I was invited to tour Bosch’s Charleston, South Carolina, facility to see firsthand the evolution of the world’s largest auto parts supplier as the industry transitions to electric vehicles.
Stepping into the facility is like entering Willy Wonka’s chocolate factory, but instead of chocolate rivers and little orange people, it’s filled with highly trained, motivated workers and next-generation technology working together in sync.
The company uses industry 4.0 production methods featuring artificial intelligence, precision lasers, robotics, and more to build precise, reliable auto parts at scale.
Bosch’s Charleston facility makes critical components for the auto industry shipping them out to nearly every major automaker, including Tesla, Ford, GM, and one of its latest customers, Rivian.
However, as the President of Bosch in North America, Mike Mansuetti, explains, the auto industry is “rapidly evolving” toward electric vehicles. The auto parts supplier is investing in a sustainable future by introducing new EV products and parts for its customers, bringing the technology to market at scale.
Mr. Manuetti says:
We’ve invested more than $6 billion dollars in electromobility development and in 2021 our global orders for electromobility surpassed $10 billion dollars for the first time. Local production helps to advance our customers’ regional electrification strategies, and further supports the market demand for electrification.
Bosch announced in January 2020 that it would begin to slow production of its diesel powertrain components to focus on sustainable solutions. A prime example of the rapidly evolving industry, the building is now being used to build electric motors for the Rivian R1T.
Rivian R1T outside of Bosch’s Charleston facility
Bosch is building its portfolio to power electric vehicles
Bosch began production of the electric motors in October for the Rivian R1T, marking a “new era of electrification” for the global auto parts leader. The manufacturing site covers around 200,000 square feet in the previously used diesel components area.
The electric motor consists of two primary parts – the rotor and the stator. The stator features winded copper bars for superior efficiency and power density. The coils receive energy from alternating current coming via power electronics from the battery.
Meanwhile, the rotor is filled with magnets by the process of transfer molding to promote fewer air pockets. As the current flows into the stator, the rotor’s magnetic field chases that of the stator, generating energy that powers the vehicle’s wheels. The casing then consists of an aluminum A-shed and B-shed that enclose the unit.
The company utilizes high-tech AI-powered machinery and other robotics to reduce its carbon footprint while producing faster, more accurate results.
According to Bosch, its electric motor features 98% efficiency. In addition, the process is scalable, allowing more freedom to customers, delivering anywhere from 50 kW up to 500 kW with a torque range from 150 Nm to 1000 Nm and up to 680 HP.
Since electric vehicle motors differ in size, scope, and material, the new production process came with challenges. Perhaps, more importantly, the shift to electric vehicles is creating a gap in workers to fill these high-tech manufacturing jobs.
Realizing this, Bosch is providing reskilling and upskilling opportunities for its employees while partnering with local schools to ensure there is the talent needed to propel the future of the auto industry.
Investing in electromobility training
As Bosch explained, the transition would not be possible without the workers. To accelerate the process, employees were sent to Bosch’s plants in Germany for training and to learn how they could make the manufacturing process more efficient with automation.
As a result, these are not your typical manufacturing jobs. These are high-tech jobs that involve skills such as software programming and working with automated machines.
If you think about it, when you bring your car in for a checkup, it’s not a toolbox the mechanic brings out anymore. It’s often a laptop designed to pinpoint the issue automatically. Electric vehicles are more sophisticated and therefore require a different skill set to work on.
Vehicle suppliers play an integral role in the US economy, contributing to around 2.5% of GDP. As electric vehicles continue gaining momentum, surpassing gas-powered vehicle sales, the workforce will need to be able to support the transition.
Bosch’s $260 million expansion is expected to create 350 net new jobs by 2025, and this is just the start. To position itself for the future in the auto industry, Bosch is partnering with local schools in Charleston, such as Trident Technical College, to integrate electric vehicle education into the curriculum.
The auto supplier’s corporate foundation, The Bosch Community Fund, has provided $2.5 million in STEM education efforts in the Charleston area since 2013.
Electrek’s Take
With electric vehicles on track to claim 13% of global new car sales in 2022, the rapidly evolving auto industry is establishing a new stream of jobs. What Bosch is doing is taking employees that were previously working on parts for gas-powered cars and training them for the future of the industry.
However, the company is finding that there are major stigmatizations and built-in perceptions around manufacturing jobs that don’t apply anymore.
People will not be interested in what they don’t know. These manufacturing jobs utilize skills that some kids use essentially every day, like video games that require quick thinking and analytical skills.
The issue is that educators are unaware of what future manufacturing jobs will look like, thanks to the electric vehicle revolution. Teachers are not pushing for these jobs because they don’t associate them with the skills that they will be using. Same idea with parents.
To support the new EV era, what needs to happen is a change in perception that gets people interested in the auto industry’s future and putting the US back on track to become a manufacturing powerhouse.
Last year, new electric vehicle jobs soared 26.2%, establishing 21,961 new positions. And this year, the pace has accelerated even further with new climate initiatives and substantial investments from foreign automakers on US soil.
Since the beginning of 2021, companies have invested around $85 billion in manufacturing operations for electric vehicles, batteries, and chargers, all of which require a new set of skilled workers.
The opportunities electric vehicles are creating in the United States are already showing, and the EV market share is just reaching 6%. Imagine what will happen in another year.
Bosch, the largest auto supplier worldwide, will play a significant role in the transformation. During my visit, they seemed eager and up to the challenge of supporting the incoming wave of electric vehicles and the future of the industry.
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If you’re considering going electric, May will be a great time to score a deal on an EV lease. Automakers are slashing lease prices on some of the most popular EVs to move inventory – here are four standouts.
