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In this photo illustration, the image of Elon Musk is displayed on a computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on October 06, 2022.

Muhammed Selim Korkutata | Anadolu Agency | Getty Images

When Tesla and SpaceX CEO Elon Musk took over at Twitter, showing up at headquarters on Oct. 27, 2022, online trolls and bigots raided the social network, polluting it with a deluge of racist epithets and other hate speech.

But a new study from the non-profit Network Contagion Research Institute (NCRI) and Rutgers finds that Twitter’s safety team responded better to that “raid” than the company did to a similar event in April 2022.

According to NCRI’s CEO Adam Sohn, a raid is when bad actors online engage in coordinated activity to try to disrupt social media platforms, usually to harm marginalized people or specific targets.

GamerGate is probably the most infamous raid, and took place around 2014 when 4Chan trolls who were a part of the video game community lobbed misogynistic attacks against women who were in the industry. They specifically targeted one woman and critic who had spoken out about sexist tropes in games. Their campaign was waged across myriad social platforms including Twitter and Reddit, and manifested in real world rape and death threats, and a bomb scare targeting the critic.

Conspiracy-driven communities online are also known to use raid tactics.

Some people engage in so-called “inauthentic” activity on social networks just to see if they can get away with it (“for the lulz”).

NCRI analyst Alex Goldenberg says that while Twitter’s action in response to the hate speech last week was effective, the company could have forecast and prevented it, too.

Hours before the deluge of hate speech, he said, “We assessed that this particular online troll campaign was being driven by coordinated, inauthentic activity that originated specifically on 4Chan. There, we detected a surge in mentions of the n-slur in tandem with mentions of Twitter.”

NCRI uses sophisticated machine learning software and systems to monitor huge amounts of social network content, and to track rising hatred and threats against marginalized groups online, including Black, Jewish, Hindu and Muslim people.

It makes research tools available and publishes reports, safety recommendations and warnings, sometimes delivering them directly to social networks, about where threats are rising, and may be likely to spill over into the physical world. According to Sohn, NCRI’s hope is to use this information to prevent real-world harm those online efforts.

NCRI was previously able to forecast an uptick of violence against Asian Americans as the Covid pandemic emerged, and identify an imminent threat from an anti-government group (the Boogaloo Boys) against law enforcement personnel. They also warned of the rise of communities encouraging self-harm, primarily cutting, on Twitter.

What NCRI found this time

The NCRI found that in the 12 hours after Musk arrived at Twitter headquarters, the use of an anti-Black epithet (the n-word) on the social network increased nearly 500% from the previous average. NCRI published this quick study the next morning as Musk’s deal officially closed.

For the new study, NCRI dug back into the historic data. The firm found that when Musk first disclosed that he had agreed to buy Twitter for $54.20 per share, back in April 2022, a similar raid had occurred.

Comparing the two events, NCRI found that Twitter did a better job stopping the raid this time.

“While nearly half of the accounts recently disseminating the n-slur have been suspended, less than 10% of accounts had been suspended in the previous raid, suggesting this is a historical problem predating the purchase with historically uneven enforcement.”

Despite Twitter’s forceful response to the hate speech, some damage had already been done.

Several advertisers have paused spending on Twitter for now until they can get a better indication of how Musk will deliver on his promise to keep it “warm and welcoming” and prevent it from becoming a “free-for-all hellscape.”

Among those who have quit Twitter for now are Shonda Rhimes, who is the creator of “Grey’s Anatomy,” “Bridgerton” and other hit TV shows, Grammy-winning singer and songwriter Sarah Bareilles, and actor and “This Is Us” producer Ken Olin.

Others are waiting to see where Musk and his teams take the product, but have threatened they may leave depending on the results.

Basketball icon LeBron James expressed his concern about the rise in racist tweets, and Musk replied to him on Twitter with a link to a thread from the social network’s current head of safety, Yoel Roth. The long-time Twitter exec said their teams had taken steps to quash accounts that were responsible for a huge portion of the attacks.

NCRI’s analysis confirms that the steps Roth and the safety team took were effective.

In the future, NCRI would like to see greater use of “automated anomaly detection,” technology commonly used in cybersecurity to monitor network performance, or to detect when somebody may be trying to hack into a company’s systems, says NRCI’s lead intelligence analyst Alex Goldenberg.

Anomaly detection applied in social media would have let Twitter take preventative action once the planned raid was initially detected.

Goldenberg and Sohn compare this technology to a smoke detector or carbon-monoxide detector for social problems brewing online.

