Elon Musk has completed his $44bn (£38bn) takeover of Twitter after months of toing and froing over the deal.
His first move was to fire the social media company’s top leadership, which he accused of misleading him over the number of spam accounts on the platform.
Musk sacked Twitter’s chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief Vijaya Gadde, according to reports.
It has also been claimed Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and were escorted out of the building.
Musk later tweeted “the bird is freed” in a nod to the deal being completed.
The Tesla and SpaceX founder was given a deadline of 28 October to close the deal to avoid going to trial, after the social media company sued him for trying to rip up his original offer made back in April.
Musk and Twitter were due in court on 17 October, but it was pushed back after the world’s richest man said he would go through with the purchase after all.
Musk, who has updated his Twitter bio to “Chief Twit”, said on Thursday he did not buy the social media platform to make more money but “to try to help humanity, whom I love.”
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He says he wants to “defeat” spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.
He has not offered details on how he will achieve these wishes and who will run the company – and has so far been vague about his plans.
Analysis: Where are Musk’s Twitter red lines?
Elon Musk first made an unsolicited bid for Twitter in April, and it’s been a will he, won’t he, on-again, off-again saga since then.
The billionaire has spent the intervening period dropping crumbs of information about what he wants Twitter to be under his control.
Musk seems to be suggesting less moderation of what users put on the platform, although he did tweet this week: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!”
But there are major mid-term elections coming up in the US and a presidential election approaching in Brazil. Both of those events are likely to be plagued by misinformation and election denial.
So, this is the first big test for Musk, now in charge of one of the world’s biggest communication platforms. We’ll find out soon enough where his red lines are.
According to reports, Musk told staff during his visit it was not true he was planning on cutting up to 75% of Twitter staff after acquiring the company.
It was previously reported that Musk told investors he was hoping to cut around three-quarters of the firm’s 7,500 employees.
In other plans, the outspoken billionaire has also repeatedly referred to a “super app”, which he has tentatively dubbed “X”.
The concept has drawn comparisons with China’s WeChat, which combines familiar features like messaging, a marketplace, and public Twitter-style posts into one place.
Musk has told investors he plans to sell users premium subscriptions to reduce reliance on ads, allow content creators to make money and enable payments, according to Reuters news agency.
Elsewhere, his plans to cut content moderation are feared to lead to a deluge of hateful, harmful and potentially illegal content on Twitter.
He has previously spoken of his belief in “absolute free speech” and hinted he would allow suspended and often controversial figures, such as former US president Donald Trump, to return to the platform.
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‘Let that sink in’
Experts have warned that the world’s richest man’s loose stance on moderation could be a route for the service’s “very worst” trolls to thrive, turning Twitter into a “Wild West” where anything goes.
The 28 October deadline was to give Musk time to finance the deal. Had it not been met, a judge in Delaware – the US state where Twitter is incorporated – would have arranged a trial for November.
Sir Keir Starmer was at home in Downing Street, watching Arsenal lose in the Champions League, when he got a call from Donald Trump that he thought presented the chance to snatch victory from the jaws of trading defeat.
The president’s call was a characteristic last-minute flex intended to squeeze a little more out of the prime minister.
It was enough to persuade Sir Keir and his business secretary Jonathan Reynolds, dining with industry bosses across London at Mansion House, that they had to seize the opportunity.
The result, hurriedly announced via presidential conference call, is not the broad trade deal of Brexiteer dreams, and is certainly not a free-trade agreement.
It’s a narrow agreement that secures immediate relief for a handful of sectors most threatened by Mr Trump’s swingeing tariffs, with a promise of a broader renegotiation of “reciprocal” 10% tariffs to come.
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‘A fantastic, historic day’
Most pressing was the car industry, which Mr Reynolds said was facing imminent announcements of “very difficult news” at Britain’s biggest brands, including Jaguar Land Rover, which sounds like code for redundancies.
In place of the 25% tariffs imposed last month, a 10% tariff will apply to a quota of 100,000 vehicles a year, less than the 111,000 exported to the US in 2024, but close enough for a deal.
It still leaves the car sector far worse off than it was before “liberation day”, but, with one in four exports crossing the Atlantic, ministers reason it’s better than no deal, and crucially offers more favourable terms than any major US trading partner can claim.
For steel and aluminium zero tariffs were secured, along with what sounds like a commitment to work with the US to prevent Chinese dumping. That is a clear win and fundamental for the ailing industries in Britain, though modest in broad terms, with US exports worth only around £400m a year.
Image: US and UK announced trade deal
In exchange, the UK has had to open up access to food and agricultural products, starting with beef and ethanol, used for fuel and food production.
In place of tariff quotas on beef that applied on either side (12% in the UK and 20% in America) 13,000 tonnes of beef can flow tariff-free in either direction, around 1.5% of the UK market.
The biggest wins
Crucially, sanitary and phytosanitary (SPS) production standards that apply to food and animal products, and prevent the sale of hormone-treated meat, will remain. Mr Trump even suggested the US was moving towards “no chemical” European standards.
