TikTok owner ByteDance has launched a women’s fashion website called If Yooou. Pinduoduo launched an e-commerce site in the U.S. called Temu. The two companies are the latest Chinese tech giants to look to crack the international e-commerce market domianted by Amazon.
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Pinduoduo and TikTok owner ByteDance launched e-commerce websites overseas in the last few months, as they aim to take a crack at selling Chinese products to foreign buyers.
The move sets the two Chinese technology firms up on a collision path with Amazon as they expand internationally.
Pinduoduo, one of China’s biggest e-commerce companies, launched a U.S. shopping site called Temu last month, which sold products in categories from fashion to sports and electronics.
Weeks later, ByteDance, the Beijing-headquartered owner of short video app TikTok, launched a fashion website named If Yooou. It is currently shipping to the U.K., Spain, Italy, Germany and France.
Both firms are looking to replicate the success of Shein, the Chinese fast fashion brand that is reportedly now worth $100 billion and has found a large customer base in the U.S. and elsewhere.
ByteDance and Pinduoduo are also relying on cross-border e-commerce — selling Chinese goods to overseas consumers. The U.S. and European markets also present an opportunity for growth.
The push abroad comes at a time where tech giants in China are looking for new avenues of growth as the domestic economy continues to face challenges as a result of Beijing’s strict Covid control policies and deteriorating global macroeconomic environment.
“I think ByteDance and [Pinduoduo] are seizing an opportunity to apply their unique social commerce innovations” to overseas markets, Jacob Cooke, CEO of WPIC, an e-commerce tech and marketing firm that helps foreign brands sell in China, told CNBC.
Pinduoduo declined to comment for this story, while ByteDance did not respond to a request for comment.
Pinduoduo and ByteDance e-commerce strategy
Cross-border e-commerce strategies of Pinduoduo, also known as PDD, and ByteDance will be different given their different strengths.
In China, PDD has grown rapidly by building direct links with suppliers and offering big discounts. That could help when it comes to sourcing products to sell in the U.S. and selling them at low prices.
ByteDance, meanwhile, runs TikTok — one of the world’s most popular social media apps.
ByteDance’s algorithms for understanding consumers on Tiktok, “plus the potential to leverage the TikTok ecosystem for commerce, are massive advantages,” Cooke said.
The Chinese firm is not new to e-commerce abroad. In the U.K., it has a shopping feature in TikTok where brands and influencers make videos on products and users can buy those products via the app.
But it hasn’t found success yet.
[Pinduoduo and ByteDance] face low brand recognition and need to build user trust.
Jacob Cooke
CEO of WPIC
Dmonstudio, a women’s fashion site that ByteDance previously launched, shut down after just a few months in operation. And Fanno, another e-commerce site from ByteDance, hasn’t had much traction.
So-called livestream shopping is very popular in China and certain countries in Asia, but it hasn’t really taken off in Europe or the U.S. The Financial Times reported in July that TikTok has abandoned plans to expand its livestream e-commerce strategy in Europe and the U.S.
That could be a reason ByteDance has persisted with an e-commerce shopping website to accompany its TikTok shopping strategy.
ByteDance and Pinduoduo’s attempts to crack the e-commerce market put them in direct competition with U.S. giant Amazon.
PDD’s Temu, which sells products across different categories, will look to challenge Amazon in price.
ByteDance’s If Yooou website will compete with Amazon in fashion, an area the Seattle-headquartered firm has been looking to boost its efforts in.
But both could face a challenge dislodging the dominance of Amazon.
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One reason is that consumer behavior outside of China tends to favor Amazon’s model, according to Cooke. Customers usually go to Amazon to find specific products or brands that they have already decided to buy, he said.
In contrast, Chinese platforms like Alibaba’s Tmall and JD.com “function more like virtual shopping malls where people are browsing and participating in a digital social experience.”
Pinduoduo and ByteDance “can eat away at Amazon’s share of certain sectors as Shein has done, but ultimately they won’t jeopardize Amazon’s stranglehold on the U.S. e-commerce market,” Cooke said.
“They face low brand recognition and need to build user trust.”
Chinese e-commerce behemoth Alibaba on Friday beat profit expectations in its September quarter, but sales fell short as sluggishness in the world’s second-largest economy hit consumer spending.
Alibaba said net income rose 58% year on year to 43.9 billion yuan ($6.07 billion) in the company’s quarter ended Sept. 30, on the back of the performance of its equity investments. This compares with an LSEG forecast of 25.83 billion yuan.
“The year-over-year increases were primarily attributable to the mark-to-market changes from our equity investments, decrease in impairment of our investments and increase in income from operations,” the company said of the annual profit jump in its earnings statement.
Revenue, meanwhile, came in at 236.5 billion yuan, 5% higher year on year but below an analyst forecast of 238.9 billion yuan, according to LSEG data.
The company’s New York-listed shares have gained ground this year to date, up more than 13%. The stock fell more than 2% in morning trading on Friday, after the release of the quarterly earnings.
Sales sentiment
Investors are closely watching the performance of Alibaba’s main business units, Taobao and Tmall Group, which reported a 1% annual uptick in revenue to 98.99 billion yuan in the September quarter.
The results come at a tricky time for Chinese commerce businesses, given a tepid retail environment in the country. Chinese e-commerce group JD.com also missed revenue expectations on Thursday, according to Reuters.
Markets are now watching whether a slew of recent stimulus measures from Beijing, including a five-year 1.4 trillion yuan package announced last week, will help resuscitate the country’s growth and curtail a long-lived real estate market slump.
