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It might barely be November, but the battle for the best Christmas advert is already in full flow, with John Lewis launching its festive offering today.

And while they might be a staple of our Christmas diet now – as much a tradition as pigs in blankets or carol singers – the hype around festive adverts wasn’t always such a big part of the calendar.

Today’s clip from John Lewis comes a week after Asda revealed their Christmas ad, which used classic footage from the 2003 film Elf, and hot on the heels of festive clips from Tesco, Argos, Morrisons and Aldi.

But with food bills rising, surging energy bills, mortgage hikes and reports of Britons cutting back ahead of the festive season, retailers have a difficult sales pitch to make this year.

A topic that is ‘so much bigger than Christmas’

John Lewis used their 90 seconds to shine a spotlight on an “often overlooked issue” – children in care.

The Beginner – set to a cover of Blink 182’s All the Small Things by US artist Mike Geier – shows a man as he struggles painfully to master skateboarding in the build-up to Christmas.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Viewers are left questioning the motive behind his perseverance until the final scene, when a social worker arrives with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.

Kate Hardcastle, a consumer expert and chief executive of Insight with Passion, told Sky News: “Getting the tone of voice was really important for this year, and it was probably quite guessable it was going to be around corporate social responsibility because how can you do anything other else right now?

“But this is an incredibly fragile topic and needs handling with care.”

The ad was created with input from partner charities Action for Children and Who Cares? Scotland.

Alongside its longer-term work providing apprenticeship opportunities within the John Lewis Partnership for people leaving care, the retailer said it would make donations of Christmas decorations, food and gifts.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Ms Hardcastle said: “I would never say it missed the mark because the topic matters so much to me and I think any awareness is important.

“But I think the topic is much bigger than a Christmas advert and that’s because our care system support is needed 365 days a year, not just for Christmas.”

The ad is almost entirely devoid of product placement except for two brief glimpses of the retailer’s Lewis Bear toy.

But consumers can still purchase a number of products linked to the story including the £30 bear, £19 Lewis Bear pyjamas, a £5 Lewis Bear tote bag and a Rampage Skateboard for £34.99, with 25% of the sales going to the two affiliated charities.

The retail giant declined to reveal its budget for the ad.

How John Lewis changed the Christmas game

In the early 2000s, adverts were filled with as “many products as you could find” because “every frame costs money, so you want to show as much product as possible”, said Ms Hardcastle

This was seen with Marks and Spencer, who ruled the roost for years with their product-heavy offerings.

But in 2011, John Lewis changed the game with The Long Wait, a story of a young boy waiting desperately to give his mum a Christmas present.

Dr Hanlon told Sky News: “John Lewis did it differently. They told a story, rather than saying ‘here are the products, please buy these’.

“It is a classic marketing technique, it is telling a story, and it takes us back to that childhood notion of storytelling and it’s a comfortable place to be.”

And from there the battle for best Christmas advert, as it is know it today, began.

How to sell during a cost of living crisis

But as Christmas approaches this year, almost half (48%) of Brits have said they are planning to cut down on purchases – including festive activities and gifts – to save money, according to a report from Barclaycard.

Of these consumers, six in 10 will be spending less on gifts for family and friends, 44% will cut back on festive food and drink, including turkey and mulled wine, and two-fifths will curb their spending on Christmas parties and socialising.

Ms Hardcastle said John Lewis made the right choice picking a lower-priced toy as their feature product – the £35 skateboard.

She said: “This understands where people are right now. If they had put a £200 product on there, there would have been an immediate backlash of ‘how are people meant to afford this?'”

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

Brands ‘played it safe’

Matt Bourn, from the Advertising Association, said: “It is clear that advertisers and their agency and media partners are sensitive to the mood of the nation, the importance of being together, gifting and helping people to celebrate despite the geopolitical issues impacting us all.”

But Dr Hanlon said most of this year’s adverts “fell flat”, which indicates brands “don’t want to demonstrate they are spending millions on an ad when people are wearing extra jumpers and not putting the heating on”.