This may be among the biggest wins, as it leaves open the prospect of an easing of SPS checks on trade with the European Union, a valuable reduction in red tape that is the UK’s priority in reset negotiations with Brussels.
Farmers also believe the US offers an opportunity for their high-quality, grass-fed beef, though there is concern that the near-doubling of ethanol quotas is a threat to domestic production.
Technology deals to come?
There were broad commitments to do deals on technology, AI and an “economic security blanket”, and much hope rests on the US’s promise of “preferential terms” when it comes to pharmaceuticals and other sectors.
There was no mention of proposed film tariffs, still unclear even in the Oval Office.
Taken together, officials describe these moves as “banking sectoral wins” while they continue to try and negotiate down the remaining tariffs.
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The challenge from here is that Mr Trump’s “reciprocal” tariff is not reciprocal at all. As commerce secretary Howard Lutnick proudly pointed out in the Oval Office, tariffs on US trade have fallen to less than 2%, while the UK’s have risen to 10%.
As a consequence, UK exporters remain in a materially worse position than they were at the start of April, though better than it was before the president’s call, and for now, several British industries have secured concessions that no other country can claim.
From a protectionist, capricious president, this might well be the best deal on offer.
Quite what incentive Mr Trump will have to renegotiate the blanket tariff, and what the UK has left to give up by way of compromise, remains to be seen. Sir Keir will hope that, unlike the vanquished Arsenal, he can turn it round in the second leg.
Tens of thousands of household energy customers have secured payouts after a compliance review found they had been overcharged.
The industry regulator said that 10 suppliers had handed over compensation and goodwill payments to just over 34,000 customers. The total came to around £7m.
Ofgem said those affected, between January 2019 and September last year, had more than one electricity meter point at their property recording energy usage.
It explained that while suppliers were allowed to apply multiple standing charges for homes with multiple electricity meters, it meant that some were “erroneously charged more than is allowed under the price cap when combined with unit rates”.
The companies affected were revealed as E.ON Next, Ecotricity, EDF Energy, Octopus Energy, Outfox The Market, OVO Energy, Rebel Energy [no longer trading], So Energy, Tru Energy and Utility Warehouse.
Of those, Octopus Energy accounted for the majority of the customers hit.
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Ofgem said that the near-21,000 customers impacted had received compensation of £2.6m and goodwill payments of almost £550,000.
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11:35
Govt commits £300m to wind farms
The redress was revealed at a time when energy bills remain elevated and debts at record levels in the wake of the 2022 price shock caused by Russia’s invasion of Ukraine.
Higher wholesale natural gas prices over the winter months meant that the price cap actually rose in April when a decline would normally be seen.
The latest forecasts suggest, however, that bills should start to decline for the foreseeable future.
Charlotte Friel, director of retail pricing and systems at Ofgem, said of its compliance operation: “Our duty is to protect energy consumers, and we set the price cap for that very reason so customers don’t pay a higher amount for their energy than they should.
“We expect all suppliers to have robust processes in place so they can bill their customers accurately. While it’s clear that on this occasion errors were made, thankfully, the issues were promptly resolved, and customers are being refunded.”
The watchdog added that all ten suppliers had updated their systems and processes to prevent the error occurring in future.
The Bank of England has cut interest rates from 4.5% to 4.25%, citing Donald Trump’s trade war as one of the key reasons for the reduction in borrowing costs.
In a decision taken shortly before the official confirmation of a trade deal between Britain and the United States, the Bank’s monetary policy committee (MPC) voted to reduce borrowing costs in the UK, saying the economy would be slightly weaker and inflation lower in part as a result of higher tariffs.
However, it stopped short of predicting that the trade war would trigger a recession.
Further rate cuts are expected in the coming months, though there remains some uncertainty about how fast and how far the MPC will cut – since it was split three ways on this latest vote.
Two members of the nine-person MPC voted to reduce rates by even more today, taking them down to 4%. But another two on the committee voted not to cut them at all, leaving them instead at 4.5%.
In the event, five members voted for the quarter point cut – enough to tip the balance – with the accompanying minutes saying that while “the current impact of the global trade news should not be overstated, the news was sufficient for those members to judge that a reduction in Bank Rare was warranted.”
Even so, the Bank’s analysis suggests that while higher tariffs were likely to depress global and UK economic growth, and help push down inflation, the impact would be relatively minor, with growth only 0.3% lower and inflation only 0.2% lower.
Governor, Andrew Bailey, said: “Inflationary pressures have continued to ease, so we’ve been able to cut rates again today.
“The past few weeks have shown how unpredictable the global economy can be. That’s why we need to stick to a gradual and careful approach to further rate cuts. Ensuring low and stable inflation is our top priority.”
The Bank raised its forecast for UK economic growth this year from 0.75% to 1%, but said that was primarily because of unexpectedly strong output in the first quarter.
In fact, underlying economic growth remains weak at just 0.1% a quarter.
It said that while inflation was expected to rise further in the coming months, peaking at 3.5% in the third quarter, it would drop down thereafter, settling at just below 2% towards the end of next year.