While Musk has billed himself as a free speech absolutist, his track record defending other’s rights is mixed. More recently, he has acknowledged a need to balance free speech ideals with trust and safety on Twitter.

One thing he has not promised to do publicly is take better care with his own tweets.

Musk has a history of posting unfounded conspiracy theories, comments and jokes that have been widely interpreted as sexist, anti-LGBTQ, racist or antisemitic. Memorably, he has posted Hitler memes to his widely followed Twitter account.

Just after he took over Twitter, Musk shared an unfounded, anti-LGBTQ conspiracy theory about a home invasion and assault on Paul Pelosi, husband of the speaker of the House Nancy Pelosi. Musk later deleted the tweet without an explanation.

He currently boasts 113.7 million listed followers on the platform, a number that’s rapidly growing.

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Microsoft confirms performance-based job cuts across departments

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Microsoft confirms performance-based job cuts across departments

Microsoft Chairman and CEO Satya Nadella speaks at a press briefing on the company’s campus in Redmond, Washington, on May 20, 2024.

Jason Redmond | AFP | Getty Images

Microsoft is cutting a small percentage of jobs across departments, based on performance, the company confirmed to CNBC on Wednesday.

“At Microsoft we focus on high-performance talent,” a Microsoft spokesperson said in an email to CNBC on Wednesday. “We are always working on helping people learn and grow. When people are not performing, we take the appropriate action.”

Business Insider reported on the plans late Tuesday.

The job cuts will affect less than 1% of employees, said a person familiar with the matter who asked not to be named in order to discuss private information.

Microsoft had 228,000 employees at the end of June. While the company’s net income margin of nearly 38% is close to its highest since the early 2000s, Microsoft’s stock underperformed its peers last year, rising 12% while the Nasdaq gained 29%.

Microsoft’s latest cuts are slim compared to recent downsizing efforts.

In early 2023, the company laid off 10,000 employees and consolidated leases. In January 2024, three months after completing the $75.4 billion Activision Blizzard acquisition, Microsoft’s gaming unit shed 1,900 jobs to reduce overlap.

As 2025 begins, Microsoft faces a more tenuous relationship with artificial intelligence startup OpenAI, which the company has backed to the tune of over $13 billion. The partnership helped propel Microsoft’s market cap past $3 trillion last year.

Over the summer, Microsoft added OpenAI to its list of competitors. Microsoft CEO Satya Nadella used the phrase “cooperation tension” while discussing the relationship with investors Brad Gerstner and Bill Gurley on a podcast released last month.

Meanwhile, the Microsoft 365 Copilot assistant, which draws on OpenAI technology, has yet to become pervasive in business. Analysts at UBS said in a note last month that they came away from Microsoft’s Ignite conference with the impression that Copilot rollouts “have been a bit slow/underwhelming.”

Microsoft is still touting its growth opportunities. Finance chief Amy Hood said in October that revenue growth from Microsoft’s Azure cloud will speed up in the first half of this year because of greater AI infrastructure capacity.

WATCH: Microsoft plans to spend $80 billion to build out AI this year

Microsoft plans to spend $80 billion to build out AI this year

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Nvidia’s Jensen Huang is ‘dead wrong’ about quantum computers, D-Wave CEO says

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Nvidia's Jensen Huang is 'dead wrong' about quantum computers, D-Wave CEO says

D-Wave CEO responds to Jensen Huang's quantum comments

D-Wave Quantum CEO Alan Baratz said Nvidia’s Jensen Huang is “dead wrong” about quantum computing after comments from the head of the chip giant spooked Wall Street on Wednesday.

Huang was asked Tuesday about Nvidia’s strategy for quantum computing. He said Nvidia could make conventional chips that are needed alongside quantum computing chips, but that those computers would need 1 million times the number of quantum processing units, called qubits, that they currently have.

Getting “very useful quantum computers” to market could take 15 to 30 years, Huang told analysts.

Huang’s remarks sent stocks in the nascent industry slumping, with D-Wave plunging 36% on Wednesday.

“The reason he’s wrong is that we at D-Wave are commercial today,” Baratz told CNBC’s Deirdre Bosa on “The Exchange.” Baratz said companies including Mastercard and Japan’s NTT Docomo “are using our quantum computers today in production to benefit their business operations.”

“Not 30 years from now, not 20 years from now, not 15 years from now,” Baratz said. “But right now today.”