“I don’t think this year was meant to be a year for an iconic advert,” added Ms Hardcastle.

But she said she understands why brands have played it safe: “To have got it wrong this year, you would have been as villainous as the queue-jumping scandal.

“I think everyone just wants to say, let this Christmas be kind, let this Christmas be safe.

EMBARGOED TO 0001 THURSDAY NOVEMBER 10 Undated handout image issued by John Lewis and Partners of their 2022 Christmas advert "The Beginner", which launches qat 8,00am on Thursday. The campaign is set to a soundtrack of All The Small Things, a cover of the Blink 182 song by Mike Gier, and raises awareness of children in care. Issue date: Thursday November 10, 2022.

“And that’s how we feel about Christmas this year ourselves. No one’s telling you, they’re going to do some massive flash thing.

“Everyone’s saying we just going to keep it simple. We’re just going to go back to basics, getting the family together, with fewer presents, maybe a bit less food, and the currency of the adverts fits in with that.”

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Kim Kardashian’s Paris robbery trial: Everything you need to know

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Kim Kardashian's Paris robbery trial: Everything you need to know

In October 2016, Kim Kardashian was robbed at gunpoint – with jewellery worth millions of dollars stolen during the audacious heist in Paris.

It was the biggest robbery of an individual in France for more than 20 years – and made front pages around the world.

Now, almost a decade on, the case is finally coming to court.

Why has it taken so long? Will Kardashian give evidence? And who exactly are the “grandpa robbers” facing trial?

Here’s everything you need to know.

Pic: Rex Features
Image:
Kardashian at the Siran Presentation on the day of the robbery. Pic: Rex Features

What happened?

Two years after Kardashian and rapper Kanye West tied the knot in an ostentatious week-long celebration spanning Paris and Florence, the Kardashian-West clan were back in the French capital for Paris Fashion Week.

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Her then husband had returned to the US to pick up his Saint Pablo tour – but Kardashian, along with her sister Kourtney and various members of their entourage, remained in Paris, staying in an exclusive set of apartments so discreet they’ve been dubbed the No Address Hotel.

Nestled on Tronchet Street, just a stone’s throw from Place de l’Opéra, and close to the fashionable Avenue Montaigne, the Hotel de Pourtalès is popular with A-list stars staying in the French capital.

A stay in the Sky Penthouse, the suite occupied by Kardashian, will currently set you back about £13,000 a night.

Kardashian was staying at the Hotel de Pourtales
Image:
Kardashian was staying at the Hotel de Pourtales

On the evening of 3 October, after attending a fashion show with her sister, Kardashian remained in the apartment alone while the rest of her convoy – including her bodyguard Pascal Duvier – went out for the night.

At about 2.30am, three armed men wearing ski masks and dressed as police forced their way into the apartment block – and according to investigators, they threatened the concierge at gunpoint.

Two of them are alleged to have forced the concierge to lead them to Kardashian’s suite. He later told police they yelled at him: “Where’s the rapper’s wife?”

Kardashian said she had been “dozing” on her bed when the men then entered her room.

She has said she believes her social media posts provided the alleged robbers with “a window of opportunity”.

“I was Snapchatting that I was home, and that everyone was going out,” she said in the months after the incident.

The Keeping Up With The Kardashians star vividly described the attack in a police report, as reported in the French weekly paper Le Journal du Dimanche.

“They grabbed me and took me into the hallway. They tied me up with plastic cables and taped my hands, then they put tape over my mouth and my legs.”

She said they pointed a gun at her, asking specifically for her ring and also for money.

Police guard the entrance to the building where Kim has been staying
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Police guard the entrance to the Hotel de Pourtalès the day after the robbery

Kardashian says they carried her into the bathroom and put her in the bathtub. She said she was wearing only a bathrobe at the time.

She had initially thought the robbers “were terrorists who had come to kidnap me”, according to a French police report taken in New York three months after the robbery.

Kardashian told officers: “I thought I was going to die.”

According to police, the robbers – who left the room after grabbing their haul, escaped on bicycles with items estimated to be worth about $10m (£7.5m), including a $4m (£3m) 18.88-carat diamond engagement ring from West.

