How the world’s largest auto parts supplier is evolving its business for the EV era
I was invited to tour Bosch’s Charleston, South Carolina, facility to see firsthand the evolution of the world’s largest auto parts supplier as the industry transitions to electric vehicles.
Stepping into the facility is like entering Willy Wonka’s chocolate factory, but instead of chocolate rivers and little orange people, it’s filled with highly trained, motivated workers and next-generation technology working together in sync.
The company uses industry 4.0 production methods featuring artificial intelligence, precision lasers, robotics, and more to build precise, reliable auto parts at scale.
Bosch’s Charleston facility makes critical components for the auto industry shipping them out to nearly every major automaker, including Tesla, Ford, GM, and one of its latest customers, Rivian.
However, as the President of Bosch in North America, Mike Mansuetti, explains, the auto industry is “rapidly evolving” toward electric vehicles. The auto parts supplier is investing in a sustainable future by introducing new EV products and parts for its customers, bringing the technology to market at scale.
Mr. Manuetti says:
We’ve invested more than $6 billion dollars in electromobility development and
in 2021 our global orders for electromobility surpassed $10 billion dollars for the
first time. Local production helps to advance our customers’ regional
electrification strategies, and further supports the market demand for
electrification.
Bosch announced in January 2020 that it would begin to slow production of its diesel powertrain components to focus on sustainable solutions. A prime example of the rapidly evolving industry, the building is now being used to build electric motors for the Rivian R1T.
Bosch is building its portfolio to power electric vehicles
Bosch began production of the electric motors in October for the Rivian R1T, marking a “new era of electrification” for the global auto parts leader. The manufacturing site covers around 200,000 square feet in the previously used diesel components area.
The electric motor consists of two primary parts – the rotor and the stator. The stator features winded copper bars for superior efficiency and power density. The coils receive energy from alternating current coming via power electronics from the battery.
Meanwhile, the rotor is filled with magnets by the process of transfer molding to promote fewer air pockets. As the current flows into the stator, the rotor’s magnetic field chases that of the stator, generating energy that powers the vehicle’s wheels. The casing then consists of an aluminum A-shed and B-shed that enclose the unit.
The company utilizes high-tech AI-powered machinery and other robotics to reduce its carbon footprint while producing faster, more accurate results.
According to Bosch, its electric motor features 98% efficiency. In addition, the process is scalable, allowing more freedom to customers, delivering anywhere from 50 kW up to 500 kW with a torque range from 150 Nm to 1000 Nm and up to 680 HP.
Since electric vehicle motors differ in size, scope, and material, the new production process came with challenges. Perhaps, more importantly, the shift to electric vehicles is creating a gap in workers to fill these high-tech manufacturing jobs.
Realizing this, Bosch is providing reskilling and upskilling opportunities for its employees while partnering with local schools to ensure there is the talent needed to propel the future of the auto industry.
Investing in electromobility training
As Bosch explained, the transition would not be possible without the workers. To accelerate the process, employees were sent to Bosch’s plants in Germany for training and to learn how they could make the manufacturing process more efficient with automation.
As a result, these are not your typical manufacturing jobs. These are high-tech jobs that involve skills such as software programming and working with automated machines.
If you think about it, when you bring your car in for a checkup, it’s not a toolbox the mechanic brings out anymore. It’s often a laptop designed to pinpoint the issue automatically. Electric vehicles are more sophisticated and therefore require a different skill set to work on.
Vehicle suppliers play an integral role in the US economy, contributing to around 2.5% of GDP. As electric vehicles continue gaining momentum, surpassing gas-powered vehicle sales, the workforce will need to be able to support the transition.
Bosch’s $260 million expansion is expected to create 350 net new jobs by 2025, and this is just the start. To position itself for the future in the auto industry, Bosch is partnering with local schools in Charleston, such as Trident Technical College, to integrate electric vehicle education into the curriculum.
The auto supplier’s corporate foundation, The Bosch Community Fund, has provided $2.5 million in STEM education efforts in the Charleston area since 2013.
Electrek’s Take
With electric vehicles on track to claim 13% of global new car sales in 2022, the rapidly evolving auto industry is establishing a new stream of jobs. What Bosch is doing is taking employees that were previously working on parts for gas-powered cars and training them for the future of the industry.
However, the company is finding that there are major stigmatizations and built-in perceptions around manufacturing jobs that don’t apply anymore.
People will not be interested in what they don’t know. These manufacturing jobs utilize skills that some kids use essentially every day, like video games that require quick thinking and analytical skills.
The issue is that educators are unaware of what future manufacturing jobs will look like, thanks to the electric vehicle revolution. Teachers are not pushing for these jobs because they don’t associate them with the skills that they will be using. Same idea with parents.
To support the new EV era, what needs to happen is a change in perception that gets people interested in the auto industry’s future and putting the US back on track to become a manufacturing powerhouse.
Last year, new electric vehicle jobs soared 26.2%, establishing 21,961 new positions. And this year, the pace has accelerated even further with new climate initiatives and substantial investments from foreign automakers on US soil.
