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The Malibu-based electric bicycle company SONDORS recently submitted filings to the US Securities and Exchange Commission (SEC) indicating that it seeks to go public, which would make it the first e-bike company in the US to do so. But in addition to revealing some interesting new future products, the filings shined some light on past missteps and gave customers who claim that the company misleads the public ample ammunition.

We’ve seen several electric mobility companies go public in the US recently, including Harley-Davidson’s electric motorcycle brand LiveWire, Taiwanese battery swapping giant Gogoro, and Texas-based electric powersports company Volcon.

But SONDORS would become the first electric bicycle maker to hit the US stock exchanges.

The company shot to stardom back in 2015 when it debuted a $500 fat-tire electric bicycle in a massively popular crowdfunding campaign.

In the years since, SONDORS has continuously added to a rapidly expanding electric bicycle product portfolio, as well as branched out into a light electric motorcycle known as the Metacycle and a perpetually stalled three-wheeled electric “car” project.

sondors ebike testing

The company recently submitted an S-1 filing, which is a federally required form that any company seeking to go public must file with the US SEC. SONDORS’s filing gives us never-before-seen insight into the company’s operations and financial standing.

Most privately owned electric bicycle companies like Rad Power Bikes and Lectric eBikes are purposefully opaque about their business metrics. We have to rely on publicly available import data and industry whispers to extrapolate information like annual sales data, with both of those companies estimated to sell e-bikes in the six-figure volumes annually.

But looking through SONDORS’s prospectus document shows deeper insight into the company that also reveals some unflattering information. For starters, while other major e-bike companies like Rad and Lectric are assumed to be well into profitability at this point (despite their exact financials not being known to the public), SONDORS’s financial reports in the filing that cover the previous two fiscal years show that the company operated at a net loss in both 2020 and 2021.

The financial documents reveal that both years actually saw positive gross profits on products sold, with between $12M to $16M in revenue and $3.5M to $4.5M in gross profits. But the company spent between $2M to $3M in marketing and between $2.4M to $4.8M on general and administrative expenses, which typically includes items like salaries, rent, maintenance, office expenses, interest on loans, insurance, etc. That resulted in net losses of $745,000 in 2020 and $4.9M in 2021.

sondors madmods

The financial documents also reveal a high liability to asset ratio of over 1, which would indicate that a company currently has more liabilities than assets. That could mean that if a company doesn’t raise additional funds or increase revenue, it could eventually be unable to meet its current financial obligations.

The S-1 filing submitted by SONDORS states this explicitly, with the company writing that, “Our ability to continue as a going concern will be determined by our ability to complete this offering. If we are unable to obtain adequate funding from this offering or in the future, or if we are unable to grow our revenue to achieve and sustain profitability, we may not be able to continue as a going concern.” A going concern is MBA-speak for a business that can meet all of its financial obligations.

In this case of SONDORS, the financial reports indicate that the high liability to asset ratio is mostly due to a large amount of customer deposits associated with pre-orders for products. These are recorded as a type of liability until the products are delivered.

Out of the company’s current $22.9M in liabilities, as stated in the financial reports ending in June 30, 2022, approximately $19.4M is made up of customer deposits. That compares to the total current assets of $18.5M for the same period, consisting mostly of $5.2M in cash, $4.8M in inventory, and $7.95M in prepaid expenses.

The filing also revealed more information about the stalled deliveries of SONDORS Metacycle electric motorcycles.

We reported in the past that the lightweight electric motorcycles have taken a circuitous path to delivery. The bikes finally began deliveries in the past few months but were only limited to pre-order customers located in California. Now we’re learning that a licensing issue may be related to the slow rollout.

As the company explained in the filing, “In the second half of September 2022, we determined that we had inadvertently delivered a limited number of MetaCycles to some of our customers before we had obtained all necessary licenses. As a result, we have ceased delivering MetaCycles and are in the process of applying for and obtaining such licenses and we will commence deliveries of our MetaCycles once we obtain the requisite licenses. We expect to obtain our dealers license in the State of California by the early part of November 2022.”

The document also raises questions about the true number of electric bicycles that the company has delivered since its founding.

For example, SONDORS writes in the filing that they have “played a critical role in creating the e-bike category by developing, manufacturing and selling one of the first e-bikes at scale both domestically and internationally and have delivered over 51,000 units in 72 countries since 2015.”

However, the company has repeatedly claimed much higher sales volume in marketing material and to the press, such as on this page of the company’s website that claims to have delivered more than 250,000 electric bikes and marketing from late last year that claimed, “We’ve put 200,000 SONDORS riders on the road!”

