It might barely be November, but the battle for the best Christmas advert is already in full flow, with John Lewis launching its festive offering today.
And while they might be a staple of our Christmas diet now – as much a tradition as pigs in blankets or carol singers – the hype around festive adverts wasn’t always such a big part of the calendar.
Today’s clip from John Lewis comes a week after Asda revealed their Christmas ad, which used classic footage from the 2003 film Elf, and hot on the heels of festive clips from Tesco, Argos, Morrisons and Aldi.
But with food bills rising, surging energy bills, mortgage hikes and reports of Britons cutting back ahead of the festive season, retailers have a difficult sales pitch to make this year.
A topic that is ‘so much bigger than Christmas’
John Lewis used their 90 seconds to shine a spotlight on an “often overlooked issue” – children in care.
The Beginner – set to a cover of Blink 182’s All the Small Things by US artist Mike Geier – shows a man as he struggles painfully to master skateboarding in the build-up to Christmas.
Viewers are left questioning the motive behind his perseverance until the final scene, when a social worker arrives with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.
Kate Hardcastle, a consumer expert and chief executive of Insight with Passion, told Sky News: “Getting the tone of voice was really important for this year, and it was probably quite guessable it was going to be around corporate social responsibility because how can you do anything other else right now?
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“But this is an incredibly fragile topic and needs handling with care.”
The ad was created with input from partner charities Action for Children and Who Cares? Scotland.
Alongside its longer-term work providing apprenticeship opportunities within the John Lewis Partnership for people leaving care, the retailer said it would make donations of Christmas decorations, food and gifts.
Ms Hardcastle said: “I would never say it missed the mark because the topic matters so much to me and I think any awareness is important.
“But I think the topic is much bigger than a Christmas advert and that’s because our care system support is needed 365 days a year, not just for Christmas.”
The ad is almost entirely devoid of product placement except for two brief glimpses of the retailer’s Lewis Bear toy.
But consumers can still purchase a number of products linked to the story including the £30 bear, £19 Lewis Bear pyjamas, a £5 Lewis Bear tote bag and a Rampage Skateboard for £34.99, with 25% of the sales going to the two affiliated charities.
The retail giant declined to reveal its budget for the ad.
How John Lewis changed the Christmas game
In the early 2000s, adverts were filled with as “many products as you could find” because “every frame costs money, so you want to show as much product as possible”, said Ms Hardcastle
This was seen with Marks and Spencer, who ruled the roost for years with their product-heavy offerings.
But in 2011, John Lewis changed the game with The Long Wait, a story of a young boy waiting desperately to give his mum a Christmas present.
Dr Hanlon told Sky News: “John Lewis did it differently. They told a story, rather than saying ‘here are the products, please buy these’.
“It is a classic marketing technique, it is telling a story, and it takes us back to that childhood notion of storytelling and it’s a comfortable place to be.”
And from there the battle for best Christmas advert, as it is know it today, began.
Of these consumers, six in 10 will be spending less on gifts for family and friends, 44% will cut back on festive food and drink, including turkey and mulled wine, and two-fifths will curb their spending on Christmas parties and socialising.
Ms Hardcastle said John Lewis made the right choice picking a lower-priced toy as their feature product – the £35 skateboard.
She said: “This understands where people are right now. If they had put a £200 product on there, there would have been an immediate backlash of ‘how are people meant to afford this?'”
Brands ‘played it safe’
Matt Bourn, from the Advertising Association, said: “It is clear that advertisers and their agency and media partners are sensitive to the mood of the nation, the importance of being together, gifting and helping people to celebrate despite the geopolitical issues impacting us all.”
But Dr Hanlon said most of this year’s adverts “fell flat”, which indicates brands “don’t want to demonstrate they are spending millions on an ad when people are wearing extra jumpers and not putting the heating on”.
“I don’t think this year was meant to be a year for an iconic advert,” added Ms Hardcastle.
But she said she understands why brands have played it safe: “To have got it wrong this year, you would have been as villainous as the queue-jumping scandal.
“I think everyone just wants to say, let this Christmas be kind, let this Christmas be safe.
“And that’s how we feel about Christmas this year ourselves. No one’s telling you, they’re going to do some massive flash thing.
“Everyone’s saying we just going to keep it simple. We’re just going to go back to basics, getting the family together, with fewer presents, maybe a bit less food, and the currency of the adverts fits in with that.”
Glastonbury 2025 is in full swing, with artists including Charli XCX, The 1975, Olivia Rodrigo, Neil Young, Rod Stewart, and Alanis Morissette among the stars set to entertain the masses this year.
But politicians who won’t even be setting foot on Worthy Farm in Somerset have been making their thoughts known about this year’s line-up – in particular the Irish-language rappers Kneecap, who are on the bill on Saturday.