Since the beginning of 2021, companies have invested around $85 billion in manufacturing operations for electric vehicles, batteries, and chargers, all of which require a new set of skilled workers.
The opportunities electric vehicles are creating in the United States are already showing, and the EV market share is just reaching 6%. Imagine what will happen in another year.
Bosch, the largest auto supplier worldwide, will play a significant role in the transformation. During my visit, they seemed eager and up to the challenge of supporting the incoming wave of electric vehicles and the future of the industry.
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Toyota’s new electric SUV is a surprise hit in China. Starting at just $15,000, the Toyota bZ3X is already the top-selling joint venture brand EV.
The $15,000 Toyota bZ3X is the top-selling foreign EV
After launching the bZ3X in March, Toyota’s joint venture, GAC Toyota, claimed that orders were “so popular that the server crashed.” It apparently secured over 10,000 orders in the first hour.
In its second month on the market, the bZ3X was the top-selling foreign-owned vehicle in China, beating out the Volkswagen ID.3 and ID.4 Crozz, Nissan N7, and BMW i3.
According to the latest update, the electric SUV retained the title once again in June. Peng Baolin, General Manager of Sales at GAC-Toyota, revealed on social media that the “delivery volume of Bozhi 3X in June reached 6,030 units.”
GAC Toyota announced on Weibo that cumulative deliveries have now exceeded 20,000 units, setting a new record for the fastest joint venture electric SUV sales to achieve the feat.
The company also claimed that the bZ3X “has the highest sales of new energy vehicles” among joint venture brands right now.
The bZ3X is Toyota’s “first 100,000 yuan-level pure electric SUV.” It’s available in seven different trims, starting at 109,800 yuan, or about $15,000.
Two variants have an added LiDAR, making Toyota the first joint venture brand to offer it in China. The smart driving version starts at 149,800 yuan ($20,500). For 159,800 yuan ($22,000), you can upgrade to the range-topping “610 Max” trim.
Powered by a 67.92 kWh battery, the long-range model is rated with a CLTC range of up to 610 km (379 miles). The base “Air” trim features a 50.03 kWh battery, good for a 430 km (267 miles) range.
The bZ3X measures 4,645 mm in length, 1,885 mm in width, and 1,625 mm in height, or about the size of BYD’s popular Yuan Plus (sold overseas as the Atto 3).
Inside is a significant upgrade from most Toyota models we are used to seeing. It features a tech-focused interior with a 12.3″ infotainment screen and an 8.8″ driver display.
Toyota markets it as an affordable family SUV with “a mobile space that is as comfortable as home.” With all the seats folded, the interior offers nearly 10 feet (3 meters) of space.
It’s also powered by Momenta’s 5.0 smart driving system, offering advanced smart driving features such as Level 2 assisted driving, remote parking, and more.
Electrek’s Take
Although it may not seem like much with Chinese EV makers like Xiaomi securing nearly 300,000 orders for the YU7 SUV in an hour, the bZ3X is selling surprisingly well for a foreign brand vehicle.
Global automakers are struggling to keep pace in China with an influx of new low-cost domestic EVs and an intensifying price war. However, Japanese automakers, including Toyota, have been some of the hardest hit.
During GAC Toyota’s Tech Day event last month, the company announced partnerships with China’s leading tech companies, including Huawei, Xiaomi, and Momenta, as it seeks to regain market share.
Ahead of the event, the company posted on Weibo that “god-level allies are coming to help,” adding “car industry bigwigs are coming.
Through May, Toyota’s sales in China are up 7.7% from the same period last year, with 530,000 vehicles sold. Will Toyota continue gaining traction in the world’s largest EV market? With the bZ5 now rolling out and several new models on the way, Toyota is looking for a comeback.
Source: Sohu, GAC-Toyota
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If you’re planning a summer camping trip or backyard cookout, or just want to be prepared for future blackouts, BLUETTI has you covered this Prime Day with up to 65% off portable power stations. And two standout models are turning heads: the all-new Elite 100 V2 and the powerhouse Elite 200 V2.
Electrek readers get an exclusive extra 5% off sitewide with the promo code ELECTREK5OFF, but act fast! These fantastic Prime Day deals only run until July 11.
Compact powerhouse: Elite 100 V2 (now in pre-order!)
Meet the newly launched Elite 100 V2 – BLUETTI’s latest iteration of the AC180 portable power station that packs serious performance in a smaller frame. It’s about 30% smaller than the AC180 yet still delivers a mighty 1,800W output and 3,600W surge capacity. That’s more than enough to handle your coffee maker, induction cooktop, and even a portable AC unit.
With 11 versatile outlets and 1,000W solar input, this little powerhouse is perfect for camping trips, picnics, tailgates, or short-term home backup. It recharges in as little as 70 minutes, making it ideal for quick outdoor stops or unexpected power cuts.
The Elite 100 V2 is available now for pre-order at the early-bird price of $399 plus an extra 5% off on Amazon and at Bluetti’s official store.
