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The team that has looked the best through nine weeks of football is Ohio State. This is inherently a subjective statement, but there’s really no argument. The Buckeyes are 8-0 after their 44-31 win Saturday over Penn State, with all eight victories coming by double digits. The offense has topped 40 six times. The defense has held the opponent to 21 or fewer points seven times. It almost always looks easy.

But, as we’ve learned during the first eight years of the College Football Playoff, this is not a beauty contest, no matter how good Ryan Day might look in a Valentino evening gown. Even for the best of teams — the historically good ones — there’s some point in the season that’s a complete slog, a down-in-the-dirt fistfight that’s all about brute strength and sheer relentlessness.

Saturday may have been that slog for the Buckeyes, when C.J. Stroud wasn’t at his best and Penn State broke one big play after another, and the best-looking team in the sport got dragged down into the muck.

It could’ve been that, but when Ohio State kicked off its heels and got dirty, it somehow felt even more impressive.

Week 9 didn’t ultimately upend the playoff picture just days before the committee returns with its first rankings of the season. But in Ohio State’s gritty win over Penn State, Tennessee‘s laser focus on beating Kentucky and Georgia‘s latest domination of its rival in Jacksonville, it was a week in which the biggest contenders flexed their muscles just in time for the panel to retreat to a hotel conference room with stat sheets and cold coffee for the first time this season.

Tennessee could’ve easily looked ahead to next week’s matchup against Georgia, but instead the Vols put on perhaps their most complete performance of the season, with the Hendon Hooker-to-Jalin Hyatt connection humming once again and the defense forcing Will Levis into three interceptions.

Georgia wasn’t so much impressive as it was relaxed. UGA looked like a predator simply toying with its prey, dazing Florida with early haymakers, then allowing the Gators to think there may be a chance at escape before snapping the trap shut for good in the fourth quarter. Georgia is terrifying not because of how dominant it has appeared, but because it’s so good at hanging back, biding its time, never attacking until it feels threatened.

Michigan, which has turned winning ugly into an art from, played a familiar role in the first half against rival Michigan State. The Wolverines led 13-7 through two quarters, and if Michigan State had kept it that close the rest of the way, the school likely would’ve added another three years and $30 million to Mel Tucker’s contract. Instead, the Wolverines shifted into overdrive in the second half, scoring on their first four drives — and six straight at one point — to secure an easy 29-7 win. Michigan’s defense has dominated all season, and Michigan State became the fifth opponent it held to just a single touchdown.

Yet, it’s Ohio State that may have shown the most Saturday, because if the first seven weeks were about opening up the engine and seeing how fast it could go, the win at Penn State was a lower-gear, all torque and muscle. And in the end, the score still looked sexy, an eighth consecutive double-digit win to open the season.

Still, if there were questions about this Ohio State team, Saturday went a long way to answering them.

We entered the season focused on Jaxon Smith-Njigba, but it’s Marvin Harrison Jr. who has blossomed into a superstar. He caught 10 balls for 185 yards against Penn State, and every time Ohio State had a got-to-have-it play, it looked to Harrison.

We entered the season with real questions about the defense after last year’s struggles, but Jim Knowles has worked wonders with this unit. And even while Penn State put up 31 points — the most by a Buckeyes’ opponent this season — Ohio State had four takeaways and three sacks and Tommy Eichenberg was a wonder with 15 tackles and J.T. Tuimoloau served as a one-man wrecking crew, intercepting two passes, recording a strip sack and tipping a pass that was picked off, too.

It was apparent from the season’s opening notes that Ohio State was on a collision course with Michigan, eager to erase the misery of last year’s loss. But last season, Ohio State was all glitz and glamor and, underneath, had no real substance.

This is a different Buckeyes team, and Saturday proved they can roll around in the mud with anyone and come out still looking incredible.


The case for …

The first College Football Playoff rankings will be released Tuesday, which means it’s time to start expressing your anger at the committee now. So, to ensure Boo Corrigan has some sleepless nights between now and Tuesday, here’s your official guide to why each undefeated or one-loss Power 5 team deserves to be in the initial top four.

