The largest automaker in the US has pulled paid advertising on Twitter after Elon Musk completed his takeover of the social media company.
Musk’s $44bn (£38bn) deal to buy Twitter completed on Thursday and he reportedly sacked the company’s chief executive and two other top bosses.
The world’s richest man tweeted “the bird is freed” and “let the good times roll” before a tweet on Friday announcing the setting up of the content moderation council.
Late on Friday, GM Motors Co said in a statement it had temporarily halted paid ads on the platform as a “normal course of business” after a significant change in a media platform.
The Detroit automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership”, adding its “customer care interactions on Twitter will continue”.
Ad sales made up more than 90% of Twitter’s revenue in the second quarter.
Some ad agencies and brands had expressed scepticism and concern over Twitter’s future at a presentation back in May.
More on Elon Musk
Related Topics:
Tesla and SpaceX boss Musk, who has described himself as a “free-speech absolutist”, appealed directly to advertisers in an open-letter tweet on the eve of the deal’s closing.
He said: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!… Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
Advertisement
Musk then tweeted on Friday saying the social media platform will form a moderation council “with widely diverse viewpoints” and that “no major content decisions or account reinstatements” will be made before it meets.
In a later tweet, he said the company had “not yet” made any changes to its content moderation policies.
Musk previously promised to overhaul the service by getting rid of fake accounts and ensuring it’s a place where a “range of beliefs can be debated in a healthy manner”.
Donald Trump – arguably once Twitter’s most famous user – is among those who could have their account reinstated.
The former president was banned after the siege on the US Capitol in January 2021 for allegedly inciting violence with two of his posts.
However, Musk earlier this year called the ban a “mistake” and “morally wrong”.
Musk’s purchase of Twitter was completed a day before the 28 October deadline to avoid the deal going to court. The company had taken legal action to force the deal through after Musk backed out in July over the number of fake and spam accounts.
Musk, who has updated his Twitter bio to “Chief Twit”, said on Thursday he did not buy the social media platform to make more money but “to try to help humanity, whom I love.”
For more on science and technology, explore the future with Sky News at Big Ideas Live 2022.
Speaking to reporters in front of his residence at Rideau Cottage, in the country’s capital, Ottawa, he said “internal battles” mean that he “cannot be the best option” in the next election.
“I don’t easily back down faced with a fight, especially a very important one for our party and the country. But I do this job because the interests of Canadians and the well-being of democracy is something that I hold dear.
“A new prime minister and leader of the Liberal Party will carry its values and ideals into that next election. I am excited to see that process unfold in the months ahead.”
Former governor of the Bank of England, Mark Carney, is among the favourites to succeed him.
Chrystia Freeland, whose stunning resignation as finance minister and deputy prime minister precipitated the current crisis, leads in the polls.
Other front-runners are the former premier of British Columbia, Christy Clark, current finance minister Dominic LeBlanc and minister of foreign affairs, Melanie Joly.
Mr Trudeau, who has been prime minister since 2015, faced calls to quit from a chorus of his MPs amid poor showings in opinion polls.
He came under further pressure after Ms Freeland quit in December because of policy disagreements, including over how to handle possible US tariffs imposed by Donald Trump‘s incoming administration.
Mr Trudeau’s resignation comes as the polls show his party is likely to suffer a heavy defeat to the official opposition Conservatives in an election that must be held by late October.
The Liberals must now name an interim leader to take over as prime minister ahead of a special leadership convention.
Mr Trudeau came to power 10 years ago following a decade of Conservative Party rule and was initially praised for returning the country to its liberal past.
But he has become deeply unpopular with voters in recent years over a range of issues, including the soaring cost of food and housing and surging immigration.
He is the eldest son of Pierre Trudeau, one of Canada’s most famous prime ministers, who led the country from 1968 to 1979 and from 1980 to 1984.
The political upheaval comes at a difficult moment for Canada internationally.
US President-elect Donald Trump has threatened to impose 25% tariffs on all Canadian goods if Ottawa does not stem what Mr Trump calls a flow of migrants and drugs into the US.
Many fewer of each cross into the US from Canada than from Mexico, which Mr Trump has also threatened.
Speaking to reporters in front of his residence at Rideau Cottage, in the country’s capital, Ottawa, he said “internal battles” mean that he “cannot be the best option” in the next election.
“I don’t easily back down faced with a fight, especially a very important one for our party and the country. But I do this job because the interests of Canadians and the well-being of democracy is something that I hold dear.
