Largest US automaker temporarily halts paid advertising on Twitter after Elon Musk’s takeover
The largest automaker in the US has pulled paid advertising on Twitter after Elon Musk completed his takeover of the social media company.
Musk’s $44bn (£38bn) deal to buy Twitter completed on Thursday and he reportedly sacked the company’s chief executive and two other top bosses.
The world’s richest man tweeted “the bird is freed” and “let the good times roll” before a tweet on Friday announcing the setting up of the content moderation council.
Late on Friday, GM Motors Co said in a statement it had temporarily halted paid ads on the platform as a “normal course of business” after a significant change in a media platform.
The Detroit automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership”, adding its “customer care interactions on Twitter will continue”.
Ad sales made up more than 90% of Twitter’s revenue in the second quarter.
Some ad agencies and brands had expressed scepticism and concern over Twitter’s future at a presentation back in May.
Tesla and SpaceX boss Musk, who has described himself as a “free-speech absolutist”, appealed directly to advertisers in an open-letter tweet on the eve of the deal’s closing.
He said: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!… Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
Musk then tweeted on Friday saying the social media platform will form a moderation council “with widely diverse viewpoints” and that “no major content decisions or account reinstatements” will be made before it meets.
In a later tweet, he said the company had “not yet” made any changes to its content moderation policies.
Musk previously promised to overhaul the service by getting rid of fake accounts and ensuring it’s a place where a “range of beliefs can be debated in a healthy manner”.
Donald Trump – arguably once Twitter’s most famous user – is among those who could have their account reinstated.
The former president was banned after the siege on the US Capitol in January 2021 for allegedly inciting violence with two of his posts.
However, Musk earlier this year called the ban a “mistake” and “morally wrong”.
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Musk’s purchase of Twitter was completed a day before the 28 October deadline to avoid the deal going to court. The company had taken legal action to force the deal through after Musk backed out in July over the number of fake and spam accounts.
Earlier this week, Musk posted a bizarre video of himself entering Twitter’s San Francisco headquarters carrying a sink alongside the message: “Entering Twitter HQ – let that sink in”.
Musk, who has updated his Twitter bio to “Chief Twit”, said on Thursday he did not buy the social media platform to make more money but “to try to help humanity, whom I love.”
For more on science and technology, explore the future with Sky News at Big Ideas Live 2022.
“Super high-IQ revolutionaries” who are willing to work 80+ hours a week are being urged to join Elon Musk’s new cost-cutting department in Donald Trump’s incoming US government.
The X and Tesla owner will co-lead the Department Of Government Efficiency (DOGE) with former Republican presidential candidate Vivek Ramaswamy.
And in a post on X, the official DOGE account put out a call to arms for people to sign up and help “dismantle government bureaucracy”.
The post said: “We are very grateful to the thousands of Americans who have expressed interest in helping us at DOGE.
“We don’t need more part-time idea generators.
“We need super high-IQ small-government revolutionaries willing to work 80+ hours per week on unglamorous cost-cutting.
“If that’s you, DM this account with your CV. Elon & Vivek will review the top 1% of applicants.”
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Elon Musk speaking at an event held at Donald Trump’s Mar-a-Lago estate. Pic: AP Photo/Alex Brandon
In a reply to an interested party, Mr Musk suggested the lucky applicants would be working for free.
“Indeed, this will be tedious work, make lost of enemies & compensation is zero,” the world’s richest man wrote.
“What a great deal!”
When announcing the new department, President-elect Donald Trump said Mr Musk and Mr Ramaswamy “will pave the way for my administration to dismantle government bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure federal agencies”.
Mr Musk has previously made clear his desire to see cuts to “government waste” and in a post on his X platform suggested he could axe as many as three-quarters of the more than 400 federal departments in the US, writing: “99 is enough.”
At least 10 people have been killed after a fire broke out at a retirement home in northern Spain in the early hours of this morning, officials have said.
A further two people were seriously injured in the blaze at the residence in the town of Villafranca de Ebro in Zaragoza, according to the Spanish news website Diario Sur.
Two people remain in a critical condition following the blaze. Pic: AP
They remain in a critical condition, while several others received treatment for smoke inhalation.
Firefighters were alerted to the blaze at the residence – the Jardines de Villafranca – at 5am (4am UK time) on Friday.
Several residents were treated for smoke inhalation. Pic: AP
Those who were killed in the fire died from smoke inhalation, Spanish newspaper Heraldo reported.
The residence is home to 82 elderly residents.
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The blaze started in one of the rooms, Fernando Beltran, the national government’s top official in the region, told reporters.
All of the victims were elderly residents, he added.
Relatives wait for news outside the care home. Pic: AP
Fire crews, paramedics and police officers remain on site, said a spokesperson for the regional government of Aragon who confirmed the fatalities.
It took firefighters several hours to extinguish the blaze, they said.
The cause of the fire is unknown and is being investigated.
At least 10 people have been killed after a fire broke out at a retirement home in northern Spain in the early hours of this morning, officials have said.
A further two people were seriously injured in the blaze at the residence in the town of Villafranca de Ebro in Zaragoza, according to the Spanish news website Diario Sur.
Two people remain in a critical condition following the blaze. Pic: AP
They remain in a critical condition, while several others received treatment for smoke inhalation.
Firefighters were alerted to the blaze at the residence – the Jardines de Villafranca – at 5am (4am UK time) on Friday.
Several residents were treated for smoke inhalation. Pic: AP
Those who were killed in the fire died from smoke inhalation, Spanish newspaper Heraldo reported.
The residence is home to 82 elderly residents.
Read more from Sky News:
Mass displacement in Gaza – people unsure where to go
Donald Trump picks vaccine sceptic as health secretary
Keep up with all the latest news from the UK and around the world by following Sky News
The blaze started in one of the rooms, Fernando Beltran, the national government’s top official in the region, told reporters.
All of the victims were elderly residents, he added.
Relatives wait for news outside the care home. Pic: AP
Fire crews, paramedics and police officers remain on site, said a spokesperson for the regional government of Aragon who confirmed the fatalities.
It took firefighters several hours to extinguish the blaze, they said.
The cause of the fire is unknown and is being investigated.
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