The backyard hero: Elite 200 V2 for just $699 (52% off!)
This one’s a total game-changer. With a massive 2,048Wh capacity and 2,400W output (3,900W surge), the BLUETTI Elite 200 V2 powers everything from electric grills and coffee makers to portable fridges and full camping kitchens. It’s great for family cookouts, rooftop movie nights, or camping with serious gear.
The best part? It runs at just 16dB, which is whisper quiet. And inside is a true EV-grade battery with a whopping 17-year lifespan. That’s power you can count on for the long haul.
The Elite 200 V2 is down to just $699 for Prime Day – that’s 59% off and the lowest price ever(!) on Amazon and at BLUETTI’s official store.
More Prime Day BLUETTI power deals until July 11
BLUETTI is going big this year with deep discounts across the board. Here are some more hot picks:
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- AC200L: 2,048Wh unit built for rooftop movie nights or long backyard parties, expandable to 7.6kWh. $899 (44% off) on Amazon and on BLUETTI’s official store
- AC300 + B300K: Modular home battery backup with 3,000W output and expandable capacity up to 22kWh $1,299 (48% off) on Amazon and on BLUETTI’s official store
- AC500 + B300K: High-capacity 5,000W home backup system designed for larger families and serious outage prep. $1,699 (43% off) on Amazon and on BLUETTI’s official store
Whether you need portable power for camping (Elite 100 V2) or a versatile 2kWh powerhouse for multiple uses (Elite 200 V2), or serious home battery backup (AC300 or AC500), there’s a perfect BLUETTI deal for you.
Price protection and bonus savings
Worried about buying early? Don’t be. BLUETTI is offering price protection through Prime Day. If prices drop further, they’ll refund the difference. And don’t forget to use promo code ELECTREK5OFF for an extra 5% off sitewide.
Summer adventures, blackouts, or weekend tailgates – whatever power solution you need, BLUETTI has a product to match. But act fast: these Prime Day deals end July 11.
About BLUETTI
BLUETTI is a committed advocate for sustainability, embedding ESG principles into product design and corporate initiatives. Through programs like LAAF (Light An African Family), it delivers affordable, sustainable energy to African communities. Partnering with Leave No Trace and the Footprint Project (a 501(c)(3) nonprofit), BLUETTI supports responsible outdoor recreation and disaster relief with clean energy solutions that minimize environmental impact. This blend of quality, reliability, and practical focus has earned trust in over 110 countries and regions.
Follow BLUETTI on Twitter/X here and on Facebook here.
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Elon Musk told Tesla’s biggest cheerleader on Wall Street, Wedbush analyst Dan Ives, to ‘shut up’ and the reason why is absolutely ridiculous.
Dan Ives is one of the biggest pushers of Tesla’s stock on Wall Street. The Wedbush analyst can often bee seen on CNBC praising Tesla and its CEO, Elon Musk.
He has one of the highest price targets on Tesla on Wall Street with $500 price per share.
After Tesla’s deliveries came way under his expectations and down 13% year-over-year in the first quarter, he reiterated his price target, which would value Tesla at over $1.5 trillion.
That’s even though Tesla’s net earnings have steadily declined over the last 2 years, and it is on track to start losing money within the next year.
Ives’ faith in Tesla stock is solely based on Musk and his promises of self-driving vehicles and robots. Just last month, he said that “Musk is the best asset of Tesla. We see him as CEO until 2030.”
You would think that Musk would like this guy, but no.
Ives took to X today to suggest that Tesla’s board should give Musk a new pay package giving him 25% control over the company.
If that were to be given through more stock options, it would virtually double his stake in Tesla and represent a $200 billion payday for Musk. In exchange, Ives is only suggesting that Musk, who runs several other companies and projects, should commit to spending a certain amount of time at Tesla and that the board has oversight on his involvement in politics.
In response to the analyst, who is one of Musk’s biggest fans and is suggesting Tesla gives him $200 billion, Musk told him to “shut up”:
Musk is seen as having complete control over Tesla’s board, which led to the rescinding of his 2018 CEO compensation package. One of the points that the judge brought up was that Tesla never even negotiated with Musk about committing his time at Tesla as part of the compensation package despite knowing the CEO already had roles at several other companies.
Now, Musk is also launching his own political party, in addition to his roles at SpaceX, X, xAI, The Boring Company, and Neuralink.
Electrek’s Take
Even Dan, who is a complete Musk sycophant, is not a big enough sycophant for Musk.
How do you tell a guy suggesting Tesla give you $200 billion to “shut up” just because he added some very mild conditions? What’s his thinking here? How dare he ask the board to do its job and supervise me? Doesn’t he know that I own the board?
The remarkable thing is that you know Musk could easily circumvent any conditions imposed by the board, and the mere fact that those conditions would have been in the contract could have helped it avoid being rescinded in the first place.
Musk’s behavior makes no sense. Honestly, he appears to be increasingly disconnected from reality.
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