
Lace bite to NHL breakout: Inside Mason Marchment’s hockey journey
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adminMason Marchment is in midsentence when a surprise intruder cuts him short.
And the Dallas Stars forward can’t resist the interloper.
“Sorry about that,” Marchment said on a recent call with ESPN. “I just got in and my dog couldn’t wait to say hi. He needs some attention.”
His pup might be the star at home, but it’s Marchment who’s in the NHL limelight. Which was, frankly, a long time coming.
These days Marchment is the toast of Dallas hockey, a top-six winger fresh from signing a four-year, $18 million contract last summer. Marchment was a hot name on the free-agent market after a breakthrough season in 2021-22 with the Florida Panthers, where he blew away all of his previous career marks, scoring 18 goals and 47 points in 54 games. It was no surprise then, when Marchment rolled into this season on a heater, posting a two-goal debut with the Stars and netting six points through his first four games.
“Honestly, it’s been awesome,” Marchment said of joining up with Dallas. “The Stars were definitely in my top three teams right off the bat in free agency. I’ve known [coach] Pete DeBoer and [assistant] Steve Spott for a little bit now just through the relationship that they had with my dad [former NHLer Bryan Marchment] so it just felt right. I definitely wanted to be comfortable when I came in. They had a great team here with a lot of young talent, so it all just made my decision pretty easy.”
What we’re seeing now is Marchment in his prime. But the 27-year-old is no overnight success.
Marchment was the definition of a late bloomer, his early career marred by the rejections to prove it. The Toronto-area native was passed over at 16 in the Ontario Hockey League draft and spent his next two years playing youth hockey before graduating, at 19, to the Ontario Junior Hockey League.
It was during that season Marchment physically took shape, reaching 6-foot-2 and wielding increased confidence along with his height. The OHL’s Erie Otters finally took notice and added Marchment for the 2014-15 campaign. His 26-point showing that season yielded no takers in the 2015 NHL draft, though, so the now-overage Marchment returned to juniors another season to be shipped around from Erie to Hamilton to Mississauga.
His last stop — during the Steelheads’ playoff run — put Marchment on the Toronto Maple Leafs‘ radar. His five-point performance helped Marchment land an amateur tryout with the club’s American Hockey League affiliate, the Toronto Marlies. That turned into an AHL contract for the following season and, eventually, a five-year stint with the organization. But that half-decade would be no ordinary opportunity for Marchment. It became the grind of his professional life, an all-out battle from part-time minor-league skater all the way to eventual Calder Cup champion in 2018.
Toronto started Marchment off in 2016 with a plan that involved playing no games while he worked instead with their stable of development coaches. Marchment was already in his early 20s then, a point when most players are anxious to establish their game on the ice. Marchment wanted that, too; he just lacked some of the tools to get there. So he embraced the Leafs’ proposal, and in doing so met a teacher who helped changed his life: skating coach Barb Underhill.
“I honestly don’t think I would be where I am without her,” he said.
IT WAS JUNE 6, 2016. The first time Underhill watched Marchment skate.
“He was just a gangly, overgrown, skinny kid,” Underhill recalled. “He had not grown into his body yet; that was the big thing I saw in him. I just remember thinking like, ‘Wow, this kid really needs to get stronger.'”
That wasn’t the only thing Marchment needed. Once the session was underway, Underhill instructed Marchment to get his knees over his toes and use more ankle flexion for balance on his blades. She was floored by his response.
“He said to me, ‘I can’t bend my ankle because I’ve had this chronic lace bite my whole life and it’s just too painful,'” she said. “I remember being so shocked, like, ‘What are you talking about?’ And I think he thought it was normal to just always be in pain when he skated. I was shocked, and it just made me angry that this was happening, but also just determined to help him.”
Underhill describes lace bite as “super, super, super painful, and it’s because your skates aren’t fitting right.” She and her staff convened immediately to figure out a path forward for Marchment. It would be the start of an unexpected journey for both of them.
