Elon Musk has pulled more than 50 Tesla employees into his Twitter takeover
The Twitter profile page belonging to Elon Musk is seen on an Apple iPhone mobile phone.
Nurphoto | Nurphoto | Getty Images
New Twitter owner Elon Musk has pulled more than 50 of his trusted Tesla employees, mostly software engineers from the Autopilot team, into his Twitter takeover, CNBC has learned.
Musk, who is CEO of automaker Tesla and reusable rocket maker SpaceX, completed the $44 billion acquisition of Twitter on Oct. 28 and made his mark there immediately. He fired the company’s CEO, chief financial officer, policy and legal team leaders right away, and has also dissolved Twitter’s board of directors.
According to internal records viewed by CNBC, employees from Musk’s other companies are now authorized to work at Twitter, including more than 50 from Tesla, two from the Boring Company (which is building underground tunnels) and one from Neuralink (which is developing a brain-computer interface).
Some of Musk’s friends, advisors and backers, including the head of his family office Jared Birchall, angel investor Jason Calacanis, and founding PayPal chief operating officer and venture capitalist David Sacks, are also involved. So are two people who share Musk’s last name, James and Andrew Musk, who have worked at Palantir and Neuralink, respectively.
Among the dozens who Elon Musk enlisted specifically from Tesla are: director of software development Ashok Elluswamy, director of Autopilot and TeslaBot engineering Milan Kovac, senior director of software engineering Maha Virduhagiri; Pete Scheutzow, a senior staff technical program manager, and Jake Nocon, who is part of Tesla’s surveillance unit, as a senior manager of security intelligence.
Nocon previously worked for Uber and Nisos, a security company that had a multimillion-dollar contract with Tesla to identify insider threats, and monitor critics of the company.
At Twitter, Musk is counting on his lieutenants and loyalists to decide who and what to cut or keep at the social network.
He is also pressing them to learn everything they can about Twitter as quickly as possible, from source code to content moderation and data-privacy requirements, so he can redesign the platform, several Twitter employees told CNBC over the weekend.
Musk has billed himself as a free speech absolutist, but he has to balance those wishes with laws and business realities. He said in an open letter to advertisers last week as he was taking over the company: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences.”
It is not immediately clear how Tesla employees are expected to split their schedules between the automaker and Twitter.
Typically, when Tesla employees work for other Elon Musk ventures, usually SpaceX or the Boring Company, they can get paid by the other venture as a consultant. Some of Musk’s employees have full-time roles at more than one of his businesses. For example, Tesla Vice President of Materials Charlie Kuehmann, is concurrently a vice president at SpaceX.
At other times, two Tesla employees told CNBC, workers at the electric automaker are pressured to help with projects at his other companies for no additional pay because it’s seen as good for their careers, or because the work is regarded as helping with a related party transaction or project.
Tesla is facing serious scrutiny around the technology built and maintained by its Autopilot team, namely its driver-assistance systems, which are marketed as Autopilot, FSD and FSD Beta.
The Securities and Exchange Commission, the Department of Justice, and the California Department of Motor Vehicles are all investigating whether Tesla or Musk violated laws and misled consumers about Tesla’s driver assistance systems, which are still in development and do not make the company’s cars self-driving.
Meanwhile, the federal vehicle safety authority, NHTSA, continues to investigate whether Tesla driver assistance systems may have contained defects that contributed to or caused collisions. The way that Tesla marketed these systems on social media, including Twitter, is part of the scope of at least one NHTSA investigation.
Code reviews and 12-hour shifts
Several Twitter employees told CNBC over the weekend that Tesla employees now at Twitter have been involved in code review at the social network, even though their skills from working on Autopilot and other Tesla software and hardware do not directly overlap with the languages and systems used to build and maintain the social network. These employees asked not to be named because they’re not authorized to talk to the press about internal matters, and feared retaliation.
For example, most engineers in automotive companies, even the tech-forward Tesla, do not have experience designing and operating search engines and platforms that are broadly accessible to the public.
Twitter has multiple code bases with millions of lines of code in each, and myriad 10- or even 100-query per second (QPS) systems underpinning it. At Tesla, Python is one of the preferred scripting languages, and at Twitter programmers have used Scala extensively.
Twitter also has more exposure to international regulations around hate speech and data privacy, for example, particularly the European Union’s General Data Protection Regulation.
Twitter employees who were there before Musk took over said they have been asked to show his teams all manner of technical documentation, to justify their work and their teams’ work, and to explain their value within the company. The threat of dismissal looms if they do not impress, they said.
The employees said they are worried about being fired without cause or warning, rather than laid off with severance. Some are worried that they will not be able to reap the rewards of stock options that are scheduled to vest in the first week of November, according to documentation viewed by CNBC.
Meanwhile, the Twitter employees said they have not received specific plans from Musk and his team yet, and are largely in the dark about possible head count cuts within their groups, budgets and long-term strategies.
Musk has set nearly impossible deadlines for some to do-list items, however.
