Connect with us

Published

on

It might barely be November, but the battle for the best Christmas advert is already in full flow, with John Lewis launching its festive offering today.

And while they might be a staple of our Christmas diet now – as much a tradition as pigs in blankets or carol singers – the hype around festive adverts wasn’t always such a big part of the calendar.

Today’s clip from John Lewis comes a week after Asda revealed their Christmas ad, which used classic footage from the 2003 film Elf, and hot on the heels of festive clips from Tesco, Argos, Morrisons and Aldi.

But with food bills rising, surging energy bills, mortgage hikes and reports of Britons cutting back ahead of the festive season, retailers have a difficult sales pitch to make this year.

A topic that is ‘so much bigger than Christmas’

John Lewis used their 90 seconds to shine a spotlight on an “often overlooked issue” – children in care.

The Beginner – set to a cover of Blink 182’s All the Small Things by US artist Mike Geier – shows a man as he struggles painfully to master skateboarding in the build-up to Christmas.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Viewers are left questioning the motive behind his perseverance until the final scene, when a social worker arrives with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.

Kate Hardcastle, a consumer expert and chief executive of Insight with Passion, told Sky News: “Getting the tone of voice was really important for this year, and it was probably quite guessable it was going to be around corporate social responsibility because how can you do anything other else right now?

“But this is an incredibly fragile topic and needs handling with care.”

The ad was created with input from partner charities Action for Children and Who Cares? Scotland.

Alongside its longer-term work providing apprenticeship opportunities within the John Lewis Partnership for people leaving care, the retailer said it would make donations of Christmas decorations, food and gifts.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Ms Hardcastle said: “I would never say it missed the mark because the topic matters so much to me and I think any awareness is important.

“But I think the topic is much bigger than a Christmas advert and that’s because our care system support is needed 365 days a year, not just for Christmas.”

The ad is almost entirely devoid of product placement except for two brief glimpses of the retailer’s Lewis Bear toy.

But consumers can still purchase a number of products linked to the story including the £30 bear, £19 Lewis Bear pyjamas, a £5 Lewis Bear tote bag and a Rampage Skateboard for £34.99, with 25% of the sales going to the two affiliated charities.

The retail giant declined to reveal its budget for the ad.

How John Lewis changed the Christmas game

In the early 2000s, adverts were filled with as “many products as you could find” because “every frame costs money, so you want to show as much product as possible”, said Ms Hardcastle

This was seen with Marks and Spencer, who ruled the roost for years with their product-heavy offerings.

But in 2011, John Lewis changed the game with The Long Wait, a story of a young boy waiting desperately to give his mum a Christmas present.

Dr Hanlon told Sky News: “John Lewis did it differently. They told a story, rather than saying ‘here are the products, please buy these’.

“It is a classic marketing technique, it is telling a story, and it takes us back to that childhood notion of storytelling and it’s a comfortable place to be.”

And from there the battle for best Christmas advert, as it is know it today, began.

How to sell during a cost of living crisis

But as Christmas approaches this year, almost half (48%) of Brits have said they are planning to cut down on purchases – including festive activities and gifts – to save money, according to a report from Barclaycard.

Of these consumers, six in 10 will be spending less on gifts for family and friends, 44% will cut back on festive food and drink, including turkey and mulled wine, and two-fifths will curb their spending on Christmas parties and socialising.

Ms Hardcastle said John Lewis made the right choice picking a lower-priced toy as their feature product – the £35 skateboard.

She said: “This understands where people are right now. If they had put a £200 product on there, there would have been an immediate backlash of ‘how are people meant to afford this?'”

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Brands ‘played it safe’

Matt Bourn, from the Advertising Association, said: “It is clear that advertisers and their agency and media partners are sensitive to the mood of the nation, the importance of being together, gifting and helping people to celebrate despite the geopolitical issues impacting us all.”

But Dr Hanlon said most of this year’s adverts “fell flat”, which indicates brands “don’t want to demonstrate they are spending millions on an ad when people are wearing extra jumpers and not putting the heating on”.

“I don’t think this year was meant to be a year for an iconic advert,” added Ms Hardcastle.

But she said she understands why brands have played it safe: “To have got it wrong this year, you would have been as villainous as the queue-jumping scandal.

“I think everyone just wants to say, let this Christmas be kind, let this Christmas be safe.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

“And that’s how we feel about Christmas this year ourselves. No one’s telling you, they’re going to do some massive flash thing.