“First, we got him a pair of skates that fit properly,” she said. “We just had to get him out of pain. And then he was taking a lot of really weird falls, like out-of-balance falls. At times he almost looked like a marionette in how he would collapse and just really be off balance. So it was trying to get him in a position where he could play heavy, where he wouldn’t get pushed over. And in that initial time together we just formed a nice trust, and we had a good bond from the very beginning, because I think he could tell that I cared and really wanted to help him out.”
Marchment remained an eager pupil. He admits that “coming up, I was never the best skater” and the chance to work with Underhill was too good not to invest in. He could also appreciate her no-nonsense approach to creating improvements.
“I remember when we first started, she said to me, ‘If you give me 100%, I’ll give you 100%,'” Marchment said. “She’s one of the best if not the best out there, a great person, and just easy to get along with and talk to. She was probably the biggest piece for me playing [professionally] and moving up into the NHL ranks. She definitely has a big spot in my journey to making it.”
Underhill believes she logged more one-on-one time with Marchment than any player in her career. It was inevitable they’d become close, especially when Marchment grappled with being on the sidelines.
“I was there with him through a lot of very vulnerable times,” she said. “When he wasn’t even playing [in 2016-17], a lot of the work was not just skating, but it was personal. It was motivating and encouraging and like, ‘Come on; let’s get at this.'”
Those tactics became a staple in their relationship. After Marchment’s initial development stretch, he was sent down to the ECHL’s Orlando Solar Bears for a 35-game stint in 2017. He played only home games there, until the Marlies — satisfied with his progress — called Marchment back into the fold. At last, Marchment was ready to grab a permanent AHL role for the 2017-18 season. That would be the campaign in which Toronto won its first Calder Cup, and Marchment — playing a fourth-line role primarily with Trevor Moore and Adam Brooks — scored twice in the Cup-clinching victory, including what would be the game-winning goal.
Underhill said the ensuing on-ice celebration was “amazing — to be in that moment with him and see part of his dream come true after the journey we had taken was so cool.” It was the road thereafter that became rocky.
Right as Marchment was hitting his stride a series of injuries — including back-to-back shoulder issues — threatened his future. The second of those shoulder problems happened during Leafs training camp in 2019, and the ensuing surgery delayed Marchment’s potential of working into an NHL lineup. Underhill was back in motivation mode.
“I’ll never forget when he blew the shoulder out again,” Underhill said. “Just seeing him at the lunch table, I felt crushed for him, after all the work that he did to get back. And I just went and hugged him, and I was like, ‘Come on, you can do this’ and I can remember multiple times saying, ‘Look, this adversity, anybody at the top has gone through it, anybody that ever makes it has gone through major adversity.’ I had his back.”
Her positive attitude rubbed off.
“I definitely had my fair share of injuries in Toronto,” Marchment said. “That’s never easy and you have to grind through those and come out better on the other side is the way I look at those. I had a really good support system in Toronto and just having those people around through a lot of the tough times when I was getting hurt and things weren’t really going the way I wanted them to be was huge.”
Marchment did eventually suit up with the Leafs, making his NHL debut on Jan. 2, 2020. Barely a month later, after four appearances with the club, Toronto traded Marchment to Florida for Denis Malgin. The Leafs were overstocked with forwards, so the move gave Marchment a fresh start elsewhere. Still, the news devastated Underhill.
“I remember not being very happy with [Leafs general manager] Mr. [Kyle] Dubas at the time,” she said. “But I knew also that it might be the best thing for him, and I said that to him because I’m sure it was a shock to him as well. And it was the best thing because there was an opening there for him and an opportunity and he made the most of it. That was a big part of him getting to where he is right now.”
Timing, as they say, is everything. Marchment packed his bags and headed south believing he was better off than when Toronto first brought him in.
“I think the biggest thing for me was learning to play a complete game,” Marchment said. “Coming out of junior and really just growing up, I always just liked to play offense. I knew when I got to the pros, at least initially I wasn’t going to be the guy that they go to in those situations and I had to learn to basically play a different role. Being in Toronto taught me that I’ve got to play a different role and play a different way. That definitely helped my complete game going forward.”
SAM REINHART PROBABLY heard Marchment before he saw him.
His new Panthers teammate had that sort of energy.