After they had left, Kardashian said she escaped her restraints and went to find help. After speaking to detectives, she immediately returned to the US on a private jet and later hired a completely new security team.

Kim Kardashian shows off a ring on Instagram
Image:
Kardashian shows off her $4m ring on Instagram

What was stolen?

As well as her engagement ring, Kardashian said the thieves took her large Louis Vuitton jewellery box, which she said contained “everything I owned”.

In police reports given to the French authorities at about 4.30am on the night of the alleged robbery, Kardashian listed these items as having been stolen:

• Two diamond Cartier bracelets
• A gold and diamond Jacob necklace
• Diamond earrings by Lauren Schwartz
• Yanina earrings
• Three gold Jacob necklaces
• Little bracelets, jewels and rings
• A Lauren Schwartz diamond necklace
• A necklace with six little diamonds
• A necklace with Saint spelt out in diamonds
• A cross-shaped diamond-encrusted Jacob cross
• A yellow gold Rolex watch
• Two yellow gold rings
• An iPhone 6 and a BlackBerry

Police recovered only the diamond-encrusted cross that was dropped by the robbers while leaving.

It’s likely the gold in the haul was melted down and resold, while the diamond engagement ring that is now so associated with the robbery would be far too recognisable to sell on the open market.

Kardashian at the Siran Presentation on the day of the robbery. Pic: Rex Features
Image:
Kardashian at the Siran Presentation on the day of the robbery. Pic: Rex Features

What will happen in court?

The hearing will begin at the Court of Appeal of Paris – the largest appeals court in France – on 28 April and is scheduled to last a month.

It will consist of a presiding judge, two professional assessors, and six main jurors.

The hearing involves more than 2,000 documents and there are four civil parties.

Kardashian at the Balenciaga show on the day of the robbery. Pic: Rex Features
Image:
Kardashian at the Balenciaga show on the day of the robbery. Pic: Rex Features

Who is being tried?

There were initially 12 defendants in the case, but one person has died and another has a medical condition that prevents their involvement. This means 10 people – nine men and one woman – are standing trial.

Five of them, who were all aged between 60 and 72 at the time of the incident, face armed robbery and kidnapping charges. They are:

• Yunice Abbas
• Aomar Ait Khedache
• Harminv Ait Khedache
• Didier Dubreucq
• Marc-Alexandre Boyer

Abbas, 72, has admitted his participation in the robbery. In 2021, he published a book about the robbery, titled I Kidnapped Kim Kardashian. In 2021, a court ruled he would not benefit financially from the book.

Aomar Ait Khedache, 69, known to French crime reporters as “Old Omar”, has also admitted participating in the heist but denies the prosecution’s accusation that he was the ringleader.

The remaining five defendants are charged with complicity in the heist or the unauthorised possession of a weapon. They are:

• Florus Heroui
• Gary Mader
• Christiane Glotin
• François Delaporte
• Marc Boyer

Among those, Mader was a VIP greeter who worked for the car company Kardashian used in Paris, and Heroui was a bar manager who allegedly passed on information about Kardashian’s movements.

With many of the accused now ageing and with various serious health conditions, and some having spent time in jail following their arrest, all are currently free under judicial supervision.

If found guilty, those accused of the more serious crimes could face 10 years to life imprisonment.

Pic: Rex Features
Image:
Kardashian at the Off-White show three days before the robbery. Pic: Rex Features

Will Kardashian give evidence?

Yes.

Lawyer Michael Rhodes said Kardashian has “tremendous appreciation and admiration for the French judicial system” and “wishes for the trial to proceed in an orderly fashion in accordance with French law and with respect for all parties to the case”.

A trainee lawyer herself, Kardashian has become a high-profile criminal justice advocate in the US in recent years.

(R-L)Kanye West, Kim Kardashian, Kourtney Kardashian, Kris Jenner. Pic: Rex Features
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(R-L) Kanye West, Kim Kardashian, Kourtney Kardashian, Kris Jenner in the front row three days before the robbery. Pic: Rex Features

Why has it taken so long to come to court?