The trio made a huge Glastonburydebut last year – impressing the likes of Noel Gallagher, who turned out for a set. But the path to a bigger stage this time round has made headlines for different reasons.
Image: Kneecap at the premiere of their self-titled film in London. Pic: PA
Outspoken on the war in Gaza, Liam O’Hanna, or Liam Og O hAnnaidh, appeared in court earlier this month charged with a terror offence, for allegedly displaying a flag in support of the proscribed group Hezbollah at a Kneecap gig in London last November.
He is due back in court in August. On social media, he denied support for Hezbollah after the charge was announced, but the trio have held firm on their support for Palestinians.
Removed from the bills of some festivals in the run-up to Glastonbury, there were calls from some for them to be taken off here, too – including from the prime minister.
When asked by The Sun, Sir Keir Starmer said it was not “appropriate”, and he did not think they should play.
Image: Kneecap’s Liam Og O hAnnaidh leaves Westminster Magistrates’ Court. Pic: PA
Image: Protesters gather in support of Kneecap outside court in London. Pic PA
In an interview with The Guardian as the festival got under way, O hAnnaidh, who performs under the stage name Mo Chara, was asked if he regretted what was depicted in a video of the alleged offence that circulated on social media.
“It’s a joke,” he replied. “I’m a character. Shit is thrown on stage all the time. If I’m supposed to know every f****** thing that’s thrown on stage, I’d be in Mensa.”
He told the newspaper he did not know every proscribed organisation, saying he had enough to think about when he is on stage.
“I’m thinking about my next lyric, my next joke, the next drop of a beat.”
Image: Glastonbury gets under way at Worthy Farm in Somerset
Dilemma for the BBC
For the BBC, which broadcasts a lot of the main sets live, it poses a dilemma.
When asked if it would be showing Kneecap’s set live, a spokesperson said artists were booked by festival organisers and their own plans would ensure editorial guidelines are met.
“Whilst the BBC doesn’t ban artists, our plans will ensure that our programming will meet our editorial guidelines,” they said. “Decisions about our output will be made in the lead up to the festival.”
Which means it’s unlikely they’ll be streaming Kneecap live – but some of their set at least may be made available later.
To those who object to them being allowed a stage here at all, it’s still allowing the band a very prominent platform.
But Glastonbury has always leaned left, featuring acts unafraid to share their political views – and hosting former Labour leader Jeremy Corbyn on stage in 2017.
Festival founder Michael Eavis told the Glastonbury Free Press that people have always come to the festival for these reasons – and made his views clear: “People that don’t agree with the politics of the event can go somewhere else.”
Image: Glastonbury co-founder Sir Michael Eavis and his daughter Emily as the festival opens for 2025. Pic: PA
Singer and activist Billy Bragg, who organises the Left Field stage each year, said Glastonbury has always been political.
“When I first came here in 1984, it was a CND (Campaign For Nuclear Disarmament) festival, and everybody was in opposition, or every young person, was opposed to Margaret Thatcher’s policies. And whatever issues – CND, the miners, gay rights, they came, it’s always been that.
“So I don’t know why everyone’s saying this year it’s a bit political. It’s always been political. I suppose the prime minister saying who can and who can’t play might have something to do with it.”
Bragg said he was “proud” of Glastonbury organisers for “standing up to it” and ignoring the noise.
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Accusations of ‘corporate control’
Politics and pop have always been intertwined for older acts such as Neil Young, who headlines the Pyramid Stage on Saturday – and we know the BBC won’t be showing this one live, but perhaps for different reasons.
Before his headline slot was confirmed, Young, who began his career in the 1960s with the band Buffalo Springfield, said he had initially turned down the offer to perform, saying the festival was “under corporate control” of the broadcaster.
Earlier this week, the corporation confirmed it would not show the set live “at the artist’s request”.
Image: Neil Young won’t have his set televised by the BBC. Pic: Getty
Singer-songwriter John Fogerty, one of the founders of US blues rock band Creedence Clearwater Revival, is also on the bill this year – and said songwriters should talk about what’s going on in the world around them, “certainly if they have a point of view and they’d like to share it”.
There’s a balance, he added. “I was happy to write Proud Mary, which is sort of Americana, you know, sort of love song to America, really.
“But I wrote Fortunate Son right in the middle of the Vietnam War in the late 1960s. And that has a place too. People need to feel free to write more music like that.”
Image: John Fogerty is on the bill this year. Pic: Getty
With Donald Trump back in power, the US is in “political turmoil”, Fogerty said. “It’s almost, you know, I should go sit down somewhere and write a song about this – and then you go, oh my goodness, I already did.”
