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After visiting ECD Automotive Design’s original footprint in Florida earlier this year, the custom EV conversion specialists invited us back for a tour of its its new 100,000 square-foot facility up the street. It’s here that the company is setting up a second assembly line to build all-electric versions of the Jaguar E-Type to join all the classic Land Rovers it has been converting for years.

ECD Automotive Design is a custom vehicle manufacturer headquartered in Kissimmee, Florida, founded by three Brits whose love for UK classics like the Defender and Range Rover has propelled the company’s status in becoming one of the most prominent producers of custom Land Rovers in the world.

As we showcased in our first visit to the original facility last February, ECD’s focus on the utmost quality, luxury, and willingness to never say no to a customer’s request has garnered a loyal customer base, some of which who purchase two or three bespoke vehicles costing hundreds of thousands of dollars each.

As a company that works to continuously improve and evolve, ECD Automotive Design has begun offering more and more electrified versions of its lineup. As its order book continues to fill up, so does its demand for all-electric builds, including the Jaguar E-Type – ECD’s latest all-electric offering initially announced in June.

The custom vehicle designer is now up and running at its new facility around the corner from the single garage unit the three founders started in a decade ago, so the team invited us out to tour the new space, see where the electric Jaguars will be assembled, and experience some of the technologies it is using to deliver perfection to its customers. Check it out.

ECD Automotive Design gets major upgrade with new facility

While my latest invite to Florida was a joy to experience, I’m glad I got to visit ECD’s original facility earlier this year for comparison. Nothing against the old building, but this is a tremendous upgrade for the custom vehicle specialist in every department, and its founders won’t disagree.

After my first visit, I reported how impressive ECD’s astute attention to detail was, and that granularity extends well beyond the quality of its vehicles throughout its entire production process from square one. Since my last visit, ECD has set up its own UK logistics hub where it locates the Land Rovers and Jaguars, then ships them to Florida.

As ECD co-founder Scott Wallace toured me around 100k square-foot facility, he explained that ECD is completely self-sufficient now, and thanks to its UK hub, has cut overseas shipping times down from 100 days to about 24. Wallace explained, “We control everything now. Every single aspect of our builds. Other vendors just couldn’t keep up with us.”

The ECD leaders enable their employees to work in any way that makes them most happy, as long as they’re also at their most productive. Wallace explained that this freedom empowers its staff to work hard and strive toward the consistent delivery of quality the brand demands, especially as it continues to raise the bar for its clients on each custom build.

Wallace pointed out that ECD partnered up with 3M for the new facility, who provides the equipment for sanding and other body work. Dust is down 95%, ensuring a safer work environment that’s also much cleaner. What’s interesting is that it was the employees who chose 3M, not Wallace or his partners. He explained that the team members who work with those materials and machines each day know best, so they were the ones who spoke with to the respective company reps to decide which one to partner with. 3M came out the winner.

Same goes for PPG Paint and ECD’s new state-of-the-art, custom built booths. Again, designed by the painters themselves, not the owners or industrial professionals. As we navigated past the new assembly lines, all the air-conditioned spaces for wiring and upholstery, and into paint, I was surprised when Wallace opened the booth door for me and explained it was time to do some painting myself.

Electric jaguar
Your boy hard at work spraying a metallic Bentley green

Shoutout to my teacher John who walked me through the entire mixing, spraying, and finishing process, giving me a final score of 92/100. Scott Wallace was impressed by my score and told me I was hired. As you may recall, Wallace had me try a hydro dip last time I visited, now I’m painting. I joked that he’s grooming me to join the team and next visit I may get thrown onto the assembly line of a new electric Jaguar E-Type.

Speaking of which the upcoming Jaguar was the main focus of my recent visit and is already setting the stage for ECD’s further leap into quality electric vehicle conversions.

electric Jaguar
The work-in-progress development of the ECD South Line where the electric Jaguar E-Types will be built

A majority of Jaguar E-Types on order are electric

Following news of the company’s addition of the Jaguar E-Type to its lineup, I got to see the assembly line where the electric versions will be built and view a couple inspiration models up close. As you can see above, the new South Line at ECD HQ will be dedicated specifically to building Jaguar E-Types, and a majority will be electric to start.