The impact on the retail space looks promising so far, with sales rising by a better-than-expected 4.8% year on year in October, while China’s recent Singles’ Day shopping holiday — widely seen as a barometer for national consumer sentiment — regained some of its luster.
Alibaba touted “robust growth” in gross merchandise volume — an industry measure of sales over time that does not equate to the company’s revenue — for its Taobao and Tmall Group businesses during the festival, along with a “record number of active buyers.”
“Alibaba’s outlook remains closely aligned with the trajectory of the Chinese economy and evolving regulatory policies,” ING analysts said Thursday, noting that the company’s Friday report will shed light on the Chinese economy’s growth momentum.
The e-commerce giant’s overseas online shopping businesses, such as Lazada and Aliexpress, meanwhile posted a 29% year-on-year hike in sales to 31.67 billion yuan.
Cloud business accelerates
Alibaba’s Cloud Intelligence Group reported year-on-year sales growth of 7% to 29.6 billion yuan in the September quarter, compared with a 6% annual hike in the three-month period ended in June. The slight acceleration comes amid ongoing efforts by the company to leverage its cloud infrastructure and reposition itself as a leader in the booming artificial intelligence space.
“Growth in our Cloud business accelerated from prior quarters, with revenues from public cloud products growing in double digits and AI-related product revenue delivering triple-digit growth. We are more confident in our core businesses than ever and will continue to invest in supporting long-term growth,” Alibaba CEO Eddie Wu said in a statement Friday.
Stymied by Beijing’s sweeping 2022 crackdown on large internet and tech companies, Alibaba last year overhauled the division’s leadership and has been shaping it as a future growth driver, stepping up competition with rivals including Baidu and Huawei domestically, and Microsoft and OpenAI in the U.S.
Alibaba, which rolled out its own ChatGPT-style product Tongyi Qianwen last year, this week unveiled its own AI-powered search tool for small businesses in Europe and the Americas, and clinched a key five-year partnership to supply cloud services to Indonesian tech giant GoTo in September.
Speaking at the Apsara Conference in September, Alibaba’s Wu said the company’s cloud unit is investing “with unprecedented intensity, in the research and development of AI technology and the building of its global infrastructure,” noting that the future of AI is “only beginning.”
Correction: This article has been updated to reflect that Alibaba’s Cloud Intelligence Group reported quarterly revenue of 29.6 billion yuan in the September quarter.
Elon Musk listens as US President-elect Donald Trump speaks during a House Republicans Conference meeting at the Hyatt Regency on Capitol Hill on November 13, 2024 in Washington, DC.
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Elon Musk’s artificial intelligence company xAI is raising up to $6 billion at a $50 billion valuation, according to CNBC’s David Faber.
Sources told Faber that the funding, which should close early next week, is a combination of $5 billion expected from sovereign funds in the Middle East and $1 billion from other investors, some of whom may want to re-up their investments.
The money will be used to acquire 100,000 Nvidia chips, per sources familiar with the situation. Tesla‘s Full Self Driving is expected to rely on the new Memphis supercomputer.
Musk’s AI startup, which he announced in July 2023, seeks to “understand the true nature of the universe,” according to its website. Last November, X.AI released a chatbot called Grok, which the company said was modeled after “The Hitchhiker’s Guide to the Galaxy.” The chatbot debuted with two months of training and had real-time knowledge of the internet, the company claimed at the time.
With Grok, X.AI aims to directly compete with companies including ChatGPT creator OpenAI, which Musk helped start before a conflict with co-founder Sam Altman led him to depart the project in 2018. It will also be vying with Google’s Bard technology and Anthropic’s Claude chatbot.
Now that Donald Trump is President-elect, Elon Musk is beginning to actively work with the new administration on its approach to AI and tech more broadly, as part of Trump’s inner circle in recent weeks.
Trump plans to repeal President Biden’s executive order on AI, according to his campaign platform, stating that it “hinders AI Innovation, and imposes Radical Leftwing ideas on the development of this technology” and that “in its place, Republicans support AI Development rooted in Free Speech and Human Flourishing.”
Amazon logo on a brick building exterior, San Francisco, California, August 20, 2024.
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Amazon representatives met with the House China committee in recent months to discuss lawmaker concerns over the company’s partnership with TikTok, CNBC confirmed.
A spokesperson for the House Select Committee on the Chinese Communist Party confirmed the meeting, which centered on a shopping deal between Amazon and TikTok announced in August. The agreement allows users of TikTok, owned by China’s ByteDance, to link their account with Amazon and make purchases from the site without leaving TikTok.
“The Select Committee conveyed to Amazon that it is dangerous and unwise for Amazon to partner with TikTok given the grave national security threat the app poses,” the spokesperson said. The parties met in September, according to Bloomberg, which first reported the news.
Representatives from Amazon and TikTok did not immediately respond to CNBC’s request for comment.
TikTok’s future viability in the U.S. is uncertain. In April, President Joe Biden signed a law that requires ByteDance to sell TikTok by Jan. 19. If TikTok fails to cut ties with its parent company, app stores and internet hosting services would be prohibited from offering the app.
President-elect Donald Trump could rescue TikTok from a potential U.S. ban. He promised on the campaign trail that he would “save” TikTok, and said in a March interview with CNBC’s “Squawk Box” that “there’s a lot of good and there’s a lot of bad” with the app.
In his first administration, Trump had tried to implement a TikTok ban. He changed his stance around the time he met with billionaire Jeff Yass. The Republican megadonor’s trading firm, Susquehanna International Group, owns a 15% stake in ByteDance, while Yass has a 7% stake in the company, NBC and CNBC reported in March.
— CNBC’s Jonathan Vanian contributed to this report.