Illinois (7-1)

Defense wins championships, as the saying goes, and the Illini have arguably the most impressive defense in the country, holding seven of eight opponents to less than 300 yards of total offense. Also, Bret Bielema needs to give 60 days’ notice of cancellation if he wants his deposit back on the ice fishing lodge he has booked for the entire month of January.

TCU (8-0)

The Horned Frogs have an impressive résumé. They’re one of just two teams with four or more wins vs. teams ranked at game time this season. They’ve won four true road games. They’re just the third Power 5 team in the playoff era — along with 2018 Alabama and 2020 Alabama — to score 38 points or more in each of their first eight games of the season. They’re probably the only hope for a team from Texas ever making the playoff.

Clemson (8-0)

The Tigers were off in Week 9, but their résumé stacks up with anyone. They’ve won four road games, four games against FPI top-40 teams, three games against ranked opponents, all while definitely, absolutely, no question about it, not worrying at all about their quarterback situation. Seriously, stop asking.

Ohio State (8-0)

For the traditionalists: They’ve won every game, by an average of 32 points. For the analytics folks: They lead the country in expected points added per play. For the Michigan fans: They haven’t beaten you in 1,065 days. Fortunately for Ohio State, what happened last year doesn’t matter to this year’s committee and the Buckeyes remain the most impressive-looking team in the country so far.

Georgia (8-0)

We have not actually watched any Georgia games this year. They’ve all been boring, even that kind of close one against Missouri, when the Bulldogs spent most of the first three quarters trying to figure out what was going on with Chris Pine and Harry Styles before remembering they had to win the game still. But the important thing here is that if Georgia is not in the top four, Brock Bowers will be very angry at the committee, and the committee would not like Brock Bowers when he’s angry.

Alabama (7-1)

The committee will look kindly on Alabama’s good loss. Really, nothing weighs more heavily than that. But Nick Saban would actually prefer the Tide don’t get ranked in the top four so early. That’s rat poison, man. Besides, worst comes to worst, Saban can just cash in his “make seven playoffs, get the eighth for free” card.

Oregon (7-1)

Oh, sure, Oregon lost to Georgia in Week 1, but as we all know, losses to SEC teams do not count as actual losses. They’re, at best, like one-third of a loss. Indeed, for a Pac-12 team, a loss to an SEC opponent is actually better than a win over Stanford. And it should be noted that, after getting whipped by the Dawgs in Week 1, the Ducks have scored 40 or more in every game — tied with Ohio State for the longest active streak in the country. Plus, the Pac-12 has been out of playoff contention for so long. Cut it some slack, committee. The league will be gone soon. It’s not asking for much. Just one ranking with a real playoff contender.

Tennessee (8-0)

The Vols might have the strongest case of any team in the country for the No. 1 spot. They’ve got the season’s most impressive win with their miracle vs. Alabama. They’ve throttled some good teams in LSU and Kentucky. The offense looks borderline unstoppable. Most importantly, doesn’t the committee want to rank them No. 1 just to see if fans will tear down the Sunsphere and throw it in the river?

USC (7-1)

The Trojans haven’t played anyone of note other than Utah, and they lost that game. They struggled for long stretches against Oregon State, Arizona State and Saturday against Arizona, though they ultimately prevailed in each one. Caleb Williams has been good, Travis Dye is terrific and Jordan Addison and Mario Williams make for a dynamic duo that would surely attract a big audience for the postseason. And frankly, the committee needs to tread carefully here. If USC isn’t ranked highly, Lincoln Riley is liable to set up an awfully attractive NIL deal to lure Chet Gladchuk and Jim Grobe to transfer.

Michigan (8-0)

Some committees like the bad boys, the teams that might hang 70 but that you can never really count on. But those committees are bound to end up hurt, jaded and listening to Morrissey albums. No, what a smart committee should want is a team that’s consistent. One that clocks in at 9, punches out at 5, and always has a perfectly ironed crease in its khakis. That’s the Wolverines. It’s the team the committee’s mother wants it to choose. It drives a Prius and has a great 401(k) and, if you choose to rank it in the top four, it’ll never forget the anniversary.