There was initially a manhunt after the robbery, with French police under pressure to prove that Paris’s security was not in question.

Just the year before in 2015, the capital had been shaken by terrorist attacks by Islamic militants, in which 130 people were killed, including 90 at a music event at the Bataclan theatre.

French police initially arrested 17 people in the Kardashian case in January 2017 – three months after the robbery – assisted by DNA traces found on plastic bands used to tie her wrists. Twelve people were later charged.

It was ordered to be sent to trial in 2021 – at a time when limited court proceedings were happening due to multiple COVID lockdowns, and France was holding its largest ever criminal trial over the November 2015 terror attacks.

Kardashian at the Givenchy show on the day of the robbery. Pic: Rex Features
Image:
Kardashian at the Givenchy show on the day of the robbery. Pic: Rex Features

What has Kardashian said about the incident?

Kardashian has described the robbery as a “life-changing” moment. She took three weeks away from filming her reality TV show Keeping Up With the Kardashians, and took a three-month break from social media.

In a March 2017 episode titled Paris, Kardashian first spoke publicly about her ordeal.

She described first hearing a noise in her apartment, and calling out, thinking it was her sister and assistant: “At that moment when there wasn’t an answer, my heart started to get really tense. Like, you know, your stomach just kind of like, knots up and you’re like, ‘OK, what’s going on?’ I knew something wasn’t quite right.”

She went on: “They asked for money. I said, ‘I don’t have any money’. They dragged me out to the hallway on top of the stairs. That’s when I saw the gun, clear as day. I was looking at the gun, looking down back at the stairs. I was like, I have a split second in my mind to make this quick decision.

“Either they’re going to shoot me in the back or if I make it [down the stairs] and the elevator does not open in time or the stairs are locked, there’s no way out.”

Three months later, she told a Forbes Power Women’s Summit she had changed her approach to posting on social media: “They had followed my moves on social media, and they knew my every move and what I had.”

She added: “It was definitely a huge, huge, huge lesson for me to not show off some of the things that I have. It was a huge lesson to me to not show off where I go.

“It’s just changed my whole life, but I think for the better.”

West and Kardashian at the Off-White show three days before the robbery. Pic: Rex Features
Image:
West and Kardashian at the Off-White show three days before the robbery. Pic: Rex Features

In October 2020, Kardashian told US interviewer David Letterman she feared she would be raped and murdered during the heist, and that her sister had been at the forefront of her mind during the incident.

Speaking on My Next Guest Needs No Introduction, Kardashian said: “I kept on thinking about Kourtney, I kept on thinking she’s going to come home and I’m going to be dead in the room and she’s going to be traumatised for the rest of her life if she sees me… I thought that was my fate.”

When speaking to French police about the impact the robbery had had on her three months after it, Kardashian said: “I think that my perception of jewellery now is that I am not as attached to it as I used to be. I don’t have the same feeling about it. In fact, I even think that it has become a bit of a burden to have the responsibility of such expensive jewels.

“There is nothing of sentimental value to compare with the act of going home and finding one’s children and one’s family.”

She went on to describe Paris as “not the right place” for her, and didn’t return to the French capital for two years following the robbery.

Kardashian has since said in a 2023 episode of Keeping Up With The Kardashians that she did not purchase any jewellery in the seven years following the robbery, kept no jewellery at her home and only wore items that are either borrowed or fake.

She said the realisation that material items don’t matter has made her “a completely different person in the best way”.

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The Magic Circle’s first female member fooled them into believing she was a man – how did she do it?

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The Magic Circle's first female member fooled them into believing she was a man - how did she do it?

How did one woman fool the most famous magic society on the planet?

Back in 1991, Sophie Lloyd pulled off the ultimate illusion, tricking the Magic Circle into thinking she was a man.

But over 30 years after being unceremoniously kicked out, the Circle has tracked down the former actress to apologise and reinstate her membership.

She told Sky News how returning feels like the society has “made good on something that was wrong”.

