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Elon Musk has completed his $44bn (£38bn) takeover of Twitter after months of toing and froing over the deal.

His first move was to fire the social media company’s top leadership, which he accused of misleading him over the number of spam accounts on the platform.

Musk sacked Twitter’s chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief Vijaya Gadde, according to reports.

It has also been claimed Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and were escorted out of the building.

Musk later tweeted “the bird is freed” in a nod to the deal being completed.

The Tesla and SpaceX founder was given a deadline of 28 October to close the deal to avoid going to trial, after the social media company sued him for trying to rip up his original offer made back in April.

Musk and Twitter were due in court on 17 October, but it was pushed back after the world’s richest man said he would go through with the purchase after all.

More on Elon Musk

Earlier this week, Musk posted a bizarre video of himself entering Twitter’s San Francisco headquarters carrying a sink alongside the message: “Entering Twitter HQ – let that sink in”.

Musk, who has updated his Twitter bio to “Chief Twit”, said on Thursday he did not buy the social media platform to make more money but “to try to help humanity, whom I love.”

He says he wants to “defeat” spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.

He has not offered details on how he will achieve these wishes and who will run the company – and has so far been vague about his plans.

Analysis: Where are Musk’s Twitter red lines?

Elon Musk first made an unsolicited bid for Twitter in April, and it’s been a will he, won’t he, on-again, off-again saga since then.

The billionaire has spent the intervening period dropping crumbs of information about what he wants Twitter to be under his control.

Musk seems to be suggesting less moderation of what users put on the platform, although he did tweet this week: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!”

But there are major mid-term elections coming up in the US and a presidential election approaching in Brazil. Both of those events are likely to be plagued by misinformation and election denial.

So, this is the first big test for Musk, now in charge of one of the world’s biggest communication platforms. We’ll find out soon enough where his red lines are.

According to reports, Musk told staff during his visit it was not true he was planning on cutting up to 75% of Twitter staff after acquiring the company.

It was previously reported that Musk told investors he was hoping to cut around three-quarters of the firm’s 7,500 employees.

In other plans, the outspoken billionaire has also repeatedly referred to a “super app”, which he has tentatively dubbed “X”.

The concept has drawn comparisons with China’s WeChat, which combines familiar features like messaging, a marketplace, and public Twitter-style posts into one place.

Read more:
Super app or Wild West? The future of Twitter under Elon Musk

Musk has told investors he plans to sell users premium subscriptions to reduce reliance on ads, allow content creators to make money and enable payments, according to Reuters news agency.

Elsewhere, his plans to cut content moderation are feared to lead to a deluge of hateful, harmful and potentially illegal content on Twitter.

He has previously spoken of his belief in “absolute free speech” and hinted he would allow suspended and often controversial figures, such as former US president Donald Trump, to return to the platform.

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‘Let that sink in’

Experts have warned that the world’s richest man’s loose stance on moderation could be a route for the service’s “very worst” trolls to thrive, turning Twitter into a “Wild West” where anything goes.

The 28 October deadline was to give Musk time to finance the deal. Had it not been met, a judge in Delaware – the US state where Twitter is incorporated – would have arranged a trial for November.

It ends months of bad blood between the two parties regarding the takeover, with Musk complaining about fake accounts on the platform and claims by a whistleblower that Twitter misled regulators about security risks.

It also emerged earlier this month that Musk is being investigated by federal authorities over his conduct.

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Budget 2025: Reeves vows to ‘defy’ gloomy forecasts – but faces income tax warning

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Budget 2025: Reeves vows to 'defy' gloomy forecasts - but faces income tax warning

Rachel Reeves has said she is determined to “defy” forecasts that suggest she will face a multibillion-pound black hole in next month’s budget.

Writing in The Guardian, the chancellor argued the “foundations of Britain’s economy remain strong” – and rejected claims the country is in a permanent state of decline.

Reports have suggested the Office for Budget Responsibility is expected to downgrade its productivity growth forecast by about 0.3 percentage points.