Ole Miss (8-1)

A three-point victory over Kentucky on Oct. 1 is the Rebels’ only win over a ranked team this season, but Alabama is on the schedule in two weeks, and it probably makes sense to go ahead and rank Ole Miss in the top five to ensure that, whatever happens in that game, it won’t look bad for the Tide.

North Carolina (7-1)

The Tar Heels played the best defense they’ve faced this season and still absolutely scorched Pitt 42-24 behind another remarkable performance by Drake Maye.


Cats roll over Okie State

We feel certain there have been worse days in Mike Gundy’s life. After all, he’s a man, and he’s … (checks notes …) 55! Man, where has the time gone? Anyway, certainly some worse fate has befallen Gundy in his 55 years. But it’s hard to remember a time his Cowboys were beaten as emphatically as they were Saturday against Kansas State.

K-State found the end zone on five of its first seven possessions to take a 35-0 lead at the half, then put it in cruise control for the second half to finish with a 48-0 victory.

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Deuce Vaughn takes it up the gut and leaves Oklahoma State’s defense in the dust for a 62-yard touchdown.

It’s the second win this year for K-State over a team from Oklahoma ranked in the top 10.

According to ESPN Stats & Information, it’s the worst shutout loss by an AP top 10 team since 1966.

It’s the worst loss for the Pokes since a 58-0 shellacking to Texas Tech in 2000.

Spencer Sanders was just 13-for-26 for 147 yards and an interception in the game. Last week in this space, we referred to Sanders as either the best bad QB or worst good QB in college football. Oklahoma State fans were rightfully angry about that. So, our sincerest apologies. Let’s just agree he’s the fourth-best quarterback in the Big 12 now, and we can all move on.

With Adrian Martinez sidelined, K-State went with Will Howard, who completed 21-of-37 passes for 296 yards, four touchdowns and no picks. He’s the first K-State QB with 290 yards, four passing TD and no picks in a game since Jesse Ertz in 2017.


Sicko Saturday

A great Saturday of football is about Top 25 matchups with playoff implications, yes, but what truly puts the action over the top are the palette-cleansers — the epically bad football that we all need to remind us of that we haven’t wasted a day on the couch eating wings and drinking beer, because we’ve proven to be more successful than Miami‘s passing game.

And, without question, Week 9 offered us a true plethora of bad football.

Miami 14, Virginia 12 (4 OT)

The average root canal takes less than an hour, so technically speaking this was at least four times worse.

Miami, which hired Mario Cristobal to revive the glory days, went back a bit too far in the time machine and landed in an era when the forward pass was not a significant part of the game.

Now Virginia, which was among the most prolific offenses in the country a year ago, and its receivers react to passes like trick-or-treaters do candy corn (“Ah, yes, no thank you, we’ll just leave this on the ground”).

On the plus side, there were no turnovers in the Saturday game, so at least it was a crisply played disaster.

The game was tied 6-6 at the end of regulation. It was the third game this season, according to ESPN Stats & Information, in which neither team scored a touchdown — and the first not involving Iowa. (Brian Ferentz will be filing a suit for copyright infringement this week.)

In the end, the special teams won the day. Miami punter Lou Hedley had 308 punt yards — 36 more than Miami had offensive yards — and kicker Andres Borregales hit all four of his field goal tries. Somewhere, Frank Beamer held out a framed photo of himself celebrating a 0-0 score, nodding knowingly, and popped a bottle of champagne.

UConn 13, Boston College 3

BC had five turnovers. The two teams were a combined six-of-28 on third down and had a combined 19 tackles for loss. And shanked punts? You betcha!

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Danny Longman struggles with his first punt of the day, which travels only 17 yards.

In the end, UConn earned its first win over a Power 5 opponent since 2016 (vs. Virginia, because of course). The Huskies have four wins now this season, which is particularly impressive considering they had won just four of their previous 41.

