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iPad (10th generation).

Sofia Pitt

Apple‘s new iPad hits store shelves on Wednesday. I’ve been testing it for the past several days, and if you’re looking for an entry-level iPad, I think it’s worth spending the extra $120 on this year’s version.

The debut of the 10th generation iPad comes at a crucial time for Apple: right ahead of the all-important holiday shopping season. IPad sales fell 14% during Apple’s last holiday quarter, and dropped 2% during the company’s fiscal third quarter, which ended in July. Apple’s two newest iPad models, which also includes the highest-end Pro model, could help boost holiday tablet sales.

This year’s iPad got a major redesign with a faster processing chip, a better camera, and other features. It’s a bit more expensive than last year’s iPad, starting at $449, versus last year’s 9th generation model, which starts at $329.

That comes with a caveat: If you already have a 2021 entry-level iPad, don’t bother buying this year’s model. The differences aren’t stark enough to justify the upgrade.

Here’s what you need to know about Apple’s new entry-level iPad.

What’s good

iPad (10th generation)

Sofia Pitt

Let’s start with the upgraded design. Apple’s new iPad has a 10.9-inch screen, which is slightly larger than the last generation’s 10.2-inch display. It has flat edges, and a more squared look, similar to the higher-end iPad Air or Pro. You can say goodbye to the home button at the bottom of the screen. Instead, there is a fingerprint reader in the power button.

There are two other important upgrades: a new USB-C connector, instead of the Lightning connector, which means faster charging and transfer speeds for things like big video files.

One of the upgrades I’m most excited about is the new placement of the front-facing camera. It’s now on the long side of the tablet, instead of the short side, which should help you look more centered on the camera during video chats. It’s also more flattering.

When FaceTiming on my 2021 iPad, my eyes are constantly drawn to the side of the screen, rather than the person I’m talking to because the camera feels like it’s capturing me at an odd angle. The new placement of the iPad’s front-facing camera corrects that problem and makes it easier to focus on the person I’m trying to talk to.

The new iPad is powered by a slightly older A14 Bionic chip, but I noticed slightly faster performance and longer-lasting battery life when compared with its predecessor. Switching between apps such as Safari and Pinterest, for example, felt smoother, and I was able to make it through an entire day of streaming and surfing the web before needing to charge at night.

The screen was clear when I watched “Emily the Criminal” over the weekend. The picture quality in the car chase scenes was sharp and the colors were vivid, though not as bright as what you’d get on one of Apple’s higher-end iPads.

The camera on the new iPad is noticeably better. The front-facing selfie-cam was clearer for video calls when compared with last year’s iPad and my 2021 MacBook.

iPad front facing camera.

Sofia Pitt

The new colors are also exciting and I have a feeling they’ll make this entry-level iPad more popular for the holiday season. This year’s lineup comes in blue, pink, silver and yellow.

The new iPad

Apple

The iPad I’ve been testing has 5G cellular, which costs an extra $150. If you commute or use your iPad on the go like me, it’s worth the extra cost since you can stream without being connected to Wi-Fi.

What’s bad

The new iPad requires a $9 dongle if you want to use the Apple Pencil.

Sofia Pitt

One thing about the new iPad is that it doesn’t support the latest second-generation Apple Pencil. It only works with the first-generation Apple Pencil, which is seven years old and isn’t as comfortable to use. Adding insult to injury, since the iPad now has a USB-C port instead of a Lightning connector, the older Apple Pencil requires a $9 dongle to use with this tablet.

Also, Apple sells a new $249 Magic Keyboard Folio case that has a kickstand and a multitouch trackpad, which is useful if you need to type out some emails or get quick work done.

I don’t like this new Magic Keyboard Folio as much as the version that works with the iPad Pro, because I often stream shows and keep my iPad on my lap, couch or bed and this case doesn’t prop up the iPad as well on soft surfaces. I found myself having to hold the iPad with one hand to keep it in place while watching shows.

iPad (10th generation)

Sofia Pitt

Should you buy it?

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

Elon Musk (L), and Peter Navarro (R).

Reuters

As Tesla shares plummeted for a fourth straight day, CEO Elon Musk let loose on President Donald Trump’s top trade advisor Peter Navarro.

Musk, the world’s richest person, started going after Navarro over the weekend, posting on X that a “PhD in econ from Harvard is a bad thing, not a good thing,” a reference to Navarro’s degree. Whatever subtlety remained at the beginning of the week has since vanished.

On Tuesday, Musk wrote that “Navarro is truly a moron,” noting that his comments about Tesla being a “car assembler,” as much are “demonstrably false.” Musk called Navarro “dumber than a sack of bricks,” before later apologizing to bricks. Musk also called Navarro “dangerously dumb.”

Musk’s attacks on Navarro represent the most public spat between members of President Trump’s inner circle since the term began in January, and show that the steep tariffs announced last week on more than 180 countries and territories don’t have universal approval in the administration.

When asked about the feud in a briefing on Tuesday, White House press secretary Karoline Leavitt said, “Look, these are obviously two individuals who have very different views on trade and on tariffs.”

“Boys will be boys, and we will let their public sparring continue,” she said.

For Musk, whose younger brother Kimbal — a restaurant owner, entrepreneur and Tesla board member — has joined in on the action, the name-calling appears to be tied to business conditions.