Co-founder Tom Humble took me for a ride in a combustion version of the E-Type, which will also be available to customers, but explained there’s more of an appetite for the electric version out of the gate. Before ECD Automotive Design officially released news of its custom Jaguars, Humble sent out am email to a couple dozen of the company’s top customers to gauge interest.

He explained that ECD got 10 or 12 Jaguar E-Type orders from that group alone, and seven of those were requests for the electric version, including the very first customer build. The staff in charge of performing the Jaguar builds is currently familiarizing itself with the E-Type inside and out before production begins, and it will be slow start.

Scott Wallace told me they anticipate the Jaguar will spend 30 days at each station on the assembly line. For comparison, the custom Land Rovers being built on the North Line spend four days at each of the 20 stations, down from five days per station at the old facility. While the Jaguars will be slow to start, output is expected to pick up as the staff becomes more confident in the build process. Wallace explained that they all have learned a lot the last ten years, and the team will apply that know-how to the assembly of the E-Types as well.

Like the current Land Rovers, the electric versions of Jaguar will be converted using a 450 hp Tesla Model S motor and a 100 kW battery pack. Due to the design of the E-Type however, ECD thinks it might be able to utilize one solid battery pack instead of having to split it up 40/60 like it does in the Land Rovers.

The team expects the electric Jaguars to deliver between 180-200 miles of range and come equipped with a J1772 plug. Looking ahead, ECD Automotive Design is exploring additional EV features like DC fast charging and dual motor powertrains – two options I expressed could truly help entice even more customers, especially as the demand for electricification grows in its orders.

Looking ahead, ECD has plans for a third assembly section next to the Jaguar South Line that will be dedicated to prebuilt models, for those customers who don’t want to wait through the 2,200 hour design and build process.

With the new facility, the team expected to be able to produce about 120 custom builds a year, but Wallace explained to me that it’s looking more like 180, and could be even larger once the Jaguar lines start humming.

For our next visit to ECD, we intend to drive the custom, all-electric Jaguar E-Type and document it for you. Until then, you can check out the live feed of cameras throughout ECD Automotive Design to see what one-of-a-kind vehicles the company is working on right now.

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CNBC Daily Open: Most people don’t start a political party after separation

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CNBC Daily Open: Most people don't start a political party after separation

US President Donald Trump, right, and Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025.

Francis Chung | Bloomberg | Getty Images

When they find themselves without a significant other, most men finally start living: They pay attention to their personal grooming, hit the gym and discover new hobbies.

What does the world’s richest man do? He starts a political party.

Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”

Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.

It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.

To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.

Folks, here’s direct democracy — and the powerful post-separation motivation — in action.

 — CNBC’s Erin Doherty contributed to this report.

What you need to know today

Trump confirms tariffs will kick in Aug. 1. That postpones the deadline by a month, but tariffs could “boomerang” back to April levels for countries without deals. Trump on Friday said letters with “take it or leave it” offers will go out to 12 countries Monday.

U.S. stock futures slipped Sunday. Despite the White House pushing back the return of “reciprocal” tariffs, some investors could be worried trade negotiations would result in higher-than-expected duties. Europe’s Stoxx 600 index dropped 0.48% Friday.

OPEC+ members to increase oil output. Eight members of the alliance agreed on Saturday to hike their collective crude production by 548,000 barrels per day, around 100,000 more than expected.

Elon Musk forms a new political party. On Saturday, the world’s richest man said he has formed a new U.S. political party named the “American Party,” which he claims will give Americans “back your freedom.”

[PRO] Wall Street is growing cautious on European equities. As investors seek shelter from tumult in U.S., the Stoxx 600 index has risen 6.6% year to date. Analysts, however, think the foundations of that growth could be shaky.

And finally…

Ayrton Senna driving the Marlboro McLaren during the Belgian Grand Prix in 1992.