For Boston College, it might be time to consider just putting up some police tape where the offensive line should be and hope the opposition respects the “Do not cross” warnings. In any case, the loss was the first for BC against a team from New England since 1978.

Iowa 33, Northwestern 13

Iowa only punted once. So frustrating. Fans paid good money to see Tory Taylor out there. On the upside, Spencer Petras threw his third touchdown pass of the year. Without checking, we’re guessing he’s a mere two more away from the Iowa season record.

New Mexico State 23, UMass 13

The Aggies have won two in a row vs. FBS opponents for the first time since 2018. UMass losing by 10 or fewer also earns fans a free small coffee at all participating Amherst-area Dunkin’ Donuts locations.


Extra points

Texas A&M lost to Ole Miss, but Jimbo Fisher may have finally found his quarterback. Making his first start, freshman Conner Weigman finished with 338 yards and four TDs with no picks. The last Fisher QB to post 300 yards and four touchdown throws in a game? Everett Golson vs. Texas State in 2015.

We wish a speedy recovery to Tennessee’s Gerald Mincey, who took the helmetless head-butt from O-lineman Jerome Carvin during a sideline celebration Saturday. Don’t worry, Mr. Mincey. It happens to someone every year.

Sam Hartman coughed up six turnovers in Wake Forest‘s 48-21 loss to Louisville on Saturday. Hartman has been exceptional in his career, but oddly, he has been good for one of these types of games nearly every season. Saturday was Hartman’s 40th career start. He has 40 career turnovers in those starts. But half of those — 20 turnovers — came in five games (Saturday vs. Louisville, last year’s ACC championship vs. Pitt, the 2020 bowl game vs. Wisconsin, 2018 vs. Syracuse and 2021 vs. NC State). In his other 35 starts, he has accounted for 93 touchdowns and 20 turnovers.

After a brutal 27-10 loss to UTEP in Week 4, Boise State fired offensive coordinator Tim Plough and saw QB Hank Bachmeier opt out. At the time, the Broncos were 2-2. Since then, however, Boise State has won four straight, including a 49-10 thrashing of Colorado State on Saturday, and is now 5-0 in Mountain West play.


Dawgs keep winning

Stetson Bennett threw for 316 yards and two touchdowns in Georgia‘s 42-20 win over Florida in a cocktail party that felt like a Tuesday afternoon soiree with a half-bottle of Boone’s Farm, but it was yet another ho-hum win for the defending champs.

Georgia went up 21-0, Florida fought back to within eight after the Bulldogs got bored, then UGA stomped on the gas one last time to seal the deal. It was emblematic of the bulk of Georgia’s résumé thus far, in which, aside from the opener against Oregon, virtually nothing has felt particularly close or particularly dominant.

But for a program that won this game just six times from 1990 through 2016, Georgia has now won five of the past six, and Bennett has as many wins over Florida (2) as Eric Zeier, Quincy Carter, David Greene and Matt Stafford had combined in 14 career starts against the Gators.

On the other hand, every cocktail party Bennett shows up to without a bottle of Pappy in hand feels a bit like a letdown at this point.


The ACC would love to have Notre Dame join the league full time, but since 2014, when the Irish agreed to play five football games per year against the ACC in exchange for membership in all non-football sports, it was pretty clear the conference was strictly in the friend zone. Notre Dame is Molly Ringwald in “Pretty in Pink.” The ACC is Ducky — sweet, funny, and not nearly as rich as the Big Ten.

It’s one thing for Notre Dame to simply note that the ACC is nice and all, but it’s just not the Irish’s type.

It’s another thing to keep showing up for dates with the ACC and leaving the league alone, miserable and wandering a Food Lion at 1 a.m. looking for a gallon of ice cream and some cheap red wine.

The 41-24 victory Saturday over No. 16 Syracuse was the latest slap in the face in this doomed relationship, as the Irish won their 25th straight regular-season game against the ACC, dating back to 2017. In all, Notre Dame is 38-9 during this open relationship since 2014.