An early SONDORS electric bike

A number of interesting operational and planning details were also revealed in the documents.

The company stated that it currently has around 11,000 pre-orders for the Metacycle, and gave further insight to future vehicles that could follow the Metacycle.

“We are currently designing an electric all terrain vehicle (ATV), an electric dirt bike, a larger version of the MetaCycle, MetaCycle-stylized e-bikes and other e-mobility products. These planned product offerings are in the design and prototyping phase at our California-based engineering facility and are being designed with a focus on our core tenets of industry leading style, exceptional performance and affordability.”

Electric ATVs is a sorely underdeveloped market with few entries available. If SONDORS could bring a product to market and introduce it with the company’s signature low entry pricing, it could be a major boon for the market.

Additional larger electric motorcycles like a scaled-up Metacycle or even electric bicycles and mopeds styled after the Metacycle could also be interesting additions to the market.

Electrek’s Take

First of all, there are many questions that have been raised here that SONDORS deserves the right to respond to. We reached out to the company for comment before publishing and will update if and when we receive a response.

We wouldn’t have known any of these details had it not been for SONDORS submitting its S-1 form in anticipation of going public. But now that we do, there are many questions left unanswered.

SONDORS has done an impressive job building a diverse range of e-bikes and becoming the first e-bike owned by many riders. The Metacycles that have already been delivered are also great rides — I recently tested one myself (and I’ll have the review finished and posted here on Electrek soon).

But the questions regarding the company’s financial and operational health as well as potentially misleading marketing do worry me, both as a consumer and as someone who advocates for the electric bicycle industry as a whole. The undeniable potential of e-bikes and light electric vehicles to serve as clean, efficient, healthy, and fun alternative forms of transportation is critical to improving cities around the world. As a major player in that industry, I hope that SONDORS has the capacity to succeed, both in fulfilling its commitments and in positively contributing to the industry.

The questions raised by the company’s S-1 filing certainly make me hope that the SONDORS management will be forthcoming about this information and its implications.

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Genesis quietly dropped this EV from its US lineup

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August 6, 2025

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Genesis quietly dropped this EV from its US lineup

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The Genesis Electrified G80 will no longer be sold in the US. Genesis has already pulled the luxury EV sedan from its website.

Genesis pulls the Electrified G80 EV from its US lineup

The Electrified G80 went on sale in the US in the first half of 2023, but has struggled to gain any momentum. Last year, Genesis introduced an updated model with longer range, more interior space, and added luxury, claiming it’s now at the flagship level.

Those in the US may never get to see it. Genesis has already removed the Electrified G80 from its website, with only the GV60 and Electrified GV70 now listed.

The luxury car maker confirmed to Car and Driver on Wednesday that the electric G80 sedan is no longer being offered in North America.

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Genesis explained that “the customer is at the core of every decision we make, and we remain flexible as we adapt to ever-changing consumer needs and market conditions.”

Genesis-G80-EV-US
Genesis Electrified G80 updated model (Source: Hyundai)

The 2024 Electrified G80 was the final model year, and the 2025 version was never sold in the US. Powered by an 87 kWh battery, the Electrified G80 was rated with an EPA-estimated range of 282 miles. Although the updated model boasted a larger battery (94.5 kWh) with increased range (up to 295 miles) in Korea, it still falls short of rivals like the Lucid Air or Tesla Model S.

Genesis sold just 397 models in 2024 and another 77 in the first half of 2025. In comparison, Lucid sold over 5,000 Air sedans in H1, while Tesla has sold 2,715 Model S sedans in the US.

Genesis-Electrified-G80-interior
The interior of the new Genesis Electrified G80 update (Source: Hyundai)

Although Korean automakers, including Hyundai, Kia, and Genesis, dodged the maximum 25% tariff, they will still face a 15% duty on imported vehicles. As its slowest-selling EV, it’s no surprise to see Genesis dropping it from its lineup.

With the $7,500 federal tax credit expiring at the end of September, Genesis is pushing big discounts on its remaining EV models.

Genesis is offering an $18,000 EV Lease Bonus on the 2025 Electrified GV70 and $13,750 bonus for the 2025 GV60. Leases currently start as low as $389 per month.

Looking to test one out for yourself? You can use our links below to view 2025 Genesis GV60 and Electrified GV70 models in your area.

