Connect with us

Published

on

Twitter is a crummy business. Always has been.

The company’s never made sustained profits. Its audience is much smaller than Facebook or Instagram (both owned by Meta), YouTube (which is part of Google) or TikTok (owned by China’s ByteDance). It’s not even as big as Snapchat in terms of daily users.

Elon Musk knows this. He’s a canny businessperson who can read an earnings report.

So any chatter about Musk’s plans to revamp Twitter and turn it into a better business misses the mark. It doesn’t really matter if the math adds up for his new plan to charge $8 a month for verification or Twitter Blue or whatever it ends up being called.

Whether he cuts 25% or 50% or 75% of the staff and how much money he saves from doing so isn’t that important. Creating some super-app that imitates China’s WeChat in combining commerce and content — which, by the way, would pose interesting challenges on a service that allows anonymity and fake names — isn’t really the point, either.

Yes, running the business efficiently and improving cashflow will matter for the platform’s continued existence, especially now that Twitter has a $13 billion debt load to service. But like Mark Zuckerberg said in 2012 about Facebook, making money is a means to an end, not the end in itself. Musk’s net worth exceeds $200 billion. He’s going to be fine.

The real power of Twitter is its influence.

Musk frequently boasts that Tesla doesn’t spend on traditional advertising. Twitter, which he uses to communicate directly to his more than 100 million followers, is a big reason why.

He’s used it to introduce and promote countless new Tesla products and features (many of which have not been delivered after years of talk). He’s sold flamethrowers, tequila and perfume. He’s engaged with and criticized the press and regulators. He’s even influenced the prices of cryptocurrencies.

Musk also got in hot water with the SEC for tweeting in 2018 that he had “funding secured” to take the car company private at $420 a share. The regulator charged Musk with fraud, and the two sides eventually settled, with the Tesla CEO required to have some future tweets first reviewed by a “Twitter sitter.”

As the owner of Twitter, Musk now controls a platform that has mounds of data about the connections among its users, their interactions, their interests and so on. Just imagine the information available about Tesla’s automotive competitors — how much they’re spending on advertising, which keywords and demographics they’re targeting, how they engage with customers and fans, how they receive and resolve customer service complaints and so on.

Most important, by owning Twitter, Musk expands his reach far beyond his own fanbase. He’ll be able to set principles that influence the entire flow of information through the platform.

Musk has hinted at this in his statements about Twitter as a bastion of free speech.

In April, when he first disclosed his investment in the company, Musk wrote to then-Chairman Bret Taylor, “I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy.” 

More recently, when pledging to advertisers that Twitter would not become a “free-for-all hellscape,” Musk explained, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.”

Of course, Musk subsequently tried to terminate his purchase agreement before eventually relenting and avoiding a high-profile court battle.

As for free speech, it’s complicated. Every platform and media company constantly has to make choices about what to allow and what to discourage — depictions of illegal activity, hate speech, harassment, porn, lies, tasteless jokes and so on. No platform gets it right every time. Users and advertisers complain, the platforms adjust, and the cycle continues.

But so far, Musk seems to equate “free speech” on Twitter with “looser moderation.”

He has echoed complaints from the right wing that Twitter suppresses their ideas and posts, saying repeatedly that Twitter should be politically neutral and “upset the left and right equally.” He’s said he would reverse the permanent ban on former President Donald Trump, whom Twitter kicked off after Jan. 6, citing a risk of further incitement to violence, although Musk more recently said nobody’s getting reinstated for at least a few more weeks.

During his first weekend owning the service, Musk responded to Hillary Clinton by tweeting an unfounded, anti-LGBTQ conspiracy theory about the attack on House Speaker Nancy Pelosi’s husband. He then deleted it.

Also over the weekend, Twitter reportedly restored the suspended account of Arizona Republican secretary of state candidate Mark Finchem, whom as a state legislator reportedly took steps to overturn the state’s vote for President Joe Biden in the 2020 election and who traveled to Washington D.C. for the Jan. 6 “Stop the Steal” rally. Finchem says he wasn’t part of the mob that stormed the capitol.