“The first thing I think of with him is how he was in the room. He’s a personality,” Reinhart said. “He’s going to be himself no matter what, and guys are drawn to that. He’s such a popular and likable guy. It’s an unbelievable trait to have. No matter how he’s doing on the ice, off the ice, he’s the same. He just carries himself in such an awesome way.”
Marchment glided his way into Florida after another brief turn in the AHL. Reinhart was still with the Sabres during Marchment’s first full season with the Panthers (2020-21), where Marchment notched two goals and 10 points through the COVID-19-shortened campaign.
In April 2021, Marchment signed a one-year deal to stay with the Panthers. Reinhart joined the club via trade later that offseason, then signed a three-year contract.
Marchment’s breakout started — in part — when he linked up on a line with Reinhart, their off-ice synergy apparent on a unit with Anton Lundell. That trio played a significant role in Florida’s dominant, President’s Trophy winning 2021-22 season, collecting a combined 173-point effort that ramped up throughout the campaign. On Jan. 31, 2022, Marchment recorded a six-point night in the Panthers’ win over Columbus, and then tallied his first-ever NHL hat trick the following month.
“We had really good chemistry from day one, honestly,” Marchment said. “I really enjoy Sam as a person and a friend. We were close off the ice and we were really close on the ice. We would talk on the bench a lot; we were pretty good at communicating with each other. He’s a really good player, a really easy guy to play with.”
That line kept producing, and suddenly Marchment was on everyone’s radar. He took the mounting accolades in stride, while knowing full well they didn’t happen by accident.
“I always believed that I was capable of getting there; it just had to be the right opportunity at the right time,” Marchment said. “When I went to Florida, [then-head coach Joel Quenneville] he really gave me a good opportunity to succeed and put me in the right places. He’s the reason I started flourishing, because he put me in those positions where I was going to succeed. It just took off from there.”
If Marchment is humble in his personal assessments, Reinhart is happy to brag about him. He got to know “a little bit” about Marchment’s career trek, and felt struck by the perseverance Marchment displayed to reach his target.
“It was a long path for him going through Toronto and slowly working his way up,” Reinhart said. “But to see the confidence he has in himself, and his game is pretty incredible. I think as soon as he came here, he took his game to a whole other level, and it doesn’t look like he’s slowing that down any time soon.”
The same thought occurs to Moore, Marchment’s former linemate with the Marlies. He shares a similar story to Marchment’s, going undrafted into the Leafs’ organization and battling his way into a regular role now with the Los Angeles Kings.
That shared history of growing pains bonded Moore and Marchment for almost three AHL seasons, through which Moore could see — well before the rest — Marchment’s ultimate destiny.
“I think people thought of him as just a bigger guy who’s going to hit and be tough, but there was always that skill there,” Moore said. “Like with the toe drags and the shot and the way he saw the ice. That just kept growing every year. Looking at him now and seeing him in the NHL, it’s amazing. There’s all the stuff that he can do as a top-six forward, but it’s not too, too surprising having seen all the steps that he’s taken in the past.”
Marchment is still a tough customer — just ask his supposed friends. Moore experienced that firsthand when his Kings faced Marchment’s Stars earlier this season.
“It was pretty cool, lining up against him the first shift in the starting lineup of an NHL game,” Moore said. “And then he goes and takes a run at me. The full circle moment was a little bit dampened. No, it was good. It’s really cool to see that we’ve both made it this far and I’m happy about it for him.”
MARCHMENT COMES BY that killer instinct naturally. His father Bryan had it, too.
For 15 years, the elder Marchment was a bruising, hard-nosed NHL defender who also laced up briefly for the Leafs. After his playing career, Bryan transitioned into front office positions, his last with the San Jose Sharks.
It was while working for the Sharks at the 2022 draft in Montreal that Bryan passed away suddenly on July 6. He was 53. No cause of death was ever publicly revealed.
The younger Marchment respectfully declines to talk about his father and what transpired last summer. The loss of his family’s patriarch was clearly gut-wrenching. Somehow, Marchment found his way forward — like so many times before — and showed in the wake of intense grief what a special person his father helped raise.