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Bluetti’s new Elite 30 V2 288Wh station gets first savings starting from $199, Segway F3 smart eKickScooter $750, NIU e-scooter sale, more

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August 6, 2025

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Bluetti's new Elite 30 V2 288Wh station gets first savings starting from 9, Segway F3 smart eKickScooter 0, NIU e-scooter sale, more

Headlining today’s Green Deals is the first discount hitting Bluetti’s new Elite 30 V2 Portable Power Station, which also has an additional solar bundle offer starting from $199. We also spotted the first post-tariff discount from Segway on its new Ninebot F3 Electric KickScooter to $750, as well as NIU’s Fan-tastic Day Sale that is taking up to 42% off its KQi lineup of scooters, including the KQi 300X All-Terrain Suspension Electric Scooter that is back at the best price of 2025 for $750, among others. We also have a new low price on Greenworks’ 82V Commercial 20-inch Cordless Chainsaw kit and a one-day-only discount on Worx’s 12A 7.5-inch Edger/Trencher, and more waiting for you below. Plus, all the hangover savings are at the bottom of the page, like yesterday’s Anker SOLIX Summer Power Sale offers, Ride1Up’s increased e-bike savings, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Get up to $200 in first savings on Bluetti’s new Elite 30 V2 portable 288Wh LiFePO4 power station starting from $199

Back on Friday, Bluetti launched its new Apex 300 Versatile Power Station with up to $3,150 in exclusive savings that has had fans of the brand buzzing, while also eclipsing another new and more compact release. Now, with its latest Solar Generator Sale, Bluetti is cutting the cost on its Elite 30 V2 Portable Power Station to $199 shipped, with that price matching at Amazon for Prime members, bringing it down from the $299 price tag. It just hit the market at the top of the month, but as I said, its release was overshadowed by the larger and more expansive Apex 300 unit and its bundles. You can score a $100 markdown now, though, which sets the bar for future discounts, with a solar bundle option for this model that tacks on a 100W panel for $398 shipped, down from $598.

While larger solar generator setups can help through many situations, more and more people are finding convenience in owning smaller backup power solutions, especially here in NYC, with many folks having limited space to keep them. That’s where units like Bluetti’s Elite 30 V2 Portable Power Station come in, which offers a 288Wh LiFePO4 capacity to cover personal device charging with 600W of steady output that can ramp as high as 1,500W.

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Bluetti’s Elite 30 V2 power station has nine different port options to cover all the bases: two AC outlets, two USB-C ports, two USB-A ports, two DC ports, and a car port. It even beats out many counterparts/competitors of the same size range with five ways to recharge its battery: via a standard outlet, utilizing up to a max 200W solar input, using both an outlet and solar panels together, connecting a generator, or using your car’s auxiliary port.

You can get the full rundown on Bluetti’s other new and more expansive release, the Apex 300 Versatile Power Station with up to $3,150 in exclusive savings across several bundle options – all starting from $1,439.

man riding down street on Segway Ninebot F3 Electric KickScooter

Segway’s Ninebot F3 smart eKickScooter with Apple Find My + proximity locking gets first post-tariff cut to $750

Segway is offering a special promotional discount through August 17 on its new Ninebot F3 Electric KickScooter at $749.99 shipped, after using the code F3AUG100OFF at checkout, which beats out Amazon’s pricing by $50.This model launched back in April carrying a $850 original price tag (which Amazon still keeps it listed for) and has since hiked up to a $1,000 MSRP direct from the brand after May’s tariff hikes. The two pre-tariff discounts we saw took the costs down to $700 and $600 back in April, and while it may not be falling that low any anytime soon again, you’re still looking at a solid $100 savings from its starting rate for the third-lowest price we have tracked.

If you want to learn more about this model, be sure to check out our original coverage of this ongoing deal here.

man standing on NIU KQi 300X all-terrain suspension electric scooter

NIU drops the KQi 300X all-terrain e-scooter with a 37-mile range and regen brakes to $750 in latest sale

NIU has launched its Fan-tastic Day Sale through August 17 that is taking up to 42% off its KQi e-scooter lineup. Some of the brand’s models are still out of stock from last month, but among those still available, we spotted the KQi 300X All-Terrain Suspension Electric Scooter at $749.99 shipped, while also matching in price at Amazon. While it carries a $1,299 MSRP normally, at Amazon we’ve been seeing it mostly staying between $1,049 and $1,198, with discounts having been slowly ramping up over the course of the year. You’re looking at the best price of 2025, which saves you $549 off the MSRP and has only been beaten out by the $731 low we last saw pop up in October 2024.