Tesla’s stock is down 22% in the past four trading sessions and 45% for the year. Tesla has lost more tha $585 billion in value since the calendar turned, equaling tens of billions of dollars in paper losses for Musk, who is also CEO of SpaceX and the owner of xAI and social network X.

Even before President Trump detailed his plan for widespread tariffs, he’d already placed a 25% tariff on vehicles not assembled in the U.S. Many analysts said Tesla could withstand those tariffs better than competitors because its vehicles sold in the U.S. are assembled domestically.

But the company’s production costs are poised to increase because of the tariffs on materials and parts from foreign suppliers. Canada and Mexico are among the leading sources of U.S. steel imports, and Canada is the nation’s largest supplier of aluminum, while China and Mexico are home to major suppliers of printed circuit boards to the automotive industry.

At a recent an event hosted by right-wing Italian Deputy Prime Minister Matteo Salvini, Musk said, “Both Europe and the United States should move, ideally, in my view, to a zero-tariff situation, effectively creating a free trade zone between Europe and North America.”

Musk, whose view on trade relations with Europe stands in stark contrast to the policies implemented by the president, has a vested interest in the region. Tesla has a large car factory outside of Berlin, and the European Commission previously turned to SpaceX for launches.

Even before the tariffs, Tesla’s business was faltering. Last week, the company reported a 13% year-over-year decline in first-quarter deliveries, missing analysts’ estimates. That report that landed days after Tesla’s stock price wrapped up its worst quarter since 2022.

Musk, who spent roughly $290 billion to help return Trump to the White House, is now leading the Department of Government Efficiency, or DOGE, which has slashed costs, eliminated regulations and cut tens of thousands of federal jobs. In the first quarter, Tesla was hit with waves of protests, boycotts and some criminal activity that targeted vehicles and facilities in response to Musk’s political rhetoric and his work in the White House.

WATCH: Brad Gerstner explains his Tesla position

Brad Gerstner explains his Tesla position

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Apple’s 4-day slide puts Microsoft back on top as most valuable company

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Apple's 4-day slide puts Microsoft back on top as most valuable company

Satya Nadella, CEO of Microsoft, laughs as he attends a session at the World Economic Forum in Davos, Switzerland, on Jan. 23, 2020.

Denis Balibouse | Reuters

Apple‘s 23% plunge over the past four trading sessions has again turned Microsoft into the world’s most valuable public company.

As of Tuesday’s close, Microsoft is worth $2.64 trillion, while Apple’s market cap stands at $2.59 trillion.

While the market broadly is getting hammered by President Donald Trump’s sweeping tariff plan, Apple is getting hit the hardest among tech’s megacap companies due to the iPhone maker’s reliance on China.

The Nasdaq is down 13% over the past four trading days, as President Trump’s decision to impose tariffs on imports from more than 100 countries has sparked fears of a recession brought on by rising prices. UBS analysts on Monday predicted that the price of the iPhone 16 Pro Max could jump as much as $350 in the U.S.

Both Apple and Microsoft, along with chipmaker Nvidia, were previously valued at upward of $3 trillion before the recent sell-off.

In January, Microsoft issued disappointing revenue guidance. Nevertheless, last week, as Jefferies analysts reduced their price targets on many software stocks, they wrote Microsoft was among the “companies who we view as more insulated” from tariff uncertainty.

Microsoft also had the highest market capitalization of any public company in early 2024, but Apple soon reclaimed the title.

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Tech stocks struggle with intraday gains amid tariff uncertainty

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Tech, semiconductor stocks bounce on tariff optimism, Nvidia jumps 7%

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Tech, semiconductor stocks bounce on tariff optimism, Nvidia jumps 7%

Technology stocks bounced Tuesday after three rocky trading sessions, spurred by rising optimism that President Donald Trump could potentially negotiate tariff deals with world leaders.

Nvidia led the Magnificent Seven group’s gains, rallying about 7%. Meta Platforms, Amazon, Tesla, Apple and Microsoft jumped at least 4% each. Alphabet rose about 3%.

The sector is coming off a wild trading session after speculation that the White House could potentially delay tariffs fueled volatile swings. Alphabet, Meta Platforms, Amazon and Nvidia finished higher, while Apple, Microsoft and Tesla posted losses.

Trump’s wide-sweeping tariff plans have sparked violent turbulence over the last three trading sessions. Trading volume on Monday hit its highest in nearly two decades. Technology stocks gyrated after the Nasdaq Composite posted its worst week in five years and the Magnificent Seven group lost $1.8 trillion in market value over two trading sessions.

Semiconductor stocks also rebounded Tuesday, with the VanEck Semiconductor ETF jumping more than 5% to build on a more than 2% gain from the previous session. Advanced Micro Devices, Lam Research and Micron Technology jumped about 6%.

Chipmakers were excluded from the recent tariffs, but have come under pressure on worries that higher duties could diminish demand for products they are used in and slow the economy. The sector is also expected to see tariffs further down the road.

Elsewhere, Broadcom surged 9% after announcing a $10 billion share buyback plan through the end of the year. Marvell Technology also bounced more than 9% after agreeing to sell its auto ethernet business for $2.5 billion in cash to Infineon Technologies.

WATCH: Tariff volatility erases majority of AI stock gains

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