One immediate project is to redesign the company’s subscription software, dubbed Twitter Blue, and the company’s verification system (known sometimes as “blue checks” for the way they are denoted on the service). Employees say Musk wants that work done by the first week of November. The Verge previously reported that Musk wants to charge $20 per user per month, and to only give verification marks to the accounts of users who are paid subscribers, and would remove verification from accounts who do not pay for Twitter Blue.
Managers at Twitter have instructed some employees to work 12-hour shifts, seven days a week, in order to hit Musk’s aggressive deadlines, according to internal communications. The sprint orders have come without any discussion about overtime pay or comp time, or about job security. Task completion by the early November deadline is seen as a make-or-break matter for their careers at Twitter.
In an atmosphere of fear and distrust, many Twitter employees have stopped communicating with each other on internal systems about workplace issues. What’s more, some of Twitter’s Slack channels have gone nearly silent, multiple employees told CNBC.
Meanwhile, Musk and his inner circle have been plumbing archived messages in the systems, ostensibly looking for people to fire and budgets or projects to slash.
On Sunday night, in a display of his unfettered access to internal information at the company, CEO Elon Musk (who calls himself “Chief Twit” but is officially CEO and sole director) posted a screenshot to his 112 million listed followers on Twitter.
The screenshot depicted comments made by Twitter’s head of safety and integrity, Yoel Roth, in May 2022. At the time, Musk was trying to get out of his agreement to buy Twitter for $54.20 per share.
In court, and in public, Musk had vociferously accused Twitter of faking metrics, specifically of playing down the amount of spam, fake accounts and harmful bots that exist on the platform.
In the internal message that Musk made public, Roth wrote disparagingly of a person involved with the business named Amir, and also remarked, that if Amir continued to “BS” him or others about objectives and key results, Twitter would be “literally doing what Elon is accusing us of doing.”
Musk alleged in a tweet that, “Wachtell & Twitter board deliberately hid this evidence from the court.” He also appeared to threaten further legal action, writing: “Stay tuned, more to come…”
Representatives for Twitter, Tesla and the law firm Wachtell, Lipton, Rosen & Katz have yet to respond to requests for comment.
Partiful’s CEO, Shreya Murthy, and CTO, Joy Tao
Courtesy: Partiful
When Shreya Murthy and Joy Tao decided to launch a party-planning startup in 2020, they settled on a business goal of “bringing people together in person.”
The Covid-19 pandemic demanded the exact opposite.
Despite the challenge of the pandemic, Partiful survived, and five years later, the New York startup is now used by millions of people to plan events such as birthday parties, housewarmings and weddings.
The app’s a favorite of those ages 20 to 30, and it’s added 2 million new users since January, Partiful CEO Murthy told CNBC. The company has never revealed its exact base of monthly users.
Partiful drew attention on social media after Apple, known for replicating features from popular apps on the iPhone, launched its own event-planning service in February, and the startup posted a joke about “copycats” on its X account.
Of course, Partiful isn’t the first party-planning app. It competes against not only Apple Invites, but also Eventbrite, Evite, Punchbowl and others.
Each service differs slightly in its target markets and features. Evite, for example, uses a “freemium” model, where certain invitation designs and other features are paywalled. Eventbrite is often used to promote and sell admission to large public events.
What sets Partiful apart from its competitors — and appeals to its Gen Z user base — is its often humorous, casual designs, some of which are created by Partiful’s in-house designers.
“Friend invited me to a gathering that doesn’t have a Partiful….feeling lost, confused, unprepared…much like when I (Gen Z) receive a phone call out of the blue,” X user Athena Kan posted in August.
For the first quarter of 2025, Partiful averaged 500,000 monthly active users, up 400% year over year, with 9 out of 10 users on the app based in the U.S., according to estimates provided to CNBC by Sensor Tower, a market research firm. That compares with Eventbrite’s 4.4 million monthly active users, which is up 2% year over year, and Punchbowl with approximately 85,000 monthly users, which is down about 2% compared to a year ago. A spokesperson for Evite told CNBC that the service saw more than 20 million monthly active users for the first quarter of 2025.
It’s unclear how many people still use Facebook’s once-popular event-planning feature Facebook Events. Facebook’s parent company, Meta, shut down the standalone app.
Sample invitations from the Partiful app
Source: Partiful
Bringing people together in real life
Murthy and Tao both went to Princeton University and worked at Palantir Technologies at the same time, but they didn’t meet until they were introduced later by a mutual friend. Both were looking to move to the consumer-facing side of tech.
Tao, then a software engineer at Meta, wanted to leave the company to focus on products that were more relatable to daily life, and said that the social media company’s goal of keeping users engaged on their apps sometimes can create “perverse incentives.”
“For me, driving more people to spend more time staring at their phone, staring at this endless feed of content, wasn’t super motivating, wasn’t super meaningful to me personally,” said Tao, Partiful’s tech chief and a self-described “avid party planner.”