In the long run, looser moderation on Twitter blurs the lines between true and false. It becomes just another place where people can air competing views of objective reality and whip up mobs of agitators to promote or denigrate whatever facts or stories they don’t like. Everything becomes an equally weighted message, with the user left to decide what’s true. Marketing, journalism and propaganda would become indistinguishable.

In that world, the loudest messages with the most weight behind them are the ones that get heard. For a man running several major businesses and with strong opinions about regulation, legislation, unionization, and other matters, that’s a pretty attractive prospect even if Twitter, the business, never makes him a dime.

WATCH: Musk biographer Walter Isaacson on looming Twitter layoffs

Continue Reading

Technology

AMD stock continues rally after OpenAI deal, now up 43% this week so far

Published

on

By

AMD stock continues rally after OpenAI deal, now up 43% this week so far

Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc. (AMD), during a Bloomberg Television interview in San Francisco, California, US, on Monday, Oct. 6, 2025.

David Paul Morris | Bloomberg | Getty Images

AMD stock climbed 11% on Wednesday, continuing a massive run since OpenAI announced plans to buy billions of dollars of AI equipment from the chipmaker earlier this week.

On Monday, the ChatGPT maker entered into an agreement to potentially own 10% of AMD, based on its stock price and partnership milestones.

AMD now has a market cap of $380 billion after climbing 4% on Tuesday and 24% on Monday. Shares are up 43% so far this week, on pace for the best weekly gain since April 2016.

The partnership with OpenAI, which has historically been closely linked with Nvidia, has bolstered investor confidence that AMD will be a viable competitor to Nvidia in AI chips.

Read more CNBC tech news

AMD CEO Lisa Su told reporters on Monday that the deal was a “win-win” and that its AI chips were good enough to be used in “at-scale deployments,” or very large data centers like the kind OpenAI and cloud providers build.

Nvidia CEO Jensen Huang on Wednesday reacted to the deal on CNBC’s Squawk Box, saying it was “surprising.”

“It’s imaginative, it’s unique and surprising, considering they were so excited about their next-generation product,” Huang said. “I’m surprised that they would give away 10% of the company before they even built it. And so anyhow, it’s clever, I guess.”

Stock Chart IconStock chart icon

hide content

AMD 5-day stock chart.

Continue Reading

Technology

Google adds limits to ‘Work from Anywhere’ policy that began during Covid

Published

on

By

Google adds limits to 'Work from Anywhere' policy that began during Covid

Sundar Pichai, chief executive officer of Alphabet Inc., during the Bloomberg Tech conference in San Francisco, California, US, on Wednesday, June 4, 2025.

David Paul Morris | Bloomberg | Getty Images

Google is continuing to put restrictions on remote work, this time with a popular policy called “Work from Anywhere” that was established during the Covid pandemic.

The policy has allowed employees to work from a location outside of their main office for up to four weeks per calendar year. According to internal documents viewed by CNBC, working remotely for even a single day will now count for a full week.

“Whether you log 1 WFA day or 5 WFA days in a given standard work week, 1 WFA week will be deducted from your WFA weekly balance,” according to a document that was circulated over the summer, shortly before the change went into effect.

Google isn’t altering its current hybrid schedule, which was also put in place during the pandemic, allowing employees to work from home two days a week. WFA days are distinct from that policy, giving staffers the flexibility to work remotely, but not at home.

“WFA weeks cannot be used to work from home or nearby,” the document says.

Google didn’t immediately respond to request for comment.

Tech companies are increasingly forcing employees to spend more time in the office, with the peak of Covid now about five years in the past. Microsoft said last month that employees will be expected to work in an office three days a week starting next year, switching from a policy that allowed most of them to work from home 50% of the time or more with manager approval. Amazon went further, instructing corporate staffers to spend five days a week in the office.