D-Wave’s revenue is still minimal. Sales in the latest quarter fell 27% to $1.9 million from $2.6 million a year earlier.

Quantum computing promises to solve problems that are difficult for current processors, such as decoding encryption, generating random numbers and large-scale simulations. Technologists have been working on it for decades, and companies including Nvidia, Microsoft and IBM are pursuing it today, alongside researchers at startups and universities.

Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks while holding a Project Digits computer during the 2025 CES event in Las Vegas, Nevada, US, on Monday, Jan. 6, 2025. Huang announced a raft of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing. Photographer: Bridget Bennett/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

D-Wave was among a number of companies that enjoyed a revival of interest from investors in December, when Google announced a breakthrough in its own research. Google said it had completed a 100 qubit chip, the second of six steps in its strategy to build a quantum system with 1 million qubits.

D-Wave shares soared 178% in December after popping 185% the month prior. Quantum company Rigetti Computing, which plummeted 45% on Wednesday, quintupled in value last month. IonQ dropped 39% on Wednesday. The stock rose 14% in December following a 143% rally in November.

Baratz acknowledged that one approach to quantum computing, called gate-based, may be decades away. But he said uses an annealing approach, which can be deployed now.

While Huang’s “comments may not be totally off-base for gate model quantum computers, well, they are 100% off base for annealing quantum computers,” Baratz said.

Nvidia declined to comment.

Even after Wednesday’s slide, D-Wave shares are up about 600% in the last year, giving the company a market cap of $1.6 billion.

Quantum computing has also been boosted by investor interest in artificial intelligence, the technology that’s led to surging demand for Nvidia’s graphics processing units, which use conventional transistors instead of qubits. Nvidia’s market cap has increased by 168% in the past year to $3.4 trillion.

Baratz said D-Wave systems can solve problems beyond the capabilities of the fastest Nvidia-equipped systems.

“l’ll be happy to meet with Jensen any time, any place, to help fill in these gaps for him,” Baratz said.

WATCH: D-Wave CEO responds to Huang’s comments

D-Wave CEO responds to Jensen Huang's quantum comments

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EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe

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EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe

A sign is posted in front of the eBay headquarters in San Jose, California.

Justin Sullivan | Getty Images

Shares of eBay soared 8% Wednesday as Meta said it will allow some listings to show up on Facebook Marketplace, its popular platform connecting consumers for local item pickups and more.

EBay stock reached its highest level since November 2021.

The rollout will begin with a test in Germany, France and the United States, where buyers will be able to view listings directly on Marketplace and complete the rest of their transactions on eBay, Meta said in a release.

The partnership could provide a boost to eBay’s marketplace business, which has struggled to compete with e-commerce rivals like Amazon, Walmart, Temu and even Facebook’s own marketplace platform that lets users buy and sell items.

EBay has recently embraced niche categories like collectibles and luxury goods to try and keep buyers and sellers returning to its site. CEO Jamie Iannone told CNBC in an October interview that shoppers were coming to the site, known for its used and refurbished goods, as they sought out discounts amid a rocky macroeconomic environment.

Meta’s move is an attempt to appease the European Commission, the executive body of the European Union, after the regulator fined the company 797 million euros ($821 million) in November for tying its Marketplace product to the main Facebook app.

Read more CNBC tech news

At the time, the Commission said that Meta’s bundling of Marketplace with Facebook could mean competitors are effectively “foreclosed” given the distribution reach of the platform. Facebook counts more than 3 billion users globally.

The Commission also said that Meta imposes “unfair trading conditions” on other online classified ads service providers who advertise on its platforms, especially Facebook and Instagram. It added that these conditions allow Meta to use data generated from other advertisers to benefit Marketplace.

Meta appealed the ruling at the time, saying that it “ignores the realities of the thriving European market for online classified listing services.”

“While we disagree with and continue to appeal the European Commission’s decision on Facebook Marketplace, we are working quickly and constructively to build a solution which addresses the points raised,” the company said Wednesday.

EBay touted its integration with Facebook Marketplace as a way for the e-commerce site to “increase exposure to our sellers’ listings, on and off eBay, as part of our strategy to engage buyers and deepen customer loyalty.”

Facebook in 2023 announced a similar partnership with Amazon that lets users browse and purchase products without leaving the app.

WATCH: Will AI stocks push higher in 2025? Nvidia investor shares his outlook

CNBC Pro Talks: Will AI stocks push higher in 2025? Nvidia investor shares his outlook

Additional reporting by CNBC’s Annie Palmer.

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