“Everyone’s saying we just going to keep it simple. We’re just going to go back to basics, getting the family together, with fewer presents, maybe a bit less food, and the currency of the adverts fits in with that.”

Continue Reading

Entertainment

Robbie Williams forced to cancel world tour gig in ‘interests of public safety’

Published

on

By

Robbie Williams forced to cancel world tour gig in 'interests of public safety'

Robbie Williams has said he is “deeply sorry” his concert in the Turkish city of Istanbul has had to be cancelled “in the interests of public safety”.

The former Take That singer said it was his “dream” to perform at Atakoy Marina on Tuesday but the decision by city authorities to cancel the show “was beyond our control”.

Williams’ Britpop world tour began in May and has taken him to cities including London, Amsterdam, Berlin, Helsinki and Athens.

The 51-year-old Angels singer said in a post on Instagram to his 3.7m followers: “The last thing I would ever want to do is to jeopardise the safety of my fans – their safety and security come first.

“We were very excited to be playing Istanbul for the first time, and purposely chose the city as the final show of the Britpop tour.

“To end this epic run of dates in front of my Turkish fans was my dream, given the close connections my family have with this wonderful country.

“To everyone in Istanbul who wanted to join the 1.2 million people who have shared this phenomenal tour this year with us, I am deeply sorry. We were so looking forward to this show, but the decision to cancel it was beyond our control.”

Read more from Sky News:
Prince William not afraid to modernise

Japan set for first female prime minister

Follow the World
Follow the World

Listen to The World with Richard Engel and Yalda Hakim every Wednesday

Tap to follow

Williams is still expected to perform a small ticketed gig on Thursday at Camden’s Dingwalls venue in London.

He will run through his upcoming album Britpop, which is yet to be released, in full, with his first solo LP, Life Thru A Lens.

After leaving Take That in 1995, Williams released his chart-topping debut album in 1997, and has achieved seven UK number one singles and 15 UK number one albums.

Continue Reading

Entertainment

Sean ‘Diddy’ Combs sentenced to more than four years in prison

Published

on

By

Sean 'Diddy' Combs sentenced to more than four years in prison

Sean “Diddy” Combs has been sentenced to more than four years in prison over prostitution charges relating to his former girlfriends and male sex workers.

Judge Arun Subramanian handed down his 50-month sentence – including a $500,000 fine – at the end of a long and emotional full-day hearing, which saw the hip-hop mogul speak out for the first time in court.

Combs, 55, admitted his past behaviour was “disgusting, shameful and sick”, and apologised personally to Cassie Ventura and “Jane”, another former girlfriend who testified anonymously during the trial.

Sean Diddy Combs broke down and cried at one point during the sentencing hearing. Pic: AP/ Elizabeth Williams
Image:
Sean Diddy Combs broke down and cried at one point during the sentencing hearing. Pic: AP/ Elizabeth Williams

But despite his plea for “mercy” and expressions of remorse, the judge told him he had abused his “power and control” with women he professed to love – and rejected the defence’s characterisation that “freak off” sexual encounters were consensual experiences, that his was just a “sex, drugs and rock’n’roll story”.

Addressing Cassie and “the other brave survivors who came forward”, the judge said. “We heard you… I can only say your families are proud of you and your children will be proud of you.

“You weren’t just talking to the jury you were talking to the women who feel powerless – you gave them a voice, you stood up to power, it’s not easy.”

Combs showed no visible change of emotion as his sentence was delivered, looking straight ahead as the judge spoke. Afterwards, he seemed subdued – with no sign of the enthusiasm or feeling showed earlier in the day.

Six of Combs's children, including Chance, right, and twins Jessie and D'Lila Star, addressed the judge in support of their father. Pic: AP/Richard Drew
Image:
Six of Combs’s children, including Chance, right, and twins Jessie and D’Lila Star, addressed the judge in support of their father. Pic: AP/Richard Drew

Ahead of his own speech, the court heard from six of his seven children – causing the rapper to break down in tears as they spoke about how much they loved him, how he has changed, and how much they and their younger two-year-old sister need him.

The sentencing brings to an end a sordid case that featured harrowing testimony – not just from Cassie and Jane, but also from former employees and associates of Combs.

He was convicted in July of flying people around the US and abroad for sexual encounters, including his then girlfriends and male sex workers, in violation of prostitution laws.

However, he was cleared of more serious charges of racketeering conspiracy and sex-trafficking that could have put him in jail for life.