Sophie Lloyd, who tricked the Magic Circle into believing she was a man
Image:
Sophie Lloyd, who tricked the Magic Circle into believing she was a man

How did she infiltrate that exclusive group that nowadays counts the likes of David Copperfield and Dynamo as members?

In March of that year, she took her entry exam posing as a teenage boy, creating an alter-ego called Raymond Lloyd.

“I’d played a boy before,” she explained, but “it took months of preparation” to secretly infiltrate the Circle’s ranks half a year before it would officially vote to let women in.

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“Really, going back 30 years, men’s clubs were like, you know, just something you accepted.”

The men-only rule had been in place since the Circle was formed in 1905. The thinking behind it being that women just couldn’t keep secrets.

Aware of the frustration of female magicians at the time, Lloyd felt she was up for the challenge of proving women could be as good at magic as the men.

The idea was, in fact, born out of a double act, thought up by a successful magician called Jenny Winstanley who’d wanted to join herself but wasn’t allowed.

She recognised the hoax would probably only work with a much younger woman posing as a teenage boy, and met Lloyd through an acting class.

Sophie Lloyd as teenage magician Raymond Lloyd. Pic: Sophie Lloyd
Image:
Sophie Lloyd as teenage magician Raymond Lloyd. Pic: Sophie Lloyd

Lloyd said: “We had to have a wig made… the main thing was my face, I had plumpers made on a brace to bring his jawline down.”

To hide her feminine hands, she did the magic in gloves, which she says “was so hard to do, especially sleight of hand.”

The biggest test came when she was invited for a drink with her examiner, where she had to fake having laryngitis.

“After the exam, which was 20 minutes, he invited Jenny and I – she played my manager – and I sat there for one hour and three quarters and had to say ‘sorry, I’ve got a bad voice’.”

Raymond Lloyd passed the test, and his membership certificate was sent through to Sophie.

Then, in October of the same year, when whispers started circulating that the society was going to open its membership to both sexes, she and Jenny decided to reveal all. It didn’t go down well.

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Rather than praise her performance, members were incandescent about the deception and, somewhat ironically, Raymond Lloyd was kicked out just before women members were let in.

Lloyd said: “We got a letter… Jenny was hurt… she was snubbed by people she actually knew, that was hurtful. However, things have really changed now…”

Three decades later the Magic Circle put out a nationwide appeal stating they wanted to apologise and Lloyd was recently tracked down in Spain.

While Jenny Winstanley died 20 years ago in a car crash, as well as Sophie receiving her certificate on Thursday, her mentor’s contribution to magic is being recognised at the special show that’s being held in both their honour at the Magic Circle.

Lloyd says: “Jenny was a wonderful, passionate person. She would have loved to be here. It’s for her really.”

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Counter terror police assessing Kneecap concert video

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Counter terror police assessing Kneecap concert video

Counter terror police are assessing a video reported to be from a concert by Irish rappers Kneecap.

A social media clip of the hip hop trio on stage appeared to show one member of the group shout “up Hamas, up Hezbollah”.

The footage was posted online by Danny Morris from the Jewish security charity, the Community Security Trust.

He said it was from a gig last November at London’s Kentish Town Forum.

A Metropolitan Police spokesperson said: “We have been made aware of the video and it has been referred to the counter terrorism internet referral unit for assessment and to determine whether any further police investigation may be required.”

Hamas and Hezbollah are both proscribed as terrorist groups in the UK. Under Section 12 of the Terrorism Act 2000, it is an offence to express “an opinion or belief that is supportive of a proscribed organisation”.

Sky News has contacted Kneecap’s management for comment.

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Starmer: Farage will ‘eat the Tory party for breakfast’

It comes after TV personality Sharon Osbourne called for Kneecap’s US work visas to be revoked after accusing them of making “aggressive political statements” including “projections of anti-Israel messages and hate speech” at Coachella Music and Arts Festival.

In November last year, Kneecap won a discrimination case against the UK government after former business secretary Kemi Badenoch refused them funding.

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