General Motors (GM) EV push will soon pay off. GM investors are gearing up for an update from CEO Mary Barra this week that includes a mention of the automaker turning a profit on its electric vehicles in 2025.
As the race to claim EV market share heats up, many automakers are taking significant losses to scale production. For example, Rivian posted a negative gross profit of nearly $1 billion in the third quarter as the young EV maker builds its manufacturing capabilities.
Meanwhile, the company made a comment in its Q3 letter to shareholders that resonates across the industry with the electric vehicle transition underway, stating:
As we produce vehicles at low volumes on production lines designed for higher volumes, we have and will continue to experience negative gross profit related to labor, depreciation, and overhead costs.
Start-ups and legacy automakers look to mirror the success Tesla is having with pure EV models. Tesla’s automotive gross profit (percent of profit of each new vehicle sale) was 27.9% in Q3.
Meanwhile, although GM’s revenue reached a record $41.9 billion in Q3, its margins were much lower, and even more so with its electric vehicles.
GM posted automotive revenue of $38.7 billion, yet the cost to make and sell these vehicles reached $35.6 billion, for a gross profit of $3.1 billion or just over 8%.
As GM scales EV production, the company expects to continue taking a loss in that segment. However, by 2025, the automaker expects this to change – this is the same year Mary Barra is confident GM will catch Tesla, when the company is set to turn a profit on its electric vehicles.
GM to earn a profit on electric vehicles in 2025
According to a report from Bloomberg, sources familiar with the matter claim GM is planning to update investors on November 17 (GM Investor Day) that the company expects its electric vehicles will turn a profit in 2025.
Mary Barra will discuss the automaker’s battery investments and how it plans to build the program. However, with GM’s plans to provide an “EV for everyone” on its way to becoming one of the largest electric vehicle makers, investors are eagerly awaiting how GM will do so profitably.
Well, according to sources who did not want to be named because the presentation is not yet public, 2025 will likely be the year GM will make electric vehicles for a profit.
After several years of building its production capabilities and supporting supply chains, GM is ready to start earning a profit on its EVs. GM, together with LG, have four battery plants coming online in the US, with at least three by 2024.
With several highly anticipated EV models coming from GM next year, including the $30,000 Chevy Equinox EV and electric Silverado pickup, the automaker expects to significantly ramp production volume.
At the same time, GM still expects its electric vehicles to generate lower margins than their ICE counterparts as supply chains and production ability transitions over. David Whiston, a Morningstar analyst, commented, stating:
GM won’t sell at the prices of Teslas, so maybe they won’t match the profits. But they should be able to show good margins. If Tesla can do it, there’s no reason GM, Ford and others can’t do it. They’re just behind on product lineup and manufacturing.
Mary Barra said on the company’s Q3 earnings call this week’s investor update will “go deeper into the second phase of our EV growth strategy.” Stay tuned for updates!
Electrek’s Take
I would expect GM to start generating a profit on its electric vehicles by 2025, with the company going all in on electric. However – and this is big – it will also be costly for GM to wind down sales and operations of its ICE vehicles.
New and used gas-powered vehicles will likely continue seeing their prices drop as electric vehicles gain market share. As electric vehicles and the supporting infrastructure becomes cheaper and more accessible, ICE values will likely fall.
Many automakers, like GM, have financial divisions that rely heavily on the residual value of their vehicles. If auto prices continue slipping, GM won’t be able to sell its cars near what it valued them, which could result in substantial losses.
What does everyone think? Will GM make EVs profitably in 2025? Let us know in the comments.
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A judge has officially approved a settlement in a case brought by Tesla shareholders against board members who will now have to return stock, cash, and give up on stock options worth a total of nearly $1 billion.
Let me start this article with a quote from Tesla CEO Elon Musk:
Tesla will never settle a case where we’re in the right, and never contest a case where we’re in the wrong.
Today, Chancellor Kathaleen McCormick approved a settlement agreement between Tesla and all its board members from 2017 to 2020 and the Police and Fire Retirement System of the City of Detroit on behalf of Tesla shareholders over what the shareholders believed to be excessive compensation.
The agreement was first reported in July 2023, but it is only now being officially approved and we learn a few more details.
Shareholders believed that members of Tesla’s board were compensating themselves excessively with hundreds of millions of dollars between 2017 and 2020 when the average compensation of a board member of a S&P500 company is just north of $300,000.
Under the settlement, the board members agree to return to Tesla $277 million in cash, $459 million in stock options and to forgo $184 million worth of stock options awarded for 2021-2023.
That adds up to nearly $1 billion.
The board members include Kimbal Musk, Elon’s brother, Brad Buss, Ira Ehrenpreis, Antonio Gracias, Stephen Jurvetson, all close friends of Elon Musk and people who have financial dealings with Musk outside of Tesla, Linda Johnson Rice, Kathleen Wilson-Thompson, Hiromichi Mizuno and Larry Ellison, the co-founder of Oracle Corp and also a close friend of Musk.
As part of the settlement, Tesla or the board does not admit to any wrongdoing.
Musk didn’t take compensation as part of the board, but he is embroiled in a similar case over his own $55 billion CEO compensation package, which was rescinded by the same judge after she found that it wasn’t negotiated or presented to shareholders in good faith.
The board members who received this “excessive compensation” also happened to be the one who “negotiated” Musk’s CEO compensation package.