For fans at Glastonbury, music as ever is the focus here – and the feeling from most is that politicians should stay out of it.
“The prime minister and pop music don’t really go together,” said Bragg. “I don’t think anybody, leader of the opposition either, should say who can and who can’t play at a festival.”
Jeff Bezos and Lauren Sanchez’s star-studded wedding celebrations in Venice have begun, with VIP guests including the Kardashians descending on the Italian city.
The billionaire Amazon founder and his journalist fiancee waved to onlookers as they left a luxury hotel to travel to their pre-wedding reception by water taxi on Thursday evening.
Hollywood star Orlando Bloom was seen flashing a peace sign to fans as he left Venice’s Gritti Palace Hotel and he was soon followed by TV presenter Oprah Winfrey, who smiled and waved.
Image: Orlando Bloom donning all white. Pic: Reuters
Image: Oprah Winfrey is one of the 200-250 guests. Pic: Reuters
Kim and Khloe Kardashian travelled to the reception with their mother Kris Jenner – who snapped a picture of the pair on a water taxi – and other notable figures in town for the nuptials include Ivanka Trump and Jared Kushner.
Image: Kris Jenner snaps a photo of Khloe and Kim Kardashian. Pic: Reuters
Image: Kim Kardashian gestures on a boat as Khloe appears to take a selfie.
Pic: Reuters
Some 200-250 A-list guests from showbusiness, politics and finance are expected to attend the events, with the wedding and its parts estimated to cost €40m-€48m (£34m-£41m).
Bezos, his soon-to-be wife and their famous guests have taken over numerous locations in the city, with the couple staying in the luxury Aman hotel, where rooms go for at least €4,000 per night.
Image: The bride and groom leaving their hotel. Pic: AP
The first of the weekend’s many wedding parties is taking place in the cloisters of Madonna dell’Orto, a medieval church that hosts masterpieces by 16th century painter Tintoretto.
While the couple and their A-list guests were all smiles, some in Venice are not happy about the wedding – with protesters seeing it as an example of the city being gift-wrapped for ultra-rich outsiders.
Image: An activist from Extinction Rebellion unfolds a banner in front of St Mark’s Basilica. Pic: AP
An activist climbed one of the poles in the main St Mark’s Square on Thursday, unfurling a banner which said: “The 1% ruins the world.”
Elsewhere, a life-size mannequin of Bezos clutching an Amazon box was dropped into one of the city’s famous canals.
Jeff Bezos and Lauren Sanchez’s wedding in numbers
€48m price tag
The wedding and its parts are expected to cost €40m-€48m (£34-£41m), Luca Zaia, the president of Venice’s local government, said on Tuesday.
This includes sizeable charity donations from the Amazon founder, including €1m (£850k) to Corila, a consortium that studies Venice’s lagoon ecosystem, local media has reported.
90 private jets
The first private jets began landing at Venice airport on Tuesday and there will be around 90 in total, Mr Zaia said.
They’re not all arriving in Venice though, as some have landed at the nearby Treviso and Verona airports.
250 guests
Five of the city’s most luxurious hotels have been booked out to host an estimated 200-250 guests.
These include the celeb favourite Cipriani, where George and Amal Clooney married in 2014.
30 water taxis
Attendees of course aren’t hopping on public water buses to get around the city’s many islands.
The wedding’s organisers have booked at least 30 water taxis for them to use instead.
In a bid to keep demonstrators away from Thursday’s party, the city council banned pedestrians and water traffic from the area surrounding the venue, from 4.30pm local time to midnight.
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Bezos wedding protests explained
The couple will exchange their vows on Friday, on the small island of San Giorgio, opposite St Mark’s Square.
Another party will follow on Saturday – the venue for which was changed at the last-minute earlier this week.
A convicted killer previously jailed for stalking Girls Aloud singer Cheryl has admitted another breach of his restraining order after turning up at her home.
Daniel Bannister, 50, pleaded guilty to the new charge at Reading Magistrates’ Court on Tuesday.
Confirming his plea, he told the court he attended an address he “reasonably believed or suspected” was the star’s home.
A court previously heard Bannister “can’t stay away” from the 41-year-old singer.
He had initially been jailed for four months in September last year and was handed a three-year restraining order, which he breached when he turned up at her home unannounced in December 2024.
At the March hearing, Cheryl said she “immediately panicked” when he rang the bell at the gate and was “terrified” when she saw him – fearing for the safety of her eight-year-old son Bear.
Image: Cheryl in June 2022. Pic: PA
In 2012, Bannister killed 48-year-old Rajendra Patel in an attack at a south London YMCA shelter and pleaded guilty to manslaughter.
He was remanded in custody on Friday and will appear at Reading Crown Court on 23 September.