“A new prime minister and leader of the Liberal Party will carry its values and ideals into that next election. I am excited to see that process unfold in the months ahead.”
Mr Trudeau, who has been prime minister since 2015, faced calls to quit from a chorus of his MPs amid poor showings in opinion polls.
He came under further pressure after his finance minister, Chrystia Freeland, resigned in December over clashes on policy.
The disagreements included how to handle possible US tariffs imposed by Donald Trump‘s incoming administration.
Mr Trudeau’s resignation comes as the polls show his party is likely to suffer a heavy defeat to the official opposition Conservatives in an election that must be held by late October.
The Liberals must now name an interim leader to take over as prime minister ahead of a special leadership convention.
Mr Trudeau came to power 10 years ago following a decade of Conservative Party rule and was initially praised for returning the country to its liberal past.
But he has become deeply unpopular with voters in recent years over a range of issues, including the soaring cost of food and housing and surging immigration.
He is the eldest son of Pierre Trudeau, one of Canada’s most famous prime ministers, who led the country from 1968 to 1979 and from 1980 to 1984.
The political upheaval comes at a difficult moment for Canada internationally.
US President-elect Donald Trump has threatened to impose 25% tariffs on all Canadian goods if Ottawa does not stem what Mr Trump calls a flow of migrants and drugs into the US.
Many fewer of each cross into the US from Canada than from Mexico, which Mr Trump has also threatened.
Few one-time golden boys manage to retain their lustre long into political office.
Barack Obama just about held on to his, leaving the US presidency with his approval rating high despite his party’s 2016 loss to Donald Trump.
But Emmanuel Macron is faltering in France and Justin Trudeau steps down as head of Canada’sliberal party with his popularity in shreds. So much for Western liberal values.
In the high tides of inflation and immigration, those who were their supposed flag-bearers are no longer what electorates want.
For Mr Trudeau, it is a dramatic reckoning. His approval ratings have dropped from 65% at their highest in September 2016 to 22% now, according to the “Trudeau Tracker” from Canada’s non-profit Angus Reid Institute.
The sudden departure of his finance minister and key political ally Chrystia Freeland last month dealt his leadership a body blow, just as Canada readies itself for a potential trade war with the US which, she argued in a bracing resignation letter, his government was not taking seriously enough.
Please use Chrome browser for a more accessible video player
1:31
“Parliament has been paralysed for months,” Trudeau says
The man Mr Trump recently trolled as “Governor of the ‘Great State of Canada’ or ’51st (US) state'”, Mr Trudeau was as close to Canadian political royalty as it gets.
The son of the country’s 15th prime minister, Pierre Trudeau, he was famously toasted by US president Richard Nixon as “the future prime minister of Canada” when he joined his father on a state visit as a toddler.
Aged five, he met the late Queen for the first time. “Thank you for making me feel so old”, she remarked drily at a re-meet in Malta almost 40 years later.
He has led Canada’s liberal party since 2013 and served as the country’s 23rd prime minister for almost a decade.
Mr Trudeau won a resounding electoral victory in 2015 and secured the premiership through two subsequent elections, though as head of a minority government.
He made significant inroads against poverty in Canada, worked hard on nation to nation reconciliation with Canada’s indigenous communities, secured an effective trade deal with the US and Mexico in 2016 and managed to keep the public mostly on-side through the COVID-19 pandemic.
But he was a polarising figure. Holidays in exotic climes like a trip to the Bahamas in 2016 to an island belonging to the Aga Khan made him seem elitist and out of touch.
There was embarrassment when blackface images surfaced from his early years as a teacher, for which he apologised profusely.
His supposed liberal credentials smacked of double standards when he invoked emergency powers to crush truckers’ protests in 2022.
But it was the economic aftermath of the pandemic, with Canada suffering an acute housing shortage, immigration leaping under his premiership and the cost of living hitting households across the board which really piled on the pressure.
In those, Canada is not unique. But the opposition conservatives and the public at large clearly want change, and Mr Trudeau has responded.
He has announced his intention to resign as party leader and prime minister after the Liberals selects their next leader.
Mr Trudeau’s legacy may shine brighter with a little hindsight. But now is not that moment.
The question is whether his conservative opposition will fare any better in an increasingly combative geopolitical environment if, as seems likely, a candidate of their choosing wins a federal election due at some point this year.