in the foreseeable future. That’s what it looks like in a truck, but now apply that to an EV.
Has the customer mapped out the routes they take every day to make sure they can make the drive? That might sound ridiculous to you and me, but what if they’re depending on a single DC fast charger out on a rural stretch of highway to get the EV to meet their needs? What if they think 200 miles of range is 200 miles of range, but they like to drive 80+ mph (on Chicago’s I-290, that’s a minimum safe travel speed), do they understand that speed impacts range as much as weather?
Tools like Chargeway are great for helping dealers explain EV charging speeds, the impacts of speed and topography on range, and – especially in this era of NACS adapters – where buyers of used or off-lease EVs can charge up and get back on the road.
In either case, the salespeople who take the time in discovery to understand their customers’ needs and become consultative partners will make a sale, the ones who rush through the process won’t, and the ones who sell their customers the wrong thing will make a problem (if not an expensive lawsuit) for the dealership.
2. Options really do matter
When you’re selling a conventional ICE-powered crossover to a typical suburbanite, moving your customer up or down a trim level doesn’t typically impact their use case. Sure, they might have to keep their foot planted a little longer to get up to highway speeds or learn to live with cloth when they really wanted leather or vinylvegan leather, but they’ll still be able to get five-to-seven adults from point A to point B with the same general effectiveness.
That’s not true when it comes to trucks that are going to get put to work. There, the difference between one axle ration and another can have a huge impact on driver comfort, towing capabilities, and fuel economy – and going from a one-ton truck that’s just outside the customer’s budget to a half-ton that you happen to have on the lot could get someone seriously hurt or killed.
It may be tempting to switch the customer to a vehicle you have on the lot (especially if that vehicle happens to be an aged unit with a fat spiff on it), but the long-term pain isn’t worth the short-term gain on this one.
3. Information is your friend
This might feel like a duplicate of the discovery phase, but think of it as a member of the “measure twice, cut once” advice genre. That is to say that, sure – the customer thinks that new 5th wheel RV they have on order weighs 11,000 lbs., but does it? Did they add any options of features (see no. 2) that make it heavier? Get the information from the RV manufacturer or dealer and confirm as much as you can. That extra work will help keep your customer safe and build trust.
Similarly, you’ll want to verify your assumptions when it comes to EVs. Is that once-a-month 300 mile drive really 300 miles, or is it 330? Is there more than one charging option available on their preferred route? Is the customer able to make their trip without changing the way your they drive? Are they willing to change up where they stop, or for how long?
When it comes to EVs, especially used ones that came onto your lot as part of a trade deal that you may not be intimately familiar with, I cannot stress how much route planning apps like Chargeway or A Better Route Planner can help salespeople answer questions about electric vehicles confidently and correctly, generate trust, and drive referrals.
4. Aftersales support is critical
Successful salespeople follow up – not just with prospects who are still shopping, but with customers who have already bought. And, just as RVers know other RVers, RV salespeople who get positive feedback about a local dealer who takes the time to make sure their customers get the right truck know RV customers who might need a right truck of their own.
Yes, those RV salespeople might expect a $100 bird dog bonus to send their customers your way, but the money on its own isn’t enough. They have to know they can trust you with their customers, and you build that trust in steps 1-3, above.
The reason BMW is consistently pulling ahead? It seems to come down to education. “First-time EV buyers are receiving minimal education or training,” explains Brent Gruber, executive director of the EV practice at J.D. Power. “Dealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn’t happening often enough. The shortfall in buyer education is something we’re seeing with all brands.”
And, if you’re still not quite convinced that you need to learn how to sell EVs to be successful on the sales floor, think again.
Overall, 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, a rate that is also matched by first-time buyers. Manufacturers should take note of the strong consumer commitment to EVs as the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one. In fact, during the past several years, the BEV repurchase intent percentage has fluctuated very little, ranging between 94-97%. This year’s study also finds that only 12% of BEV owners are likely to consider replacing their EV with an internal combustion engine (ICE)-powered vehicle during their next purchase.
Listen to an EV convert who has desked an awful lot of car deals, greenpeas – if you treat every EV customer the same way that crusty old fleet rep treats his truck buyers, you’re going to sell a whole lot of EVs. And, if you’re a brave enough little toaster to follow up and ask for that referral, you’ll find that EV buyers know other EV buyers.
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There’s no exact way to track Tesla’s inventory in the US, but there are ways to track Tesla’s Cybertruck listings. Sometimes, Tesla may have many vehicles with the exact same configuration at the same location and it will only publish a single listing for it.
Therefore, Tesla might have been sitting on more Cybertruck inventory.
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A month later, the number of listings in the US has skyrocketed to over 10,000 Cybertrucks, according to Tesla-Info.com:
This surge could be due to an actual net increase in Cybertruck inventory, but Tesla is also heavily discounting the trucks at varying rates, creating several different prices and, therefore, more listings.
At an average sale price of $78,000, Tesla could have almost $800 million worth of Cybertrucks.
Due to low demand, Tesla appears to have significantly slowed down Cybertruck production in recent months. Therefore, this surge is likely more about Tesla discounting the vehicles, exposing the broader US inventory, than an actual major increase in inventory due to more production.
Many of the Cybertrucks in inventory were built in 2024, so they are already at least four months old. Tesla still has ‘Foundation Series’ Cybertrucks in inventory, which it stopped producing in October 2024—more than seven months ago.
This is about as bad as it gets. Over 10,000 units account for about two quarters of Tesla’s Cybertruck sales.
It already looks like Tesla has slowed Cybertruck production down to a crawl, but I wouldn’t be surprised if it pauses it soon. The hard part for Tesla is to admit defeat.
The Cybertruck RWD using the same battery pack as the AWD was already a sort of admission that Tesla found the vehicle program to be too small to be worth being produced with two battery pack sizes. The automaker did the same with Model S/X when the program’s volumes shrank following the launches of Model 3 and Model Y.
It looks like under the current circumstances, Tesla will have issues selling more than 20,000 Cybertrucks per year in the US despite having planned production for 250,000 units.
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