One-third of Notre Dame’s losses have come at the hands of Clemson, however, and the Tigers are on deck next week. Imagine if it’s the Irish that all but end the ACC’s playoff hopes for 2022 with a win.

But don’t think too much about that scenario because, surely, Notre Dame will send the league a text late one night this week with a simple “U up?” message, and against its better judgment, the ACC will reply. That’s how these relationships go, of course. And maybe if the ACC just picks up Notre Dame’s dry cleaning on the way home from work and doesn’t mind dog-sitting for a few days while Notre Dame gets away for a long weekend at USC later this year, maybe then the Irish will finally notice that, yes, they love the ACC, too.

Right up until Notre Dame hits them with an “It’s not you, ACC. It’s us. We just really cherish our independence.”


Heisman Five

A year ago, Will Anderson Jr. and Aidan Hutchinson made a run at the Heisman. In 2020, DeVonta Smith won it. They were nice distractions from what typically is a QB-centric award. This year though? Yeah, we’re back to quarterbacks and nothing but quarterbacks. In fact, seven QBs have a real shot at this point, and trying to narrow it down is a difficult task. Bo Nix (six TDs, 471 yards) and Max Duggan (three TDs, 341 passing yards) both made serious pushes on Saturday, but neither cracked our top five, where Hendon Hooker continues to lead the way.

1. Tennessee QB Hendon Hooker

Four more touchdowns. No turnovers. Hooker just continues to dominate in Josh Heupel’s offense, and you have to wonder if Justin Fuente just sits in a dimly lit room staring at a framed photo of Hooker and thinking, “Where did we go so wrong?”

2. Ohio State QB C.J. Stroud

Saturday was probably Stroud’s worst game of the year, which only underscores just how good he has been. He completed 26-of-33 passes for 354 yards and a touchdown — the first time in a year he hasn’t had multiple touchdown passes. That last game when he was held to just one TD? Also vs. Penn State.

3. Alabama QB Bryce Young

Alabama was off this week, and somehow Young still needed to go 6-7 for 53 yards plus a 20-yard scramble for a TD to lead the Tide over the open date in the final minute of action.

4. USC QB Caleb Williams

He threw for 411 yards and five touchdowns with no picks, and given how bad the USC defense struggled stopping Arizona, every bit of it was needed. Williams lacks a signature win, but his numbers across the board warrant his spot here.

5. North Carolina QB Drake Maye

Honestly, if he was playing on a team that had a bit more national buzz, he might be at the top of this list. Maye had five more touchdowns and more than 400 yards of offense in North Carolina’s 42-24 win over Pitt. He’s had multiple TD passes in each of his first eight games as a starter, and his 32 total touchdowns lead the nation.

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Drake Maye throws 1-yard TD vs. Pittsburgh


The most college football thing to happen this week

This was a perfectly designed play for Marshall, in which QB Cam Fancher hits Corey Gammage in stride for a big gain, then Gammage wisely chooses to fumble another 20 yards downfield where Talik Keaton recovers and carries it on down to the 1. We’re sure they practice this all the time.


Under-the-radar play of the week

All fake field goals are wonderful and should be cherished by the masses. But some fakes attain truly epic status because they aren’t designed to simply fool the defense, but also to get the ball into the hands of the most elite athlete on the team: the kicker.

And so it was that Oklahoma ran a doozy Saturday, with holder Michael Turk flipping the ball to kicker Zach Schmit, who rumbled into the end zone like a young Jerome Bettis.

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Oklahoma punter Michael Turk completes a touchdown pass to kicker Zach Schmit on Oklahoma’s beautiful fake field goal.

It was the first touchdown scored by a kicker this season and the first by a Power 5 player since 2019. The last Big 12 kicker to find the end zone was also a Sooner — Michael Hunnicutt, in 2013.

So, whatever else happens in Brent Venables’ first season at Oklahoma, he gave us this. And we should be forever grateful.


Under-the-radar game of the week

Holy Cross stayed undefeated — just barely — with a 53-52 OT win over Fordham on Saturday in a Patriot League showdown for the ages (which is to say the only Patriot League game we’ve paid attention to in a while).