Pascal Rondeau | Hulton Archive | Getty Images

The CEO mindset is shifting. It’s no longer all about winning

https://www.cnbc.com/2025/07/06/the-ceo-mindset-is-shifting-its-no-longer-all-about-winning.html

CEOs today aren’t just steering companies — they’re navigating a minefield. From geopolitical shocks and economic volatility to rapid shifts in tech and consumer behavior, the playbook for leadership is being rewritten in real time.

In an exclusive interview with CNBC earlier this week, McLaren Racing CEO Zak Brown outlined a leadership approach centered on urgency, momentum and learning from failure. 

— Spriha Srivastava

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Honda now has an electric Ruckus. Will they bring it to the US?

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Honda now has an electric Ruckus. Will they bring it to the US?

The Honda Ruckus has earned cult status thanks to its minimalist styling, exposed frame, and seemingly endless customizability. The scooter, also known in international markets as the Honda Zoomer, has spent years being seen as a blank canvas for scooter tuners, urban commuters, and anyone who just wanted something simple, small, and kind of weird to zip around town. A few years ago, Honda finally answered the call for an updated version by announcing and producing the “Zoomer e:”, which was an electric version of the Honda Ruckus. So where is it?

When Honda launched the all-electric version of the Ruckus, the Zoomer e:, back in 2023, many fans hoped it was only a matter of time before we saw it quietly glide onto U.S. streets.

But two years later, there’s still no sign of a stateside release, and no indication that Honda plans to change that anytime soon.

The Zoomer e: was first introduced in China in early 2023 alongside two other retro-inspired electrics: the Cub e: and Dax e:.

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The Zoomer e: keeps the stripped-down, industrial look of the classic gas-powered Ruckus, but swaps the 49cc engine for a 400W rear hub motor and a 48V 24Ah battery (around 1.15 kWh).

It was originally given a top speed of a mere 25 km/h (15.5 mph) to keep it street legal as an electric bicycle in its first market of China, where it also came with functional but stubby pedals so riders could pretend it was actually pedalable.

The first version of the electric scooter claimed a range of up to 80–90 km (50–56 miles) from its removable lithium-ion battery, depending on conditions.

An advertisement for a Honda Zoomer e: in the Philippines via Facebook

We’ve since seen the performance bumped up to 40 km/h (25 mph) top speeds when the scooter was introduced into the Philippines market, where the local L1B classification allowed for higher speeds. It’s fairly obvious that the performance can be software-tweaked by Honda depending on the market, though likely to a limit. To achieve speeds much higher than 25 mph, a motor and controller swap may be required, though neither would be complicated.

In other words, the electric Ruckus’ debut revealed an ultra-lightweight, street-legal runabout designed for countries with expansive low-speed e-bike laws. But in the U.S., these types of quasi-e-bikes that are actually scooters are few and far between. The same performance can be had from a $1,000 electric bicycle, and in fact, Class 3 e-bikes in the US can go nearly twice as fast as the original electric Ruckus.

So Honda obviously hasn’t been in a rush to bring its low-spec version of the bike to the US market, where it would be a slower and heavier competitor to the wide range of cheap imported electric bicycles. However, its iconic design and cultural legacy have kept enthusiasm up for riders who have managed to privately import their own models. One Redditor appears to have imported two Honda Zoomer e: models in parts to assemble in the US, while someone else posted a YouTube video of his completely assembled Honda Dax e: model that was launched along the Zoomer e:.

Despite clear consumer interest and a growing market for low-speed electric vehicles, as well as Honda’s own proven interest in growing its electric scooter market, the company hasn’t made any moves to release the Zoomer e: in the US. That’s not surprising since America still lacks a robust electric scooter culture (or even a gasoline scooter culture, for that matter), and anything motorcycle-shaped that doesn’t hit 30+ mph tends to get passed over by mainstream buyers.

But perhaps that could change one day. Technically, bringing the Zoomer e: to the US wouldn’t be a monumental task for Honda. The U.S. is a self-certify country, meaning Honda could design a version that meets federal vehicle safety standards, beef up the motor and controller for higher speeds, and sell it as either a Class 2/3 e-bike, or perhaps more appropriately, as a low-speed motorcycle with a top speed in the 35-45 mph range (55-70 km/h).