Rachel Reeves. PA file pic
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Rachel Reeves. PA file pic

That means the Treasury will take in less tax than expected over the coming years – and this could leave a gap of up to £40bn in the country’s finances.

Ms Reeves wrote she would not “pre-empt” these forecasts, and her job “is not to relitigate the past or let past mistakes determine our future”.

“I am determined that we don’t simply accept the forecasts, but we defy them, as we already have this year. To do so means taking necessary choices today, including at the budget next month,” the chancellor added.

She also pointed to five interest rate cuts, three trade deals with major economies and wages outpacing inflation as evidence Labour has made progress since the election.

Speculation is growing that Ms Reeves may break a key manifesto pledge by raising income tax or national insurance during the budget on 26 November.

Read more from Sky News:
What tax rises and spending cuts could Reeves announce?
Start-ups warn the chancellor over budget tax bombshell

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Chancellor faces tough budget choices

Although her article didn’t address this, she admitted “our country and our economy continue to face challenges”.

Her opinion piece said: “The decisions I will take at the budget don’t come for free, and they are not easy – but they are the right, fair and necessary choices.”

Yesterday, Sky’s deputy political editor Sam Coates reported that Ms Reeves is unlikely to raise the basic rates of income tax or national insurance, to avoid breaking a promise to protect “working people” in the budget.

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Tax hikes possible, Reeves tells Sky News

Sky News has also obtained an internal definition of “working people” used by the Treasury, which relates to Britons who earn less than £45,000 a year.

This, in theory, means those on higher salaries could be the ones to face a squeeze in the budget – with the Treasury stating that it does not comment on tax measures.

Read more: The taxes Reeves could raise

In other developments, some top economists have warned Ms Reeves that increasing income tax or reducing public spending is her only option for balancing the books.

Experts from the Institute for Fiscal Studies have cautioned the chancellor against opting to hike alternative taxes instead, telling The Independent this would “cause unnecessary amounts of economic damage”.

Although such an approach would help the chancellor avoid breaking Labour’s manifesto pledge, it is feared a series of smaller changes would make the tax system “ever more complicated and less efficient”.

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Uncertainty for UK workers as Amazon to cut 14,000 jobs globally

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Uncertainty for UK workers as Amazon to cut 14,000 jobs globally

Roughly 14,000 corporate jobs are to go at tech giant Amazon, the company announced.

The impact on the 75,000-strong UK workforce is not immediately clear from the announcement, which said impacted people and teams would hear from leadership on Tuesday.

Money blog: ‘We’ve assets worth £1m – how much inheritance tax will we owe?’

A loss of 30,000 jobs had been anticipated based on reporting from Reuters and The Wall Street Journal.

Amazon workers’ union in the UK, GMB, had said, based on those numbers, that “it is almost inevitable that many UK workers will lose their jobs”.

“The fact that companies can accrue such astronomical profits to the point where its [founder, Jeff Bezos] can holiday in space and hire out entire cities for his vulgar wedding prior to casting aside loyal workers without a thought just underlines everything that’s wrong with a system that many feel is beyond repair,” the union said.

Why?

More on Amazon

The growth of artificial intelligence (AI) has been blamed for the cuts.

In a message sent to staff, Amazon’s senior vice president of people experience and technology, Beth Galetti, alluded to the criticism that the company is cutting jobs while profiting £19.2bn in results published in July.

“Some may ask why we’re reducing roles when the company is performing well,” she wrote.

“What we need to remember is that the world is changing quickly. This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before.”

Amazon is also continuing to unravel some of the hiring it made during the COVID-19 pandemic and has warned about reducing headcount and bureaucracy.

In May 2021, for example, the business said it was hiring more than 10,000 UK jobs.

The largest ever cut of 18,000 Amazon roles was announced in January 2023 when the consumer retail part of the business, including Amazon Fresh and Amazon Go, were scaled back.

It plans to replace more than half a million jobs with robots, automating 75% of its operations, according to the New York Times.

What next?

Those who lose their job will be prioritised for openings within Amazon to help “as many people as possible” find new roles, she said.