Holy Cross trailed late, but Jalen Coker scored on a 15-yard TD pass with 1:24 to play to tie the game at 45. He finished the day with six catches for 131 yards and three touchdowns.

Fordham scored on its first play of OT to take a 52-45 lead, but Holy Cross fought back, scoring on a nine-yard pass to the pride of Swedesboro, New Jersey, Justin Shorter. The Crusaders opted to go for two, and Ayir Asante crossed the goal line for the 53-52 win.

Holy Cross is one of four remaining undefeated FCS teams, alongside Princeton, Jackson State and Sacramento State.


Big bets and bad beats

Good teams win, as TCU did against West Virginia on Saturday. Championship-caliber teams win on the road, and Saturday was the Horned Frogs’ fourth such victory of the year. But the truly great teams, as we all know, cover. And TCU did that in magical fashion with a heave downfield on fourth-and-1 with 20 seconds to play, as Max Duggan hit Savion Williams for a 29-yard score, a 41-31 win and a cover. It may not matter to the playoff committee, but it matters to us.

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Savion Williams hauls in a 29-yard touchdown to seal TCU’s win over West Virginia.


It’s not really the wins or the losses in betting. It’s the swings. As it was during the Ohio State-Penn State game, with the Buckeyes 15.5-point favorites and seemingly doomed to a win without a cover entering the final three minutes of play. Ohio State scored to go up 37-24, kicking off to Penn State, which figured to run down the clock in a last-gasp attempt to cut into the lead. But Sean Clifford‘s first pass of the drive was picked off by J.T. Tuimoloau, who returned it for a touchdown. Ohio State 44, Penn State 24 and a perfect backdoor cover! Only, there was still 2:22 left on the clock. Penn State drove eight plays for 75 yards and scored on a Clifford pass with 1:12 left for a touchdown that was meaningless to everyone except the poor saps who thought they’d just gotten an Ohio State cover. Betting isn’t for the faint of heart, folks.


Ole Miss appeared to have sealed the 31-21 win over Texas A&M with an interception in the end zone in the game’s final two minutes. Unfortunately for Rebels backers, the throw was called incomplete, A&M got another chance, and Weigman hit Devon Achane for a 7-yard TD. Final score: Ole Miss 31, A&M 28. The line? Ole Miss by 3.

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FSU freshman shot, in critical but stable condition

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FSU freshman shot, in critical but stable condition

Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.

According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.

In its statement, Florida State said Pritchard was visiting family at the time he was shot.

“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.

Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.

The Associated Press contributed to this report.

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Army player rescues man from burning vehicle

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Army player rescues man from burning vehicle

Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.

Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.

The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.

Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.

The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.

Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”

Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.

“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”

Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.

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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick

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'It's made for television': How North Carolina has changed in nine months under Bill Belichick

CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.

This is the new normal for North Carolina.

“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”

The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.

One reporter asked what it was like sitting in living rooms with recruits during the spring.

“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”

For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.

“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”

It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.

When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.

“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”

That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.

Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.

“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”


IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.

In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.

“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”

Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.

“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”

Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.

One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.

“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”

In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”

“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”

Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.

“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”

By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.

Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.

“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”

To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.

“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”

While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.

“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”

After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.

Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.

Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.

“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”

Both brothers committed in June.

Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.

“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”

What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.

“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”

Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.

Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?

“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”


VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.

Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.

To his surprise, the event was friendly.

“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”

A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.

“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”

If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.

Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.

“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”

By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.

Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.

Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”

UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.

Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.

A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”

Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.

“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”


A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.

In the Belichick era, there are insiders and there are outsiders.

North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.

Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.

On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.

“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”

This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.

Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.

“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”

Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.

“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”

Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.

“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”

Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.

In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”

Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.

“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”

If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.

Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.

“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”

Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.

Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.

“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”


UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.

“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.

Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”

Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.

“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.

Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”

“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”

Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.

“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”

In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.

In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.

“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”

North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.

“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”

For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.

“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”

What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.

The new era of North Carolina football is here.

Michael Rothstein and Eli Lederman contributed to this story.

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