Nissan Ariya SUV
Photo: Nissan
The Nissan Ariya SUV has an MSRP of $41,805. Its lease term is 36 months, with $4,409 due at signing and a mileage allowance of 10,000 a year. Monthly payment? A sweet $129!
Nissan cut the 2025 Ariya Engage’s price by $144 in April, so it now has an effective monthly cost of $251 – that’s seriously affordable for an electric SUV. If you’re already a Nissan driver, then you’re going to get an even better deal, because Nissan is offering a $1,000 loyalty discount on the Ariya, which brings its effective cost down to $224 per month.
CarsDirect, which sniffed out this deal, thinks this Ariya deal will be in place until Memorial Day, so take advantage of tariff-free pricing while you can.
The Honda Prologue SUV has an MSRP of $48,850. Its lease term is 36 months, with $1,399 due at signing and a mileage allowance of 10,000 a year. The monthly payment on the Prologue is $239.
The 2024 Honda Prologue has up to $18,800 in rebates, and the price includes a $1,000 lease loyalty discount or conquest offer. In California and other ZEV states, the EX has an effective cost of just $278 per month; in other parts of the US, pricing will be around $30 higher. This offer ends July 7.
The Tesla Model 3 has an MSRP of $43,880. Its best lease term is 24 months, with $1,044 due at signing and a mileage allowance of 10,000 a year. The monthly payment on the Model 3 is $349.
The 2025 Tesla Model 3 still has the $7,500 federal government EV rebate. Several months ago, Tesla reduced the amount due at signing on all Model 3s. And for those who want to lease a Long Range Model 3, the effective cost can be as low as $393 per month.
You can lease the Model 3 for 36 months, but the folks at CarsDirect found that the better deal will be had on 24-month leases. They compared the Model 3’s MSRP to the 2025 Lexus IS 300 F Sport’s MSRP, which is nearly identical, and the Model 3 was around 30% cheaper to lease.
Acura ZDX
Photo: Acura
The 2024 Acura ZDX has an MSRP of $65,850. Its best lease term is 36 months, with $4,699 due at signing and a mileage allowance of 7,500 a year. The monthly payment on the ZDX is $299.
The 2024 ZDX is Acura’s cheapest vehicle to lease because it features up to $29,450 in lease cash. However, the best deal is limited to California and ZEV states. If you cash in on a loyalty discount or conquest cash, the effective cost is $430 per month. This offer runs til June 30.
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Ford (F) reported its first-quarter earnings, beating Wall Street’s revenue and EPS expectations. However, with Trump’s auto tariffs, Ford is suspending full-year guidance. Here’s a breakdown of Ford’s Q1 2025 earnings
Ford Q1 2025 earnings preview
After crosstown rival General Motors cut its full-year financial guidance last week, investors are waiting to see if Ford will follow suit.
Ford’s previous 2025 forecast called for EBIT of $7 billion to $8.5 billion and capital expenditures between $8 billion and $9 billion.
The biggest threat is Trump’s new auto tariffs, which include a 25% duty on imported vehicles and many parts. Since Ford builds a greater percentage of vehicles in the US than any other major automaker, outside of Tesla, it isn’t expected to see as big of an impact.
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CEO Jim Farley called it “an opportunity for Ford,” during an interview with CNN last week, saying the company has a “different footprint, a different exposure for tariffs.”
Ford imports around 21% of the vehicles it sells in the US, while GM imports around 46%. According to Estimize, Wall St expects Ford to post Q1 EPS of $0.0 on revenue of $38.02 billion.
The company reports earnings for each of its three business units, Ford Blue (gas-powered vehicles), Model e (electric vehicles), and Ford Pro (commercial and software business).
In the fourth quarter, Ford’s EV unit (Model e) lost another $1.4 billion while Pro and Blue each reported an adjusted EBIT of $1.6 billion.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
Financial breakdown
Ford beat Wall Street estimates, reporting first-quarter revenue of $40.7 billion with an adjusted EPS of 0.49.
Q1 2025 Revenue: $40.7 billion vs $38.02 billion expected.
Q1 2025 Adjusted EPS: $0.49 vs $0.0 expected.
The company posted adjusted EBIT of $1 billion, down 63% from Q1 2024. Ford said its first-quarter EBIT suffered a nearly $200 million hit from added tariff costs, primarily in Ford Blue and Ford Pro.
Ford Pro generated an EBIT of $1.3 billion, Ford Blue $96 million, and Ford Model e reported an EBIT loss of $849 million.
Ford Model e Q1 2025 earnings (Source: Ford)
For Model e, the company is focused on improving gross margins and “exercising a disciplined approach to investments in battery facilities and next-generation products.” Although still a nearly $1 billion loss, it’s still a $500 million improvement from Q1 2024.
Ford said higher Model e revenue was driven by new EVs launching in Europe, like the electric Explorer and Capri.
Ford’s electric vehicles in Europe from left to right: Puma Gen-E, Explorer, Capri, and Mustang Mach-E (Source: Ford)
The company said its “Power Promise” promotion, which includes a free home charger and several other benefits, has helped drive demand in the US.
Although it’s tracking within its previous full-year adjusted EBIT guidance of between $7 billion and $8.5 billion, Ford is suspending full-year guidance due to the uncertainty surrounding tariffs.
2025 Ford Mustang Mach-E (Source: Ford)
Ford estimates the full-year gross cost of tariffs to be around $2.5 billion. It expects a tariff-related net adverse adjusted EBIT impact of about $1.5 billion for the full year 2025.
Ford also extended its “From America, For America” campaign last week. The promo includes employee pricing on most 2024 and 2025 models and now runs through July 4.
Check back for more info from Ford’s first quarter conference call. Ford is also hosting its annual meeting on Thursday, May 8, where we should learn more about its EV plans and how it will navigate the new tariffs.
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