“I think it was [three weeks] out [from Bryan’s death], and I was actually able to see him at [Brandon Montour‘s] wedding in Nashville,” Reinhart said. “For him to be a few weeks from going through something like that — and obviously he wasn’t doing great and was having a hard time with it — for him to put that aside for somebody he’s so close with in Monty and to be able to come to the wedding and show up for him and put on a brave face, I just had so much respect for someone like him doing that. It just shows the kind of man he is and the friend he is.”
Reinhart and Marchment are still close now — Marchment’s girlfriend Alexis will be a bridesmaid in Reinhart’s upcoming wedding — and they’ll take any opportunity to tee it up on the golf course. That will have to wait until summer though; both Reinhart and Marchment hope their teams are on track for a long run ahead.
For Marchment, this season came stacked with expectations akin to producing on a big-ticket contract. Although in famously laid-back fashion, he hasn’t exactly been sweating those details.
“Nothing changes for me,” Marchment said. “I just have the same mindset that you’ve got to work hard every day and try to get better every day. I think with all the added pressures and stuff like that, it even makes more sense to just keep doing the same things. Don’t worry about the outside noise and just have fun and go out there and work hard.”
It’s a perspective that has served Marchment well in achieving this current level — something even his staunchest supporters weren’t sure was in the cards.
“It blows my mind,” Underhill said of Marchment’s NHL success. “I really didn’t see that for him early on. I don’t think anybody did. But there was something about this kid where he just kept kicking, he just kept going and nothing could hold him down.”
That includes the void left by his father. It was six days after Bryan’s death that Marchment signed with the Stars. Even if dad never got the chance to see him in that uniform, there’s no doubt who Marchment is thinking about every night on that ice. Or that a proud father is watching him from somewhere.
“He’s playing for his dad,” Reinhart said. “He’s got that extra incentive. For people to finally notice him, it’s definitely time for him to get some recognition. I’m thrilled to see him doing well. He’s got a massive fan in me and all the support in the world from me.”
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FSU freshman shot, in critical but stable condition
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September 1, 2025By
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Andrea AdelsonSep 1, 2025, 10:08 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.
According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.
In its statement, Florida State said Pritchard was visiting family at the time he was shot.
“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.
Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.
The Associated Press contributed to this report.
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Army player rescues man from burning vehicle
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September 1, 2025By
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Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.
Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.
The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.
Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.
The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.
Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”
Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.
“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”
Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.
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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick
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13 hours agoon
September 1, 2025By
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David Hale
CloseDavid Hale
ESPN Staff Writer
- College football reporter.
- Joined ESPN in 2012.
- Graduate of the University of Delaware.
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Andrea Adelson
CloseAndrea Adelson
ESPN Senior Writer
- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Aug 31, 2025, 07:00 PM ET
CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.
This is the new normal for North Carolina.
“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”
The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.
One reporter asked what it was like sitting in living rooms with recruits during the spring.
“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”
For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.
“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”
It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.
When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.
“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”
That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.
Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.
“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”
IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.
In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.
“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”
Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.
“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”
Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.
One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.
“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”
In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”
“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”
Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.
“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”
By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.
Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.
“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”
To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.
“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”
While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.
“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”
After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.
Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.
Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.
“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”
Both brothers committed in June.
Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.
“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”
What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.
“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”
Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.
Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?
“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”
VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.
Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.
To his surprise, the event was friendly.
“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”
A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.
“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”
If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.
Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.
“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”
By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.
Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.
Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”
UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.
Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.
A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”
Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.
“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”
A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.
In the Belichick era, there are insiders and there are outsiders.
North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.
Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.
On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.
“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”
𝐌𝐢𝐜’𝐝 𝐔𝐩 🎙️🎙️🎙️@Belichick_B pic.twitter.com/cf2axVs1D6
— Carolina Football (@UNCFootball) August 15, 2025
This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.
Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.
“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”
Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.
“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”
Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.
“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”
Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.
In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”
Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.
“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”
If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.
Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.
“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”
Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.
Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.
“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”
UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.
“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.
Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”
Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.
“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.
Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”
“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”
Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.
“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”
In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.
In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.
“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”
North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.
“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”
For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.
“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”
What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.
The new era of North Carolina football is here.
Michael Rothstein and Eli Lederman contributed to this story.
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