‘I hate myself right now’

Diddy cried as his children read impact statements. Pic: Reuters/Jane Rosenberg
Image:
Diddy cried as his children read impact statements. Pic: Reuters/Jane Rosenberg

On the eve of his sentencing, Combs submitted a letter to the judge pleading for “mercy” and apologising for the “hurt and pain” he has caused others.

He expanded on this in court, saying he wanted to “personally apologise” to Cassie for “any harm” he caused her “emotionally or physically”, and to Jane – and all victims of domestic violence.

He told the court he got “lost in my excess and lost in my ego”, but since his time in prison he has been “humbled and broken to my core”.

Combs continued: “I hate myself right now… I am truly sorry for it all.”

Read more:
The rise and fall of Diddy
Diddy sentencing: As it happened

Janice Combs supported her son in court. Pic: AP Photo/Eduardo Munoz Alvarez
Image:
Janice Combs supported her son in court. Pic: AP Photo/Eduardo Munoz Alvarez

Once one of the most influential hip-hop producers of the 1990s and 2000s – the founder of Bad Boy Records and a Grammy-winning artist in his own right – he has led a very different life since his high-profile arrest.

He was facing a maximum of 20 years in prison for the prostitution-related charges, so the sentence is towards the lower end of the scale.

Prosecutors had argued he should spend at least 11 years behind bars, while Combs’s lawyers were calling for him to be freed almost immediately due to time already served since his arrest just over a year ago.

Christy Slavik, for the prosecution, told the judge sparing the rapper serious prison time would excuse years of violence.

‘Make the most of that second chance’

Judge Arun Subramanian told Combs he will still have a life after prison if he takes his second chance. Pic: Elizabeth Williams via AP
Image:
Judge Arun Subramanian told Combs he will still have a life after prison if he takes his second chance. Pic: Elizabeth Williams via AP

The judge, who had rejected bail for the rapper several times before sentencing, told him that he would get through his time in prison. It will be hard, he said, but he will still “have a life afterwards”.

Combs has “a chance for renewal and redemption”, he added. “What went wrong can be made right… I am counting on you to make the most of that second chance.”

Outside the courthouse, journalists and onlookers swarmed the pavements as TV crews stood in a long row across the street, echoing scenes from the two-month high-profile trial.

It included four days of testimony from Cassie, now Cassie Ventura Fine, who told the court she was coerced and sometimes blackmailed into sexual encounters with male sex workers, referred to as “freak offs”.

Cassie responds

Diddy and Cassie at the premiere for a film she starred in, just days after the 2016 hotel incident. Pic: zz/Galaxy/STAR MAX/IPx/ AP
Image:
Diddy and Cassie at the premiere for a film she starred in, just days after the 2016 hotel incident. Pic: zz/Galaxy/STAR MAX/IPx/ AP

Jurors were also shown video clips of Combs dragging and beating her in a Los Angeles hotel hallway after one of those sessions in 2016.

Combs referred to this in court, saying it was a “heavy burden” that he will forever carry, and that he was “sick from drugs” and “out of control” at the time, “lost in my excess and lost in my ego”.

Ahead of the sentencing, Cassie also submitted a letter to the judge, calling Combs a “manipulator” and saying she would fear for her safety should he be immediately released.

Responding to the sentence, her lawyers Douglas Wigdor and Meredith Firetog (Wigdor LLP), said: “While nothing can undo the trauma caused by Combs, the sentence imposed today recognises the impact of the serious offences he committed.

“We are confident that with the support of her family and friends, Ms Ventura will continue healing knowing that her bravery and fortitude have been an inspiration to so many.”

Continue Reading

Entertainment

Sean ‘Diddy’ Combs admits ‘past wrongs’ in letter to judge – hours before his sentencing

Published

on

By

Sean 'Diddy' Combs admits 'past wrongs' in letter to judge - hours before his sentencing

Sean “Diddy” Combs has apologised and taken “full responsibility” for “all of the hurt and pain” he has caused others in a letter to the court, less than 24 hours before he is due to be sentenced.

The hip-hop mogul did not give evidence during his trial earlier this year, so this is the first time he has addressed Judge Arun Subramanian.

Combs was convicted of two prostitution-related charges in July, following a trial lasting almost eight weeks, but was cleared of more serious charges of sex trafficking and racketeering conspiracy.

In the letter, the 55-year-old admits “past wrongs” but says he is no longer running from his “many mistakes”.