If you want to learn more about this model or the other e-scooter deals, be sure to check out our original coverage of this sale here.

man uses Greenworks 82V 20-inch cordless chainsaw to fell tree

Add commercial-grade power to your arsenal with Greenworks’ 82V 20-inch cordless chainsaw at a new $430 low

Amazon is now offering the Greenworks Commercial 82V 20-inch Cordless Chainsaw for $429.99 shipped. While it carries a $600 MSRP tag directly from the brand, where it’s currently priced at, we’ve seen it keep lower to $500 at Amazon. It’s been on the market for six months now, with the discounts we’ve spotted only taken the costs down to $450 until today. Now, with the 20% markdown here, you’ll save $70 while equipping your arsenal with commercial-grade power.

If you want to learn more about this commercial-grade chainsaw, be sure to check out our original coverage of this deal here.

Worx's 12A 7.5-inch Lawn Edger/Trencher creating perfect line into lawn

Keep uniform lines around yard and gardens with Worx’s 12A 7.5-inch edger/trencher at $90 (Today only)

As part of its Deals of the Day, Best Buy is offering the Worx 12A 7.5-inch Edger/Trencher for $89.99 shipped, with this model being out of stock on Amazon and sitting at a higher $140 MSRP directly from Worx’s website. It normally fetches $130 at full price here, with discounts mostly keeping the costs between $110 and $100 during 2025, though we have seen it go as low as $75 during Prime Day. You’re looking at the fourth-lowest overall price that we have tracked and the third-lowest of the year, with the deal today saving you $40 off the going rate for the rest of the day only.

If you want to learn more about this edger/trencher, be sure to check out our original coverage of this one-day-only deal here.

Best Summer EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Ford officially opens its new EV design center where its midsize electric pickup will come to life

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August 6, 2025

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Ford officially opens its new EV design center where its midsize electric pickup will come to life

Ford-EV-design-center

Ford’s secret “skunkworks” team in California is no longer a secret and has grown significantly over the past year. Filled with former Tesla, Rivian, and Apple engineers, Ford has given the team a new, two-building EV design center to develop its upcoming lower-cost, midsize models.

Ford opens its new EV Design Center in Long Beach

The new campus in Long Beach, California, officially opened its doors on Tuesday. Ford told reporters that the new 250,000-square-foot site will become the company’s main design and innovation hub in Southern California.

Although the facility was built 95 years ago to expand production of Ford’s first vehicle, the Model A, it was later converted for military use during World War II.

Now, it will be used to shape the future of Ford. Ann Diep, a senior technical program manager at Ford, said the company will “develop a new generation of electric vehicles people are going to love” at the facility.

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After nearly a decade of launching products for Apple, Diep is now tasked with developing Ford’s new lineup of electric vehicles.

The team is led by Alan Clarke, who worked at Tesla for over a decade. Clark’s team comprises former employees from Tesla, Rivian, Lucid, and Apple, creating an EV platform that will power Ford’s upcoming lineup of smaller, more affordable models.

Ford-EV-design-center
Ford opens new EV design center in Long Beach, California (Source: Ford)

Benchmarking EV leaders to cut costs

Last year, Ford’s CEO, Jim Farley, said the team was benchmarking costs “against the best competitors in the world,” in particular, Chinese brands.

According to Farley, the first EV based on the platform will be a midsize electric pickup that will “match the cost structure of Chinese OEMs building in Mexico.” It’s scheduled to launch in 2027. Ford will use LFP batteries to reduce costs, which will be manufactured at its new battery plant in Michigan, but licensed from China’s CATL.

Ford-EV-design-center
2025 Ford F-150 Lightning (Source: Ford)

We learned the platform will support eight different body styles, including trucks, crossovers, SUVs, and possibly sedans.

During a “candid dinner discussion” with lead Bernstein analyst Daniel Roeska in June, Lisa Drake, Ford’s vice president of tech platform programs and EV systems, offered a few insights.

Ford-EV-design-center
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

Roeska told investors (via Axios) that “Lisa Drake was explicit: Ford intends to match the cost structure of leading Chinese players.” The memo added “that means not just battery pricing, but full system cost from chassis and thermal systems to inverters and electronics.”

Ford will reveal more about its “plans to design and build a breakthrough electric vehicle and platform in the US,” on August 11.

Farley is hyping it up as the company’s next “Model T moment,” adding that it’s “a chance to bring in a new family of vehicles” that will shape the future of Ford.

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