Meta declined to comment.
Tao and Murthy went through a sort of “dating period” where they asked each other what they thought leading a startup together could look like. Among the voids they identified was how intimate social events, such as birthday parties where a host would be likely to see the attendees again, were still planned on text chains that made it difficult to track, communicate or plan an ideal event time with guests.
“If you’re not sure when people are free, that’s a really annoying problem,” Murthy said.
She and Tao took the leap.
With few in-person events happening during the 2020 lockdowns, Partiful’s engineering team focused on building the platform’s text message-based infrastructure so that the service could be used by both iPhone and Android users.
Partiful’s team, which has now grown to 25, operates out of downtown Brooklyn. The service is no longer limited to text messages and its website. The company launched apps for the iPhone and Android devices in 2023 and 2024, respectively, and Partiful now serves as a one-stop destination for organizing the different phases of planning and hosting a party. The company has reportedly raised $20 million in a funding round led by Andreessen Horowitz.
Speaking Gen Z’s language
What makes Partiful fun for users is how customizable an invite can be.
Hosts can create a free birthday invite with a lime-green parody cover of Charli XCX’s “brat” album, for example, or plan a girls’ night out with a cover photo of Shrek in sunglasses. They can track “yes,” “no” or “maybe” RSVPs under a portrait of Martha Stewart and Snoop Dogg, and invited guests can use a “boop” feature to send random emojis rather than a direct message to each other.
Party planners can also send out uniform text blasts to the group before and after the event and manage an in-app photo album for uploading memories.
Partiful is available for anyone to use, but Murthy said the company sees the most need for the service among young users in the “postgrad” period of life. That’s a stage where people might be moving to new cities and away from their established college friend groups.
“You’re starting your adult life and have to not only figure out, ‘How do I rent an apartment? How do I work a new job? How do I exist in this new version of myself?'” Murthy said. “On top of that, you’re also having to rebuild your entire social circle.”
For the hosts and partiers in its user base, Partiful has become part of their social routine, and it has continued to gain traction online. The company told CNBC that over 60% of its active app users check Partiful every week.
As for Apple, Partiful isn’t sweating its new rival just yet.
Apple Invites requires that users have an iCloud+ subscription to create events, though it’s free to RSVP if a guest doesn’t have an Apple account. That service starts at 99 cents a month in the United States. Apple did not respond to a request for comment.
Partiful is free, at least for now.
Like many other tech companies that rely on distribution services such as Apple’s App Store, Partiful has a nuanced relationship with its much-larger counterpart. Partiful could lose some users to Apple, but it can also benefit from promotion by the app distributor.
That’s what happened in 2024, when Partiful was named a finalist for Apple’s App Store Awards for Cultural Impact, and won Google Play’s “Best App of 2024.” The app remained an “editor’s choice” pick on the App Store as of publication.
For now, Partiful remains confident.
“We haven’t really seen any users that have been leaving Partiful for Apple Invites,” Murthy said.
WATCH: Why iPhones may get more expensive amid Trump tariffs
An attendee wearing a Super Mario costume uses a Nintendo Switch 2 game console while playing a video game during the Nintendo Switch 2 Experience at the ExCeL London international exhibition and convention centre in London, Britain, April 11, 2025.
Isabel Infantes | Reuters
Nintendo on Friday announced that retail preorder for its Nintendo Switch 2 gaming system will begin on April 24 starting at $449.99.
Preorders for the hotly anticipated console were initially slated for April 9, but Nintendo delayed the date to assess the impact of the far-reaching, aggressive “reciprocal” tariffs that President Donald Trump announced earlier this month.
Most electronics companies, including Nintendo, manufacture their products in Asia. Nintendo’s Switch 1 consoles were made in China and Vietnam, Reuters reported in 2019. Trump has imposed a 145% tariff rate on China and a 10% rate on Vietnam. The latter is down from 46%, after he instituted a 90-day pause to allow for negotiations.
Nintendo said Friday that the Switch 2 will cost $449.99 in the U.S., which is the same price the company first announced on April 2.
“We apologize for the retail pre-order delay, and hope this reduces some of the uncertainty our consumers may be experiencing,” Nintendo said in a statement. “We thank our customers for their patience, and we share their excitement to experience Nintendo Switch 2 starting June 5, 2025.”
The Nintendo Switch 2 and “Mario Kart World“ bundle will cost $499.99, the digital version “Mario Kart World” will cost $79.99 and the digital version of “Donkey Kong Bananza” will cost $69.99, Nintendo said. All of those prices remain unchanged from the company’s initial announcement.
However, accessories for the Nintendo Switch 2 will “experience price adjustments,” the company said, and other future changes in costs are possible for “any Nintendo product.”
It will cost gamers $10 more to by the dock set, $1 more to buy the controller strap and $5 more to buy most other accessories, for instance.
WATCH: Nintendo has ‘a lot of work to do’ to convince casual users to upgrade to Switch 2: Kantan Games
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