With the rise of micromobility, electrification, and growing frustration with car-centric cities, now might actually be the perfect time for a reborn electric Ruckus to hit US roads. But until Honda decides to take that step, American riders will have to keep dreaming – or start importing.

A private import of a Honda Zoomer e: to the US

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

BMW Motorrad’s futuristic electric scooter just got its first real refresh since beginning production in 2021. The BMW CE 04, already one of the most capable and stylish electric maxi-scooters on the market, now gets a set of upgraded trim options, new aesthetic touches, and a more robust list of features that aim to make this urban commuter even more appealing to riders looking for serious electric performance on two wheels.

The BMW CE 04 has always stood out for its sci-fi styling and high-performance drivetrain. It’s built on a mid-mounted liquid-cooled motor that puts out 31 kW (42 hp) and 62 Nm of torque. That’s enough to rocket the scooter from 0 to 50 km/h (31 mph) in just 2.6 seconds – quite fast for anything with a step-through frame.

The top speed is electronically limited to 120 km/h (75 mph), making it perfectly capable for city riding and fast enough to hold its own on highway stretches. Range is rated at 130 km (81 miles) on the WMTC cycle, thanks to the 8.9 kWh battery pack tucked low in the frame.

But while the core performance hasn’t changed, BMW’s 2025 update focuses on refining the package and giving riders more options to tailor the scooter to their taste. The new CE 04 is available in three trims: Basic, Avantgarde, and Exclusive.

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The Basic trim keeps things clean and classic with a Lightwhite paint scheme and a clear windshield. It’s subtle, sleek, and very much in line with the CE 04’s clean-lined aesthetic. The Avantgarde model adds a splash of color with a Gravity Blue main body and bright São Paulo Yellow accents, along with a dark windshield and a laser-engraved rim. The top-shelf Exclusive trim is where things get fancy, with a premium Spacesilver metallic paint job, upgraded wind protection, heated grips, a luxury embroidered seat, and its own unique engraved rim treatment.

There are also a few new tech upgrades baked into the options list. Riders can now spec a 6.9 kW quick charger that reduces the 0–80% charge time to just 45 minutes (down from nearly 4 hours with the standard 2.3 kW onboard charger). Tire pressure monitoring, a center stand, and BMW’s “Headlight Pro” adaptive lighting system are also available as add-ons, along with an emergency eCall system and Dynamic Traction Control.

BMW has kept the core riding components in place: a steel-tube chassis, 15-inch wheels, Bosch ABS (with optional ABS Pro), and the impressive 10.25” TFT display with integrated navigation and smartphone connectivity. The under-seat storage still swallows a full-face helmet, and the long, low frame design means the scooter looks like something out of Blade Runner but rides like a luxury commuter.

With these updates, BMW seems to be further cementing the CE 04’s role at the high end of the electric scooter market. It’s not cheap, starting around €12,000 in Europe and around US $12,500 in the US, with prices going up from there depending on configuration. However, the maxi-scooter delivers real motorcycle-grade performance in a package that’s easier to live with for daily riders.

Electrek’s Take

I believe that the CE 04’s biggest strength has always been that it’s not trying to be a toy or a gimmick. It’s a real vehicle. Sure, it’s futuristic and funky looking, but it delivers on its promises. And in a market that’s still surprisingly sparse when it comes to premium electric scooters, BMW has had the lane mostly to itself. That may not last forever, though. LiveWire, Harley-Davidson’s electric spin-off brand, has teased plans for a maxi-scooter-style urban electric vehicle in the coming years, but as of now, it remains something of an undefined future plan.

Meanwhile, BMW is delivering not just a concept bike but a mature, well-equipped, and ready-to-ride electric scooter that keeps improving. For riders who want something faster and more capable than a Class 3 e-bike but aren’t ready to jump to a full-size electric motorcycle, the CE 04 hits a sweet spot. It delivers the performance and capability of a commuter e-motorcycle, yet with the approachability of a scooter. And with these new trims and upgrades, it’s doing it with even more style.

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