Google began offering some U.S. full-time employees voluntary buyouts at the beginning of 2025, and has notified remote workers from several units their jobs would be considered for layoffs if they didn’t return to offices to work a hybrid schedule.

According to the latest changes, employees can’t work from a Google office in a separate state or country during their WFA time due to “legal and financial implications of cross border work.” If in a different location, employees may be required to work during the business hours that align with that time zone, the rules state.

The WFA update doesn’t apply to all Google staffers and may exclude data center workers, and those who are required to be in physical offices. Violations of the policy will result in disciplinary action or termination, the document says.

The issue came up at a recent all-hands meeting.

A top-rated question that was submitted on Google’s internal system described the update as “confusing.”

“Why does even one day of WFA count as a whole week, and can we reconsider the restriction on using WFA weeks to work from home?” the question said.

John Casey, Google’s vice president of performance and rewards, said at the meeting that WFA “was meant to meet Googlers where they were during the pandemic,” according to audio obtained by CNBC.

“The policy was always intended to be taken in increments of a week and not be used as a substitute for working from home in a regular hybrid work week,” Casey said.

WATCH: Google adds Gemini to Chrome for all users in push to bolster AI search

Google adds Gemini to Chrome for all users in push to bolster AI search

Continue Reading

Technology

Jensen Huang says Trump’s H-1B changes would’ve prevented his family from immigrating

Published

on

By

Jensen Huang says Trump's H-1B changes would've prevented his family from immigrating

Nvidia CEO Jensen Huang on H-1B visas: My family wouldn't have been able to afford the $100,000 fee

Nvidia CEO Jensen Huang said Wednesday that his family’s immigration to the U.S. “would not have been possible” with the Trump administration’s current policy.

President Donald Trump announced in September that employers would have to pay a $100,000 fee for each H-1B visa, a temporary worker visa granted to foreign professionals with specialized skills.

Huang, who was born in Taiwan and later moved Thailand, immigrated to the U.S. at nine years old with his brother. His parents joined them around two years later.

“I don’t think that my family would have been able to afford the $100,000 and and so the opportunity for my, my family and for me to be here … would not have been possible,” Huang told CNBC’s “Squawk Box.”

Trump’s sudden price hike was a shock to the tech sector, which relies heavily on foreign talent, especially from India and China.

Read more CNBC tech news

Amazon was the top employer for H-1B holders in fiscal year 2025, sponsoring over 10,000 applicants according to U.S. Citizenship and Immigration Services. Tech juggernauts Microsoft, Meta, Apple, and Google were also among the top H-1B employers, with over 4,000 approvals each.

“Immigration is the foundation of the American dream,” Huang said, “this ideal that anyone can come to America and through hard work and some talent, be able to build a better future for yourself.”

Huang added that his own parents came to the U.S. so that his family could “enjoy the opportunities” and “this incredible country.”

The CEO confirmed that Nvidia, which currently sponsors 1,400 visas, would continue covering H-1B fees for immigrant employees. Huang said that he hopes to see some “enhancements” to the policy so that there’s “still some opportunities for serendipity to happen.”

While his own family’s journey would have been blocked by Trump’s immigration policy, Huang said Trump’s changes will still allow the U.S. “to continue to attract the world’s best talent.”

And other tech executives have expressed support for the changes, with Netflix‘s Reed Hastings calling the fee “a great solution” in a post on X.

“It will mean H1-B is used just for very high value jobs, which will mean no lottery needed, and more certainty for those jobs,” Hastings wrote.

In September, OpenAI CEO Sam Altman told CNBC’s Jon Fortt that he also backed Trump’s changes.

“We need to get the smartest people in the country, and streamlining that process and also sort of outlining financial incentives seems good to me,” Altman said.

Nvidia CEO Jensen Huang: Want to be part of almost everything Elon Musk is involved in

Continue Reading

Trending