He also addresses the infamous CCTV footage from an LA hotel in 2016, which showed him attacking his former girlfriend Cassie Ventura.

“First and foremost, I want to apologise and say how sincerely sorry I am for all of the hurt and pain that I have caused others by my conduct,” Combs writes. “I take full responsibility and accountability for my past wrongs.”

Please use Chrome browser for a more accessible video player

How the Diddy trial unfolded

The rapper describes the last two years – which started with a civil lawsuit filed by Cassie in November 2023 – as the “hardest” of his life, but admits: “I have no one to blame for my current reality and situation but myself.”

Since his arrest in September 2024 and subsequent time in prison, the rapper says he has “had to look in the mirror like never before” and admits his “downfall was rooted in my selfishness”.

Combs is due to be sentenced on Friday and faces a maximum of 20 years in prison.

Prosecutors have called for at least 11 years, while his defence team argues he should serve no more than 14 months. The latter would see him walk free almost immediately after time already served.

His letter comes after several filed by witnesses who testified during the trial, including Cassie, who has urged the judge not to be lenient and expressed fears for her safety.

She alleged on the witness stand that she was coerced and sometimes blackmailed into taking part in sex sessions with male escorts. Combs has strenuously denied allegations of sexual abuse, and jurors cleared him of sex trafficking, only finding him guilty of the charges relating to hiring the sex workers.

However, his legal team admitted from the beginning that he had been violent in the past.

Read more from Sky News:
Lawsuit over Nirvana album art thrown out for second time
Eurovision to hold emergency vote on Israel

Cassie Ventura gave evidence during the trial. Pic: Reuters/Jane Rosenberg
Image:
Cassie Ventura gave evidence during the trial. Pic: Reuters/Jane Rosenberg


‘I could not forgive anyone putting a hand on one of my daughters’

Talking about the 2016 CCTV footage – which showed Combs, wearing only a towel and socks, attacking Cassie in a hallway – he says in his letter: “The scene and images of me assaulting Cassie play over and over in my head daily.

“I literally lost my mind. I was dead wrong for putting my hands on the woman that I loved. I’m sorry for that and always will be. My domestic violence will always be a heavy burden that I will have to forever carry. The remorse, the sorrow, the regret, the disappointment, the shame.”

He goes on to say he feels sorry “for something that I couldn’t forgive someone else for: if they put their hands on one of my daughters.”

The footage was played several times during his trial after first being made public by CNN in May 2024.

The hip-hop mogul also references “Jane”, another former girlfriend who testified against him in court, who did not give her real name.

“I thought I was providing for Jane concerning her and her child, but after hearing her testimony, I realised that I hurt her,” he writes. “For this I am deeply sorry. I lost my way … Lost in the drugs and the excess.”

Combs fell to his knees when the verdict was delivered. Pic: Reuters/Jane Rosenberg
Image:
Combs fell to his knees when the verdict was delivered. Pic: Reuters/Jane Rosenberg


‘The old me died in jail’

Combs goes on to describe his time in prison, saying he has been “humbled and broken to my core” and that there “have been so many times that I wanted to give up”.

“The old me died in jail and a new version of me was reborn. Prison will change you or kill you – I choose to live.”

Combs says he has had therapy and has been “working diligently to become the best version” of himself, and that there has been some good to come out of his time in prison.

“For starters, I am now sober for the first time in 25 years. I have been trying my best to deal with my drug abuse and anger issues and take accountability as well as positive steps towards healing.”

Asking Judge Subramanian for “mercy” for himself, his seven children and his 84-year-old mother, he says: “I have failed my children as a father. My father was murdered when I was three years old so I know first-hand what it is to not have a father. More than anything, I just want the opportunity to return home and be the father that they need and deserve.”

Combs goes on to say he is “scared to death” at the thought of spending more time away from his family, and that he no longer cares “about the money or the fame”.

And as previously detailed by his lawyers, he describes conditions at the Metropolitan Detention Centre in Brooklyn as inhumane – but says he is not looking for “pity or sympathy”, and that his time there has “changed me forever!”.

Combs concludes by vowing to never commit another crime again: “I can’t change the past, but I can change the future … I’m committed to the journey of remaining a drug free, non-violent and peaceful person.

“Today, I humbly ask you for another chance – another chance to be a better father, another chance to be a better son, another chance to be a better leader in my community, and another chance to live a better life.”

Continue Reading

Trending