Despite how cold it may feel outside, Nissan’s electric SUV has likely been through colder. Nissan is proving its Ariya SUV can handle the extreme weather at its unique new test chamber at its tech center near Detroit. With temperatures ranging from -40 to 176 °F, the Ariya is being pushed to see what it’s made of.
Nissan launched the Ariya, its first electric SUV, in the US in late 2022. Over 13,400 Ariya models were sold in the US in its first sales year, with another nearly 20,000 handed over in 2024.
A few weeks ago, Nissan introduced the 2025 Ariya, starting at just $39,770. It has two battery options, 66 or 91 kWh, good for 216 and 289 miles range. That’s for the FWD models.
You can opt for Nissan’s e-4ORCE AWD dual-motor system for “thrilling acceleration” with up to 389 hp and 442 lb-ft of torque. However, with the added power, you sacrifice some range. The AWD Ariya gets up to 272 miles range.
With many parts of the country seeing frigid temperatures, Nissan says its “Ariya is very well equipped” to combat freezing weather.
The electric SUV was already the first vehicle (EV or gas-powered) to drive from the North to the South Pole in 2023. Now, it’s being put through the paces at Nissan’s tech center outside of Detroit.
It’s currently around 23 °F in Detroit, with a low of 11 °F, but Nissan says it’s even colder in its unique new test chamber. The chamber is located at the Nissan Technical Center North America campus, just outside Detroit.
Nissan Ariya handles cold weather tests in new chamber
“Our chambers are capable of temperatures ranging from -40 degrees Fahrenheit to 176 degrees Fahrenheit,” Jeff Tessmer, senior manager of Zero Emission Vehicles at Nissan’s tech center, explained.
Nissan tests the Ariya in a test chamber with “far more extreme” temperatures than the typical driver will see. Tessmer said, “We want to test the worst-case scenario so that our customers will still get the same performance in a wide variety of weather conditions.”
One of the biggest goals is to prove the electric SUV’s battery can maintain charge levels even in extreme weather.
Nissan puts it through “cold soak” tests to ensure performance. During a 24-hour cold soak, the Ariya was parked in -4 °F weather with a 17% battery charge. It also wasn’t plugged in or using its battery heater. After the team returned the next day, the electric SUV still had a 17% charge and started up immediately.
The Ariya is equipped with a battery heater that drivers can turn on ahead of time to ensure optimal performance. On hot days, it includes a liquid-cooled system to regulate battery temperatures.
Drivers can also use the MYNISSAN app to pre-warm the cabin, check the interior temperature, and schedule charging times. Ansu Jammeh, an engineer on Nissan’s Zero Emissions Engineering team, said the best time to use the heating feature is “when the vehicle is plugged in so that it uses power from the grid instead of the vehicle.”
2025 Nissan Ariya trim
Battery (kWh)
Starting Prices* (MSRP)
Range (miles)
Engage FWD
66
$39,770
216
Engage e-4ORCE
66
$43,770
205
Evolve + FWD
91
$44,370
289
Engage + e-4ORCE
91
$45,370
272
Evolve + e-4ORCE
91
$48,370
272
Platinum + e-4ORCE
91
$54,370
267
2025 Nissan Ariya prices and range by trim (*not including a $1,390 destination fee)
Nissan added a new wireless charging pad across all 2025 Ariya models. The inside features Nissan’s Advanced Drive-Assist setup with dual 12.3″ infotainment and driver display screens formed in a “wave-like” shape.
Other standard features of the 2025 model include wireless Apple CarPlay and Android Auto support, a Head-up display, and a Virtual Personal Assistant. It also includes Nissan’s ProPilot Assist for assisted driving.
Florida’s Rice Creek Solar Energy Center is now online, delivering nearly 75 megawatts (MW) of clean electricity to 12 cities across the state. The solar farm is part of the Florida Municipal Solar Project, one of the largest municipal solar initiatives in the US.
Located in Putnam County, near Palatka, the Rice Creek site is covered with 213,000 solar panels that generate enough power for around 14,000 homes. This marks the third solar site in the Florida Municipal Solar Project, with more on the way.
Twelve utilities are tapping into the clean energy from Rice Creek, including Beaches Energy Services (Jacksonville Beach), Fort Pierce Utilities Authority, Homestead, Keys Energy Services in Key West, Kissimmee Utility Authority, Lake Worth Beach, Mount Dora, New Smyrna Beach Utilities, Newberry, Ocala, Town of Havana, and Winter Park. This is the first solar power project for Havana, New Smyrna Beach, and Newberry.
Jacob Williams, the general manager of the Florida Municipal Power Agency, explained, “By working together, our members and their communities benefit from additional solar-powered energy that’s both cost-effective and carbon-free.”
The FMPA, based in Orlando, coordinates the project, while the 12 municipal utilities – who are also FMPA’s member-owners – purchase the power. Miami-based Origis Energy is the builder, owner, and operator of Rice Creek. According to Origis Energy’s Josh Teigiser, “We are honored to support this FMPA work. Long-term agreements for solar generation, including for Rice Creek Solar, provide a stable rate base contributing to lower and more predictable customers’ bills.”
Construction is already underway on a fourth Florida solar farm, Whistling Duck Solar, in Levy County. The Florida Municipal Solar Project is expected to grow to seven sites in the next few years and will generate a total of around 525 MW of clean energy.
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