Hiring will continue, despite the latest cull, in “key strategic areas” while the online retail behemoth finds additional places we can “remove layers, increase ownership, and realise efficiency gains”.

Amazon said it is “shifting resources to ensure we’re investing in our biggest bets and what matters most to our customers’ current and future needs”.

In the UK, GMB said, “We will be supporting our members across Amazon as they face this uncertain future.”

It is to announce financial results for the third quarter of this year on Thursday evening, UK time.

Amazon UK has been contacted for comment.

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Shrinkflation: It’s not your imagination, these products are getting smaller

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Shrinkflation: It's not your imagination, these products are getting smaller

KitKats, Gaviscon, toothpaste, and even Freddo have all fallen victim to shrinkflation, consumer group Which? has found.

As families struggle with the cost of a trip to the supermarket, a survey of shoppers revealed how many products are getting smaller – while others are being downgraded with cheaper ingredients.

Among the examples are:

• Aquafresh complete care original toothpaste – from £1.30 for 100ml to £2 for 75ml at Tesco, Sainsbury’s and Ocado

• Gaviscon heartburn and indigestion liquid – from £14 for 600ml to £14 for 500ml at Sainsbury’s

• Sainsbury’s Scottish oats – from £1.25 for 1kg to £2.10 for 500g

• KitKat two-finger multipacks – from £3.60 for 21 bars to £5.50 for 18 bars at Ocado

• Quality Street tubs – from £6 for 600g to £7 for 550g at Morrisons

• Freddo multipacks – from £1.40 for five bars to £1.40 for four bars at Morrisons, Ocado and Tesco

Which? also received reports of popular treats missing key ingredients, as manufacturers seek to cut costs.

The amount of cocoa butter in white KitKats has fallen below 20%, meaning they can no longer actually be sold as white chocolate.

It comes after Penguin and Club bars lost their legal status as a chocolate biscuit, as they now contain more palm oil and shea oil than cocoa – as reported in the Sky News Money blog.

Which? retail editor Reena Sewraz called on supermarkets to be “more upfront” about price changes to help households “already under immense financial pressure” get better value.

While keeping track of the size and weight of products can be tricky, Which? has two top tips for detecting shrinkflation.

The first is to be wary of familiar products labelled as “new” – because the only thing that’s new may end up being the smaller size.

Meanwhile, the second is to pay attention to how much an item costs per 100g or 100ml, as this can be an easy way of finding out when prices change.

What have the companies said?

A spokeswoman for Mondelez International, which makes Cadbury products, said any change to product sizes are a “last resort”, but it’s facing “significantly higher input costs across our supply chain” – including for energy.

A Nestle spokesman said it was seeing “significant increases in the cost of coffee”, and some “adjustments” were occasionally needed “to maintain the same high quality and delicious taste that consumers know and love”.

“Retail pricing is always at the discretion of individual retailers,” they added.

A spokesman for the Food and Drink Federation also pointed to government policy, notably national insurance increases for employers and a new packaging tax.

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Is inflation reaching its peak?

Fresh food prices on the rise

The Which? report comes as latest figures showed fresh food costs 4.3% more than it did a year ago.

The increase in October, reported by the British Retail Consortium (BRC) and market researchers NIQ, was up on the 4.1% year-on-year rise in September.

Overall food inflation was down slightly, though, to 3.7% from last month’s 4.2%.

Read more from Sky News:
Surprise move for Costa Coffee
Start-ups issue warning to Reeves

There has also been a slowdown in overall shop price inflation, which the BRC said was down to “fierce competition among retailers” ahead of Black Friday sales.

The annual shopping extravaganza will this year arrive in the same week as the chancellor’s budget, which is set for Wednesday 26 November.

BRC chief executive Helen Dickinson called on Rachel Reeves to help “relieve some pressures” keeping prices high, with the national insurance rise in last year’s budget having “directly contributed to rising inflation”.

“Adding further taxes on retail businesses would inevitably keep inflation higher for longer,” Ms Dickinson warned.

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